Richard Whitehead MBE: Redefining Possibility, One Stride at a Time
Two-time Paralympic gold medallist. Four-time world champion. The fastest double-amputee marathoner in history. Richard Whitehead MBE has become a global symbol of resilience, inclusion, and the extraordinary power of the human spirit. Born with a double through-knee congenital amputation, Richard Whitehead has spent his life challenging expectations and redefining what athletic achievement looks like. In this exclusive interview with Manu G Parmar, Whitehead opens up about his remarkable journey, the values that drive him, and why Qatar’s inclusive sporting vision resonates deeply with him. From the Pool to the Podium “Sport began for me with swimming and gymnastics — disciplines that taught me balance, agility, and coordination. They built the foundation that later helped me excel across multiple sports,” says Whitehead. His breakthrough came at the Winter Paralympics in Turin in 2006. From there, he transitioned into athletics, competing in London, Rio, and Tokyo — accumulating two gold medals, two silvers, and four world titles along the way. But it was an earlier moment that truly changed everything. “Running the New York Marathon in 2004 was transformative. It proved to me — and to those watching — that I belonged in elite sport. Not as a disabled athlete. As an athlete.” Defining Milestones Of all the sporting firsts associated with Whitehead, two stand above the rest. New York Marathon, 2004 “My first marathon. I didn’t know if I could finish — yet that vulnerability changed my life. It proved that athletes with disabilities deserve equal opportunities to compete at the highest level.” London 2012 Paralympic Gold “Winning in front of 80,000 people wasn’t just a medal moment — it was a platform to showcase the extraordinary potential of people with disabilities.” A Vision Built on Community For Whitehead, personal achievement has always been inseparable from collective responsibility. “Invest in the people around you. Success becomes more powerful when shared — and your platform should uplift the next generation.” It is a philosophy that informs everything he does — on and off the track. Qatar’s Sporting Vision Whitehead speaks about Qatar with genuine admiration, grounded in personal experience. “I’ve competed — and won — in Doha before, and the progress I’ve seen since then is extraordinary. Qatar has world-class infrastructure and a strong commitment to helping young people lead active, healthy lives.” What stands out most to him is Qatar’s approach to inclusion. “Qatar is ensuring that individuals with physical, learning, or hidden disabilities have full access to sport. Physical activity is a fundamental right, and Qatar is leading by example.” When asked what more Qatar needs to become one of the foremost sports-hosting nations in the region, Whitehead believes the foundation is already strong. “Qatar places humanity and the spirit of sport at the centre of its vision. To elevate further, the country should continue amplifying diverse role models — especially those from disability communities. Beyond sport, it’s about strengthening ecosystems in education, employment, and public life so individuals with disabilities can thrive across society.” A Message to Runners Worldwide Whitehead’s message is clear and universal. “Anything is possible. I didn’t start by running 20 marathons a year — it began with one race. The hardest part isn’t the distance; it’s taking that first step towards taking control of your life.” He points to Qatar as a living example of this philosophy in action. “Sport enriches every aspect of who you are. And Qatar demonstrates this beautifully — its running events, triathlons, and challenges such as Samla show how deep the sporting culture runs. Most importantly, sport in Qatar is truly accessible. Everyone has the opportunity to discover their potential.” The Book That Could Be Asked whether he has considered writing a book, Whitehead’s answer is thoughtful and telling. “Yes, I’ve thought about it. A book lets you document not only your achievements, but the possibilities ahead. I wouldn’t write it to showcase success, but to reflect who I am — an athlete, a father, a leader, and a person with multiple layers of identity. I want it to be honest, meaningful, and something I’m truly proud of.” Short Shot Best run: “Every marathon teaches me something. London, New York, Rome, Doha — each one is unique.” Go-to book: “I follow my curiosity — often audiobooks, journalism, history, or Japanese philosophies on wellbeing.” Inspiration from: “People. Everywhere I travel, I see individuals overcoming obstacles in different ways.” Relaxation mode: “Quiet moments, long walks with my kids, music, visualisation, and time for self-reflection.” Lift-me-up quote: “Come the hour, come the man. And of course — Believe. Achieve.” Lessons That Shape a Leader Whitehead identifies two pillars that guide his personal and professional philosophy. Perseverance“Embrace every stage of the journey — the highs and lows. Each experience strengthens your clarity and purpose.” Resilience“Challenges are inevitable. Overcoming them builds the emotional and mental strength needed for future obstacles.” Interview conducted by Manu G Parmar. Richard Whitehead MBE is a two-time Paralympic gold medallist, four-time world champion, and the fastest double-amputee marathoner in history. Photo credit: David Baird (*Black & White)
