Nasser bin Khaled and Sons Automobiles Unveils State-of-the-Art Mercedes-Benz Showroom in the Heart of Doha
Doha, Qatar, 2 March 2025: Nasser bin Khaled and Sons Automobiles, the authorized general distributor of Mercedes-Benz in Qatar, proudly announces the grand opening of its new showroom in the Musheireb area, a prime location in the heart of Doha. His Excellency Ali bin Ahmed Al Kuwari, Minister of Finance, cut the ribbon alongside HE Sheikh Faisal Bin Qassim Al Thani, Chairman of Al-Faisal Holding; Dr. Khalid bin Thani Abdullah Al-Thani, Chairman & Managing Director of Qatar International Islamic Bank and Chairman of Ezdan Holding Group; and HE Sheikh Nawaf bin Nasser bin Khaled Al Thani, Chairman of NBK Group. The event was attended by HE Sheikh Faleh Bin Nawaf Al Thani, Managing Director; Mr. Michael Stroband, President and CEO of Mercedes-Benz Cars Middle East; and representatives from Mercedes-Benz Global. The gathering also featured VIP guests, celebrities, media representatives, and influencers. The opening of the Mercedes-Benz showroom marks a significant milestone in NBK Automobiles’ long-standing relationship with Mercedes-Benz, dating back to 1961. This new facility ushers in a new era for both brands, aligning with the company’s strategic vision to expand and adapt to the latest trends in the automotive industry while upholding the values and ethos of Mercedes-Benz. Designed in accordance with global Mercedes-Benz standards, the showroom promises to enhance the car-buying experience, merging innovation with elegance and marking the beginning of a new era in automotive excellence. The grand opening ceremony featured an enchanting ambiance, complete with laser lights and captivating music inspired by the Mercedes-Benz brand. The highlight was a dramatic reveal, where HE Sheikh Nawaf bin Nasser bin Khaled Al Thani, Chairman of NBK Group Mr. Michael Stroband, the President and CEO of Mercedes-Benz Cars Middle East unveiled the showroom and iconic vehicles from the brand. Following the welcoming speeches and reveal, HE Sheikh Nawaf bin Nasser Al Thani, accompanied by distinguished guests and media representatives, toured the showroom sections, exploring the array of fascinating services and facilities available. During the tour, guests witnessed the unveiling of two new iconic models: the Mercedes-AMG GT, and the all-electric Mercedes-Benz G-Class. HE Sheikh Nawaf bin Nasser bin Khaled Al Thani, Chairman of NBK Group, stated: “Today, we celebrate a remarkable partnership between NBK Automobiles and Mercedes-Benz, one that has flourished since 1961. Built on a foundation of trust, vision, and mutual respect, this collaboration has allowed NBK Automobiles to become a beacon of excellence in the automotive industry. Continuing my family’s legacy, we are proud to unveil this cutting-edge showroom in Doha. This space not only reflects Mercedes-Benz’s innovation and commitment to quality but also underscores our dedication to delivering exceptional service and customer experiences. I would like to express my sincere gratitude to Mercedes-Benz for their continued collaboration, and I emphasize the significance of our shared values in reshaping industry standards”. HE Sheikh Faleh Bin Nawaf Al Thani, HE Sheikh Faleh Bin Nawaf Al Thani, Managing Director, NBK Group-Auto said: “It is an honor for me to stand before you today as we continue my family’s legacy. Tonight, we celebrate not only our rich history but also the opening of a modern and advanced showroom that embodies the shared values we hold with Mercedes-Benz. Nasser Bin Khaled Automobiles has become synonymous with excellence in the automotive sector, adhering to the strict quality standards for which Mercedes-Benz is renowned. We welcome all our valued customers to come and experience our new facility to discover what we mean by our slogan “The Best or Nothing”. Mr. Michael Stroband, the President and CEO of Mercedes-Benz Cars Middle East said in his speech: “The Middle East, and especially Qatar, has always been an important part of the Mercedes-Benz story. With our new retail concept, MAR20X, we are bringing our customers closer to the brand than ever before. This showroom is more than just a place to buy a car—it’s a space where people can experience Mercedes-Benz in a whole new way. Whether it’s exploring our latest models, learning about cutting-edge technology, or simply enjoying the beauty of automotive craftsmanship, this is a place designed for our customers”. During the event, HE Sheikh Nawaf bin Nasser bin Khaled Al Thani, presented two recognition awards to HE Sheikh Nasser Nawaf Al Thani, Executive Director of NBK Real Estate, and to Mr Kamal Al-Efranji, General Manager of NICC for their valuable contributions to execute this project. In addition, Mr. Michael Stroband presented the Mercedes-Benz plaque to His Excellency Sheikh Nawaf