West Lake Motors Unveils SOUEAST brand in Qatar at an exclusive launch event
– West Lake Motors introduced the SOUEAST brand to Qatar with a grand launch event at Barahat Msheireb, unveiling three impressive models, Soueast S06, Soueast S07, and Soueast S09.– The event, attended by 150 distinguished guests, seamlessly blended Qatar’s rich hospitality with SOUEAST’s cutting-edge vehicles, promising a new era of mobility for exclusivity-seeking customers. Doha, Qatar, January 27th, 2025: – West Lake Motors Co., a subsidiary of Al Mana Holding, has successfully introduced the SOUEAST automotive brand to Qatar in a spectacular launch event held recently at Barahat Msheireb. The exclusive event attracted VIPs, customers, media, and automotive enthusiasts, with over 150 guests in attendance, and marked the debut of three impressive SOUEAST models in the Qatari market, showcasing the brand’s commitment to innovation and quality in the automotive industry. The event not only highlighted SOUEAST’s entry into the Qatari market but also demonstrated the brand’s unwavering commitment to innovation and quality in the automotive industry. The grand unveiling included the introduction of three cutting-edge SOUEAST models: the SOUEAST S06, SOUEAST S07, and SOUEAST S09. These models were carefully selected to represent the brand’s diverse offerings, from compact SUVs to larger, more luxurious vehicles, giving potential customers a broad range of options to explore. Christopher Preston, Executive Director of West Lake Motors, added: ” We are excited to introduce SOUEAST to Qatar, marking a significant step in our commitment to offering both innovative vehicles and new mobility options to the local market. This launch is a two-fold approach: not only are we bringing a fresh brand to Qatar, but we are also providing customers with cars that feature advanced technologies, fuel-efficient engines, and sleek, modern designs. The SOUEAST range is designed to set new standards in its segments, offering a perfect balance of style, performance, and practicality. These vehicles are tailored to meet the evolving needs of Qatari consumers, who are seeking quality, efficiency, and cutting-edge features. We are confident that SOUEAST will quickly become a popular choice and look forward to seeing these cars become a regular presence on Qatar’s roads, reflecting the country’s demand for high-quality, modern automotive solutions.” Dai Lihong, Executive Vice President of SOUEAST Motor pointed out, “The launch of the three products – S09, S07 and S06 – is based on in-depth market research, and is designed to satisfy the different needs of users. The launch of the three new products – S09, S07 and S06 – is based on in-depth market research and is designed to meet different user needs. The simultaneous launch of these three new products also demonstrates our determination to always put customer needs first. In our future planning, we will also continue to launch a richer and more diverse range of products.” He continued, “The Qatari market, with its growing demand for quality vehicles, is an important focus for SOUEAST Motor. The company’s product offerings are well-suited to meet the diverse preferences of Qatari consumers, positioning SOUEAST for continued growth in this key market.” Alex Tan, Vice President of SOUEAST International, stated, “With our ‘EASE YOUR LIFE’ philosophy, we deliver on ‘EASY TO OWN,’ ‘EASY TO DRIVE,’ and ‘EASY TO CONNECT,’ ensuring seamless ownership, smart mobility, and engaging services.” The Qatari market, with its rapidly growing economy and increasing demand for innovative, reliable vehicles, is a key focus for SOUEAST. As the country continues to invest in infrastructure and smart technologies, SOUEAST is well-positioned to meet the needs of Qatari consumers, offering solutions that align with their preferences for quality, convenience, and modern mobility. This strategic focus on Qatar reflects the company’s commitment to expanding its footprint in the region. Amir Darwish, National Sales Manager at West Lake Motors , expressed his enthusiasm: ” The launch of SOUEAST in Qatar represents a significant milestone in our continued commitment to offering world-class automotive solutions to the region. This partnership reflects our strategic vision of delivering innovative, high-quality vehicles that meet the diverse and dynamic needs of the Qatari market. As the automotive industry here continues to evolve, we are confident that SOUEAST’s range of vehicles—characterized by cutting-edge technology, exceptional performance, and sophisticated design—will resonate deeply with our customers. We are confident that these vehicles will exceed the high expectations of Qatari consumers and play a pivotal role in the development of the local automotive market, introducing fresh and competitive options. We are excited to introduce SOUEAST’s vehicles to Qatar and look forward to how they will elevate the driving experience for our valued customers.” The event showcased three impressive models from SOUEAST’s lineup: SOUEAST S06The SOUEAST S06 is a compact SUV that combines style with functionality. Its sleek design, spacious interior, and advanced technology features, make it ideal for urban driving. The event also introduced the S06 hybrid variant, highlighting SOUEAST’s commitment to eco-friendly transportation solutions. SOUEAST S07The S07 model represents SOUEAST’s entry into the mid-size SUV segment. It perfectly balances power, comfort, and versatility, catering to families and adventure enthusiasts alike. The S07 boasts impressive safety features and a capable infotainment system. SOUEAST S09As the flagship model, the SOUEAST S09 blends luxury and performance. This full-size SUV is designed to impress with its foreboding presence, premium interiors, and state-of-the-art technology. About SOUEASTSOUEAST Motor is a renowned automotive manufacturer known for its innovative approach to vehicle design and technology. The brand’s philosophy, “EASE YOUR LIFE,” is reflected in every aspect of their vehicles, from user-friendly interfaces to comfortable interiors. SOUEAST’s commitment to tech innovation is evident in its advanced drivetrain technologies, innovative connectivity features, and focus on sustainable mobility solutions. With the slogan “EASE YOUR LIFE,” SOUEAST aims to inspire drivers to embrace a spirit of adventure and sophistication. The brand’s range of vehicles is designed to cater to various lifestyle needs, offering options from compact city cars to luxurious SUVs. SOUEAST new showroom-coming soon where this modern space will showcase the full range of SOUEAST models, providing customers with a unique opportunity to explore the brand’s latest vehicles in a stylish and spacious setting. Stay tuned !
