Ford Returns to the Pinnacle of Sports Car Racing at Le Mans in 2027
Doha-Qatar February 1, 2025 – Ford Motor Company is returning to the top tier of prototype sports car racing in the FIA World Endurance Championship (FIA WEC) in 2027 looking to recapture the magic and success of Ford racing nearly 60 years ago. Ford Performance will lead the charge with a full factory team entering FIA WEC with the aim of once more taking on the sport’s most demanding race – the 24 Hours of Le Mans. Between 1966 and 1969, Ford captured four consecutive overall victories at the grandfather of all endurance sports car races in the city of Le Mans, France. Since that time, Ford has focused on class victories, firstly in 2016 with the Ford GT in GTLM and more recently with the Ford Mustang GT3. Bill Ford, Ford Motor Company Executive Chair: “We are entering a new era for performance and racing at Ford. You can see it from what we’re doing on-road and off-road. When we race, we race to win. And there is no track or race that means more to our history than Le Mans. It is where we took on Ferrari and won in the 1960s. It is where we returned 50 years later and shocked the world and beat Ferrari again. I am thrilled that we’re going back to Le Mans and competing at the highest level of endurance racing. We are ready to once again challenge the world, and ‘go like hell!’” Frédéric Lequien, FIA World Endurance Championship (FIA WEC) CEO: “Ford has been synonymous with success both on and off-track for decades, and we are delighted that the company has chosen the FIA World Endurance Championship for its latest challenge. To have at least ten major automotive brands committed to the series’ top-tier in 2027 is testament to the championship’s stellar momentum and growth.” Pierre Fillon, Automobile Club de l’Ouest (ACO) President: “It is wonderful news to welcome Ford back to the top level of the 24 Hours of Le Mans for the first time in almost 60 years. It is a brand that has always had a close affinity with this very special race, and history shows that Ford does not compete to finish second. The renewal of its famous rivalry with Ferrari is truly an exciting prospect.” Richard Mille, FIA Endurance Commission President: “Ford and endurance racing are a perfect fit, as has been proven time and again. It is a brand with a long and proud motorsport heritage, and a passion for competition instilled by Henry Ford himself. The company’s return to the highest level of the discipline is further validation of the success and appeal of the current Hypercar regulations. Endurance racing’s golden age is right here, and right now!” Additional details on Ford’s return will be shared later.
The new Mercedes-Benz C-Class 2025: The symbol of luxury and prestige in the compact sedan segment
Doha, Qatar, 1 February 2025: The Mercedes-Benz C-class is tasked with bringing similar levels of luxury and prestige to the compact sedan segment. The interior mostly succeeds, providing high-end materials, modern technology, and the requisite large screens to create an environment that feels a step above its price point. The turbo four and nine-speed automatic transmission follow suit, delivering smooth power to the rear wheels, although all-wheel drive is available. The new C-Class is available with a 1.5 L / 1496 CC Inline-4L Turbo generating output of 204 hp and a 9G-TRONIC® 9-Speed Automatic transmission. The acceleration from 0 to 100 KM is 7.3 seconds. The new Mercedes-Benz C-Class 2025 is available at Nasser Bin Khaled Automobiles, the authorized general distributor of Mercedes-Benz in Qatar, in its showroom on Salwa road in Doha. An expressive exterior The new C-Class is a sportive incarnation of luxury. It combines dynamic proportions with reduced design lines and sculptural surfaces. The exterior design of the Mercedes-Benz C-Class impresses with its progressive appearance. The Key features of the equipment line includes bonnet with power domes, LED High Performance headlamps, radiator shell with integrated Mercedes star and a single louvre in matt iridium silver, beltline trim strip in polished aluminum and side window edges in black. With the Night Package, the expressive black design elements enhance the exterior of your vehicle. These include the exterior mirror housings and trim strips on the front and rear aprons. Tinted windows complete your sporty, individual appearance. The front is distinguished with diamond grille in star design as well as a single louvre in matt iridium silver. With Digital Light, you experience brilliant lighting conditions. The HD system works like a projector and responds with constantly adapted light to changing traffic, road or weather conditions. The projection features and ULTRA RANGE high beam, among others, can also make your driving experience safer. With the striking rear end and two-section taillight, the high-quality two-part LED combination rear lamps of the C-Class Saloon captivate onlookers with their day and night design which uses light intensity that automatically adjusts to ambient brightness. The promise of a heightened feeling of quality is effectively emphasized by the precisely designed interior. With the light-flooded panoramic sliding sunroof, the driver and passengers will experience a fascinating feeling of freedom and a pleasantly bright ambience in the interior. From the outside, your vehicle looks particularly exclusive. Interior of the C-Class The design idiom of the Mercedes-Benz C-Class 2025 was systematically thought through down to every last detail. The Key features of the Standard equipment line includes seat covers with Tandel black fabric upholstery with contrasting grey stitching, multifunction sports steering wheel in leather with steering wheel cover in black, and stowage Space Package. The Generous rear compartment concept gives passengers in the rear even more legroom than before. The head-up display turns your windscreen into a screen. For instance, it shows you all the key information without you having to take your eye off the road. The MBUX multimedia control system adapts to you and your preferences. In this way, the