Peter Mrkic on the Future of Streaming: Why Customer Experience Will Define the Next Era of Digital Entertainment
From Technology and Telecommunications to Transforming Digital Entertainment Across MENA Peter Mrkic, Managing Director of TOD by beIN MENA, has built his career at the intersection of technology, media, telecommunications, and business transformation. Throughout his professional journey, a consistent theme has remained: driving growth through innovation and helping organisations navigate periods of significant change. Today, that experience is shaping the future of one of the region’s fastest-growing streaming platforms. As Managing Director of TOD by beIN MENA, Mrkic is focused on strengthening the platform’s position as the leading destination for sports and entertainment streaming across the Middle East and North Africa. “Our ambition is to increase awareness, personalise engagement, deliver continuous platform innovation, and expand TOD by beIN’s footprint across the MENA region through the widest array of sports and entertainment content, while delivering the best product and customer experience,” says Mrkic. The Streaming Industry Is Entering a New Era According to Mrkic, the streaming landscape is evolving at an unprecedented pace. Consumers today expect far more than access to content. They want flexibility, convenience, personalisation, and seamless experiences that fit naturally into their daily lives. “The streaming industry is evolving faster than ever, and audiences are becoming more demanding in the best possible way,” explains Mrkic. “They expect choice, flexibility, seamless access, and content that fits into their lives, whether that’s short-form content, long-form entertainment, live sport, or family-friendly programming.” This shift has fundamentally changed how streaming platforms compete. Success is no longer determined solely by the size of a content library. Instead, platforms must continuously innovate and adapt to changing consumer behaviours. “For us, the priority is to listen, learn, and grow because customers are central to everything we do,” he adds. Beyond Content: The Future of Digital Entertainment For Mrkic, the future of digital entertainment extends beyond simply delivering content online. Modern audiences increasingly expect platforms to provide personalised, interactive, and immersive experiences tailored to individual preferences. “Today, platforms are expected to offer experiences beyond the basic,” says Mrkic. “Audiences are looking for content that is personalised, interactive, seamless, and built around how they actually live.” This philosophy has shaped the evolution of TOD by beIN’s latest innovations. Features such as TOD360, MultiView, FanZone, interactive timelines, and automatic match highlights are designed to give viewers greater control over how they engage with content, particularly live sports. For sports fans, this means watching multiple matches simultaneously, participating in real-time predictions and polls, and becoming active participants rather than passive viewers. Why MENA Is a Strategic Growth Market The opportunity is particularly significant across the MENA region. The region’s population is young, digitally connected, mobile-first, and increasingly demanding sophisticated digital experiences. In Qatar alone, internet penetration has reached approximately 99%, while mobile connections exceed 150% of the population. “With so much of daily life now happening digitally, viewers increasingly expect experiences to match this reality,” says Mrkic. “They want multilingual experiences, personalised recommendations, premium content, and platforms that understand cultures.” This creates significant opportunities for streaming providers capable of delivering highly localised experiences while maintaining global standards of technology and content delivery. The Rise of OTT Platforms Across the Middle East The rapid growth of Over-The-Top (OTT) platforms across the Middle East continues to reshape the entertainment industry. According to Mrkic, changing consumer habits, increasing smartphone penetration, stronger digital infrastructure, and growing demand for on-demand entertainment have accelerated adoption across the region. Consumers now expect premium content to be available anytime, anywhere, and across multiple devices. This transformation has encouraged streaming platforms to move beyond traditional broadcasting models and invest heavily in technology, personalisation, and user experience. “The growth of OTT platforms in the Middle East has been remarkable and continues to accelerate,” says Mrkic. Additional factors such as expanding Smart TV adoption, telecom partnerships, and growing demand for premium sports content are further supporting the sector’s growth trajectory. How AI Is Reshaping Streaming Artificial Intelligence is emerging as one of the most transformative technologies in the streaming industry. Mrkic believes AI is already changing how audiences discover and consume content. AI-powered recommendation engines, content discovery tools, advanced analytics, adaptive streaming technologies, and multilingual capabilities are helping platforms create more personalised experiences. “AI is helping platforms improve personalisation, content discovery, and recommendations, which is clearly what audiences are increasingly seeking,” he explains. AI is also enabling advancements in subtitling and dubbing, allowing viewers to access content in a broader range of languages while improving accessibility across diverse markets. “We are also seeing a clear shift towards more interactive viewing,” says Mrkic. “Looking ahead, streaming will be defined by smarter, more personalised, and more immersive experiences.” Building Deeper Relationships Through Data and Personalisation For streaming platforms, the challenge is no longer providing access to content. The challenge is helping users find the right content quickly and effortlessly. According to Mrkic, audiences no longer want to spend time searching through extensive catalogues. Instead, they expect platforms to understand their preferences and deliver highly relevant recommendations. “The stakes are higher for platforms today,” he says. “We need to understand audience preferences, recommend the right content, and curate more tailored experiences.” This represents a shift from content distribution to relationship building. “The real value lies in using technology to make the experience easier, more intuitive, and more personal while still keeping the viewer in control.” The Evolution of TOD by beIN 2.0 To meet evolving consumer expectations, TOD by beIN recently introduced a significantly enhanced platform experience. The upgraded platform focuses on speed, personalisation, navigation, content discovery, and interactive engagement. “We introduced a faster and more intuitive interface designed to improve navigation, personalisation, and content discovery,” explains Mrkic. Interactive features such as MultiView and FanZone have also been expanded to encourage deeper audience participation and engagement. These innovations reflect a broader industry trend where streaming services are evolving into interactive entertainment ecosystems rather than traditional viewing platforms. Sports Content Remains a Powerful Growth Driver While technology continues to evolve, premium sports content remains one of the strongest drivers of digital subscription growth