Auto Class Cars Launches the New MG HS in Qatar: A Bold Step in the Middle East’s Mid-Size SUV Segment
Doha, Qatar, 25 January 2025: Auto Class Cars, the authorized general distributor for MG in Qatar, has proudly revealed the new new MG HS, in Qatar, in a special ceremony held at MG Qatar showroom in Lusail. The new MG HS unveiling took place in the presence of Mr. Frank Zauner, General Manager, Zaher Janbieh General Sales Manager, and Ahmad Firoozi, Marketing Manager at Auto Class Cars, alongside distinguished guests, and representatives of media. The new MG HS brings a bold new vision to the segment, building further on its international success. It is an exceptional mid-size SUV that redefines style, performance and technology in the sector. Building on the success of the first-generation MG HS, which was voted Middle East Car of the Year by a panel of industry experts in 2020, the new model is now available at Qatar at Auto Class Cars, in MG Qatar showrooms on Salwa Road and in Lusail. Mr. Frank Zauner, General Manager, Auto Class Cars said: “We are proud to present the new MG HS—a mid-size SUV that redefines style, performance, and technology in its segment. This launch represents the next chapter in our mission to elevate the driving experience and set new benchmarks in the automotive industry. Today’s reveal of the new MG HS resembles a beginning of another successful year, following a remarkable year, during which we celebrated the 100th anniversary of the MG brand, achieved several milestone accomplishments, launched new vehicles, and inaugurated this very showroom. We gather once again to continue this journey of success for Auto Class Cars with the launch of the new MG HS. Auto Class Cars is steadfast in its commitment to delivering the latest and most innovative products from the MG brand to our valued customers in Qatar, consistently meeting their expectations and demands”. Tom Lee, Managing Director of MG Motor Middle East, remarked: “The new MG HS represents the next step in our journey to redefine the mid-size SUV experience. Designed with the needs of young, ambitious drivers in mind, it combines passion, power, and practicality. If buyers are looking for a reliable SUV which is both sporty and stylish, the MG HS delivers on all fronts, making it a game-changer in the segment.” The new MG HS safety systems The new MG HS offers exceptional value for money. With its sporty design and advanced features, the new MG HS is perfect for younger buyers seeking passion, drive and control in their everyday adventures. The new MG HS is designed to stand out in the competitive mid-size SUV segment, offering a perfect balance of style, performance, and technology. Its five-star Euro NCAP safety rating highlights MG’s commitment to safety, with the Level 2 Advanced Driver Assistance Systems (ADAS) providing added convenience and protection. Safety is further enhanced with features such as Intelligent Cruise Control, Automated Emergency Braking, Lane Departure Warning, Lane Keep Assist, Forward Collision Warning, and Blind Spot Information System. The vehicle includes a 360-degree HD camera, front and rear parking sensors, and up to six airbags, ensuring maximum occupant security. Performance Under the bonnet, the new MG HS offers two powerful and efficient engine options. Drivers can choose between a 1.5T powerplant, delivering 173 hp with a 7-speed dual-clutch transmission, or the 2.0T engine, producing 231 hp with a 9-speed automatic transmission. These engines, coupled with superior handling dynamics and enhanced NVH (Noise, Vibration, and Harshness) levels, make every drive smooth, responsive, and exhilarating. The sporty three-spoke squaricle steering wheel adds a touch of dynamism, ensuring an engaging driving experience that matches the SUV’s bold character. Bold design and advanced technology features Visually, the MG HS is a masterpiece of modern design. Its striking ‘Hunting Eye’ LED headlights and ‘The Shard’ full-length LED taillights lend it a confident and sophisticated look. Inside, the cabin combines high quality materials with cutting-edge technology. Dual 12.3-inch HD screens provide a fully immersive digital cockpit experience, while the premium BOSE audio system with eight speakers delivers crystal-clear sound. Convenience features such as dual-zone air conditioning, rain-sensing wipers, a wireless phone charger, and seamless Apple CarPlay and Android Auto integration further benefit the driving experience. Practicality meets elegance in the MG HS, with a power tailgate and a versatile cargo capacity of up to 1,397 litres, making it perfect for family adventures and weekend getaways. The electronic panoramic roof invites natural light into the cabin, creating a spacious and airy feel, while memory functions for the driver’s seat and mirrors add a personalised touch. By delivering a winning combination of utility, performance, and affordability, the MG HS offers unparalleled value for young professionals and families.