Sony and Modern Home Launch WF-1000XM6 Earbuds in Qatar
New flagship earbuds brought advanced noise cancelling, premium sound, and improved comfort to the local market Sony, represented in Qatar by Modern Home, launched its new WF-1000XM6 truly wireless earbuds, introducing the latest generation of its acclaimed 1000X audio range to the Qatar market. The launch also included a new Sand Pink colourway for the WH-1000XM6 wireless over-ear headphones, expanding Sony’s premium personal audio portfolio in the country. The new earbuds arrived as Sony continued to strengthen its position in the premium audio segment, with the WF-1000XM6 designed to deliver stronger noise cancelling, clearer sound, enhanced call quality, and a more refined ergonomic fit compared to the previous-generation WF-1000XM5. In Qatar, the new products became available through Modern Home at Al Maha Center on Salwa Road, as well as Fnac stores at Lagoona Mall, Doha Festival City, and Place Vendôme, alongside other major electronics retailers. A key highlight of the WF-1000XM6 was its upgraded noise cancelling capability. Sony stated that the earbuds delivered a 25 percent further reduction in noise compared to the predecessor model, particularly improving performance in mid-to-high frequency environments such as cafés and public transport. The earbuds featured the HD Noise Cancelling Processor QN3e, supported by four microphones and Sony’s Integrated Processor V2, enabling more precise real-time analysis of environmental noise and fit conditions. Sony also focused heavily on sound performance. The WF-1000XM6 combined dual processors, enhanced DAC amplifier performance, and a newly developed driver unit to create a richer and more detailed listening experience. The earbuds supported Hi-Res Audio Wireless, DSEE Extreme, 360 Reality Audio, head tracking, and a 10-band EQ adjustable through the Sony Sound Connect app, offering users more control over their listening preferences. To refine the audio signature further, Sony worked with a group of Grammy-winning and Grammy-nominated mastering engineers, including professionals associated with artists such as Ed Sheeran, Rihanna, Lady Gaga, Bob Dylan, and Alicia Keys. This collaboration reflected Sony’s continued emphasis on reproducing music as closely as possible to the creators’ original intent. For voice calls, the earbuds were equipped with two microphones and a bone conduction sensor on each side, supported by an AI beamforming noise reduction algorithm. This system was developed to isolate the speaker’s voice more accurately, even in crowded or noisy settings. Sony also introduced notable design improvements in the new model. The WF-1000XM6 featured a body approximately 11 percent slimmer than its predecessor, helping it sit more naturally in the ear for extended wear. A revised ventilation structure was also added to reduce internal noises such as footsteps and chewing sounds, contributing to a more comfortable daily listening experience. On the connectivity and convenience front, the earbuds included support for LE Audio, improved antenna design for more stable connections, and compatibility with Google Gemini for hands-free assistance. Battery performance offered up to 8 hours of listening on a single charge and up to 24 hours with the charging case, with support for wireless charging through Qi technology. Sony also highlighted its sustainability efforts, stating that approximately 25 percent circular material was used in the plastics allocated to the WF-1000XM6, while the packaging was designed to be plastic-free. Alongside the earbuds, Sony introduced the Sand Pink version of the WH-1000XM6 headphones, reflecting the growing demand for headphones that combined premium sound with lifestyle-driven design. The new shade joined the existing Black, Platinum Silver, and Midnight Blue options. With this launch, Sony and Modern Home further expanded Qatar’s access to high-end consumer technology, targeting users seeking premium audio performance, comfort, and design in one package. In a market where lifestyle, mobility, and innovation continued to shape consumer demand, the arrival of the WF-1000XM6 reinforced Sony’s ambition to stay ahead in the premium wireless audio category.