Mercedes-Benz C-Class Saloon becomes your digital comfort zone. With the Burmester® 3D surround sound system, you experience audio performance. The high-quality speakers deliver an impressive surround sound. You can specifically optimise this for the front and rear seats. Zero Layer simplifies the handling of the MBUX multimedia system even more: with the help of artificial intelligence, this adaptive system displays relevant functions for you on the home screen – without intensive searching. The Energizing Packages give to priority to your relaxation. Choose from different mood modes, such as “Vitality”, “Refresh” or one of the three training programs. Individual comfort perfectly tailored to you: for the first time, following input from the driver, the C-Class Saloon saves your specific entertainment and comfort preferences. From the temperature to the seat massage function, everything can be optimised and automatically adjusted to personally suit you Equipment highlights – MBUX The Mercedes-Benz C-Class 2025 is equipped with several assistant systems that add great value to the driving experience. MBUX Voice Assistant is your personal assistant. You activate MBUX very easily by saying “Hey Mercedes”. This is how you control lots of functions very intuitively, from the navigation to the entertainment system. With MBUX touch control concept, you control your new C-Class as intuitively as a tablet. The touch screen is easy to grasp and even easier to operate. MBUX Augmented Reality shows the road ahead of your C-Class live on the media display. Information and markings then appear that make your journey easy and comfortable. These include road signs, house numbers or information on where to turn off. Smartphone Integration wirelessly connects the mobile phone to the MBUX multimedia system via Apple CarPlay™ and Android Auto™. This gives you convenient access to the most important apps on your smartphone. You can also use apps from third-party providers such as Spotifyquickly and easily. Assistance packages Thanks to Driving Assistance Plus Package, you can enjoy the benefits of conditionally automated driving. Systems such as DISTRONIC Active Distance Assist or Active Blind Spot Assist can support you in the right situation, warn you if there is a risk of collision and intervene if necessary. In addition, the PRE-SAFE® Impulse Side protection concept can be used for example, to mitigate the consequences of a side impact. Mitigate the consequences of a side impact. If you unintentionally leave your lane or get dangerously close to other road users, the Active Lane Keeping Assist can bring you back into your lane with the aid of a steering intervention. If you still leave the lane, however, an additional warning will follow in the form of a steering wheel vibration Active Parking Assist with PARKTRONIC and 360° camera detects free parking spaces and marked parking spaces as you drive past. After selecting a parking space, you can park with confidence thanks to dynamic visualization and acoustic feedback – or have it assisted The convenience of Active Distance Assist DISTRONIC
Volvo Trucks Makes History with the Launch of Qatar’s First-Ever Heavy-Duty Electric Truck
– Pioneering Sustainability: Launch of the Volvo FH Electric marks the introduction of the first heavy-duty electric truck in Qatar, setting a new benchmark for the nation’s green mobility transformation. – Unmatched Performance: Designed to redefine heavy transportation, the Volvo FH Electric offers a range of up to 300 km, charging time of just 2.5 hours (fast charger), and an impressive 666 horsepower. – Strategic Innovation: Strengthens Qatar’s position as a regional leader in adopting cutting-edge, zero-emission transportation technologies. Doha, January xx, 2024— Domasco and Volvo Trucks, the global leader in electrification of heavy vehicles, is set to revolutionize Qatar’s transport landscape with the unveiling of the Volvo FH Electric, the nation’s first-ever heavy-duty electric truck. Hosted at the iconic Fire Station venue—an artistic hub and event space in Doha—the launch signals a bold step forward in Qatar’s sustainability and decarbonization efforts. The Volvo FH Electric is designed to deliver exceptional performance, offering a seamless balance between power, efficiency, and sustainability. With a Gross Combination Weight (GCW) of up to 44 tonnes and a range of advanced features, it meets the demands of Qatar’s growing industries while contributing to the nation’s green transition. Specifications include: – Range: Up to 300 km per charge. – Charging Time: 2.5 hours (fast charger) or 9.5 hours (overnight charger). – Power: Up to 666 horsepower with a battery capacity ranging from 180 to 540 kWh. As the first of its kind in the region, the Volvo FH Electric aligns seamlessly with Qatar’s sustainability strategy, which includes the government’s commitment to reducing environmental impact. Qatar has pledged to lower greenhouse gas emissions by 25% by 2030 through targeted awareness campaigns and progressive policies. This launch, driven by Domasco’s initiative to make the Volvo Electric Truck available in Qatar, further reinforces its alignment with the nation’s vision. By supporting Qatar’s government in advancing green mobility across all industries, Domasco underscores the critical role of zero-emission technology in achieving decarbonization targets within the logistics and heavy transportation sectors, paving the way for a more sustainable future. Ramez Hamdan, Managing Director of Industrial Equipment, commented: “The launch of the Volvo FH Electric is a testament to our dedication to driving sustainable transformation in the region. By introducing Qatar’s first heavy-duty electric truck, we are not only revolutionizing the logistics and transportation sectors but also setting a new standard for innovation and environmental stewardship[LS1] .” This launch highlights Volvo Trucks’ unwavering commitment to innovation and sustainability. With competitors yet to introduce electric models in Qatar, Volvo Trucks is paving the way for a cleaner, more efficient future in transportation.