Silver Lake Motors Introduces OMODA & JAECOO to Further the Automotive Landscape in Qatar
Doha, Qatar – January 23, 2025 – In an exciting development, Silver Lake Motors, a subsidiary of Al Mana Holding, has established a distribution agreement with OMODA & JAECOO, the innovative automotive brands under the Chery Group umbrella. This collaboration marks OMODA & JAECOO’s expansion into the Middle Eastern market, with Qatar at the forefront of this offering. OMODA & JAECOO has garnered attention for its youth-focused vehicles that merge striking design, state-of-the-art technology, and exceptional performance. The brand is set to pilot in a new era of automotive excellence, with a strong focus on sustainability and environmental responsibility. Through this partnership, Silver Lake Motors reinforces its commitment to bringing premium, eco-conscious vehicles to the local customers. Guibing Zhang, the President of Chery International, commented, “The strategic partnership established with Al Mana Holding marks a significant stride in our advancement within the automotive market of Qatar. This collaboration deepens our commitment to Chinese automotive brands in the Qatari market and broadens our global market presence. Through this alliance, we will be able to offer a more diverse range of products, catering to the Qatari consumers’ pursuit of high-quality, high-performance vehicles. We look forward to working hand in hand with Al Mana Holding to enhance the market influence of Chinese automotive brands in Qatar and throughout the Middle East region, providing local consumers with a greater variety of choices and innovative experiences.”- Commenting on this agreement, Hisham Saleh Al Mana, Chairman and Managing Director of Al Mana Holding, stated, “This collaboration represents a significant leap forward for our organization. By introducing the OMODA & JAECOO brand, we are expanding our portfolio of high-quality vehicles and contributing to Qatar’s sustainable development objectives. OMODA & JAECOO’s products embody our dedication to innovation, luxury, and environmental stewardship. We are proud to align ourselves with a brand that shares our commitment to both excellence and sustainability, further solidifying our position in the Qatari market and supporting the nation’s broader goals for a sustainable future.”. Ping Ding, Brand Manager, Silver Lake Motors, expressed her enthusiasm about the partnership, saying, “At Silver Lake Motors, we are delighted to offer OMODA & JAECOO’s innovative and high-quality vehicles through this promising partnership. Qatar has long been a pivotal player in the automotive sector, and we are excited to contribute to this dynamic market by providing car enthusiasts with exceptional products that combine cutting-edge design, performance, and sustainability. At Silver Lake Motors, we are committed to not only offering top-tier vehicles but also delivering unparalleled customer service to ensure an outstanding ownership experience. This partnership reflects our dedication to meeting the evolving demands of the Qatari market and reinforcing our position as a trusted and forward-thinking leader in the automotive industry.” Exclusively through Silver Lake Motors, automotive enthusiasts will have access to the range of OMODA & JAECOO models: OMODA C5:The OMODA C5 is a fashionable and dynamic SUV with future technology. It features a 1.5T engine, 10.25-inch dual screens, and 17 ADAS functions. The C5 aims to attract young urban elites with its modern design and high-tech features. JAECOO J7:The JAECOO J7 is an A-class SUV with sophisticated off-road capabilities. It features a 1.6TGDI engine, 14.8-inch large screen, and 7 driving modes for various terrains. The J7 targets urban new elites who desire both style and off-road performance. JAECOO J8:The JAECOO J8 is a B-class. It offers all-road capability with torque vectoring four-wheel drive and CDC active suspension. The J8 emphasizes modernist luxury design and spacious comfort, aiming to appeal to the ‘New Urban Pillar’ demographic. Silver Lake Motors is committed to ensuring customer satisfaction beyond purchasing OMODA & JAECOO vehicles. The company boasts a comprehensive network of service centers staffed by skilled technicians well-versed in the latest automotive technologies ensuring that OMODA & JAECOO owners in Qatar receive top-notch support, including maintenance, repairs, and access to charging infrastructure. To commemorate OMODA & JAECOO’s debut in Qatar, Silver Lake Motors will host customer events and test-drive opportunities to raise brand awareness and offer local customers eco-focused vehicles throughout the local market.