3 things to know about cancer and your heart: Mayo Clinic expert shares tips to reduce risk
Doha-Qatar. — As cancer therapies improve and increasingly achieve cures or recurring periods of remission, preventing and managing damage to organs from cancer treatment has become a top concern. That includes injury to the heart, says Joerg Herrmann, M.D., a cardiologist and the founder and director of the Cardio-Oncology Clinic at Mayo Clinic in Minnesota. As physicians and researchers work to prevent, diagnose and treat heart damage from cancer therapies, they also have learned about connections between cancer and the heart that go beyond the cardiac effects of cancer treatments. Dr. Herrmann shares three things to know: 1. There is a “web of risk factors. Cancer and heart disease have common risk factors, Dr. Herrmann says. Those include lifestyle habits. “We call it the web of risk factors. Some of the very same lifestyle-related factors can set patients up for both cancer and cardiovascular disease,” he explains. “Smoking is a prime example. It increases the risk of lung and other cancers and coronary artery disease, heart attacks and peripheral artery disease.” In addition to not smoking, you can reduce your risk of cancer and of heart disease by achieving a healthy weight; avoiding or moderating alcohol use; controlling cholesterol (some cancer treatments can worsen cholesterol levels); getting enough sleep; and adopting a healthy diet with fruit and vegetables, he adds. Physical activity is another important factor. It has been shown to reduce heart damage risk during cancer treatment, help prevent cancer recurrence and improve cardiovascular outcomes, Dr. Herrmann says. “The more elements of a healthy lifestyle you meet, the better your health projection is for the heart and cancer,” he says. “You will reduce the risks of two of the leading killers and increase life expectancy.” Cancer and heart disease can actually be risk factors for each other. “We’ve realized that the relationship between cancer and heart disease works in both directions,” Dr. Herrmann says. “Cancer itself can impact the cardiovascular system apart from cancer therapies, and vice versa. Patients with heart failure or other cardiovascular diseases have a higher risk of cancer.” 2. A variety of things may be done during cancer treatment to reduce risk to the heart. Which treatments are given and how can affect the risk of heart damage, Dr. Herrmann says. For example, the medical team may: Use treatments that minimize harm to healthy tissue, such as targeted therapies or proton beam therapy. Stagger certain chemotherapy drugs to give the heart a chance to heal between treatments. Use medications that protect the heart during chemotherapy. Use techniques to shield healthy tissue during radiation therapy, such as body positioning and breath-holding to provide greater separation between the tumor and the heart. “These shielding efforts have come a long way for adults and children who have cancer,” he says. 3. Artificial intelligence and wearables are promising innovations. The goals of Dr. Herrmann’s research including developing tools that predict – before treatment – who is at high risk of heart damage from certain cancer therapies. This would enable shared decision making among patients and their care teams about the approach to treatment. He and his colleagues are also working on therapies to mend hearts broken by chemotherapy and to develop easier and more cost-effective surveillance strategies for cardiovascular side effects of cancer therapies. Early detection and intervention are likely to lead to the best outcomes, Dr. Herrmann says. The use of wearables and artificial intelligence (AI) can help, he says. Research has found, for example, that applying AI to an electrocardiogram, a test that measures the heart’s electrical activity, may help detect a decline in heart function. “We’re interested in going further with AI technologies and developing simulations to show how different therapies would affect a given patient,” Dr. Herrmann says. Some patients remain at risk of heart disease for a lifetime after cancer treatment, but it’s impractical to do echocardiograms to look at the heart for the rest of their lives. Wearables to alert cancer survivors and their care teams to cardiac abnormalities are another promising area of research, he says. “We’ve come a long way in cardio-oncology. We have a much better understanding of what we can do to manage heart risk from cancer therapies,” Dr. Herrmann says. “Patients are in much better place now than they were even 10 years ago.”