Lincoln Nautilus Wins a 2024 Popular Science Best of What’s New Award
Doha-Qatar, Jan. 28, 2025 – The all-new Lincoln Nautilus is the Grand Auto Winner in the 2024 Popular Science Best of What’s New awards Automotive category. Each year the editors of Popular Science review thousands of new products and innovations and choose the top 50 winners across 10 categories. To win, a product or technology must represent a significant step forward in its category and the Nautilus has done just that with new, effortless connectivity. “Simply put, the Nautilus is a mobile communication center with luxury seats.” says the Popular Science Team. The all-new Nautilus advances the notion of sanctuary with a reimagined interior that maximizes space and gives you a sense of tranquility with the help of new, connected experiences. The Lincoln Digital Experience comes to life through the 48-inch panoramic display that is crafted around the driver to be simple and intuitive. The system is designed to help you stay connected and provides easy access to music, podcasts, videos, and gaming apps from the Google Play store when the vehicle is in park. See the complete list of Popular Science ‘2024 Best of What’s New Awards’ here.
West Lake Motors Unveils SOUEAST brand in Qatar at an exclusive launch event
– West Lake Motors introduced the SOUEAST brand to Qatar with a grand launch event at Barahat Msheireb, unveiling three impressive models, Soueast S06, Soueast S07, and Soueast S09.– The event, attended by 150 distinguished guests, seamlessly blended Qatar’s rich hospitality with SOUEAST’s cutting-edge vehicles, promising a new era of mobility for exclusivity-seeking customers. Doha, Qatar, January 27th, 2025: – West Lake Motors Co., a subsidiary of Al Mana Holding, has successfully introduced the SOUEAST automotive brand to Qatar in a spectacular launch event held recently at Barahat Msheireb. The exclusive event attracted VIPs, customers, media, and automotive enthusiasts, with over 150 guests in attendance, and marked the debut of three impressive SOUEAST models in the Qatari market, showcasing the brand’s commitment to innovation and quality in the automotive industry. The event not only highlighted SOUEAST’s entry into the Qatari market but also demonstrated the brand’s unwavering commitment to innovation and quality in the automotive industry. The grand unveiling included the introduction of three cutting-edge SOUEAST models: the SOUEAST S06, SOUEAST S07, and SOUEAST S09. These models were carefully selected to represent the brand’s diverse offerings, from compact SUVs to larger, more luxurious vehicles, giving potential customers a broad range of options to explore. Christopher Preston, Executive Director of West Lake Motors, added: ” We are excited to introduce SOUEAST to Qatar, marking a significant step in our commitment to offering both innovative vehicles and new mobility options to the local market. This launch is a two-fold approach: not only are we bringing a fresh brand to Qatar, but we are also providing customers with cars that feature advanced technologies, fuel-efficient engines, and sleek, modern designs. The SOUEAST range is designed to set new standards in its segments, offering a perfect balance of style, performance, and practicality. These vehicles are tailored to meet the evolving needs of Qatari consumers, who are seeking quality, efficiency, and cutting-edge features. We are confident that SOUEAST will quickly become a popular choice and look forward to seeing these cars become a regular presence on Qatar’s roads, reflecting the country’s demand for high-quality, modern automotive solutions.” Dai Lihong, Executive Vice President of SOUEAST Motor pointed out, “The launch of the three products – S09, S07 and S06 – is based on in-depth market research, and is designed to satisfy the different needs of users. The launch of the three new products – S09, S07 and S06 – is based on in-depth market research and is designed to meet different user needs. The