Visit Qatar wins prestigious Microsoft AI Excellence Award and MENA Digital Awards
Visit Qatar is awarded with three prestigious awards, highlighting its dedication to adopting innovative technologies and transforming how travellers experience Qatar. These awards include the Microsoft AI Excellence Award for the Visit Qatar GenAI Chatbot Trip Concierge and two MENA Digital Awards: The Gold Award for Best Application (Mobile/Tablet) and the Silver Award for Best Web Platform. The Visit Qatar GenAI Chatbot Trip Concierge, an AI-powered travel companion, was celebrated for redefining travel planning. Available on both the Visit Qatar website and mobile application, it offers personalised itineraries and insights in over 50 languages, making travel planning seamless and inclusive. Backed by Microsoft Azure and Adobe CMS, this innovative tool empowers users to explore Qatar’s tourism and travel with ease. Its debut at the World Summit AI Qatar 2024 received enthusiastic feedback, particularly for its ability to provide accurate and culturally relevant recommendations for Arabic-speaking users. The Visit Qatar app was recognised with the Gold Award at the MENA Digital Awards for its seamless integration of a unified profile and the Visit Qatar Pass, which unlocks savings of up to 50% on various experiences. Designed with the user in mind, the app enables travellers to personalise their journey, discover exclusive offers, and redeem discounts effortlessly. These features have made the app an essential companion for anyone exploring Qatar. The Silver Award for Best Web Platform was awarded in recognition to the Qatar Tourism Awards platform for its enhanced accessibility and user-friendly design. Key updates include a transparent submission process, real-time tracking tools, and targeted communication strategies that kept participants engaged. These improvements led to a remarkable increase in user interaction, doubling the number of award submissions and achieving a significant rise in time spent on the platform. Aligned with Qatar’s National Development Strategy, the GenAI Chatbot Trip Concierge, Visit Qatar mobile app, and tailored platforms that digitise workflows serve as key components in establishing a world-class digital ecosystem. These initiatives demonstrate Qatar’s leadership in the responsible adoption of cutting-edge technology, enhancing the visitor experience at every stage of their journey to Qatar.
Shop Qatar 2025 Returns with Grand Offers, Entertainment, and Prizes
Visit Qatar has announced the return of Shop Qatar, the country’s largest and most anticipated shopping festival, set to run from January 1 to February 1, 2025, under the theme “Your Shopping Playground.” The month-long festival will feature 20 participating malls and shopping destinations, including Place Vendôme and Doha Festival City, each promising unbeatable discounts, family-friendly entertainment, exciting competitions, and incredible raffle prizes. Building on the success of previous editions, Shop Qatar 2025 promises an action-packed lineup of experiences, with exclusive offers from luxury, high-street, and local retailers. Every Friday, a weekly raffle draw will reward winners with extraordinary prizes including luxury Exeed cars, cash rewards ranging from QAR 10,000 to QAR 100,000, and the grand prize of a Tesla Cybertruck. Residents and visitors can also enjoy interactive activity corners including games, roaming parades, and meet-and-greets with beloved Spacetoon characters. Eng. Ahmed Albinali, Director of Festivals & Events, Visit Qatar, said: “Shop Qatar continues to be one of Qatar’s flagship events, attracting residents and visitors alike to enjoy a month of shopping and entertainment. The 9th edition brings together retail, culture, and family-friendly activities, reflecting Qatar’s position as a hub for world-class experiences. This success is made possible through the continued support of our partners. We look forward to welcoming everyone to this festival, which promises to set new benchmarks in entertainment and shopping experiences.” Opening and closing ceremonies The festival will open with a ceremony at Place Vendôme on January 1, 2025, featuring a live performance by renowned Lebanese singer Abeer Nehme alongside vibrant parades. Visitors can also enjoy appearances by influencers, engaging competitions, and exclusive announcements. The closing ceremony, scheduled for February 1, 2025, at Doha Festival City, will host the final raffle draw with the announcement of the Tesla Cybertruck winner and other major prizes. The evening will also