Qatar–Poland Economic Partnership Gains Momentum as Bilateral Trade Reaches US$1.4 Billion
Doha, Qatar: The economic partnership between Qatar and Poland continues to gain momentum, with bilateral trade reaching nearly US$1.4 billion in 2025, reflecting the growing depth of cooperation between the two countries across energy, investment, logistics, tourism, startups and scientific exchange. In an exclusive conversation with Business Leaders Magazine, His Excellency Tomasz Sadziński, Ambassador of the Republic of Poland to the State of Qatar, discussed the strength of Qatar–Poland relations, Poland’s economic rise, the strategic role of LNG cooperation, and the opportunities ahead for both countries. A Stronger Qatar–Poland Business Corridor According to H E Sadziński, the economic partnership between Qatar and Poland remains vibrant and increasingly strategic. Bilateral trade in 2025 reached almost US$1.4 billion, equivalent to approximately QR5.1 billion. Qatari data also showed that exports from Poland to Qatar reached around US$240 million, equivalent to QR873.6 million, during the same year. The Ambassador noted that the relationship between the two countries has grown beyond traditional diplomacy, supported by high-level political engagement, business forums, direct connectivity and stronger private-sector interest. The visit of His Highness The Amir Sheikh Tamim bin Hamad Al Thani to Poland in July 2024, accompanied by a large business forum, marked an important milestone in strengthening bilateral relations. Poland’s Economic Rise Poland has emerged as one of Europe’s strongest economic performers. Since its transition to a market economy in the 1990s, the country has recorded significant long-term growth, supported by its accession to NATO in 1999 and the European Union in 2004. H E Sadziński highlighted that since 1990, Poland’s GDP has increased seven-fold, while exports have grown 30 times in volume. In terms of GDP per capita based on purchasing power parity, Poland has also surpassed the United Kingdom — a development that would have been difficult to imagine decades ago. Despite global uncertainty and geopolitical tensions, Poland’s economy grew by 3.5 percent in 2025, around two percentage points above the EU average. The year also marked a major milestone as Poland joined the group of US$1 trillion economies. Looking ahead, Poland — a market of around 38 million consumers — is expected to be the fastest-growing economy in the European Union in 2026, with growth estimated at 3.7 percent. Energy as the Strategic Cornerstone Energy remains one of the most important pillars of Qatar–Poland cooperation. Poland imports almost 3 billion cubic metres of LNG from Qatar annually, making Qatari LNG a key part of Poland’s energy security strategy. In 2025, the value of LNG delivered from Qatar to Poland exceeded US$960 million, equivalent to approximately QR3.5 billion. H E Sadziński noted that Qatar played an important role in helping Poland diversify its energy supply. Qatar delivered the first non-Russian gas shipment to Poland in December 2015, helping the country move away from full dependence on Russian supplies. Poland is also expanding its LNG import capacity from the current 8 bcm to 14.4 bcm by 2028, underlining the continued importance of LNG in the country’s energy mix. At the same time, the Ambassador pointed to major opportunities for Qatar and Poland to cooperate in renewable energy. Between 2000 and 2023, Poland’s electricity generation from solar and wind rose from zero to 35 TWh, accounting for 21 percent of total electricity production. Poland plans to invest around US$250 billion in its energy sector by 2036, including renewable energy, energy storage, nuclear power and distribution networks. Investment Opportunities Across Key Sectors Beyond energy, Poland and Qatar are looking at new areas of cooperation in investment, logistics, food security and technology. Poland has long been a regional leader in attracting foreign direct investment, receiving around US$400 billion in FDI since 1989. At the same time, Polish outward investment is also rising, exceeding US$40 billion so far. In 2025 alone, Polish companies announced 22 acquisitions in Western Europe, reflecting the growing international confidence and ambition of Polish businesses. H E Sadziński said this is an opportune moment for Qatar and Poland to accelerate joint investments. In November 2025, the Embassy of Poland in Doha hosted the Poland–Qatar Investment Forum, in cooperation with business entities including the Qatari Businessmen Association. During the forum, Invest Qatar and the Polish Investment and Trade Agency signed an MoU to strengthen cooperation. Further momentum followed in 2026, with an Invest Qatar delegation visiting Poland to attend the European Economic Congress and network with Polish businesses in Warsaw. Representatives of Qatar’s investment sector also participated in the ElevenLabs Summit in Warsaw. Food Security and Logistics Food security is another growing area of cooperation between Qatar and Poland. The launch of Lulu Group’s regional sourcing centre in Poland in April 2026 was highlighted as an important sign of Poland’s growing relevance to Qatar’s food security ecosystem. Poland’s logistics ambitions are also gaining attention. The country is developing Port Polska, a major international communications and logistics hub valued at US$32.5 billion, designed to link air, rail and road routes in central Poland. This project could strengthen Poland’s role as a gateway between Europe, the Gulf and wider international markets. Poland’s Startup Strength Poland is also positioning itself as a major startup and innovation hub in Europe. According to H E Sadziński, there are more than 3,500 startups across Central and Eastern Europe, with almost a quarter based in Poland. Since early 2024, early-stage Polish companies have raised more than €165 million, the highest level in the region. By the first quarter of 2025, their combined value had climbed to €58 billion, ahead of neighbouring countries. Poland’s startup ecosystem is supported by a strong technology workforce. The country has around 600,000 software developers, with thousands more entering the labour market every year. In 2023, more than 70,000 students were enrolled in ICT-related disciplines. The Ambassador highlighted successful Polish innovation companies such as ElevenLabs, CD Projekt, Brainly, DocPlanner, Booksy, BLIK, IceEye and InPost as examples of Poland’s growing global technology profile. He said Poland’s ambition is clear: to become the Silicon Valley of Europe. Academic and Scientific Cooperation Education, research and youth mobility are also becoming important