simultaneous launch of these three new products also demonstrates our determination to always put customer needs first. In our future planning, we will also continue to launch a richer and more diverse range of products.” He continued, “The Qatari market, with its growing demand for quality vehicles, is an important focus for SOUEAST Motor. The company’s product offerings are well-suited to meet the diverse preferences of Qatari consumers, positioning SOUEAST for continued growth in this key market.” Alex Tan, Vice President of SOUEAST International, stated, “With our ‘EASE YOUR LIFE’ philosophy, we deliver on ‘EASY TO OWN,’ ‘EASY TO DRIVE,’ and ‘EASY TO CONNECT,’ ensuring seamless ownership, smart mobility, and engaging services.” The Qatari market, with its rapidly growing economy and increasing demand for innovative, reliable vehicles, is a key focus for SOUEAST. As the country continues to invest in infrastructure and smart technologies, SOUEAST is well-positioned to meet the needs of Qatari consumers, offering solutions that align with their preferences for quality, convenience, and modern mobility. This strategic focus on Qatar reflects the company’s commitment to expanding its footprint in the region. Amir Darwish, National Sales Manager at West Lake Motors , expressed his enthusiasm: ” The launch of SOUEAST in Qatar represents a significant milestone in our continued commitment to offering world-class automotive solutions to the region. This partnership reflects our strategic vision of delivering innovative, high-quality vehicles that meet the diverse and dynamic needs of the Qatari market. As the automotive industry here continues to evolve, we are confident that SOUEAST’s range of vehicles—characterized by cutting-edge technology, exceptional performance, and sophisticated design—will resonate deeply with our customers. We are confident that these vehicles will exceed the high expectations of Qatari consumers and play a pivotal role in the development of the local automotive market, introducing fresh and competitive options. We are excited to introduce SOUEAST’s vehicles to Qatar and look forward to how they will elevate the driving experience for our valued customers.” The event showcased three impressive models from SOUEAST’s lineup: SOUEAST S06The SOUEAST S06 is a compact SUV that combines style with functionality. Its sleek design, spacious interior, and advanced technology features, make it ideal for urban driving. The event also introduced the S06 hybrid variant, highlighting SOUEAST’s commitment to eco-friendly transportation solutions. SOUEAST S07The S07 model represents SOUEAST’s entry into the mid-size SUV segment. It perfectly balances power, comfort, and versatility, catering to families and adventure enthusiasts alike. The S07 boasts impressive safety features and a capable infotainment system. SOUEAST S09As the flagship model, the SOUEAST S09 blends luxury and performance. This full-size SUV is designed to impress with its foreboding presence, premium interiors, and state-of-the-art technology. About SOUEASTSOUEAST Motor is a renowned automotive manufacturer known for its innovative approach to vehicle design and technology. The brand’s philosophy, “EASE YOUR LIFE,” is reflected in every aspect of their vehicles, from user-friendly interfaces to comfortable interiors. SOUEAST’s commitment to tech innovation is evident in its advanced drivetrain technologies, innovative connectivity features, and focus on sustainable mobility solutions. With the slogan “EASE YOUR LIFE,” SOUEAST aims to inspire drivers to embrace a spirit of adventure and sophistication. The brand’s range of vehicles is designed to cater to various lifestyle needs, offering options from compact city cars to luxurious SUVs. SOUEAST new showroom-coming soon where this modern space will showcase the full range of SOUEAST models, providing customers with a unique opportunity to explore the brand’s latest vehicles in a stylish and spacious setting. Stay tuned !