feature special performances, surprise guests, and the Mall & Retail Awards, which will recognise excellence in branding, customer experience, and team efforts. Entertainment Schedule Shop Qatar 2025 will host entertainment for families and children, ensuring enjoyable experiences for visitors of all ages. A variety of activations will be featured across participating malls, including: Participating Malls and Shopping Venues This year’s festival will span 20 locations across Qatar, including: Place Vendôme, Doha Festival City, Mall of Qatar, City Center Mall, Landmark Mall, Villaggio, Lagoona Mall, Al Hazm, Hyatt Plaza, Tawar Mall, Al Khor Mall, Msheireb Galleria, Doha Old Port, Lusail Boulevard, Doha Oasis, Gulf Mall, Abu Sidra Mall, The Doha Mall, Ezdan Al Wakra, and The Gate Mall. Raffle Draws and Prizes Shoppers can participate in raffle draws by spending QAR 200 at any participating venue and redeeming receipts at designated redemption booths. Weekly draws will take place at the following locations: Prizes Include: Shopping Deals and Experiences Participating retailers will offer special discounts and promotions, across fashion, electronics, toys, beauty products, and homeware, ensuring a rewarding shopping experience for visitors. Exclusive activations will bring together renowned local and international brands in curated bazaars featuring traditional products such as perfumes, abayas, and handcrafted accessories.
New Desert Experience by Visit Qatar Opens at Ras Abrouq
Doha, 21 December 2024 – A first-of-its-kind desert activation by Visit Qatar is now open to the public at Ras Abrouq from December 18th to January 18th. Located on the edge of the UNESCO-protected Al-Reem Biosphere Reserve, this unique destination offers a perfect blend of adventure, relaxation, and cultural experiences at accessible prices. Visitors can explore immersive zones, including Our Habitas Resort, The Desert Escape, Film City, Wildlife Park, and the Glamping Zone. Highlights range from hot air balloon rides, which are weekly scheduled, to daily camel parades, cultural installations and educational workshops. For more details on the various package options and schedule for weekly activities to experience at Ras Abrouq, visit: https://visitqatar.com/intl-en/events-calendar/ras-abrouq.
Jamavar Doha awarded Michelin star at the first-ever Michelin Guide in Doha
Doha, Qatar – Jamavar Doha, the celebrated pan-Indian culinary destination located at the iconic Sheraton Grand Doha Resort & Convention Hotel, proudly announces being awarded a one-star rating at the Michelin Guide Doha ceremony held on December 12, 2024. Co-founded by Dinesh and Samyukta Nair of LSL Capital, alongside Culinary Director Surender Mohan, this milestone marks a remarkable moment for Jamavar Doha as well as a historic occasion for the city, as Doha enters the Michelin Guide for the first time Since its opening in 2021, Jamavar Doha has set a new benchmark for Indian fine dining in Qatar, blending traditional flavors with contemporary elegance. Under the guidance of Culinary Director Chef Surender Mohan, Head Chef Debdash Balaga at Jamavar Doha showcases the finest of India’s culinary heritage. Demonstrating a love of dishes from both the Royal kitchens of Northern India and the coastal cuisine from the Southern states, Jamavar Doha explores pan-Indian flavours using a range of authentic cooking techniques. The restaurant is part of the globally renowned Jamavar family, which includes Jamavar London, that was awarded its Michelin star in 2022 under Chef Surender Mohan’s leadership and the more recently opened Jamavar Dubai in August 2024. Reflecting on this historic recognition, Culinary Director and Michelin-starred Chef Surender Mohan commented: “To receive a Michelin star for Jamavar Doha during the very first Michelin Guide in Qatar is an incredible honor. This recognition reflects our team’s hard work, passion, and dedication and highlights Doha’s emergence as a global culinary destination. We are thrilled to be part of this exciting journey and look forward to continuing to delight our guests with exceptional Indian cuisine.” Co-founder Samyukta Nair says “this achievement is a testament to Chef Surender Mohan’s unwavering dedication, the collective effort and hard work of our exceptional team at Jamavar Doha and the broader LSL Capital family. It is not just a proud moment for us at Jamavar Doha but a celebration of Indian food within the region and strengthens our commitment to its culinary landscape.” This Michelin star highlights Jamavar Doha’s steadfast dedication to culinary excellence. Guests are invited to indulge in signature dishes such as Kid Goat Shami Kebab, Scallop Moilee, Leela’s Lobster Neeruli, Old Delhi Butter Chicken, Laal Maas and Kesar Mango Rasmalai, which showcase the intricate flavors and innovative techniques that have become hallmarks of Jamavar’s culinary identity. Jamavar Doha joins its sister restaurant, Jamavar London, in holding the prestigious Michelin star position, solidifying the brand’s status as a global leader in pan-Indian fine dining.For more information and reservations:Website: https://jamavarrestaurants.com/indian-restaurant-doha/Reservation: +974 4485 3000Instagram: @jamavardoha