Arabic Authenticity Is Building a Future While Staying Rooted in Legacy: Dr Khalid Abdulla Al Binali
Businessman, philanthropist and cultural ambassador Dr Khalid Abdulla Al Binali speaks to Business Leaders about discipline, leadership, philanthropy, Qatar’s cultural identity and the responsibility of building lasting impact. Dr Khalid Abdulla Al Binali’s journey cannot be defined by one title alone. A businessman, global philanthropist, community leader and passionate ambassador of Qatar’s tourism, art and cultural landscape, he represents a leadership model rooted in purpose, heritage and service. In an exclusive conversation with Business Leaders, Dr Al Binali speaks with Aparajita Mukherjee about the discipline behind running diverse businesses, the role of philanthropy in shaping stronger communities, and why Qatar’s future remains deeply connected to its cultural legacy. An honorary doctorate holder, member of the Human Rights Committee, recipient of the Medal of Honour from Equatorial Guinea, and founder of the FIFA World Cup and Asian Cup visitors’ welcome initiative in Qatar, Dr Al Binali was also honoured with the Qatar Tourism Award in the category of Outstanding Community Contribution, presented by Qatar Tourism in collaboration with UN Tourism. A Journey Defined by Purpose For Dr Al Binali, leadership has never been about a single sector or designation. His career has moved across business, culture, tourism, sport and community initiatives, with each chapter offering a new lesson in impact. “My journey has never been defined by a single title or sector — it has been defined by purpose,” he says. He reflects that some of his most important turning points were not planned. Many opportunities arrived as challenges, requiring him to step into unfamiliar territory and build something meaningful from the ground up. “One consistent thread throughout my journey has been the belief that success becomes more meaningful when it contributes to people, identity and legacy — and above all, earning the contentment of one’s parents,” he says. That guiding question remains central to his work: How can this create lasting value? The Discipline Behind Diverse Business Leadership Running a diverse business portfolio requires more than ambition. For Dr Al Binali, it requires a set of principles that do not change with circumstance. The first is integrity. “Trust is earned over years and lost in moments,” he says. The second is discipline — the belief that consistency matters more than motivation, and that sustainable success is built through habits. His third principle is placing people before process. Great institutions, he believes, are built by empowered individuals. The fourth is long-term thinking, because quick wins may be tempting, but meaningful impact requires patience. The fifth is adaptability. “The world changes rapidly, and leadership today requires humility and the willingness to evolve,” he says. Together, these principles shape the way he approaches business, community work and national contribution. Qatar’s Message to the World As a passionate advocate for Qatar’s tourism, art and cultural identity, Dr Al Binali believes the country carries a powerful message to the world. “The most important message is that Qatar is a nation deeply rooted in heritage while confidently shaping the future,” he says. He notes that many visitors arrive expecting modernity — and they certainly find it. But what stays with them most deeply is authenticity. “Qatar offers something increasingly rare in today’s world: a genuine sense of identity, generosity and cultural pride. We welcome the world while remaining true to who we are.” This balance between progress and heritage has become central to Qatar’s global identity, especially as the country continues to expand its role in tourism, sport, culture, business and international dialogue. The Human Side of Qatar’s Sporting Ambition Dr Al Binali’s role as founder of the visitors’ welcome initiative during the FIFA World Cup and Asian Cup gave him direct insight into the power of sport as a platform for human connection. “One of the greatest lessons was understanding the power of human connection,” he says. He believes major sporting events are often judged by infrastructure, logistics and organisation. Yet what people remember most is emotional: how they were welcomed, how they were treated and how they were made to feel. During the FIFA World Cup and Asian Cup, Qatar’s hospitality, volunteerism and community spirit became part of the country’s global image. “The lesson moving forward is clear: sport should not only entertain — it should unite communities, inspire younger generations, and strengthen national pride while building lasting international relationships,” he says. Philanthropy as Responsibility In uncertain times, philanthropy offers something rare: steadiness. For Dr Al Binali, giving has shaped not only his public work but also his sense of purpose. “Philanthropy teaches humility,” he says. He views giving not simply as financial support, but as a wider responsibility. It includes time, mentorship, opportunity and presence. Communities become stronger, he believes, when people invest in one another — especially during difficult periods. “Leadership is not only about achievement — it is about responsibility,” he says. For him, strong societies are built when people feel seen, supported and valued. Looking Ahead When asked where he sees himself in two years, Dr Al Binali points to continuity rather than reinvention. Professionally, he hopes to continue contributing to initiatives that create long-term impact for Qatar, particularly across culture, tourism, sport and community development. Personally, his focus is balance. “Leadership means little without perspective, family, health and meaningful relationships. Success should expand your sense of purpose — not narrow it,” he says. Quick Fire With Dr Khalid Abdulla Al Binali One line that best describes you — the person, not the title:A builder of ideas, relationships and meaningful impact. If you could rewrite one chapter of your life, what would you change — and why?I believe every chapter — including the difficult ones — carries value. If anything, I would perhaps embrace risk even earlier, because growth often lives outside certainty. The best advice you ever received:“Character will take you where credentials alone cannot.” It was advice I received early in life and have carried with me ever since. Your most memorable holiday:The most memorable experiences are often the ones shared with family and shaped