FIFA World Cup 2026 Set to Begin as Planned
The highly anticipated FIFA World Cup 2026 is on track to kick off as scheduled, reaffirming confidence in what is set to be the largest and most ambitious tournament in football history. Despite ongoing global challenges and logistical complexities, organizers have confirmed that preparations remain firmly on course for a seamless start in June 2026. Hosted jointly by the United States, Canada, and Mexico, the tournament will mark a historic milestone as the first World Cup to feature 48 teams, expanding from the traditional 32-team format. This evolution reflects FIFA’s commitment to inclusivity and global growth, offering more nations the opportunity to compete on football’s biggest stage. Officials across the three host countries have reiterated that infrastructure, security planning, and stadium readiness are progressing as expected. Key host cities—including New York/New Jersey, Los Angeles, Toronto, and Mexico City—are undergoing final phases of preparation, ensuring they are fully equipped to welcome millions of fans from around the world. The 2026 edition will also set a new benchmark with 104 matches scheduled across multiple venues, culminating in the final at the iconic MetLife Stadium. Organizers have emphasized that lessons learned from previous tournaments, including FIFA World Cup 2022 in Qatar, are being applied to enhance fan experience, operational efficiency, and sustainability. While there have been discussions around security coordination and funding in certain regions, authorities have assured stakeholders that these issues are being actively addressed. Collaborative efforts between governments, local agencies, and international bodies are reinforcing confidence that all systems will be fully operational well ahead of kickoff. Commercial interest in the tournament remains exceptionally strong, with global sponsors, broadcasters, and tourism sectors already gearing up for unprecedented engagement. The expanded format is expected to drive record-breaking viewership and economic impact, benefiting host cities and participating nations alike. As qualification campaigns reach their final stages, teams from across the globe are preparing to secure their place in football history. The excitement surrounding the tournament continues to build, with fans eagerly awaiting what promises to be a truly global celebration of the sport. With all major preparations aligned and momentum steadily building, the message from organizers is clear: the FIFA World Cup 2026 will begin as planned, setting the stage for a landmark tournament that will redefine the scale and spirit of international football.
Baraha Ramadan Nights at Mandarin Oriental, Doha: A Refined Culinary Journey in the Heart of Msheireb
Mandarin Oriental, Doha has unveiled Baraha Ramadan Nights — an elevated Iftar and Suhour experience set beneath the open-air ambience of Barahat Msheireb, offering guests a sophisticated setting to embrace the spirit and traditions of the Holy Month. Blending Qatari hospitality with Mandarin Oriental’s signature culinary excellence, Baraha Ramadan Nights brings together the warmth of Ramadan gatherings and the artistry of world-class gastronomy. Families and friends are welcome to enjoy a generous culinary experience featuring traditional Ramadan favourites and contemporary dishes prepared across 14 live cooking stations, showcasing flavours from the region and beyond. A Thoughtfully Curated Iftar & Suhour Guests are invited to break their fast with an abundant spread of classic Ramadan specialities and signature dishes from the hotel’s acclaimed dining venues. The atmosphere at Barahat Msheireb — elegant, serene, and open-air — creates an ideal setting for meaningful conversations, connection, and reflection. A Signature Ramadan Cake from The Mandarin Cake Shop Adding a refined touch to the season, The Mandarin Cake Shop introduces a standout creation from The Heritage Cake Collection:a pistachio dacquoise layered with pistachio namelaka and Medjool date crémeux, crafted as an elegant centrepiece for Ramadan gatherings. The cake is available for pre-order at QAR 350. Ramadan Retreat Package For guests seeking tranquillity during the Holy Month, Mandarin Oriental, Doha presents a peaceful Ramadan Retreat Package. The experience includes: Wellness & Inner Harmony at The Spa The Spa’s Resilience & Self-Love Retreat offers a sanctuary for mindfulness and renewal.This two-hour immersive experience (QAR 1,600) includes: Reservations For bookings and full Ramadan offerings, visit:https://www.mandarinoriental.com/en/doha/msheireb/ramadanor call +974 4008 8888.