Zeekr expands partnership with Qualcomm to bring immersive infotainment experience to Future Vehicles
Doha, Qatar –22 January 2025: Blue Lake Motors, a subsidiary of Al Mana Holding, is pleased to announce a pioneering development from global electric mobility innovator ZEEKR and Qualcomm Technologies. The companies have revealed plans to integrate the next-generation Snapdragon Cockpit Platform into ZEEKR’s upcoming vehicles. This collaboration represents a major leap forward in automotive technology, enhancing the in-car experience with cutting-edge connectivity and intelligent features. It underscores ZEEKR’s commitment to driving the future of mobility and setting new benchmarks in the electric vehicle industry. Thousands of Zeekr hardware and software engineers in China and Europe are developing intelligent cockpit features, including intelligent navigation, enhanced voice interactions and eye-control to offer an immersive, multi-sensory experience to global users. Christopher Preston, Executive Director, Blue Lake Motors, said: “As Zeekr continues to grow in Qatar, we’re excited about the opportunities this partnership with Qualcomm brings. The integration of the Snapdragon Cockpit Platform into our vehicles will offer a whole new level of innovation to our customers here in Qatar. With features like intelligent navigation, advanced voice control, and immersive entertainment, we’re aligning with Qatar’s ambition to lead in smart, sustainable mobility.” He continued: “This technology will not only elevate the driving experience but also complement our plans for a future-focused, eco-friendly transportation ecosystem.” Demonstrating this technology relationship, Zeekr is showcasing new Zeekr 001 FR, Zeekr 009, and Zeekr Mix vehicles, all powered by the Snapdragon Cockpit Platform (SA8295P) during CES 2025. In the future, Zeekr will select the next-generation Snapdragon® Cockpit Platform builds on the company’s ongoing relationship with Qualcomm Technologies to integrate future technologies with higher computing capabilities into Zeekr’s to-be-launched new vehicles. This integration will not only provide advanced intelligent navigation, enhanced voice interactions, and innovative eye-control systems but will also include: Simon Jiang, vice president at Zeekr, said “We will hold a more opening-up cooperation and strengthen the collaboration with Qualcomm in the future, to reach new technological milestones and provide a better driving experience for our users globally.” “We are thrilled to see our Snapdragon® Cockpit Platform empowering automakers like Zeekr to deliver dynamic and immersive mobility experiences to their consumers,” said Lei Xian, Vice President of Sales and Business Development, Qualcomm Technologies. “We are eager to continue this journey together, bringing transformative solutions that redefine the in-car experience.” For more information or enquiries, please do not hesitate to contact us at 8000505.
All-New Patrol marks a bold design evolution for Nissan SUV line up in the Middle East
Iconic SUV ushers in a new era of the brand’s design language and premium innovation tailored for the region Doha, Qatar (January 14th, 2025) – Unveiling a bold, new chapter for the brand in the Middle East, the recently launched all-new Nissan Patrol has solidified its position as a design benchmark for the region and beyond. As the first of five all-new SUVs to be introduced in the region by Fiscal Year 2026 under The Arc, Nissan’s global business plan, the Patrol exemplifies Nissan’s bold approach to design innovation, seamlessly blending its legendary legacy of over 70-years with modern sophistication. More than an evolution, the all-new Patrol introduces a new era of SUV design for Nissan, with a distinctive silhouette that balances rugged capability with premium refinement. Bringing together timeless heritage and cutting-edge aesthetics, the all-new Patrol embodies the perfect balance of Nissan’s global design philosophy of “Bold Presence” and “Solid Dignity”. Inspired by extensive research across key global regions, including the Middle East, Nissan’s designers created the all-new Patrol to express a dynamic duality. With bold sculpted lines and balanced proportions, the Patrol exudes a powerful stance while refined details elevate its premium appeal. Thierry Sabbagh, Divisional Vice President, President – Middle East, KSA, CIS – Nissan, INFINITI, commented: “The all-new Nissan Patrol is a bold statement of Nissan’s refreshed design language and an embodiment of our vision for SUVs in the Middle East. For generations, the Patrol has been an integral part of the region; and with this latest model, we’ve drawn inspiration from its iconic design to create a vehicle that upholds its legendary status. A pioneer of Nissan design language, the all-new Patrol reflects our unwavering commitment to meeting the needs of our customers while setting a new standard for premium SUV.” Nassim Mourani, General Manager of the Automotive Group at Saleh Al Hamad Al Mana Co., said, “The all-new Nissan Patrol has been exceptionally well-received in Qatar. Its bold, striking design and premium features truly resonate with our customers. With enhancements like the distinctive V-motion grille, modern lighting elements, and a refined interior, the all-new Patrol sets a new standard for SUVs in the region. It embodies both power and luxury, perfectly aligning with Qatar’s growing demand for innovative and sophisticated vehicles. We are proud to offer this new chapter of the Patrol, a vehicle that combines Nissan’s legendary heritage with modern design to meet the expectations of today’s discerning drivers.” Upfront, the Patrol proudly displays its “Bold Presence” design philosophy, now enhanced by a wider, more pronounced V-motion grille that pays homage to the second-generation Patrol with its integrated horizontal bar. This commanding feature is paired with sharply sculpted lines and modern lighting elements, including the distinctive new “double-C” lamp design, which together