Auto Class Cars Launches the New MG HS in Qatar: A Bold Step in the Middle East’s Mid-Size SUV Segment
Doha, Qatar, 25 January 2025: Auto Class Cars, the authorized general distributor for MG in Qatar, has proudly revealed the new new MG HS, in Qatar, in a special ceremony held at MG Qatar showroom in Lusail. The new MG HS unveiling took place in the presence of Mr. Frank Zauner, General Manager, Zaher Janbieh General Sales Manager, and Ahmad Firoozi, Marketing Manager at Auto Class Cars, alongside distinguished guests, and representatives of media. The new MG HS brings a bold new vision to the segment, building further on its international success. It is an exceptional mid-size SUV that redefines style, performance and technology in the sector. Building on the success of the first-generation MG HS, which was voted Middle East Car of the Year by a panel of industry experts in 2020, the new model is now available at Qatar at Auto Class Cars, in MG Qatar showrooms on Salwa Road and in Lusail. Mr. Frank Zauner, General Manager, Auto Class Cars said: “We are proud to present the new MG HS—a mid-size SUV that redefines style, performance, and technology in its segment. This launch represents the next chapter in our mission to elevate the driving experience and set new benchmarks in the automotive industry. Today’s reveal of the new MG HS resembles a beginning of another successful year, following a remarkable year, during which we celebrated the 100th anniversary of the MG brand, achieved several milestone accomplishments, launched new vehicles, and inaugurated this very showroom. We gather once again to continue this journey of success for Auto Class Cars with the launch of the new MG HS. Auto Class Cars is steadfast in its commitment to delivering the latest and most innovative products from the MG brand to our valued customers in Qatar, consistently meeting their expectations and demands”. Tom Lee, Managing Director of MG Motor Middle East, remarked: “The new MG HS represents the next step in our journey to redefine the mid-size SUV experience. Designed with the needs of young, ambitious drivers in mind, it combines passion, power, and practicality. If buyers are looking for a reliable SUV which is both sporty and stylish, the MG HS delivers on all fronts, making it a game-changer in the segment.” The new MG HS safety systems The new MG HS offers exceptional value for money. With its sporty design and advanced features, the new MG HS is perfect for younger buyers seeking passion, drive and control in their everyday adventures. The new MG HS is designed to stand out in the competitive mid-size SUV segment, offering a perfect balance of style, performance, and technology. Its five-star Euro NCAP safety rating highlights MG’s commitment to safety, with the Level 2 Advanced Driver Assistance Systems (ADAS) providing added convenience and protection. Safety is further enhanced with features such as Intelligent Cruise Control, Automated Emergency Braking, Lane Departure Warning, Lane Keep Assist, Forward Collision Warning, and Blind Spot Information System. The vehicle includes a 360-degree HD camera, front and rear parking sensors, and up to six airbags, ensuring maximum occupant security. Performance Under the bonnet, the new MG HS offers two powerful and efficient engine options. Drivers can choose between a 1.5T powerplant, delivering 173 hp with a 7-speed dual-clutch transmission, or the 2.0T engine, producing 231 hp with a 9-speed automatic transmission. These engines, coupled with superior handling dynamics and enhanced NVH (Noise, Vibration, and Harshness) levels, make every drive smooth, responsive, and exhilarating. The sporty three-spoke squaricle steering wheel adds a touch of dynamism, ensuring an engaging driving experience that matches the SUV’s bold character. Bold design and advanced technology features Visually, the MG HS is a masterpiece of modern design. Its striking ‘Hunting Eye’ LED headlights and ‘The Shard’ full-length LED taillights lend it a confident and sophisticated look. Inside, the cabin combines high quality materials with cutting-edge technology. Dual 12.3-inch HD screens provide a fully immersive digital cockpit experience, while the premium BOSE audio system with eight speakers delivers crystal-clear sound. Convenience features such as dual-zone air conditioning, rain-sensing wipers, a wireless phone charger, and seamless Apple CarPlay and Android Auto integration further benefit the driving experience. Practicality meets elegance in the MG HS, with a power tailgate and a versatile cargo capacity of up to 1,397 litres, making it perfect for family adventures and weekend getaways. The electronic panoramic roof invites natural light into the cabin, creating a spacious and airy feel, while memory functions for the driver’s seat and mirrors add a personalised touch. By delivering a winning combination of utility, performance, and affordability, the MG HS offers unparalleled value for young professionals and families.