Visit Qatar Launching A New Desert Activation at ‘Ras Abrouq’
Doha, 11 December 2024 – Visit Qatar is launching a first-of-its-kind desert activation at Ras Abrouq, a premium destination that caters to the entire family, offering adventure, relaxation and cultural enrichment. Situated on the edge of the UNESCO-protected Al-Reem Biosphere Reserve in north-west Qatar, these activations present a new desert experience for visitors and residents alike. Set to run from 18th December until 18th January, the Visit Qatar activation at Ras Abrouq offers a collection of immersive zones. Families can enjoy a harmonious blend of adventure and tranquillity, complemented by premium offerings that are accessible at affordable prices. Highlights include Our Habitas Resort, The Desert Escape, Film City, Wildlife Park, and the Glamping Zone. Ahmed Hamad Al Binali, the Director of Festivals and Events at Visit Qatar, said, “At Visit Qatar, our goal is to diversify our offering ensuring that every visitor, regardless of age, can enjoy a range of interactive and engaging experiences. From entertaining activities at the Film City zone, to the excitement of the Desert Escape with hot air balloon rides and a wide range of activations, every element is tailored to offer something for everyone.” He added, “We’ve also incorporated cultural installations, live performances, and educational workshops and daily camel parades enabling families to connect with Qatar’s heritage while immersing themselves in its desert landscapes. This activation reflects our commitment to offering premium experiences that create unforgettable memories for families.” The Film City zone will offer a variety of family-oriented activities, including a coffee shop, a gift shop, and an exhibition in collaboration with the Ministry of Education and Higher Education. Visitors can also enjoy wildlife park rides, camel, pony, and horse rides, as well as a unique photo activation. Children’s workshops, traditional Qatari installations such as the Al Hosh majlis, and engaging live performances ensure there is something for everyone. Performances include an illusionist show, mystic storytelling, and the Desert Mirage Dance. The Wildlife Park will include safari-like experiences, with camel and horse routes allowing guests to explore the animal zones. The Glamping Zone provides a luxurious yet affordable, family-friendly desert camping experience, featuring private tents, outdoor lounges, and serene settings for relaxation. The Desert Escape will offer a variety of activities, including hot air balloon rides, trampolines, archery, and stargazing. Visitors can also enjoy live performances, such as acrobatic shows and falcon demonstrations. Interactive activations include a roaming parade, kids’ treasure hunts, and cultural installations. This zone will also include a restaurant and a food lounge. In addition to its extensive range of activities, Our Habitas offers a variety of affordable packages, including options for weekdays, weekends, half-day passes, one-day passes, and wellness passes. Specialised packages featuring stargazing, hot air balloon rides, and more are also available. For details on the available packages, visit: https://visitqatar.com/intl-en/events-calendar/ras-abrouq
Qatar Tourism Visits Sultan Qaboos Port for Knowledge Exchange on Cruise Industry Operations