bin Nasser bin Khaled Al Thani in recognition of the long-term partnership between the two entities. Showroom Specifications and DesignSpanning two floors and covering an area of 9,119 square meters, the new showroom showcases the latest MAR20X design concept from Mercedes-Benz, crafted by Ratnsorb, an MBGD-certified architect. The design features a distinctive glass ceiling that floods the space with natural light, complemented by an innovative Panda ceiling and Risto flooring, along with strategically designed façades at both the front and back. Atop the tower sits the renowned Mercedes-Benz Star, the second 8-meter star of its kind in the world, serving as a landmark in Doha. The showroom incorporates digital elements seamlessly throughout, including a dedicated barista area for fresh coffee and a central accessories and boutique display area offering a wide range of products. A captivating history wall chronicles the brand’s legacy since 1900, showcasing the evolution of its logo and designs, which have consistently kept the star at the pinnacle of the automotive industry. Outdoor screens enhance the experience, transforming waiting moments into fascinating explorations of the captivating world of Mercedes-Benz. Exclusive ZonesThe showroom can accommodate 44 vehicles, featuring dedicated zones that highlight the brand’s premium offerings. The Brand Heritage Zone showcases the rich history of NBK and Mercedes-Benz. The AMG Area includes an exclusive lounge, dedicated accessories display, and a sound counter, featuring a special reception and delivery area for AMG enthusiasts. The Exclusive Zone showcases Maybach and S-Class models with premium interior design, while the G-Class Zone features a desert-themed backdrop, complete with a dedicated lounge and accessory display. Additionally,
5 Things You Need to Know About the F-150 Raptor
Doha – Qatar, February 27, 2025 – Three generations of F-150 Raptor across 15 years have been braving the toughest trails and conquering the biggest dunes. Inspired by extreme desert-racing trucks that compete at the Baja 1000, the F-150 Raptor is Ford’s original high-performance off-roader. Here are the 5 things you need to know about the latest-generation F-150 Raptor. Power packed performance The F-150 Raptor’s 3.5-litre EcoBoost V6 packs 335kW and 692Nm of torque and delivers peak twist low in the rev range (3000rpm), right where you need it for tackling obstacles and hauling heavy loads. Mated to this potent engine is a 10-speed automatic transmission. An innovative torque-on-demand transfer case with automatic four-wheel drive provides enhanced grip in any condition, from bitumen to sand. And for ultimate traction, an electronic rear locking differential is standard. Terrain tamer At the heart of F-150 Raptor’s suspension are the advanced FOX Dual Live Valve shocks. Sensors throughout the Raptor take readings hundreds of times a second, analyzing everything from suspension height to chassis movement. This data feeds into a system that essentially ‘predicts’ what’s coming next, pre-emptively adjusting the shocks for maximum control and comfort. New electronically controlled base valves, proven in the heat of desert racing, provide up to 450kg of damping per corner, ensuring the Raptor remains composed even at high speeds. Tailor F-150 Raptor to the terrain Boasting seven selectable drive modes1, F-150 Raptor can be tailored to match the terrain or the job at hand, from driving down the highway to tackling your favourite back road or crawling over rocks in the middle of nowhere. Engine response, transmission behaviour, ABS sensitivity, traction and stability control, even the exhaust note – all are fine-tuned to match the selected mode. Even the instrument cluster and touchscreen graphics change to reflect the Raptor’s selected mode. These include Normal, Sport, Slippery, Tow/Haul, Rock Crawl, Off-Road and Baja2. F-150 Raptor’s Tech Makes Conquering Trails a Breeze The F-150 Raptor isn’t just about brute force; it’s about smart technology that makes off-roading easier and more enjoyable: Aggressive Style: F-150 Raptor’s Modular Bumper The F-150 Raptor’s design cues feature rugged, aggressive styling inside and out, with a signature look that befits the truck’s position at the pinnacle of performance – including a blacked-out grille with integrated marker LEDs and black headlamp surrounds. Disclaimers 1 Driver-assist features are supplemental to and do not replace the driver’s attention, judgment and need to control the vehicle. It does not replace safe driving. See Owner’s Manual for details and limitations. 2 Baja mode is intended for off-road use only. 3 Trail Control, Trail Turn Assist, and Trail1-Pedal Drive are extra driving aids. It does not replace the driver’s attention and judgment, or the need to apply brakes. See owner’s manual for details and limitations.