forge a futuristic yet unmistakably Patrol exterior. The full-width rear light bar further accentuates this evolution, maintaining the vehicle’s sense of power and prestige. The side profile of the Patrol is marked by a gently sloping shoulder line that stretches from front to rear, projecting a blend of prestige and agility. This design is accentuated by a rising window line between the C- and D-Pillars, with blacked-out pillars that create a floating roof effect. The iconic Patrol emblem adorns the D-Pillar, enhancing the vehicle’s identity. Stylish 22-inch alloy wheels underline the SUV’s bold stance, while sleek LED accents modernize the overall design, achieving the perfect balance of aesthetics and functionality. Inside, the Patrol’s premium cabin offers a glimpse into Nissan’s commitment to “Solid Dignity”. Emphasizing craftsmanship and user-centric innovation, twin displays dominate the console, while soft materials and carefully integrated components maintain an elegant, clean design. In keeping with the Japanese concept of Ma (Mastery of Space), each seating row is crafted with equal attention to detail. Enhanced roominess and the premium quilted leather with precise stitching inspired by traditional Kumiko patterns, offer passengers a premium experience. Meanwhile, unique touches including the “Since 1951” badge on the center console honor the Patrol’s enduring legacy. Practicality meets elegance in every detail, from Damping Acoustic glass that ensures a tranquil cabin, to a wireless phone charging mat textured to resemble sand dunes, echoing the Patrol’s natural setting. With increased cargo capacity and thoughtfully engineered seating, including first and second-row seats equipped with NASA-inspired spinal support technology, the all-new Patrol is designed to elevate every journey, whether within city limits or beyond. The all-new Nissan Patrol, with its unmatched combination of powerful design and premium comfort, is an SUV built to inspire and empower drivers across the region. It offers an array of seven striking exterior colours, each developed to enhance its dynamic appearance. The addition of four vibrant two-tone options to the exterior color palette offers increased personalization, enabling drivers to express their unique style while evoking a sense of authority and elegance. The all-new Nissan Patrol is currently available at Saleh Al Hamad Al Mana Co., showrooms – the exclusive agent of Nissan in Qatar – conveniently located across Qatar. For more information, visit the showrooms on Salwa Road, The Pearl, Al Sadd, Bin Omran, Barwa, and Al Khor or call 8000505.
Zeekr at CES 2025: Unveils Industry-leading Technology, Co-Creation Strategy and a Global Energy Solution
Doha, Qatar – 15 January 2025: Blue Lake Motors, a subsidiary of Al Mana Holding, proudly announces ZEEKR’s dynamic presence at CES 2025, where the brand showcased its cutting-edge technologies and forward-thinking approach to the electric vehicle industry. ZEEKR demonstrated its commitment to continuous innovation through close collaboration with customers and partners, reinforcing its dedication to delivering world-class solutions. The brand also outlined its strategic plans for global expansion, positioning itself as a key player in the rapidly evolving electric mobility market. Christopher Preston, Executive Director, Blue Lake Motors, commented on the event by saying: “Zeekr’s innovative approach to combining hardware and software engineering is paving the way for safer, more comfortable, and independent driving experiences. As we expand in the Qatari market, we’re excited about how Zeekr’s advanced technologies can reshape luxury and sustainability in the region. We’re eager to bring these groundbreaking solutions to our customers, in line with Qatar’s vision for smart and eco-friendly transportation.” Zeekr believes both hardware and software engineering are crucial to offer safe and comfortable autonomous driving journeys. At booth #5460, West Hall, of the Las Vegas Convention Center, Zeekr is showing its all-new self-designed intelligent driving domain controller, the first for an OEM that integrates the NVIDIA DRIVE AGX Thor system-on-a-chip(SoC) running on the safety-certified DriveOS. The soon-to-be-mass-produced domain controller powered by NVIDIA’s accelerated compute, will roll out in a new model coming 2025, that will be able to handle multiple intelligent driving scenarios and parking capabilities. In addition, Zeekr is announcing that it will extend its partnership with Qualcomm Technologies Inc to bring more immersive infotainment experience to global customers. Featuring the updated, more powerful Qualcomm system-on-chip (SoC), Zeekr models provide users with a richer and smarter cockpit experience at a high-efficiency level. Zeekr RT, some of which are already undergoing real-world road testing, will be the world-first mass-produced purpose-built vehicle for autonomous mobility. Zeekr will begin delivering mass-produced Zeekr RTs to Waymo for further testing this year, in preparation for a future public robotaxi launch. Currently Zeekr vehicles are equipped with an 800V ultra-fast charging e-powertain and Zeekr is the largest ultra-fast charging network operator, with over 800 ultra-fast charging stations in China. To build an all-round energy service ecosystem, Zeekr is unveiling its global fast-charging network strategy to deploy thousands of Zeekr-branded charging piles in key international markets, starting from and particularly in Thailand and Australia. On display at CES is the Zeekr 001 FR, a shooting brake, which offers the best possible balance of luxury, comfort, and ultra-performance. The Zeekr 009 Grand, the four-seater version of the electric Zeekr 009 MPV, which presents a luxurious, secluded, quiet, comfortable and safe oasis on road. The Zeekr MIX, a family five-seater SUV, combines a capsule-style exterior and innovative packaging to maximize in-cabin space. For more information or enquiries, please do not hesitate to contact us at 8000505.