A Qatari delegation, led by representatives from Qatar Tourism and the Ministry of Interior, including members from the Permanent Committee for the Management of Maritime Ports and Immigration, Mwani, and the General Authority of Customs, recently concluded a visit to the Sultan Qaboos Port in Muscat, held from 27 to 28 November. Facilitated through the Ministry of Heritage and Tourism in Oman, the delegation engaged in high-level meetings with senior Omani officials, including representatives from the Ministry of Culture and Tourism, the Ministry of Transportation, the Royal Oman Police, the Port Operator (Asyad), and the Coast Guard from the Port Security Department. These discussions provided a platform to explore avenues for cooperation, exchange best practices in logistics and port management, and address strategies for enhancing the cruise tourism experience. Mr. Omar Al Jaber, Chief of Tourism Development Sector at Qatar Tourism, commented on the visit: “Visiting Sultan Qaboos Port in Muscat enabled us to engage with our Omani counterparts and thoroughly exchange knowledge across key operational areas, including immigration and customs procedures, terminal logistics, and passenger services. By sharing expertise and aligning on best practices, we are furthering our commitment to enhancing the cruise experience in Qatar and fostering meaningful collaboration within the region to drive sustainable growth in the cruise tourism sector.” During discussions, the delegation covered key operational areas during their meetings, including immigration and customs procedures, terminal operations and logistics, and the roles and responsibilities of tour operators and ship agents. Discussions also covered methods to strengthen collaborations, reinforce bilateral ties and enhance the cruise sector in both countries. Qatar’s cruise sector has become a crucial component of Qatar Tourism’s strategy, consistently achieving robust growth rates in recent years. During the 2024-2025 season alone, Doha Port is scheduled to welcome more than 90 cruise ships. Qatar Tourism plans to continue to strengthen its collaborations with international cruise lines and ports, vital for driving further growth in Qatar’s the tourism sector and contributing to Qatar’s economic diversification efforts.
film festivals as the microphone for the people in a world of silence, says Fatma Hassan Alremaihi, CEO of Doha Film Institute
Doha, Qatar; November 20, 2024: Fatma Hassan Alremaihi, CEO of Doha Film Institute (DFI) and Festival Director of 2024 Ajyal, said the organisation has built a sustainable ecosystem for Arab and independent cinema, underpinned by its commitment to supporting creative expression, particularly during challenging times. At an Ajyal 2024 media briefing, Alremaihi said, “film festivals are now more important than ever as they have become the microphone for the people in a world of silence,” adding that “DFI’s commitment to cinema extends beyond entertainment, viewing film festivals as catalysts for positive societal change.” “On opening night, everyone who spoke to me told me that they had never been to a festival where people can voice their opinion or voice issues like they can here. They said it is really refreshing and that should be the norm of film festivals. Unfortunately, it is not. “Film festivals are there to make people’s lives better, to make societies better. There’s a mission behind it. It’s not just to bring films to entertain, but to bring films that will impact us,” Alremaihi said. Building on this year’s success, as DFI prepares to host the 2025 Doha Film Festival, Alremaihi said the core mission and programmes would remain intact while expanding to embrace new opportunities. “Nothing is changing in the sense that we are replacing Ajyal. This is simply the next stage of our festival, the next stage of our industry, and the next stage of the Institute,” she said. “We have always been evolving and adapting to industry needs”. Under the leadership of H.E. Sheikha Al Mayassa Bint Hamad Bin Khalifa Al-Thani, Chairperson, DFI has expanded its scope beyond conventional approaches, added Alremaihi. “Our chairperson is incredibly invested in this. When she sees the value in a concept, she’s always pushing us to make it bigger and transform it into a continuous initiative.” Reflecting on DFI’s journey, Alremaihi described its success: “We worked really hard over the past 14 years to create a sustainable ecosystem that has proven results, we have discovered a formula that works and are continuously building on that.” The Institute’s commitment to year-round engagement is evident through various initiatives including the Ajyal Film Club and Ajyal Show podcast. “Everything we start at Ajyal has taken on a life of its own to become a year-round programme with sustained impact,” e She said that DFI’s role in nurturing local talent has shown remarkable results, particularly through the Made in Qatar programme. “It has evolved from showcasing locally-made films to include projects developed in Qatar but produced elsewhere, demonstrating our flexible approach to supporting creative talent. Reflecting on Ode to Our Land, directed by two