Place Vendôme Launches ‘Rooted in Resilience:’ A Community Campaign Celebrating Qatar’s Cultural Spirit Through the Power of the Sidra Tree
Qatar’s premier lifestyle destination unites community, culture, and collective hope through an immersive campaign that culminates in a landmark Sidra Tree Plantation Ceremony honouring exceptional individuals who embody the spirit of resilience Place Vendôme, one of Qatar’s leading luxury shopping, lifestyle and entertainment destinations, has launched ‘Rooted in Resilience,’ a community-focused campaign inspired by the Sidra tree — one of Qatar’s most powerful cultural symbols of endurance, unity and hope. The campaign was designed as a tribute to Qatar, its leadership and the resilient spirit that continues to shape the country’s social, cultural and community identity. Through an immersive visitor experience and a landmark Sidra Tree Plantation Ceremony, Place Vendôme brought together community, culture and collective hope in a meaningful celebration of strength and perseverance. A Campaign Inspired by the Sidra Tree Deeply rooted in Qatari heritage, the Sidra tree has long represented protection, stability, endurance and belonging. Native to the Gulf region, it is known for its ability to grow and survive in some of the harshest desert conditions, making it a fitting symbol for resilience in Qatar. Through ‘Rooted in Resilience,’ Place Vendôme transformed this cultural symbol into a shared community experience. At the heart of the campaign was a striking Sidra tree installation inside the destination, inviting visitors to take part by hanging personal wishes or messages on the tree, capturing the moment, and sharing their reflections across social media. The initiative encouraged guests to become part of a growing digital and physical tapestry of stories connected by hope, perseverance and cultural pride. The campaign’s guiding message captured its essence clearly: “At Place Vendôme, resilience isn’t just a word, it’s something that keeps growing here in Qatar.” Honouring Community Figures Through a Living Symbol The campaign reached a landmark moment with the ‘Rooted in Resilience’ Sidra Tree Plantation Ceremony, held at the iconic Dancing Fountains area on the Canal Floor at Place Vendôme. The evening opened with a fountain show before guests gathered for a ceremony that celebrated individuals whose journeys reflected resilience, perseverance and positive community impact. Each honouree planted a Sidra tree and placed a commemorative plaque bearing their name beside it, creating a lasting living tribute to their story and contribution. Place Vendôme’s leadership team also planted one large Sidra tree collectively, reinforcing the destination’s connection to the community it serves. The three individuals honoured during the ceremony were: Dr. Yousef Al Horr, Founding Chairman of the Gulf Organisation for Research & Development, recognised for his regional and global contribution to sustainable development and green building. Fahad Abdulrahman Badar, the first Arab mountaineer to summit both Mount Everest and Lhotse in a single expedition, symbolising determination and human endurance. Anas Abouqamer, known as TripleF, a Qatari influencer and content creator whose presence reflects the role of digital voices in shaping community engagement and cultural storytelling. More Than a Destination Commenting on the initiative, Sanjay Mehta, Group Director of Marketing at United Developers, said the campaign reflected Place Vendôme’s commitment to becoming more than a retail and lifestyle destination. “At Place Vendôme, we believe that the most meaningful spaces are those that reflect the spirit of the people within them. The ‘Rooted in Resilience’ campaign is a testament to our commitment to being more than a destination. We are part of this community, and this initiative is our way of honouring the extraordinary individuals who make it thrive. The Sidra tree, with all it represents for Qatar, felt like the most fitting symbol for that message,” he said. Carole Sabbagha, Mall Manager at Place Vendôme, said the campaign was created to resonate beyond the mall itself and become part of a wider community story. “This initiative is close to our hearts. We wanted to create a moment that resonates not just within our walls, but across the wider community. Every tree planted today carries a story of resilience, and it is our privilege to give those stories a permanent home here at Place Vendôme. We hope this becomes a lasting reminder that strength, in all its forms, is always worth celebrating,” she said. Community, Culture and Commerce As one of Qatar’s most celebrated lifestyle destinations, Place Vendôme continues to position itself at the intersection of luxury, culture, community and experience. The destination attracts more than 16 million visitors annually and has received major recognition, including World’s Most Beautiful Shopping Centre under the UNESCO Prix Versailles programme, as well as Best Mall 2024 and 2025 at the Shop Qatar Awards. Through ‘Rooted in Resilience,’ Place Vendôme has reinforced that leading lifestyle destinations in Qatar are no longer defined only by retail, entertainment and hospitality. They are increasingly becoming cultural platforms where community stories, national identity and shared values can be expressed. The campaign remains active across Place Vendôme’s social media channels, inviting the wider community to continue engaging with the initiative and contribute their own messages of hope, strength and cultural pride. In a country where resilience has become part of the national story, Place Vendôme’s Sidra tree campaign stands as a living reminder that growth, strength and unity remain deeply rooted in Qatar’s cultural spirit.