Silver Lake Motors Introduces OMODA & JAECOO to Further the Automotive Landscape in Qatar
Doha, Qatar – January 23, 2025 – In an exciting development, Silver Lake Motors, a subsidiary of Al Mana Holding, has established a distribution agreement with OMODA & JAECOO, the innovative automotive brands under the Chery Group umbrella. This collaboration marks OMODA & JAECOO’s expansion into the Middle Eastern market, with Qatar at the forefront of this offering. OMODA & JAECOO has garnered attention for its youth-focused vehicles that merge striking design, state-of-the-art technology, and exceptional performance. The brand is set to pilot in a new era of automotive excellence, with a strong focus on sustainability and environmental responsibility. Through this partnership, Silver Lake Motors reinforces its commitment to bringing premium, eco-conscious vehicles to the local customers. Guibing Zhang, the President of Chery International, commented, “The strategic partnership established with Al Mana Holding marks a significant stride in our advancement within the automotive market of Qatar. This collaboration deepens our commitment to Chinese automotive brands in the Qatari market and broadens our global market presence. Through this alliance, we will be able to offer a more diverse range of products, catering to the Qatari consumers’ pursuit of high-quality, high-performance vehicles. We look forward to working hand in hand with Al Mana Holding to enhance the market influence of Chinese automotive brands in Qatar and throughout the Middle East region, providing local consumers with a greater variety of choices and innovative experiences.”- Commenting on this agreement, Hisham Saleh Al Mana, Chairman and Managing Director of Al Mana Holding, stated, “This collaboration represents a significant leap forward for our organization. By introducing the OMODA & JAECOO brand, we are expanding our portfolio of high-quality vehicles and contributing to Qatar’s sustainable development objectives. OMODA & JAECOO’s products embody our dedication to innovation, luxury, and environmental stewardship. We are proud to align ourselves with a brand that shares our commitment to both excellence and sustainability, further solidifying our position in the Qatari market and supporting the nation’s broader goals for a sustainable future.”. Ping Ding, Brand Manager, Silver Lake Motors, expressed her enthusiasm about the partnership, saying, “At Silver Lake Motors, we are delighted to offer OMODA & JAECOO’s innovative and high-quality vehicles through this promising partnership. Qatar has long been a pivotal player in the automotive sector, and we are excited to contribute to this dynamic market by providing car enthusiasts with exceptional products that combine cutting-edge design, performance, and sustainability. At Silver Lake Motors, we are committed to not only offering top-tier vehicles but also delivering unparalleled customer service to ensure an outstanding ownership experience. This partnership reflects our dedication to meeting the evolving demands of the Qatari market and reinforcing our position as a trusted and forward-thinking leader in the automotive industry.” Exclusively through Silver Lake Motors, automotive enthusiasts will have access to the range of OMODA & JAECOO models: OMODA C5:The OMODA C5 is a fashionable and dynamic SUV with future technology. It features a 1.5T engine, 10.25-inch dual screens, and 17 ADAS functions. The C5 aims to attract young urban elites with its modern design and high-tech features. JAECOO J7:The JAECOO J7 is an A-class SUV with sophisticated off-road capabilities. It features a 1.6TGDI engine, 14.8-inch large screen, and 7 driving modes for various terrains. The J7 targets urban new elites who desire both style and off-road performance. JAECOO J8:The JAECOO J8 is a B-class. It offers all-road capability with torque vectoring four-wheel drive and CDC active suspension. The J8 emphasizes modernist luxury design and spacious comfort, aiming to appeal to the ‘New Urban Pillar’ demographic. Silver Lake Motors is committed to ensuring customer satisfaction beyond purchasing OMODA & JAECOO vehicles. The company boasts a comprehensive network of service centers staffed by skilled technicians well-versed in the latest automotive technologies ensuring that OMODA & JAECOO owners in Qatar receive top-notch support, including maintenance, repairs, and access to charging infrastructure. To commemorate OMODA & JAECOO’s debut in Qatar, Silver Lake Motors will host customer events and test-drive opportunities to raise brand awareness and offer local customers eco-focused vehicles throughout the local market.
Zeekr expands partnership with Qualcomm to bring immersive infotainment experience to Future Vehicles
Doha, Qatar –22 January 2025: Blue Lake Motors, a subsidiary of Al Mana Holding, is pleased to announce a pioneering development from global electric mobility innovator ZEEKR and Qualcomm Technologies. The companies have revealed plans to integrate the next-generation Snapdragon Cockpit Platform into ZEEKR’s upcoming vehicles. This collaboration represents a major leap forward in automotive technology, enhancing the in-car experience with cutting-edge connectivity and intelligent features. It underscores ZEEKR’s commitment to driving the future of mobility and setting new benchmarks in the electric vehicle industry. Thousands of Zeekr hardware and software engineers in China and Europe are developing intelligent cockpit features, including intelligent navigation, enhanced voice interactions and eye-control to offer an immersive, multi-sensory experience to global users. Christopher Preston, Executive Director, Blue Lake Motors, said: “As Zeekr continues to grow in Qatar, we’re excited about the opportunities this partnership with Qualcomm brings. The integration of the Snapdragon Cockpit Platform into our vehicles will offer a whole new level of innovation to our customers here in Qatar. With features like intelligent navigation, advanced voice control, and immersive entertainment, we’re aligning with Qatar’s ambition to lead in smart, sustainable mobility.” He continued: “This technology will not only elevate the driving experience but also complement our plans for a future-focused, eco-friendly transportation ecosystem.” Demonstrating this technology relationship, Zeekr is showcasing new Zeekr 001 FR, Zeekr 009, and Zeekr Mix vehicles, all powered by the Snapdragon Cockpit Platform (SA8295P) during CES 2025. In the future, Zeekr will select the next-generation Snapdragon® Cockpit Platform builds on the company’s ongoing relationship with Qualcomm Technologies to integrate future technologies with higher computing capabilities into Zeekr’s to-be-launched new vehicles. This integration will not only provide advanced intelligent navigation, enhanced voice interactions, and innovative eye-control systems but will also include: Simon Jiang, vice president at Zeekr, said “We will hold a more opening-up cooperation and strengthen the collaboration with Qualcomm in the future, to reach new technological milestones and provide a better driving experience for our users globally.” “We are thrilled to see our Snapdragon® Cockpit Platform empowering automakers like Zeekr to deliver dynamic and immersive mobility experiences to their consumers,” said Lei Xian, Vice President of Sales and Business Development, Qualcomm Technologies. “We are eager to continue this journey together, bringing transformative solutions that redefine the in-car experience.” For more information or enquiries, please do not hesitate to contact us at 8000505.
