Snoonu has acquired BiteSight, a US-based social commerce startup backed by Y Combinator and SurgePoint Capital. This move brings a new dimension to how consumers discover food and restaurants through digital content.
Founded in 2023, BiteSight gained significant traction in the US, recording more than 150,000 downloads and reaching No. 2 in the App Store’s Food & Drink category. Its platform connects short-form food videos with restaurant discovery and ordering, turning the content people enjoy watching into new opportunities for discovery and commerce.
The acquisition brings BiteSight’s co-founders, Bernardo Burboa Quiroga and Lucious McDaniel IV, into the Snoonu ecosystem. This marks another step in Snoonu’s evolution from a leading Qatari super-app into a broader technology and commerce platform.
Beyond the acquisition itself, the story reflects a wider shift in digital commerce, where content, community and purchasing are increasingly connected. It also highlights Qatar’s growing potential as a base for international founders and technology ventures looking to develop ideas and reach new markets across the region.
We welcome the opportunity to support your coverage with interviews with Hamad Al Hajri, Snoonu’s Founder and CEO, or with BiteSight’s co-founders, along with additional quotes and the full press release.
We believe this story offers an interesting perspective on the future of digital commerce, cross-border innovation and Qatar’s growing technology ecosystem.
Hamad Al Hajri, Founder and CEO of Snoonu, said:
“Technology continues to reshape how people discover businesses, make decisions and engage with the brands they love. BiteSight has demonstrated the potential of connecting engaging food content with the ability to act on that discovery. Bringing this capability into Snoonu’s ecosystem is an exciting step in our ambition to build more intuitive, connected digital experiences for customers and merchants across the region.
Beyond technology, we are committed to attracting ambitious young innovators and entrepreneurs to Qatar, creating an environment where they can build, scale and bring their ideas to life. We want to help position Qatar as a capital for entrepreneurship, innovation and technology, connecting global talent with the opportunities our ecosystem has to offer.”
Bernardo Burboa Quiroga, co-founder of BiteSight, said:
“We started BiteSight because food is a shared experience by nature, and we wanted to build a marketplace that reflects how people actually discover their next favourite spot. Joining Snoonu gives us an exciting opportunity to take that vision further, combining our approach to social food discovery with Snoonu’s technology, reach and regional expertise. We’re grateful to be part of this journey and excited to build from Qatar, a market with a growing ambition to shape the future of technology and entrepreneurship.”
Lucious McDaniel IV, co-founder of BiteSight, added:
“We’re grateful to our users in New York and San Francisco, to the more than 100,000 people on our waitlist, and to the investors who backed us from the beginning. We’re equally excited to begin this next chapter with Snoonu and its team. Building from Qatar opens up new opportunities to grow our vision, reach new audiences and contribute to an ecosystem that is increasingly focused on innovation and entrepreneurship.”
The acquisition reinforces Snoonu’s broader ambition to evolve beyond traditional delivery services into a more comprehensive technology and commerce platform. By bringing new discovery capabilities into its ecosystem, Snoonu aims to create additional value for consumers and merchants while exploring opportunities to extend content-driven commerce across its markets.
Financial terms of the acquisition were not disclosed.