Msheireb Museums Hosts Qatar University Annual Architecture Exhibition
Msheireb Museums hosted Mimar: From Education to Impact, the annual architecture exhibition organised by Qatar University’s Department of Architecture and Urban Planning, bringing together the thesis projects and academic achievements of more than 40 undergraduate and graduating students. Held in Msheireb Downtown Doha, the exhibition highlighted the growing role of architectural education in shaping Qatar’s future built environment. The showcase reflected how emerging architects are responding to contemporary urban, environmental, and social challenges while remaining connected to Qatar’s cultural identity and heritage. The location of the exhibition added particular depth to the event. Msheireb Downtown Doha, widely recognised for its sustainable urban regeneration model, served as more than a venue. It became a living case study for students and visitors, demonstrating how research-led architecture, national heritage, modern technology, and sustainable design can come together in a contemporary city setting. Abdulla Al Naama, General Manager of Msheireb Museums, said the exhibition aligned closely with the purpose of the museums and the wider vision of Msheireb Downtown Doha. He noted that the museums provide a meaningful space for young architects to engage with the ideas, design values, and heritage-led thinking that shaped the district. The exhibition traced the development of students’ architectural thinking, from early coursework to final thesis projects. The displayed work explored themes such as sustainability, identity, community, environmental performance, urban infrastructure, digital tools, and practical design solutions for Qatar’s evolving built environment. Professor Mohammed Hussein, Dean of the College of Engineering at Qatar University, emphasised that architecture formed an important part of the wider engineering ecosystem. He said the students’ work demonstrated how creative ideas can be transformed into practical solutions through technical knowledge, scientific discipline, and an understanding of community needs. A key moment of the exhibition was the recognition of promising student projects by Ibrahim Al Jaidah, Chief Architect and Group CEO of the Arab Engineering Bureau. Through the AEB Excellence Award, now in its eighth cycle, Al Jaidah continued his support for young architectural talent in Qatar. Speaking about the exhibition, Al Jaidah highlighted that architecture is learned not only in classrooms, but also through direct engagement with cities, history, and communities. He praised the students for exploring important questions around sustainability, identity, and the human experience within built spaces. The projects were developed with the support of national and international partners, including the Ministry of Municipality, Qatar Museums, Caravane Earth, the Public Works Authority, OMA / AMO, and Herzog de Meuron. Their involvement reflected the exhibition’s broader commitment to research, collaboration, and design excellence. Mimar: From Education to Impact positioned Msheireb Downtown Doha as a platform for architectural dialogue in Qatar. The exhibition showed how the next generation of architects is preparing to contribute to Qatar’s urban development, combining heritage, innovation, and sustainability in ways that support the country’s long-term vision.
Everyone blends in.Ti7 stands out.
Mannai Automotive Group unveils the all-new BYD Ti7 2027 in Qatar, marking the vehicle’s first launch anywhere in the GCC. The launch took place at the BYD showroom in West Bay, Doha, in the presence of senior members of BYD’s global leadership, industry representatives, and invited guests. More than a vehicle reveal, the event reflected Qatar’s growing importance as a strategic market for next-generation mobility, hybrid innovation, and premium automotive experiences. For BYD and Mannai Automotive Group, the Ti7’s GCC debut in Qatar was a clear statement. The model was introduced not simply as a new mid-size SUV, but as a vehicle designed to challenge expectations around performance, practicality, technology, and value. Engineered to Challenge the Segment The BYD Ti7 2027 is powered by BYD’s DM-i Super Hybrid Platform, delivering a combined output of 483 HP and accelerating from 0 to 100 km/h in 5.7 seconds. With a combined range of approximately 710 km, the vehicle moves between pure electric and hybrid drive with seamless efficiency, offering drivers flexibility across both city and long-distance journeys. Its capabilities extend well beyond urban roads. The Ti7 features 10 driving modes, including Tank Turn, Crawl Mode, Sand, Mud, Snow, and Mountain settings. Supported by AWD Dual Motor technology, underbody protection, and BYD’s DiSus intelligent suspension system, the SUV has been engineered to respond to changing road and terrain conditions — from Doha’s city streets to open desert landscapes. The vehicle also brings strong practicality to the mid-size SUV category. Cargo capacity starts at 1,000 litres, expanding to 1,800 litres with the second row folded, making the Ti7 a compelling option for families, professionals, and adventure-focused drivers. Chadi El Chammas, Vice President of BYD Qatar, said the launch reflected both the strength of the Qatari market and the ambition behind the model. “The BYD Ti7 sets a new standard for what a mid-size SUV can deliver. To bring its GCC debut to Qatar is a recognition of the sophistication and ambition of this market, and of the drivers who call it home. We are proud to introduce it here first, and proud of what it represents for the future of this brand in the region.” A Premium Cabin Built Around Everyday Use Inside, the Ti7 combines technology, comfort, and thoughtful design. A 15.6-inch rotating display anchors the cockpit, powered by BYD’s DiLink ecosystem. The system includes Apple CarPlay, Android Auto, NFC phone key access, and over-the-air software updates, allowing the vehicle to continue evolving throughout ownership. The cabin also features a 50W ultra-fast wireless charger, 14 Dirac speakers, a panoramic roof, ventilated seats, and rear air conditioning. With seven exterior colour options and three interior palettes, the Ti7 offers a level of personalization designed to appeal to a broad range of buyers. Safety and driver confidence are also central to the model. The advanced driver assistance system includes Adaptive Cruise Control, Blind Spot Detection, Lane Keep Assist, and Automatic Emergency Braking, supported by nine airbags distributed throughout the cabin. Cynthia Beayni, Marketing Manager of BYD Qatar, said the launch was designed to give the vehicle the platform it deserved. “Every decision behind tonight was guided by a single belief: that this car deserves to be experienced, not just announced. The Ti7 has a story worth telling. Qatar is the first place in this region to hear it, and that means something to every person who worked to bring it here.” A Price Point That Raises the Bar The BYD Ti7 2027 is now available in Qatar in two configurations: Deluxe Trim: from QAR 139,900Flagship Trim: from QAR 154,900 With hybrid engineering, strong performance, advanced technology, premium cabin features, and a combined range of approximately 710 km, the Ti7 enters the Qatari market with a value proposition that could reshape expectations in the mid-size SUV segment. For Qatar’s automotive market, the launch signals increasing competition in the premium hybrid and electric mobility space. As consumer interest grows around efficiency, technology, and long-range capability, models like the Ti7 reflect a broader shift in the region’s mobility landscape. Qatar as the Starting Point By choosing Qatar for the Ti7’s GCC debut, BYD and Mannai Automotive Group have placed the country at the centre of the model’s regional rollout. The decision reflects Qatar’s rising profile as a market where innovation, infrastructure, and premium consumer expectations are shaping the future of mobility. Mannai Automotive Group, one of Qatar’s most established automotive distributors, represents BYD in the Qatari market and provides customers with aftersales support, factory-trained technical teams, and genuine BYD parts throughout the ownership journey. As the BYD Ti7 2027 enters Qatar, it brings with it more than a new SUV option. It brings a statement about timing, market confidence, and the future of hybrid mobility in the GCC.