All-New Patrol marks a bold design evolution for Nissan SUV line up in the Middle East
Iconic SUV ushers in a new era of the brand’s design language and premium innovation tailored for the region Doha, Qatar (January 14th, 2025) – Unveiling a bold, new chapter for the brand in the Middle East, the recently launched all-new Nissan Patrol has solidified its position as a design benchmark for the region and beyond. As the first of five all-new SUVs to be introduced in the region by Fiscal Year 2026 under The Arc, Nissan’s global business plan, the Patrol exemplifies Nissan’s bold approach to design innovation, seamlessly blending its legendary legacy of over 70-years with modern sophistication. More than an evolution, the all-new Patrol introduces a new era of SUV design for Nissan, with a distinctive silhouette that balances rugged capability with premium refinement. Bringing together timeless heritage and cutting-edge aesthetics, the all-new Patrol embodies the perfect balance of Nissan’s global design philosophy of “Bold Presence” and “Solid Dignity”. Inspired by extensive research across key global regions, including the Middle East, Nissan’s designers created the all-new Patrol to express a dynamic duality. With bold sculpted lines and balanced proportions, the Patrol exudes a powerful stance while refined details elevate its premium appeal. Thierry Sabbagh, Divisional Vice President, President – Middle East, KSA, CIS – Nissan, INFINITI, commented: “The all-new Nissan Patrol is a bold statement of Nissan’s refreshed design language and an embodiment of our vision for SUVs in the Middle East. For generations, the Patrol has been an integral part of the region; and with this latest model, we’ve drawn inspiration from its iconic design to create a vehicle that upholds its legendary status. A pioneer of Nissan design language, the all-new Patrol reflects our unwavering commitment to meeting the needs of our customers while setting a new standard for premium SUV.” Nassim Mourani, General Manager of the Automotive Group at Saleh Al Hamad Al Mana Co., said, “The all-new Nissan Patrol has been exceptionally well-received in Qatar. Its bold, striking design and premium features truly resonate with our customers. With enhancements like the distinctive V-motion grille, modern lighting elements, and a refined interior, the all-new Patrol sets a new standard for SUVs in the region. It embodies both power and luxury, perfectly aligning with Qatar’s growing demand for innovative and sophisticated vehicles. We are proud to offer this new chapter of the Patrol, a vehicle that combines Nissan’s legendary heritage with modern design to meet the expectations of today’s discerning drivers.” Upfront, the Patrol proudly displays its “Bold Presence” design philosophy, now enhanced by a wider, more pronounced V-motion grille that pays homage to the second-generation Patrol with its integrated horizontal bar. This commanding feature is paired with sharply sculpted lines and modern lighting elements, including the distinctive new “double-C” lamp design, which together forge a futuristic yet unmistakably Patrol exterior. The full-width rear light bar further accentuates this evolution, maintaining the vehicle’s sense of power and prestige. The side profile of the Patrol is marked by a gently sloping shoulder line that stretches from front to rear, projecting a blend of prestige and agility. This design is accentuated by a rising window line between the C- and D-Pillars, with blacked-out pillars that create a floating roof effect. The iconic Patrol emblem adorns the D-Pillar, enhancing the vehicle’s identity. Stylish 22-inch alloy wheels underline the SUV’s bold stance, while sleek LED accents modernize the overall design, achieving the perfect balance of aesthetics and functionality. Inside, the Patrol’s premium cabin offers a glimpse into Nissan’s commitment to “Solid Dignity”. Emphasizing craftsmanship and user-centric innovation, twin displays dominate the console, while soft materials and carefully integrated components maintain an elegant, clean design. In keeping with the Japanese concept of Ma (Mastery of Space), each seating row is crafted with equal attention to detail. Enhanced roominess and the premium quilted leather with precise stitching inspired by traditional Kumiko patterns, offer passengers a premium experience. Meanwhile, unique touches including the “Since 1951” badge on the center console honor the Patrol’s enduring legacy. Practicality meets elegance in every detail, from Damping Acoustic glass that ensures