All-New Nissan KICKS Takes Center Stage with a Thrilling Regional Launch
Doha, Qatar, February 26, 2025–Nissan has recently introduced the 2025 Nissan KICKS to the region with a high impact launch at The Sevens Stadium, Dubai. Hosted under the theme “GO EPIC”, the venue was transformed into an urban-inspired stage, bringing together over 200 guests including Nissan’s regional partners, media, automotive experts and select customers. Designed for individuals who dare to stand out, the KICKS introduces a progressive design, advanced technology, and dynamic driving performance that sets a new benchmark in its segment. Nissan transformed the stadium’s grounds into a custom-built automotive arena, featuring a life-sized track encircling the central stage. The reveal unfolded with the “KICKS Drop,” a seamless fusion of digital illusion and reality, where the all-new Nissan KICKS appeared to plummet onto the stage before transitioning into a real-world spectacle, reinforcing the model’s urban, street-style identity. Additionally, two all-new KICKS vehicles drove onto the platform in synchronized motion, amplifying the sense of arrival, and then crossed the platform, giving attendees their first look at the region’s newest crossover. The experience continued with immersive touchpoints, including vibrant parkour performances that infused the night with the raw energy of street culture, tying into the KICKS’ bold, individualistic identity. Taking the stage on the opening night, Thierry Sabbagh, Divisional Vice President & President – Middle East, KSA, CIS – Nissan & INFINITI, set the tone for the evening, sharing Nissan’s vision for the next-generation KICKS. He said, “The all-new KICKS embodies our bold vision to ‘Defy Ordinary,’ offering a blend of style, innovation, and versatility that is truly unmatched. Since its debut in the Middle East, the KICKS has empowered drivers to express their individuality, and this new generation takes it even further. With a daring new design, cutting-edge technology, and exceptional performance and fuel efficiency, the all-new KICKS is built for those who live vibrantly and go epic every day.” Nassim Mourani, General Manager of the Automotive Group at Saleh Al Hamad Al Mana Co., said, “The all-new 2025 Nissan KICKS embodies the spirit of innovation and modernity that Qatar’s vibrant urban landscape demands. With its bold design, advanced technology, and exceptional performance, the KICKS is set to redefine the compact crossover segment in the Qatari market. It offers unparalleled value for those seeking a bold entry into this category.” Following the reveal, Charl Grobler, General Manager, Product Marketing at Nissan Middle East, took the stage to present an in-depth breakdown of the KICKS’ latest advancements, highlighting the vehicle’s refined design and innovative technologies, showcasing how the new powertrain enhances performance while maintaining fuel efficiency. He emphasized how the vehicle continues to reflect Nissan’s commitment to delivering a bold, dynamic driving experience while offering a high level of personalization for those looking to express their individuality. The next morning, the excitement shifted from spectacle to experience as media and automotive enthusiasts took the wheel of the all-new Nissan KICKS for an exclusive ride-and-drive journey from The Sevens Stadium to Dubai Design District (D3). More than just a test drive, the route was carefully designed to showcase every aspect of the KICKS—its agility through urban streets, its power and stability on open roads, and its intuitive technology in real-world conditions. Settling into the Zero Gravity™ seats, drivers immediately noticed the comfort designed for long drives, while the panoramic sunroof framed the Dubai skyline. As they navigated the city, ProPILOT came into action, assisting with smooth acceleration and braking, reinforcing a sense of confidence and ease. The immersive dual 12.3-inch digital display provided clear navigation and connectivity, while wireless Apple CarPlay® and Android Auto™ kept drivers seamlessly linked to their playlists and calls. A highlight of the drive was the Reverse Challenge at The Sevens Stadium, where drivers tested the KICKS’ suite of cameras and sensors, effortlessly maneuvering tight spaces using advanced 360-degree