young Qatari women filmmakers, Amal Al Muftah and Rawda Al-Thani, she said: “The film took four years of work, but we were able to convey its message with the support of our talented Qatari female directors. We believed in their vision and gave them the confidence they needed because they possess exceptional talent and can achieve anything, as evident in the film. Currently, we are working on other projects under Made in Qatar, featuring diverse local and global stories and ideas. Speaking about regional partnerships, Alremaihi said DFI is honoured to have brought Ajyal Film Club to Morocco for the first time to the city of Tangier. “I was impressed by the Moroccan jurors—their critiques, eloquence, and way of thinking were remarkable. We look forward to building future partnerships with Morocco.” She commented that DFI’s longstanding support to Palestinian cinema remains unwavering. “Whatever we do will never be enough to bring their voices to the world. . We have been supporting cinema from the region for the last 14 years and Palestine has always been an integral part of that contribution. It is important for us to amplify the stories that matter, and show them to the world. Highlighting another significant achievement, Alremaihi noted that DFI’s global impact has been independently validated by a Sorbonne University study that identified Qatar as the world leader in supporting women filmmakers with a presence at international festivals. “The significant progress of the role of Arab women in leadership showcases our incredible talent and creativity. The perception that women in film in the West have greater opportunities is inaccurate, only 9% of female directors compared to 27% in the Arab world. “DFI’s impact is now global but we will continue to aim to generate more creative power not only for women, but for all underrepresented voices,” Alremaihi concluded.
Turkish stars Esra Bilgiç and Birkan Sokullu applaud 2024 Ajyal’s youth-centric focus
Doha, Qatar; November 17, 2024: Acclaimed Turkish actors Esra Bilgiç and Birkan Sokullu highlighted the 2024 Ajyal Film Festival’s distinctive focus on nurturing youth talent in cinema. “What makes Ajyal special is its commitment to nurturing young voices in film,” said Bilgiç. “As artists, we strive to be positive role models, and to contribute to building a world based on mutual respect and understanding. This festival’s emphasis on youth perspectives makes this particularly meaningful.” Sokullu, who is visiting the region for the first time, shared his perspective on representing Turkish culture internationally: “As actors, we serve as cultural ambassadors. By sharing our stories and traditions, we are representing our values and promoting stronger understanding . I feel a distinct connection to this at Ajyal, which brings together independent voices in cinema from around the world.” Both actors reflected on what they find most rewarding about their profession. “The ability to step into different lives, be empathetic and understand various perspectives is one the most fulfilling aspect of being an actor,” said Bilgiç. The actors said they are keen to explore the city’s cultural landscape. “We’re looking forward to visiting Doha’s museums and experiencing its rich cultural heritage,” said Sokullu. “The city’s blend of tradition and modernity is fascinating.” They said they feel very close to Arab films, and said they appreciate Arabic literature, poetry and culture. “The MENA region is one of our biggest viewing demographics. When we produce a cinematic work, we take into consideration the Arab viewers as well as international audiences, yet executing them in our unique creative way. Today, our works resonate with global audiences because human emotions are universal.” The actors also highlighted their new series, Doors of Destiny, produced by TOD Studios. The series, directed by Yunus Ozan Korkut, tells the story of a reclusive computer genius whose life transforms when he meets the enigmatic daughter of an influential Turkish figure. The series is exclusively available on TOD reaching audiences across the Middle East, North African countries, and Turkey. The 12th edition of Ajyal features 66 films from 42 countries, and includes several programs such as Voices from Palestine and the Intaj: From Ground Zero Experience exhibition. Ajyal 2024 continues through November 23 with screenings and events across various locations including Katara Cultural Village, Sikkat Wadi Msheireb, Lusail, and VOX Cinemas Doha Festival City. Tickets are available online at www.dohafilminstitute.com/filmfestival.