High Efficiency, Powerful Performance, All-Scenario Capability, Enhanced Safety EXEED REEV Equipped with Multiple Leading Technologies
Doha, Qatar – January 13th, 2025. Silver Lake Motors – a subsidiary of Al Mana Holding, recently introduced EXEED’s groundbreaking REEV (Range Extended Electric Vehicle) technology at a launch event in Beijing, unveiling the premium EXLANTIX series of new energy vehicles. The event highlighted EXEED’s technological leadership, showcasing the REEV system’s combination of high performance and energy efficiency. The REEV technology achieves a thermal efficiency exceeding 44.5% and an impressive oil-to-electricity conversion rate of 3.7 kWh/L, setting a new benchmark for the global automotive sector. Mrs. Ping Ding, EXEED Brand Manager at Silver Lake Motors, underscored the significance of this launch for the Qatari market: “With EXEED’s innovative REEV technology, we are proud to offer Qatari customers a cutting-edge combination of performance, efficiency, and luxury. As we prepare to launch the EXLANTIX series in Qatar soon, this marks an exciting chapter in EXEED’s journey to establish a strong presence in the region, bringing sustainable automotive innovation to the local market.” Earlier in May 2024, the two-wheel-drive variant of the ET REEV completed an extraordinary range endurance test, covering 2141.5 kilometers with a full fuel tank and a fully charged battery. This achievement also included the first successful high-altitude drop collision test from 31.9 meters in the industry. Additionally, automotive media representatives from Eastern Europe and the Middle East tested the ET REEV four-wheel-drive variant, highlighting its remarkable acceleration, achieving 0-100 km/h in 4.8 seconds. The EXEED REEV system features an innovative design, integrating a generator and a drive motor. Powered by a fifth-generation high-performance range-extender engine, the system achieves a thermal efficiency of over 44.5%, while the core components maintain transmission efficiencies exceeding 98.5%. This enables the vehicle to achieve an exceptional fuel-to-electric conversion rate of 3.7 kWh per liter of fuel. The REEV technology is also paired with a range-extending battery that supports rapid charging, reaching 20% to 80% in just 17.5 minutes, addressing range anxiety and optimizing user experience. The EXEED REEV system delivers a total output power of 345 kW and peak torque of 7,400 Nm, ensuring a dynamic driving experience. The system’s combination of high efficiency and power ensures stable performance in various driving conditions. The ET REEV four-wheel-drive variant, for example, achieves 0-100 km/h in 4.8 seconds when fully charged, providing an experience akin to that of pure electric vehicles. An intelligent all-scene four-wheel-drive system enhances the driving experience further. It incorporates advanced technologies like IAS intelligent air suspension and CDC damping, providing precise adjustments to suspension damping for optimal stability and comfort. The intelligent torque vectoring control allows for dynamic front-to-rear axle torque distribution, ensuring efficient power utilization across all driving conditions. Additionally, the system offers seven distinct driving modes, including settings for sand and snow, improving performance in challenging environments. Renowned Qatari automotive Key Opinion Leader (KOL), Jaber Al Malki, praised the vehicle’s performance following his test drive, stating, “The vehicle delivers a perfect blend of speed and passion in the driving experience. The luxurious interior and meticulous craftsmanship further enhance the overall impression, with every detail underscoring a dedicated pursuit of quality.” Safety remains a top priority for EXEED, with the brand introducing a six-dimensional electric safety system, the first of its kind in the industry. The Kunpeng battery, integral to the REEV system, has undergone rigorous reliability testing, including 100,000 kilometers of road testing, 39 hours of vibration testing, and 48 hours of water immersion. These tests confirm its durability and safety. The vehicle body also incorporates 88% high-strength steel and aluminum, improving rigidity and crash resistance to meet global five-star safety standards. The EXLANTIX high-end new energy series, featuring the REEV technology, will be launched in several international markets, including Eastern Europe, the UAE, and Norway, in the first half of next year. This rollout marks a strategic expansion for EXEED, positioning the brand as a world-class luxury automotive leader. As EXEED continues its international expansion, REEV technology will soon be launched in Qatar, offering local consumers a chance to experience cutting-edge performance and energy efficiency in the luxury electric vehicle sector. Customers can explore the EXEED lineup by visiting the flagship showroom in West Walk Doha, a symbol of sophistication and elegance. For more information or to arrange your test drive, stop by the EXEED showroom or call 800 1115.