visibility and intelligent safety features. Whether accelerating down a straight or while executing driving maneuvers, the KICKS demonstrated its balance of power and precision, with the 2.0-liter inline-four-cylinder engine delivering 142 horsepower and 190 Nm of torque, seamlessly paired with Nissan’s advanced Xtronic CVT transmission for smooth responsiveness. The all-new 2025 Nissan KICKS expands the brand’s diverse SUV lineup. Offering a dynamic new choice in the compact crossover segment, the KICKS is available in four distinct grades (S, SV, SV+, and SL) each designed to cater to different lifestyles. For those looking to make an even bolder statement, the model comes in 15 striking exterior hues, including six two-tone options, allowing for greater personalization. Customers can visit and experience the all-new 2025 Nissan KICKS at Saleh Al Hamad Al Mana Co. showrooms – the exclusive agent of Nissan in Qatar – conveniently located across Qatar. For more information or to book your test drive, visit showrooms on Salwa Road, The Pearl, Al Sadd, Bin Omran, Barwa, and Al Khor or call 8000505.
Celebrate The Holy Month of Ramadan with Exclusive Offers from Saleh Al Hamad Al Mana Co.
Additionally, Saleh Al Hamad Al Mana Co. offers attractive pricing on the X-Terra and the Pathfinder models. The X-Terra starts from QAR 1,699 per month, and the Pathfinder begins at QAR 2,999 monthly. These limited-time Ramadan offers present an opportunity for customers to drive away in a new Nissan crossover or SUV. With our extensive network of showrooms and service centers across Qatar, both new and existing customers can access these exclusive offers. The Ramadan package includes a host of practical benefits such as a five-year/300,000 KMs Nissan warranty, up to four years comprehensive insurance, and free registration. Additionally, customers can take advantage of the opportunity to trade in their current vehicle for a brand-new Nissan, making the upgrade process seamless and hassle-free. Nassim Mourani, General Manager of the Automotive Group at Saleh Al Hamad Al Mana Co., conveyed his excitement regarding the Ramadan promotions, stating, “The Holy Month of Ramadan is a cherished time of togetherness, and we are delighted to offer our valued customers one of the most competitive deals in 2025. Drive home the same day in one of Nissan’s popular SUVs, ideal for creating special family memories during the holy month. Our offer includes affordable monthly installments, a five-year warranty, five years of free servicing, and up to four years of comprehensive insurance, ensuring peace of mind on every journey.” He added, “At Saleh Al Hamad Al Mana Co., we are committed to making this month an unforgettable for our customers by providing exceptional value, unmatched reliability, and a seamless ownership experience. Our goal is to empower families to focus on what truly matters during this blessed month—spending quality time together and creating lasting memories.” The Nissan X-TRAIL, available in both 5- and 7-seater configurations, has experienced consistent demand. The vehicles adaptability plays a pivotal role in its popularity, with customers valuing customization options that cater to diverse preferences and needs. The growth of the X-TRAIL is further fueled by the availability of accessories that enhance its visual appeal. Noteworthy features like the illuminated grille, Roof Rail Crossbars, kick plates, cargo organizer, and splash guards offer customers the opportunity to personalize the vehicles appearance according to their liking, contributing to an elevated and individualized appeal of the X-TRAIL. Available in 2WD and 4WD variants, the X-TRAIL is well equipped to cater to the diverse needs of customers and their unique lifestyles. Garnering praise for its customization options, the X-TRAIL has earned its reputation for offering customers the flexibility to personalize their vehicle to better suit their needs. A broad range of aesthetic and practicality upgrades have resonated deeply with customers across the region, maximizing the style and functionality of the Premium Urban Crossover. Several accessories have emerged as favorites amongst customers in the region, with the top five being: 1) Illuminated GrilleAccentuating the X-TRAIL’s bold front-end presence, the illuminated grille allows customers to add a touch of sophistication and flair to their SUV – capturing the attention of passersby during the day and night. 