Lusail City to Host 2026 Qatar T100 Triathlon World Championship Final for the Second Year Running
Visit Qatar and the Professional Triathletes Organisation have confirmed that Lusail City will host the 2026 Qatar T100 Triathlon World Championship Final for the second consecutive year, reinforcing Qatar’s growing reputation as a global destination for elite sporting events, endurance festivals, and experiential travel. The championship will take place from 10 to 12 December 2026, bringing together professional triathletes, amateur athletes, community runners, families, and sports enthusiasts for a multi-day festival of endurance and lifestyle experiences. Following the success of the event’s inaugural edition in Qatar in 2025, the return of the T100 World Championship Final reflects the strong public engagement and international appeal generated by the race. It also strengthens Lusail’s position as one of Qatar’s most dynamic venues for major global events. The 2026 edition will feature a broad programme designed for different ages and fitness levels. Events will include the Open T100 race, Sprint Triathlon, T100 Age Group World Championships, and 1km and 5km community runs, making the championship weekend accessible to both elite competitors and the wider public. As the closing stage of the wider 2026 T100 Triathlon World Tour, the Qatar final will bring the world’s leading professional triathletes to Lusail after a season of competition across major international destinations. The tour runs from March through to December, ending with the Qatar T100 Triathlon World Championships. Athletes competing in the signature T100 format will complete a demanding course that begins with a 2km swim in the Arabian Gulf, followed by an 80km cycling route through Lusail’s iconic streets, before finishing with an 18km run across Lusail Plaza and Boulevard. Beyond the race itself, the championship weekend will feature an immersive event village offering family entertainment, wellness activations, food experiences, and spectator activities. The festival-style format is designed to create a vibrant atmosphere for participants, residents, and visitors, while positioning the event as more than a professional sporting competition. For Qatar, the return of the T100 final carries strategic significance. Major international events continue to play an important role in the country’s tourism growth, supporting hotel occupancy, destination visibility, visitor engagement, and local business activity. Events of this scale also contribute to Qatar’s long-term ambition to become a year-round hub for sport, culture, hospitality, and lifestyle experiences. The selection of Lusail further highlights Qatar’s world-class infrastructure and its ability to host major global sporting events in modern, accessible urban environments. With its waterfront setting, wide boulevards, integrated transport links, and landmark public spaces, Lusail offers a strong platform for international endurance sport. The championship also supports Visit Qatar’s wider strategy to expand the country’s sports tourism calendar and attract global audiences through high-impact events. By combining professional sport with community participation and destination experiences, the Qatar T100 Triathlon World Championship Final adds another layer to the country’s evolving tourism proposition. As Qatar prepares to welcome athletes and visitors in December 2026, the event is expected to further elevate Lusail’s global profile and strengthen Qatar’s position as a leading Middle Eastern destination for international sports, wellness tourism, and large-scale community experiences. Participation details and registration information are available through the official T100 Qatar Registration Page.