a tranquil cabin, to a wireless phone charging mat textured to resemble sand dunes, echoing the Patrol’s natural setting. With increased cargo capacity and thoughtfully engineered seating, including first and second-row seats equipped with NASA-inspired spinal support technology, the all-new Patrol is designed to elevate every journey, whether within city limits or beyond. The all-new Nissan Patrol, with its unmatched combination of powerful design and premium comfort, is an SUV built to inspire and empower drivers across the region. It offers an array of seven striking exterior colours, each developed to enhance its dynamic appearance. The addition of four vibrant two-tone options to the exterior color palette offers increased personalization, enabling drivers to express their unique style while evoking a sense of authority and elegance. The all-new Nissan Patrol is currently available at Saleh Al Hamad Al Mana Co., showrooms – the exclusive agent of Nissan in Qatar – conveniently located across Qatar. For more information, visit the showrooms on Salwa Road, The Pearl, Al Sadd, Bin Omran, Barwa, and Al Khor or call 8000505.
Zeekr at CES 2025: Unveils Industry-leading Technology, Co-Creation Strategy and a Global Energy Solution
Doha, Qatar – 15 January 2025: Blue Lake Motors, a subsidiary of Al Mana Holding, proudly announces ZEEKR’s dynamic presence at CES 2025, where the brand showcased its cutting-edge technologies and forward-thinking approach to the electric vehicle industry. ZEEKR demonstrated its commitment to continuous innovation through close collaboration with customers and partners, reinforcing its dedication to delivering world-class solutions. The brand also outlined its strategic plans for global expansion, positioning itself as a key player in the rapidly evolving electric mobility market. Christopher Preston, Executive Director, Blue Lake Motors, commented on the event by saying: “Zeekr’s innovative approach to combining hardware and software engineering is paving the way for safer, more comfortable, and independent driving experiences. As we expand in the Qatari market, we’re excited about how Zeekr’s advanced technologies can reshape luxury and sustainability in the region. We’re eager to bring these groundbreaking solutions to our customers, in line with Qatar’s vision for smart and eco-friendly transportation.” Zeekr believes both hardware and software engineering are crucial to offer safe and comfortable autonomous driving journeys. At booth #5460, West Hall, of the Las Vegas Convention Center, Zeekr is showing its all-new self-designed intelligent driving domain controller, the first for an OEM that integrates the NVIDIA DRIVE AGX Thor system-on-a-chip(SoC) running on the safety-certified DriveOS. The soon-to-be-mass-produced domain controller powered by NVIDIA’s accelerated compute, will roll out in a new model coming 2025, that will be able to handle multiple intelligent driving scenarios and parking capabilities. In addition, Zeekr is announcing that it will extend its partnership with Qualcomm Technologies Inc to bring more immersive infotainment experience to global customers. Featuring the updated, more powerful Qualcomm system-on-chip (SoC), Zeekr models provide users with a richer and smarter cockpit experience at a high-efficiency level. Zeekr RT, some of which are already undergoing real-world road testing, will be the world-first mass-produced purpose-built vehicle for autonomous mobility. Zeekr will begin delivering mass-produced Zeekr RTs to Waymo for further testing this year, in preparation for a future public robotaxi launch. Currently Zeekr vehicles are equipped with an 800V ultra-fast charging e-powertain and Zeekr is the largest ultra-fast charging network operator, with over 800 ultra-fast charging stations in China. To build an all-round energy service ecosystem, Zeekr is unveiling its global fast-charging network strategy to deploy thousands of Zeekr-branded charging piles in key international markets, starting from and particularly in Thailand and Australia. On display at CES is the Zeekr 001 FR, a shooting brake, which offers the best possible balance of luxury, comfort, and ultra-performance. The Zeekr 009 Grand, the four-seater version of the electric Zeekr 009 MPV, which presents a luxurious, secluded, quiet, comfortable and safe oasis on road. The Zeekr MIX, a family five-seater SUV, combines a capsule-style exterior and innovative packaging to maximize in-cabin space. For more information or enquiries, please do not hesitate to contact us at 8000505.