Qatar Unveils Major Tech & Investment Reforms as Prime Minister Opens Web Summit Qatar 2026
Qatar’s ambition to become a leading global technology and innovation hub accelerated yesterday as HE Sheikh Mohammed bin Abdulrahman bin Jassim Al Thani, Prime Minister and Minister of Foreign Affairs, officially inaugurated the third edition of Web Summit Qatar, the MENA region’s fastest-growing technology event. The summit runs until 4 February at the Doha Exhibition and Convention Center, gathering global tech leaders, investors, founders, and policymakers. The opening ceremony marked a milestone moment for Qatar’s digital transformation agenda, with the government announcing a series of high-impact initiatives designed to expand the nation’s technology, entrepreneurship, AI, and investment ecosystems. USD 2 Billion Expansion of the Fund of Funds Programme In one of the summit’s most significant announcements, Qatar confirmed a USD 2 billion expansion of its national Fund of Funds programme, which supports venture capital firms and high-growth startups across strategic sectors. This expansion strengthens Qatar’s position as a global capital hub and sends a clear signal to international investors seeking a stable, innovation-driven market. 10-Year Residency for Entrepreneurs & Executives Qatar also announced a long-term 10-year residency scheme for: This new visa category aims to attract world-class talent and incentivise founders to build and scale their companies from Qatar — a major step in advancing the country’s competitiveness on the global innovation map. Faster, Simplified Company Registration As part of ongoing reforms to improve the ease of doing business, Qatar introduced accelerated company registration procedures, enabling startups and investors to establish operations faster and more efficiently. These improvements reinforce Qatar’s goal of becoming one of the world’s most business-friendly jurisdictions, especially for early-stage and scaling companies. Launch of Qai — Qatar’s National AI Company Another headline announcement was the launch of Qai, Qatar’s new national AI company, signalling a powerful move to position the nation at the center of global AI development. Qai will focus on: The initiative aligns with Qatar’s broader national strategy to integrate AI across education, industry, energy, healthcare, mobility, and smart cities. A Transformational Edition of Web Summit Qatar With thousands of global delegates, investors, and startups converging in Doha, Web Summit Qatar 2026 is on track to become the region’s most influential gathering for: This year’s edition cements Qatar’s rise as one of the world’s most dynamic markets for entrepreneurship, digital transformation, and investment.
QIA and Goldman Sachs Sign Landmark MoU Targeting $25 Billion Investment, Strengthening Qatar’s Global Financial Influence
In one of the most significant financial announcements of 2026, the Qatar Investment Authority (QIA) and Goldman Sachs Asset Management have signed a major Memorandum of Understanding (MoU) aimed at expanding their strategic partnership and unlocking a combined investment target of $25 billion. The agreement marks a pivotal moment for Qatar’s growing stature as a regional and global financial hub, reinforcing the nation’s long-term strategy to drive economic diversification, attract foreign investment, and strengthen private-sector growth. According to a statement released by QIA, the sovereign wealth fund intends to commit capital across Goldman Sachs’ flagship funds, innovative alternative investment strategies, and selected co-investment opportunities. The partnership expands QIA’s role as an anchor investor across multiple Goldman Sachs Asset Management platforms, giving Qatar preferential access to global deal flow in future-forward sectors, including: This move solidifies Qatar’s position as a leading institutional investor in high-growth global markets. As part of the expanded cooperation, Goldman Sachs will enhance its presence in Doha, building out its capabilities as a strategic asset management hub for the region. Through its global Value