Nissan launches innovative manufacturer-backed roadside assistance program in the Middle East
Nissan Assistance provides complimentary 24/7 support and peace of mind to customers across the region Doha-Qatar (January 8th, 2025) – Nissan has recently introduced a comprehensive manufacturer-backed roadside assist program, Nissan Assistance, in the Middle East, designed to enhance convenience and ownership experiences for customers across the region. Debuting on the all-new Nissan Patrol, this innovative program is available to customers in select markets and will be made available across all MY25 models, setting a new standard for customer care and convenience. Nissan Assistance, which ensures that help is just a call away, includes a wide range of services tailored to address everyday challenges and unique driving needs. These include onsite support for minor mechanical and electrical faults, flat tire replacement, and towing assistance to the nearest Nissan authorized service center in the event of a breakdown. The program also provides lockout services for lost keys, fuel assistance, and exclusive sand recovery of up to 10 kilometers inside the desert, the most extensive coverage in the market. Thierry Sabbagh, Divisional Vice President, President – Middle East, KSA, CIS – Nissan, INFINITI, said: “Our customers are at the heart of everything we do, and with the introduction of Nissan Assistance, we are setting a new benchmark for convenience and care. This program reflects our commitment to enhancing ownership experiences and offering unparalleled support through innovative solutions. Nissan Assistance empowers our customers to drive with confidence and enjoy peace of mind wherever their journeys may take them.” Nassim Mourani, General Manager of the Automotive Group at Saleh Al Hamad Al Mana Co., said, “Nissan is committed to enhancing the driving experience for our customers in Qatar and across the Middle East. With the launch of the Nissan Assistance program, we are raising the bar for customer care and convenience in the region. This manufacturer-backed roadside assistance service, available on the all-new Nissan Patrol and soon across all MY25 models, offers unmatched support when it matters most. Whether it’s a flat tire, fuel assistance, or even sand recovery, our customers can rely on prompt, professional service, 24/7. At Saleh Al Hamad Al Mana Co., we are proud to bring this innovative program to the Qatari market, ensuring our customers experience not just world-class vehicles, but also peace of mind on every journey.” When customers contact the 24/7 multilingual call center, highly trained and experienced agents first attempt to resolve issues over the phone, ensuring quick and effective support. If onsite assistance is required, Nissan’s trained technicians promptly reach customers within a short timeframe to provide services such as flat tire replacement or a battery boost. Customers also benefit from WhatsApp support with live tracking, allowing them to stay informed of their assistance in real time. For more complex issues and should a vehicle need to be towed to an authorized Nissan service center, customers enjoy additional conveniences such as complimentary taxi services within city limits. In the event of a breakdown abroad, the program provides up to three days of hotel accommodation. If repairs exceed 72 hours, customers are further supported with a complimentary flight ticket back to their country of residence, ensuring peace of mind during unexpected situations. To reach Nissan Assistance, customers can simply scan the QR code conveniently placed in the main warranty booklet or on the driver-side door, to directly connect with support services. Additionally, WhatsApp support is also available, ensuring customers have seamless and immediate access whenever needed. Nissan Assistance provides five years peace of mind to customers and is currently available at Saleh Al Hamad Al Mana Co., showrooms – the exclusive agent of Nissan in Qatar – conveniently located across Qatar. For more information, visit the showrooms on Salwa Road, The Pearl, Al Sadd, Bin Omran, Barwa, and Al Khor or call 8000505.
Qatar Automobiles Company announces special ‘End of Year’ offer on a range of Mitsubishi cars
Doha, Qatar-26 December 2024 – Qatar Automobiles Company, the authorized distributor of Mitsubishi Motors Corporation in Qatar, launched the special ‘End of Year” offer on a range of Mitsubishi vehicles with a wide range of benefits. Valid until the 10th of January 2025, the special allows customers to buy a Montero sport at a starting price of QAR 105,000, while the starting price of Xpander is QAR 59,000, Mirage and Attrage is QAR 39,000. The offer is available on limited quantities and colors, with range of benefits including 1-year free insurance, 1-year free registration, 3-year manufacturer warranty or 100,000 km mileage (whichever comes first). In addition, customers have the option of in-house finance from NBK Financial Services (Terms and Conditions Apply). Montero SportThe Mitsubishi Montero Sport shines with its fresh design, performance and durability at affordable price, making it the ideal car for all road conditions and at all times. With a fresh new face the Montero Sport has an updated look that features the new Dynamic Shield front grill, enhanced front bumper design and new LED and fog lights to give the car more tough yet smooth and modern look. On the back, the layout of rear lamps was changed, signal lights and brake lights’ positions have been switched, with a new spoiler out back adding a smoked finish in order to give the car a more sophisticated look. The Montero Sport is equipped with 3.0-LITER V6 MIVEC engine. The high-displacement V6 engine supplies strong acceleration even when carrying heavy loads or traveling uphill. Thanks to the 8-speed automatic transmission – First from Mitsubishi Motors – improved fuel efficiency coupled with smoother, more luxurious drive is easily achieved. Xpander The Mitsubishi Xpander is a versatile 7-seat SUV that offers comfort, functionality, quality and value for money. The Mitsubishi Xpander provides the best of both worlds. The interior enjoys plenty of cabin space, storage