Sidra Medicine Advanced Imaging Core Recognized as ZEISS labs@location Reference Customer
Recognition places Sidra Medicine among a global network of research institutions advancing imaging science and clinical innovation Sidra Medicine, a member of Qatar Foundation, has achieved a major international recognition after being formally designated as a ZEISS labs@location Reference Customer through its Advanced Imaging Core. The designation places the Doha-based healthcare and research institution within a select global network of leading hospitals, academic medical centers, and scientific core facilities recognized for excellence in advanced microscopy and biomedical imaging. The recognition marks an important milestone for Qatar’s growing research and innovation landscape, reinforcing Sidra Medicine’s role as a regional hub for precision medicine, translational research, and advanced clinical innovation. The ZEISS labs@location Program was created to deepen collaboration between ZEISS and leading laboratories around the world. It supports the development of advanced imaging applications, scientific training, expert demonstrations, knowledge exchange, and the use of next-generation microscopy technologies in research and clinical environments. For Sidra Medicine, the designation reflects the strength of its Advanced Imaging Core, which has built a strong reputation for supporting complex imaging applications, high-quality scientific research, and multidisciplinary collaboration. Dr. Abbirami Sathappan, Lead of the Advanced Imaging Core at Sidra Medicine, said the recognition reflected the expertise and infrastructure developed within the facility. “Being recognized as a ZEISS labs@location Reference Customer reflects the strength of the expertise, infrastructure, and collaborative environment we have built within the Advanced Imaging Core,” she said. “The designation strengthens our ability to support researchers and clinicians with advanced imaging workflows that accelerate discovery and contribute to clinically relevant research.” The designation followed a detailed evaluation of Sidra Medicine’s Advanced Imaging Core, which demonstrated advanced imaging capabilities, strong operational standards, technical expertise, and the ability to provide high-level training and knowledge transfer. The center was also recognized for supporting publication-grade research, complex imaging workflows, and collaborative scientific initiatives. This achievement places Sidra Medicine alongside globally recognized leaders in imaging science and biomedical research. More importantly, it highlights Qatar’s growing investment in world-class research infrastructure and its ambition to build strong local capabilities in healthcare innovation. Prof. Khalid Fakhro, Chief Research Officer at Sidra Medicine, said the recognition aligned with Sidra Medicine’s long-term commitment to investing in advanced research platforms with direct relevance to patient care. “We are very proud today of this exceptional recognition of our Advanced Imaging Core,” he said. “At Sidra Medicine, our philosophy has always been to invest in developing state-of-the-art core research platforms, led by visionary staff building testing capabilities with direct relevance for patient care.” He added that the ZEISS designation supported Sidra Medicine’s mission to improve the understanding of rare and complex diseases, strengthen diagnostics, and help deliver more precise treatments for patients. The recognition also strengthens Sidra Medicine’s position in international research partnerships. According to Dr. Sara Tomei, Director of Integrated Genomic Services at Sidra Medicine, the designation enhances the institution’s competitiveness for peer-reviewed grants and global collaborations by demonstrating advanced technology leadership, scientific capability, and training excellence. She added that the recognition would also support the development of local expertise through structured training opportunities for clinicians, fellows, researchers, and technologists. For Qatar’s healthcare and research sector, the announcement carries broader significance. As the country continues to invest in precision medicine, genomics, advanced diagnostics, and translational research, institutions such as Sidra Medicine are playing a central role in connecting scientific discovery with clinical impact. The ZEISS labs@location designation further supports Sidra Medicine’s mission to integrate advanced technologies into research and clinical innovation, improving outcomes for patients and families in Qatar and beyond. By joining this elite international network, Sidra Medicine has reinforced its position as one of the region’s leading centers for biomedical research, advanced imaging, and precision medicine — while strengthening Qatar’s place on the global map of healthcare innovation.
Ooredoo Announces Launch of Strategic Digital & AI Transformation Programme
In Collaboration with Microsoft, Ooredoo is Shaping the Next Era of AI-Powered Connectivity and Digital Innovation Ooredoo Qatar has announced the launch of its Strategic Digital & AI Transformation Programme, supported by Microsoft, marking a major step in the company’s evolution into an AI-powered organisation and reinforcing Qatar’s ambition to build a future-ready digital economy. The programme has been designed to accelerate Ooredoo’s digital transformation at scale by focusing on sovereign and hybrid cloud capabilities, artificial intelligence enablement, and the development of a scalable digital foundation. Through this initiative, Ooredoo aims to enhance customer experiences, empower enterprises with advanced digital tools, and contribute to the growth of a resilient digital ecosystem aligned with Qatar National Vision 2030. The agreement was signed by Sheikh Ali bin Jabor bin Mohammad Al Thani, Chief Executive Officer of Ooredoo Qatar, and Ahmad El Dandachi, General Manager of Microsoft Qatar, in the presence of senior executives and representatives from both organisations. A Major Step in Qatar’s AI and Digital Transformation Journey The collaboration brought together Ooredoo’s advanced connectivity and digital infrastructure capabilities with Microsoft’s expertise in cloud, data, and artificial intelligence. The partnership aimed to create a strong foundation for the accelerated adoption of AI across telecom operations, customer engagement, enterprise solutions, and future digital platforms. For Qatar’s telecommunications and business sectors, the programme represented more than a technology upgrade. It reflected a broader shift towards AI-driven operations, intelligent infrastructure, and digital-first services that could strengthen competitiveness across industries. The initiative was expected to support Ooredoo’s transformation across its entire value chain, from intelligent network operations and predictive optimisation to personalised customer experiences and AI-powered enterprise services. This positioned Ooredoo to move beyond the traditional role of a telecom operator and further establish itself as a technology-driven company serving Qatar’s evolving digital economy. Supporting Businesses and Customers in Qatar As companies across Qatar continued to adopt cloud, data, and AI-powered solutions, Ooredoo’s collaboration with Microsoft aimed to provide businesses with stronger digital