2) Roof Rail CrossbarsBoosting the versatility of the X-TRAIL, the Roof Rail Crossbars enables customers to carry additional cargo securely. This includes adventure enthusiasts seeking to transport bicycles or surfboards, and families requiring extra storage space for luggage or other essential items. 3) Illuminated Kick PlatesIntroducing a refined yet impactful visual element, the illuminated kick plates in brushed aluminum safeguard the front sills. They extend a warm reception upon entry to the cabin and a gratifying farewell upon departure from the X-TRAIL. 4) Removable Tote Cargo OrganizerPermitting better usage of cargo space, the Removable Tote Cargo Organizer lets customers store everything from groceries to adventure gear neatly and ensures it is easily accessible at all times. Convenience is further enhanced with customizable dividers and a collapsible design for easy storage when not in use. 5) Splash GuardsContoured to match the wheel openings, Splash Guards protect the paint of the X-TRAIL and avoid debris from scratching the finish. Outdoor enthusiasts who enjoy adventurous pursuits but are keen to maintain the striking appearance of their X-TRAIL are bound to find these beneficial. Protection within the X-TRAIL is offered through custom-fit floor and trunk mats that are securely held in place with a grommet hole/positioning hook system. Explore Nissan’s Ramadan offers at Saleh Al Hamad Al Mana Co. showrooms- the exclusive agent of Nissan in Qatar- conveniently located across Qatar. For more information or to book your test drive, visit showrooms on Salwa Road, The Pearl, Al Sadd, Bin Omran, Barwa, and Al Khor or call 8000505. Ramadan opening times are from Saturday to Thursday from 9 am until 2 pm and then from 8 pm until 12 am – Fridays from 8 pm until 12 am.
Luxury has a new home: Blue Lake Motors opens flagship ZEEKR showroom at Msheireb Downtown
Doha, Qatar – February 23rd, 2025: Blue Lake Motors, a subsidiary of Al Mana Holding, has officially opened the first ZEEKR showroom in Qatar, marking a significant moment in the country’s automotive scene. ZEEKR Space, located in the heart of Msheireb Downtown, Doha, introduces a fresh approach to premium electric mobility in the region. The evening kicked off with a glamorous and elegantcarpet reception, where VIP guests were greeted with welcome drinks and delicious Mandarin Oriental hors d’oeuvres. The events highlight was the stunning showroom and a sequence of speeches given by brand officials, with a DJ setting the soundtrack for the memorable event. Inside the futuristic ZEEKR Space in Msheireb Downtown, the event visitors explored the brand’s four core pillars, each reflecting ZEEKR’s commitment to transforming the world of electric luxury. ZEEKR’s four pillars—luxury, performance, safety, and sustainability—align perfectly with Qatar’s ambitious electric vehicle (EV) and sustainability strategy. ZEEKR’s commitment to luxury and performance appeals to Qatar’s discerning market while supporting the country’s goal of increasing electric vehicle sales by 2030. Additionally, ZEEKR’s focus on safety complements Qatar’s Transportation Master Plan for 2050, prioritizing enhancing road safety. Furthermore, ZEEKR’s sustainability pillar directly supports Qatar’s objective of reducing greenhouse gas emissions by 25% by 2030, with the transportation sector playing a crucial role in this effort. The showroom blends cutting-edge technology with a premium customer experience, offering interactive displays, virtual reality experiences, and one-on-one consultations that give a sneak peek into the future of car buying. The grand opening of the ZEEKR showroom establishes Blue Lake Motors as the key player in bringing this sophisticated brand to Qatar, paving the way for a new wave of luxury electric vehicles in the region. As the evening ended, guests left with unforgettable memories and a glimpse of the exciting future of mobility on Qatar’s roads. The attendees during the launch had an opportunity to experience the two iconic vehicles at the ZEEKR Space: the ZEEKR 001 and ZEEKR X. The ZEEKR 001 offers an impressive range of up to 620 kilometres on a single charge and