Lagoona Mall once again became the epicentre of luxury and creativity as it hosted its highly anticipated Watches & Jewellery Week. This exclusive event brought together an extraordinary blend of global icons and regional talents, offering Qatar’s discerning clientele a unique opportunity to explore the finest in watchmaking and jewellery design.

This year’s event featured an impressive lineup of renowned brands, including Rolex, CHANEL, Boucheron, TUDOR, Annamaria Cammilli, Azza Fahmy, David Yurman, and many more. Highlights included Rolex’s immersive GMT-Master II Experience, which offered visitors a rare chance to delve into the world of this iconic timepiece. CHANEL introduced its Style Guide Iconic Mix pop-up, where experts helped clients personalise their look with signature collections. Boucheron transported guests to a serene Jardin d’Hiver tea salon, while TUDOR showcased the latest in Swiss watchmaking with models such as the Black Bay and Pelagos FXD Chrono.
Azza Fahmy presented Rumuz, a collection inspired by the Kaf symbol, blending North African influences with contemporary design. Additionally, J by JOELLE unveiled private styling sessions, and L’Âme by Fifty One East offered unique, minimalist jewellery with live welding experiences. All in all visitors discovered a world of exquisite craftsmanship and innovation at Lagoona Mall, where every piece told a timeless story of elegance and artistry.