In Collaboration with Microsoft, Ooredoo is Shaping the Next Era of AI-Powered Connectivity and Digital Innovation
Ooredoo Qatar has announced the launch of its Strategic Digital & AI Transformation Programme, supported by Microsoft, marking a major step in the company’s evolution into an AI-powered organisation and reinforcing Qatar’s ambition to build a future-ready digital economy.
The programme has been designed to accelerate Ooredoo’s digital transformation at scale by focusing on sovereign and hybrid cloud capabilities, artificial intelligence enablement, and the development of a scalable digital foundation. Through this initiative, Ooredoo aims to enhance customer experiences, empower enterprises with advanced digital tools, and contribute to the growth of a resilient digital ecosystem aligned with Qatar National Vision 2030.
The agreement was signed by Sheikh Ali bin Jabor bin Mohammad Al Thani, Chief Executive Officer of Ooredoo Qatar, and Ahmad El Dandachi, General Manager of Microsoft Qatar, in the presence of senior executives and representatives from both organisations.
A Major Step in Qatar’s AI and Digital Transformation Journey
The collaboration brought together Ooredoo’s advanced connectivity and digital infrastructure capabilities with Microsoft’s expertise in cloud, data, and artificial intelligence. The partnership aimed to create a strong foundation for the accelerated adoption of AI across telecom operations, customer engagement, enterprise solutions, and future digital platforms.
For Qatar’s telecommunications and business sectors, the programme represented more than a technology upgrade. It reflected a broader shift towards AI-driven operations, intelligent infrastructure, and digital-first services that could strengthen competitiveness across industries.
The initiative was expected to support Ooredoo’s transformation across its entire value chain, from intelligent network operations and predictive optimisation to personalised customer experiences and AI-powered enterprise services. This positioned Ooredoo to move beyond the traditional role of a telecom operator and further establish itself as a technology-driven company serving Qatar’s evolving digital economy.
Supporting Businesses and Customers in Qatar
As companies across Qatar continued to adopt cloud, data, and AI-powered solutions, Ooredoo’s collaboration with Microsoft aimed to provide businesses with stronger digital capabilities and scalable technology frameworks.
The programme focused on enabling smarter enterprise services, improving operational efficiency, and delivering more proactive digital solutions to customers. For businesses in Qatar, this could mean improved access to advanced AI-enabled services, stronger connectivity solutions, and new opportunities to innovate in areas such as customer service, automation, analytics, and digital platforms.
The collaboration also established a long-term co-innovation model between Ooredoo and Microsoft. This model was designed to support the development of scalable AI use cases and repeatable innovation frameworks powered by Microsoft’s advanced AI, cloud, and data technologies.
Ooredoo Qatar CEO: A Strategic Transformation, Not Just a Technology Upgrade
Commenting on the collaboration, Sheikh Ali bin Jabor bin Mohammad Al Thani, CEO of Ooredoo Qatar, said the Strategic Digital & AI Transformation Programme marked an important milestone in Ooredoo Qatar’s journey towards becoming a more agile and future-ready organisation.
He described the programme as more than a technology upgrade, calling it a strategic transformation focused on sovereign and hybrid cloud capabilities, AI enablement, and the development of a scalable digital foundation.
He added that the programme was designed to deliver innovative digital solutions and services that meet evolving market demands, provide more personalised and proactive customer experiences, empower enterprises with advanced digital capabilities, and support the development of a resilient digital ecosystem aligned with Qatar National Vision 2030.
Microsoft Qatar: AI Can Unlock New Opportunities Across Industries
Ahmad El Dandachi, General Manager of Microsoft Qatar, said Ooredoo’s transformation into an AI-powered organisation was a strong example of how technology could unlock new opportunities across industries.
He noted that the collaboration brought together cloud, data, and AI to help accelerate innovation at scale, while supporting the development of a more resilient and dynamic digital ecosystem in Qatar.
Strengthening Qatar’s Digital Economy
The Ooredoo-Microsoft collaboration came at a time when Qatar continued to position itself as a regional leader in digital transformation, AI adoption, cloud infrastructure, and future-ready business innovation.
By investing in sovereign and hybrid cloud capabilities, AI-enabled telecom operations, and scalable digital platforms, Ooredoo’s programme could play a key role in supporting Qatar’s digital economy and helping enterprises prepare for the next phase of technological growth.
The partnership also reflected the growing importance of AI in Qatar’s business landscape, especially as organisations looked for smarter ways to improve efficiency, enhance customer engagement, and build more resilient operating models.
Through this collaboration, Ooredoo and Microsoft aimed to accelerate the adoption of AI-driven technologies across connectivity, operations, customer engagement, and enterprise services, helping shape a more agile and innovation-led digital future for Qatar and the wider region.