Accelerator network, Goldman Sachs will support Qatar in: This partnership aligns closely with Qatar’s ambitions to become a regional leader in alternative investments, innovation-led industries, and financial services. Commenting on the agreement, Mohammed Saif Al Sowaidi, CEO of QIA, highlighted the strategic importance of the collaboration: “QIA is pleased to partner with Goldman Sachs in this landmark agreement. It provides QIA with premium deal flow in sectors critical to our investment strategy, including AI, fintech, digital infrastructure and private credit. This partnership extends beyond capital deployment and reinforces Doha’s position as a regional financial center.” He further noted that Goldman Sachs’ commitment to expanding its Doha presence will support job creation, specialized skills development, and long-term economic value for Qatar. David Solomon, Chairman and CEO of Goldman Sachs, emphasized Qatar’s strong momentum: “Qatar is on an exciting path of economic diversification, developing its capital markets, strengthening its talent base, and expanding its ecosystem of national champions. This creates substantial opportunity to widen Qatar’s global connectivity and impact as a multi-faceted investment partner.” Goldman Sachs stands among the world’s leading alternative investment managers, with: Its Value Accelerator Network will now work closely with Qatari institutions and the wider ecosystem to build enduring, globally competitive businesses. The QIA–Goldman Sachs MoU represents more than a financial partnership—it positions Doha as a rising global center for asset management, sovereign investment, and cross-border financial collaboration. With a $25 billion target fueling this strategic alliance, Qatar is poised to accelerate high-impact investments and strengthen its role in shaping the future of global finance.
QSTP and Merck Launch FemTech Accelerator to Advance Women’s Health Innovation Across MENA
Qatar Science & Technology Park (QSTP), a member of Qatar Foundation, has announced a strategic partnership with Merck to launch the QSTP x Merck FemTech Accelerator—a landmark initiative aimed at accelerating innovation in women’s health across the Middle East and North Africa. The dedicated accelerator will identify and support up to 30 FemTech startups developing deep-tech, impact-driven solutions addressing critical unmet needs in women’s health. The programme focuses on advanced technologies, including artificial intelligence, robotics, and materials science, supporting startups from early validation through to commercial expansion. Selected companies will gain access to QSTP’s innovation ecosystem and Merck’s global scientific and healthcare expertise, benefiting from curated mentorship, clinically aligned pilot opportunities, and structured market-entry pathways into Qatar, with scalability across regional and international markets. The accelerator is designed not only to support individual ventures, but also to generate measurable, trackable impact at scale, aligned with Qatar Foundation’s mission to improve health outcomes for women. Through a multi-country approach, the accelerator enables FemTech solutions to be piloted, validated, and adopted across multiple markets, addressing women’s health challenges at both regional and global levels. Startups will also engage with key stakeholders from Qatar’s healthcare ecosystem, including clinicians, regulators, investors, and innovation leaders. Commenting on the launch, Rama Chakaki, President of QSTP, said the accelerator reflects QSTP’s commitment to inclusive innovation and scalable impact. Meanwhile, Ahmed Aboelfadl, General Manager Gulf at Merck, highlighted the urgent need to address women’s health gaps through science- and technology-led solutions. The programme includes an intensive two-week immersion in Doha, equipping founders with market insights, regulatory understanding, and commercial readiness. Together, QSTP and Merck aim to position Qatar as a regional and global hub for women’s health innovation, advancing one of the fastest-growing sectors in global health technology.