accelerates from 0 to 100 km/hr in just 3.8 seconds. The ZEEKR X provides a driving range of up to 440 kilometres and features advanced technologies like an Integrated Power Brake system and four-wheel independent suspension. Both models come with a 5-year/120,000 km car warranty and an 8-year/160,000 km battery warranty, demonstrating ZEEKR’s commitment to customer satisfaction. The vehicles have cutting-edge features, including over-the-air system updates, internet connectivity, and Advanced Driver Assistance Systems (ADAS). “Tonight is an exciting moment for us as we unveil our new ‘ZEEKR Space showroom’ in the heart of Msheireb Downtown to introduce the latest technology electric vehicles to Qatar,” said Christopher Preston, Executive Director of Blue Lake Motors. He added, “We are proud to introduce Zeekr cars that seamlessly blend sustainability, performance and luxury, leading the way to a more connected and sustainable future of mobility. Our flagship showroom is a crown jewel for the region, showcasing the four core pillars of ZEEKR and is a perfect location to experience our unique Zeekr experience in Qatar.”Cannon Wang, MENA Regional Director of ZEEKR Technology, said, “We’re thrilled to open our first dedicated ZEEKR showroom in Doha with the support of Blue Lake Motors. This is a big step as we bring our premium electric vehicles to a market that truly values luxury and innovation. ZEEKR Space is a space where technology and artistry come together, allowing customers to experience the future of driving.”
New Model Y now available in Qatar
Nearly five years ago, the first Model Y units were delivered to their owners, marking the debut of a global best-seller. Today, Tesla is introducing new Model Y in Qatar. New Model Y features extensive reengineering, maximizing efficiency, comfort, connectivity, and safety with a completely redesigned interior and exterior. Model Y, the global best-seller Model Y has been produced in over 3.5 million units at Tesla’s Gigafactories across three continents. Since day one, Model Y has been praised globally for its versatility, ease of use, practicality, safety and efficiency-all at an accessible price point. In 2023, Model Y made history by becoming the first-ever electric vehicle to top the global best-selling vehicle list, across all powertrains and energy types. While final confirmation is pending, Model Y is on track to be the best-selling car in the world again in 2024. This is further proof that electric vehicles appeal to a broad audience and are suitable for a wide range of scenarios. Produced in Europe for the Middle-East at the Tesla Berlin-Brandenburg Gigafactory in Germany since 2022, Model Y has already had a significant impact on transitioning the local fleet to sustainable transport, in line with Tesla’s mission. With the introduction of new Model Y, Tesla builds on a global best-selling platform to bring a new benchmark to the market. The benchmark just got better Considering the feedback from owners, Tesla’s engineering and design teams have developed new Model Y incorporating significant improvements in refinement, premium-ness and ergonomics in every area, while not departing from what made it a global bestseller. New Model Y is designed with a focus on ride comfort while retaining the agility and connection Tesla is known for. Building on the improvements brought to Upgraded Model 3, new chassis settings and attributes provide a high-level of comfort to all passengers, without compromising handling. A new design serving functionality New Model Y features a fully redesigned exterior that offers exceptional aerodynamic efficiency, high-speed stability, crash safety and build quality. Diverging from Model 3, the front and rear lightbars draw inspiration from Cybertruck and Cybercab designs. The full-width, three-piece lightbar is engineered to be aerodynamically efficient and enable the best possible pedestrian safety performance. The rear light bar spans across the vehicle, making it not only one of the largest lightbars in the industry but the world’s first production application of an indirect, externally reflected lighting system that projects the rear lamp function onto a custom applique. The exterior redesign has reduced the overall drag and combined with new wheels featuring improved aerodynamics