facilities and smart technologies, and the exterior’s bold styling does not compromise on high ground clearance, handling stability, and overall driving experience. The spacious interior of the Xpander is designed to reflect Japanese hospitality “OMOTENASHI” and provides comfort for all seven adult passengers thanks to supportive seating, convenient amenities and high-quality materials. Noise and vibration in the cabin are effectively absorbed by using special materials, ensuring a supremely quiet experience for the driver and all passengers. The air conditioning system enjoys eight fan adjustment levels in the front and four in the rear – as well as four rear roof vents, to keep everyone on board comfortable. Flexibility in the seating configuration to meet changing needs also allows for easy loading. The second-row armrest can be folded down and the second and third-row seats folded flat to accommodate lengthy loads. Additionally, entertainment and hands-free operation are available via the large 7-inch Smartphone-link Display Audio – SDA – which is compatible with both Apple CarPlay and Android Auto, allowing intuitive operation of music, calls, maps and messages for a more enjoyable and safer driving experience. Even with passengers in the third-row seats, luggage space remains sufficient to accommodate four 4-gallon water bottles. Storage features in the Xpander in addition to the glove box include door pockets, drink holders, seatback pockets, floor console box, passenger seat undertray, and underfloor luggage area. Mirage Mitsubishi MIRAGE is the family economy car which secures utmost peace of mind and cost effectiveness. Thanks to its flexibility and minimum fuel consumption, the Mirage meets the expectations of the drivers and passengers alike. In terms of safety, Mitsubishi Mirage has enhanced light body, made of reinforced steel which absorbs shocks and shatters the effect in all directions. Attrage The Mitsubishi Attrage captures the minds with its new options and enhanced sporty design and advanced sporty dynamic look and feel, reliable safety, and intelligent features that are combined with good fuel economy and genuine quality. With the new enhanced sporty look, the body is streamlined to slip smoothly through the air. Reduced drag lowers wind noise and CO2 emissions while raising fuel efficiency and high-speed stability. Equipped with a dual colour front grill and tailgate spoiler, the Attrage is ready for more aerodynamic driving and stability on roads, while the newly designed wheel rims complement the body shape for the best look. The Attrage has an advanced, friendly, spacious cabin that’s equally impressive as its exterior. Chic fabric trim and high-quality materials for the soft yet supportive seats are complemented with hi-tech meters. The all line up of Mitsubishi cars are available in Mitsubishi Motors Showroom on Salwa road. Customers can visit the showroom at Salwa Road from Saturday to Thursday from 8 am to 9 pm and on Friday from 4 pm to 9 pm, and Al Khor Showroom from Saturday to Wednesday from 8 am to 9 pm, and on Thursday from 8 am to 3:30 pm.
Auto Class Cars continues the ‘End of Year’ offer on Maxus D60 and D90 SUVs
Doha, Qatar, 28 December 2024: Auto Class cars, the authorized general distributor of Maxus in Qatar, continues its ‘End of Year’ special offer on the MAXUS D60 and D90 SUVs. The vehicles are available at Auto Class Cars, the authorized general distributor of Maxus in Qatar, at their showroom on Salwa Road in Doha. Valid until 15 January 2025, the offer allows customers to purchase the Maxus D60 at a starting price of QAR 64,000, and the Maxus D90 at a starting price of QAR 102,000. The offer comprises a package of benefits including free registration and comprehensive insurance for the first year, 5 years warranty or 130,000 km(whichever comes first), and a free window tinting. Customers also have the option of in-house financing from NBK Financial Services (terms and conditions apply). The Maxus D90 The Maxus D90 has achieved a five-star rating in the ANCAP safety assessment, making it one of the safest vehicles in its SUV category. In addition to features such as diamond-shaped stitching, 21-inch wheels, a 3D dashboard, and a 12.3-inch screen, all seats in the Maxus D90, except for the driver’s seat, are now movable—offering a more flexible interior for passengers. Furthermore, the intelligent connected system enables functions such as auto payments, online music, online navigation, remote control, and voice interaction. The model is equipped with a 2.0T turbocharged engine, delivering a maximum power of 224 horsepower. It also comes with a 6-speed automatic transmission and a 4WD system. The D90 features the popular “big mouth” style, with an aggressive lattice grille and stylish LED headlights. The model is also equipped with six-spoke wheels, enhancing its sporty appearance. The interior follows the Maxus family-style design, with a simple central console and a modern, independent LCD screen. Additionally, the dashboard design includes a large-size display screen, lane-departure warning system, 360-degree camera system, reversing camera, and LED headlights. Maxus D60 The MAXUS D60 is an SUV launched by SAIC-MAXUS, positioned as a mid-sized SUV offering a 7-seat layout. The D60 made its global debut with a 1.5-liter turbocharged engine mated to a seven-speed DCT under its hood. This setup generates a respectable 159 hp and 250 Nm of torque. Its massive octagonal grille features a honeycomb-like design, flanked by aggressive-looking swept-back headlamps and sporty fog lamps. The D60 also features an 8-inch infotainment display complemented by a 12.3-inch full LCD digital instrument panel. As a mid-sized SUV designed for families, it prioritizes practicality in its interior design. A large area of soft material is used above the center console to highlight its premium texture. Formerly known as Leyland DAF Vans (LDV), Maxus is part of the Shanghai Automotive Industry Corporation (SAIC), one of the most respected companies in the production of light passenger and cargo vehicles. It embodies a century of experience and unmatched technical prowess in commercial vehicle development.