Consulting HAUS Guides Snoonu Through Landmark $245M Acquisition, Marking Qatar’s First Billion-Riyal Tech Exit
Qatar’s technology and startup ecosystem reached a historic milestone as Snoonu was acquired by Jahez Group in a $245 million transaction, valuing the Doha-born platform at over QAR 1 billion. The deal represents Qatar’s first billion-riyal technology exit and one of the largest private capital infusions in the country’s history. At the centre of this landmark transaction was Consulting HAUS, which acted as exclusive sell-side advisor to Snoonu. The firm played a pivotal role in positioning the company for acquisition, safeguarding shareholder value, and securing favourable terms that reflected Snoonu’s rapid growth and regional ambitions. A Milestone for Qatar’s Tech Ecosystem The acquisition is widely viewed as a breakthrough moment for Qatar’s innovation landscape, signalling the maturity of its startup ecosystem and its growing relevance within the wider GCC technology market. By achieving a billion-riyal valuation, Snoonu has set a powerful precedent for local founders, investors, and emerging tech companies looking to scale beyond national borders. Consulting HAUS began its advisory mandate nearly a year before the transaction’s close, laying the groundwork through detailed business planning, operational readiness, and strategic positioning. This early-stage preparation proved critical in reducing friction during negotiations and ensuring the company entered the transaction process from a position of strength. Strategic Advisory at Every Stage Throughout the deal, Consulting HAUS led transaction execution, working closely with buy-side advisors, legal teams, and auditors. Its role spanned valuation strategy, deal structuring, due diligence coordination, and negotiation support—ensuring transparency, alignment among stakeholders, and disciplined project management at every stage. Commenting on the achievement, Laith Dajani, Managing Partner at Consulting HAUS, said the transaction demonstrates the importance of professional advisory in enabling successful cross-border GCC deals and highlights Qatar’s emergence as a hub for technology innovation. From Snoonu’s perspective, the acquisition represents both scale and continuity. Hamad Al Hajri, CEO of Snoonu, noted that the partnership with Jahez Group brings new investment and regional momentum, while allowing the company to remain anchored in Qatar’s values, vision, and talent base. Setting a New Benchmark Backed by a leadership team with more than 100 years of combined experience, Consulting HAUS continues to play a central role in advancing high-impact transactions across the GCC. Over the past seven years, the firm has delivered multiple landmark projects that support economic diversification, private-sector growth, and cross-border investment. The Snoonu–Jahez transaction now stands as a benchmark deal—not only for Qatar’s tech sector, but for the broader regional startup and M&A landscape—demonstrating what is possible when innovation, ambition, and strategic advisory converge.
Samla International Race 2026: A World-Class Endurance Challenge in Qatar
The Samla International Race is set to make history with its upcoming edition on 24 January 2026, marking a significant evolution as the race expands onto the global stage. Recognised for its intensity, innovation, and multi-discipline format, Samla has become one of the most distinctive endurance races in the region—firmly positioning Qatar as a hub for elite sporting events and sports tourism. Strategic Partnerships Driving Excellence Ahead of the 2026 edition, the Samla International Race secured a series of strategic partnerships with leading local and global organisations. These include Katara Hospitality, Qatar Insurance Group, Defender – Al Fardan, Mazzraty, and Red Bull as the official beverage partner. In addition, a landmark partnership was signed with Visit Qatar and ASICS, with ASICS confirmed as the official sportswear partner of the race. These collaborations reflect a shared commitment to delivering a world-class sporting experience—enhancing technical standards, athlete performance, safety, and overall event quality. A Course Designed to Push Limits The Samla International Race is defined by its demanding, multi-stage format. The 2026 course features six consecutive stages, combining endurance, skill, and resilience across Qatar’s diverse landscapes: This unique structure tests competitors across swimming, running, cycling, and kayaking—set against sand dunes, open water, off-road terrain, and challenging climatic conditions. From Local Legacy to Global Stage Established in 2016, Samla was created to support and showcase local athletes. Nearly a decade later, the launch of Samla International marks a pivotal moment in its journey—welcoming elite male and female athletes from around the world to compete in Qatar for the first time. The race not only highlights athletic excellence but also showcases the country’s natural terrain, resilience, and sporting ambition. Strengthening Sports Tourism in Qatar In partnership with Visit Qatar, the Samla International Race plays a strategic role in promoting sports tourism, offering international visitors and residents a distinctive, high-impact sporting experience. The event aligns with Qatar’s broader vision of hosting world-class competitions that combine performance, culture, and destination storytelling. As anticipation builds for January 2026, the Samla International Race stands as a powerful symbol of endurance, collaboration, and global sporting excellence—cementing Qatar’s reputation as a destination for premier international sporting events.