Air Arabia reports record third quarter net profit of AED 564 million, up 8%
First nine months 2024 revenue increases 12% exceeding AED 4.98 billion; 13% increase in passenger numbers and 22 new routes launched. Air Arabia (PJSC), the Middle East and North Africa’s first and largest low-cost carrier (LCC) operator, today announced record financial and operational results for the third quarter and first nine months of 2024. Air Arabia reported a net profit of AED 564 million for the third quarter ending September 30, 2024; an 8 percent increase compared to AED 522 million in the same period of 2023. The airline achieved a turnover of AED 1.78 billion, marking a 10 percent increase compared to the third quarter of last year. From July to September 2024, over 5.1 million passengers traveled with Air Arabia Group across its operating hubs, reflecting an 8 per cent increase from the 4.7 million passengers carried in the same quarter of the previous year. The airline’s average seat load factor — representing the percentage of available seats occupied — increased by 2 percent, reaching an impressive 81 percent during the third quarter of 2024, underscoring the strong demand for Air Arabia’s services. Third Quarter 2024 Performance: AED Q3 2024 Q3 2023 % Revenue AED 1.78 billion AED 1.62 billion 10% Passenger Numbers*all hubs* 5.1 million 4.7 million 8% Seat Load Factor 81% 79% 2% Net Profit AED 564 million AED 522 million 8% Commenting on the results, Sheikh Abdullah Bin Mohammad Al Thani, Chairman of Air Arabia, said: “Air Arabia’s record net profit in the third quarter, coupled with strong growth in revenue and passenger demand, is a testament to the strength of the business model we operate and the true value we offer to our customers.” He continued: “The aviation industry continued to face geopolitical and economic challenges in the third quarter, as airlines navigated airspace restrictions in parts of the region, leading to route adjustments and in some cases, flight suspensions. Additionally, the industry continued to manage inflationary pressures prompted by the ongoing supply chain challenges, currency fluctuations, and fuel price volatility. Despite these factors, Air Arabia successfully expanded its network, increased operating capacity, and maintained a strong operating margin. This achievement highlights the resilience of our business model and the strength of our management team.” In the first nine months of 2024 (January to September), Air Arabia reported a net profit of AED 1.25 billion, reflecting a 5 percent decrease from the AED 1.32 billion recorded in the same period of 2023. The airline achieved a turnover of AED 4.98 billion, marking a 12 percent increase compared to the AED 4.45 billion registered in the first nine months of last year. During this period, over 14 million passengers traveled with Air Arabia across its hubs, representing a 13 percent growth compared to the number of passengers carried in the same period last year. The airline’s average seat load factor rose by 2 percent, reaching a strong 82 percent for the first nine months of 2024. First Nine Months 2024 Performance: AED 9M 2024 9M 2023 % Revenue AED 4.98 billion AED 4.45 billion 12% Passenger Numbers*all hubs* 14 million 12.4 million 13% Seat Load Factor 82% 80% 2% Net Profit AED 1.25 billion AED 1.32 billion (5%) The airline liquidity for the first nine months of 2024 stood at AED 4.9 billion in cash and cash equivalent. Al Thani concluded: “Throughout the first nine months of 2024, we maintained a strong commitment to growth across all areas of our business and operations. This included expanding our fleet, introducing new routes, and increasing flight frequencies across each of our operating hubs. As we look to the remainder of the year, we remain focused on strategic growth, disciplined cost management, and delivering exceptional value to our customers.” During the first nine months of the year, Air Arabia added 6 new aircraft to its modern fleet bringing it to a total of 77 owned and leased Airbus A320 and A321 aircraft. During the same period, the carrier has expanded its network by launching 22 new routes across its operating hubs in the UAE, Morocco, Egypt, and Pakistan. In May, Air Arabia was named the “Leading Low-Cost Airline Brand – MENA” by Global Brands Magazine. This honor recognizes Air Arabia’s exceptional commitment to innovation, quality, branding, customer service, and performance, establishing a robust standard in the aviation sector across the MENA region. Additionally, the airline was honored with “Corporate Award in the Airline Category” at the 2024 OPS Forum in Athens, Greece for its commitment to enhancing efficiency, reliability, and customer satisfaction. Building on its commitment to environmental responsibility, Air Arabia has integrated and deployed phase one of its enhanced fuel management system to further manage and optimize fuel efficiency across the group which will eventually lead to further reduction in emissions. Additionally, the airline has fully implemented a circular economy approach for inflight service items, ensuring all packaging is either biodegradable or recyclable. These efforts underscore Air Arabia’s dedication to sustainable innovation and responsible growth at the core of its operations. Further demonstrating its commitment to the community, Air Arabia’s ‘Charity Cloud’ program launched a new school in Cambodia. This addition joins 15 schools and clinics established across 18 countries, providing essential education and healthcare services to underserved communities.