capabilities and scalable technology frameworks. The programme focused on enabling smarter enterprise services, improving operational efficiency, and delivering more proactive digital solutions to customers. For businesses in Qatar, this could mean improved access to advanced AI-enabled services, stronger connectivity solutions, and new opportunities to innovate in areas such as customer service, automation, analytics, and digital platforms. The collaboration also established a long-term co-innovation model between Ooredoo and Microsoft. This model was designed to support the development of scalable AI use cases and repeatable innovation frameworks powered by Microsoft’s advanced AI, cloud, and data technologies. Ooredoo Qatar CEO: A Strategic Transformation, Not Just a Technology Upgrade Commenting on the collaboration, Sheikh Ali bin Jabor bin Mohammad Al Thani, CEO of Ooredoo Qatar, said the Strategic Digital & AI Transformation Programme marked an important milestone in Ooredoo Qatar’s journey towards becoming a more agile and future-ready organisation. He described the programme as more than a technology upgrade, calling it a strategic transformation focused on sovereign and hybrid cloud capabilities, AI enablement, and the development of a scalable digital foundation. He added that the programme was designed to deliver innovative digital solutions and services that meet evolving market demands, provide more personalised and proactive customer experiences, empower enterprises with advanced digital capabilities, and support the development of a resilient digital ecosystem aligned with Qatar National Vision 2030. Microsoft Qatar: AI Can Unlock New Opportunities Across Industries Ahmad El Dandachi, General Manager of Microsoft Qatar, said Ooredoo’s transformation into an AI-powered organisation was a strong example of how technology could unlock new opportunities across industries. He noted that the collaboration brought together cloud, data, and AI to help accelerate innovation at scale, while supporting the development of a more resilient and dynamic digital ecosystem in Qatar. Strengthening Qatar’s Digital Economy The Ooredoo-Microsoft collaboration came at a time when Qatar continued to position itself as a regional leader in digital transformation, AI adoption, cloud infrastructure, and future-ready business innovation. By investing in sovereign and hybrid cloud capabilities, AI-enabled telecom operations, and scalable digital platforms, Ooredoo’s programme could play a key role in supporting Qatar’s digital economy and helping enterprises prepare for the next phase of technological growth. The partnership also reflected the growing importance of AI in Qatar’s business landscape, especially as organisations looked for smarter ways to improve efficiency, enhance customer engagement, and build more resilient operating models. Through this collaboration, Ooredoo and Microsoft aimed to accelerate the adoption of AI-driven technologies across connectivity, operations, customer engagement, and enterprise services, helping shape a more agile and innovation-led digital future for Qatar and the wider region.
Qatar Jewellery Designers Take Center Stage at Exclusive Doha Showcase
Qatar’s growing luxury and creative economy was placed firmly in the spotlight as a curated jewellery showcase at Ned’s Club Doha brought together some of the country’s most promising designers, entrepreneurs, and industry leaders under one roof. The two-day private event, organised by Qatar-based premium public relations agency Creatives Amplified, marked the launch of “Taking Back the City” — a new CSR-driven initiative focused on supporting local brands, creative entrepreneurship, and the expansion of Qatar’s design and cultural sectors. Held from May 10 to 11 at the prestigious Ned’s Club Doha, the event transformed the members’ venue into an immersive luxury exhibition space featuring bespoke collections from a range of Qatar-based jewellery brands and independent designers. The showcase provided an exclusive platform for local creatives to engage directly with media, business leaders, collectors, and influential members of Doha’s luxury and hospitality community. The initiative was designed not only as an exhibition but also as a strategic networking and knowledge-sharing platform to strengthen Qatar’s entrepreneurial ecosystem and elevate homegrown creative talent in the luxury market. Speaking during the event, Harriet Abiodun, Founder and PR Director of Creatives Amplified, said the initiative was created to reignite attention around Doha’s creative economy while giving greater visibility to local designers shaping the future of Qatar’s luxury sector. She emphasised that the showcase served as both a celebration of established legacy brands and an introduction to emerging names redefining the city’s jewellery landscape through innovation, craftsmanship, and cultural storytelling. The event also highlighted the growing collaboration between Qatar’s hospitality, business, and creative sectors. Laurentia Meredith, Director of Membership at Ned’s Club Doha, noted that supporting local talent and creative excellence remains an important part of the club’s broader commitment to Doha’s evolving cultural and entrepreneurial environment. Beyond the exhibition itself, the showcase incorporated a series of expert-led discussions exploring the heritage, evolution, and future of jewellery design and trade in Qatar. The opening day featured a panel discussion moderated by media expert Narges Raiss, with contributions from designer and educator Mariam AlMajed, luxury business strategist Aljazi Makki, and cultural expert and collector Rashid Al Murikhi. The discussion explored the intersection of tradition, craftsmanship, business strategy, and modern luxury within Qatar’s jewellery sector. On the second day, Kimberly Labs — Qatar’s first diamond and gemstone authentication laboratory — delivered a presentation focused on gemstone verification, authentication standards, and smart jewellery investment practices. Guests were also offered live, on-site evaluations of their personal jewellery pieces, creating an interactive educational experience that blended luxury with consumer awareness and professional expertise. Production partner Spirit Events played a key role in shaping the exhibition environment, designing a sophisticated infrastructure that reflects the premium quality of the showcased collections while encouraging meaningful interaction among guests, entrepreneurs, and industry professionals. The strong response from invited attendees reinforced growing interest in Qatar’s luxury entrepreneurship and creative industries, with many guests praising the event’s combination of business networking, cultural dialogue, and curated craftsmanship. As Qatar continues to invest in its knowledge-based economy and creative industries under Qatar National Vision 2030, initiatives such as “Taking Back the City” are emerging as important platforms to empower local businesses, support SMEs, and strengthen the country’s position as a regional hub for luxury, design, and entrepreneurship. The successful debut of the jewellery-focused edition also signals broader ambitions for the initiative, with future editions expected to spotlight additional sectors across Qatar’s growing creative economy. Image Copyright: Lavinia L. Costerbosa