Doha Film Institute Showcases Exciting Homegrown Talent in Made in Qatar Program at Ajyal 2024
Doha Film Institute (DFI) is showcasing an inspiring selection of stories by Qatar’s emerging film talents in the Made in Qatar programme at the 2024 Ajyal Film Festival. One of the most popular programs at Ajyal, Made in Qatar showcases films by Qatari and Qatar-based talents, and is a testament to the limitless potential of Qatar’s creative community. The selection includes five diverse films that underline the creative progress of the country’s flourishing film industry with two films created with support from the Ministry of Public Health of Qatar. The jury for this year’s Made in Qatar program is led by acclaimed Palestinian actor Saleh Bakri and includes Kenyan filmmaker Debra Aroko and Qatari director Amal Al Muftah. Fatma Hassan Alremaihi, Chief Executive Officer of DFI and Festival Director, said: ” After a successful special screening of Made in Qatar films earlier this year, we are proud to screen five additional new films reflecting the diversity of our nation and the progress of our creative talent to prominence on the world stage. The program continues to be a cornerstone of Ajyal, providing a platform for homegrown voices to share their unique perspectives and innovative storytelling techniques. The selection is a strong representation of the vibrant creative ecosystem that the nation has fostered and a testament to the success of the Institute’s commitment to supporting filmmakers through every step of their creative journey.” The program includes I Lay for You to Sleep (Qatar/2024) by Ali Al Hajri, a contemplative experimental narrative that explores the emotional depths of loss and renewal through poetic imagery. As women prepare a body for burial, we follow Ali’s journey through memories and reflections, confronting the mysteries of life, death and rebirth. The film is also screening in the Bader Shorts Competition. Alkaline (Qatar/2024) by Paul Abraham and Abdulla Al-Hor highlights the complex interplay between personal choices, family expectations and how fear can shape relationships in profound ways. Presenting how a father’s health scare changes his life and creates a rift with his son, the film journeys through the conversations and self-reflection by the son to bridge the divide. The film, in Malayalam and English, was created with support from the Ministry of Public Health of Qatar. Breshna (Qatar/2024) by Obada Jarbi narrates the moving story of a survivor of a terrorist attack in Kabul who finds refuge in Qatar. The poignant short film captures her reflection on hope, resilience and the longing for peace as she comes to terms with loss and survival. Through her story, the film offers a deeply personal perspective on displacement and the strength needed to seek a new beginning amidst painful memories. Can You See Me? (Qatar/2024) by Dhoha Abdelsattar follows a lonely woman, Maryam, who is trapped in the cycle of a mundane life that spirals into emotional turmoil until she is forced to confront herself and the possibility of change. This evocative short is a reflective journey through the quiet struggles of inner turmoil, exploring resilience and self-discovery. Cochlea (Qatar/2024) by Karim Emara, supported by the Ministry of Public Health of Qatar, is about Rokia, a 50-year-old Arab woman who reunites with her twenty-year-old son, Youssef, after six months apart. During their reunion, Rokia insists on performing a ritual she has often imposed on him. Despite his resistance, Yousef begins to understand that his mother’s unusual way of expressing love and care runs deeper than simply wanting him to be clean. Ajyal 2024 features 66 thought-provoking films from 42 countries depicting themes that will resonate with and inspire audiences with stories of resilience, hope and community empowerment. The event will also have interactive discussions, inclusive screenings, film exhibition, Qatar’s largest pop-culture event – Geekend. Events will be held across key locations, including Katara, Sikkat Wadi Msheireb, Lusail and VOX Cinemas Doha Festival City. Tickets can be purchased online at https://my.dohafilminstitute.com/ajyal/films/