and low-resistance tires, it leads to enhanced range. Model Y was already the most efficient SUV in its class. By carefully reworking every energy-consuming subsystem, Tesla has unlocked significant improvements in energy efficiency, resulting in real-world gains for owners without additional costs. A new front camera is now available, located in the front fascia. It offers drivers an expanded view of the surroundings on the center screen and is equipped with a fluid washer and integrated heating to prevent fogging and stay clean in all weather conditions. Refined and more comfortable cabin Excellence in interior refinement and ambience has been a key focus with new Model Y. The cabin is enveloped in premium yet durable materials, including aluminum and textile, while customizable ambient lighting is dynamically integrated for both day and night. Additionally, new manufacturing processes provide an elevated level of craftsmanship. With the introduction of acoustic glass on every surface, paired with new sound-dampening materials, new Model Y offers a whisper quiet ride. Road noise is reduced by 22%, impact noise by 20% and wind noise by 20%. Upgraded new low-E glass roof reflects 7 times more solar energy, reducing heat transfer into the cabin. Combined with best-in-class HEPA filtration and advanced heat pump technology, the thermal system remains highly efficient, quiet, and high-performing—ensuring the perfect temperature for all passengers. The two front seats have been redesigned for improved comfort and are now ventilated. The second-row seats also offer enhanced comfort and convenience with easier-to-access buckles, longer cushions, deeper bolsters, with powered recline and fold-flat operation. Both first and second rows are heated, and all are working seamlessly with integrated climate controls. The new center console now features sliding doors with precise, smooth movement, and is covered in genuine aluminum revealing both a cupholder and extra storage. Additional aluminum accents adorn the steering wheel, door trims, and instrument panels. True to its original uncluttered driving experience, new Model Y includes both haptic switches and physical buttons. Ergonomics and usability are enhanced with customizable steering wheel switches for quick access to frequently used vehicle functions. A new precision-engineered indicator stalk ensures effortless control while driving. Blind spot indicators are now integrated within the front doors’ tweeter area, which complements the existing on-screen functionality. Improved connectivity and entertainment for everyone Second-row passengers can now enjoy their own 8” touchscreen, featuring integrated climate controls and entertainment options, including gaming, audio, and video streaming. Fast-charge laptops and other portable devices is convenient, with one front and two rear USB-C charging ports, with up to 65W of power. The Tesla-developed audio system offering up to 16 speakers has been redesigned to offer an even more immersive music listening experience. Some speakers are invisible thanks to an acoustically transparent textile material developed in-house, which compliments the sleek aesthetic of the interior and enhances audio performance. Improvements have also been made to the microphones, for 66% clearer calls. Connectivity has reached the next generation with redesigned hardware, delivering a significant boost to cellular performance: 50% faster download speeds and a 30% greater range. Wi-Fi connectivity has also been greatly improved, with download speeds up to 300% faster for smoother video streaming and software updates, and a range extension of up to 200%, ensuring sustained connectivity in areas like garages and driveways. Phone key performance and reliability have seen a 10X improvement, thanks to the addition of Ultra-Wideband and other enhancements, which also enable hands-free trunk opening when paired with the Tesla
Ford Middle East Strengthens Its Position as Leading OEM with Record Sales Growth in 2024
Doha Qatar, February 10, 2025 – Ford Middle East celebrated a remarkable year in 2024, achieving its best sales performance since 2016, with unit’s sales more than double compared to 2022. The success is attributed to substantial market share gains in key countries such as the United Arab Emirates, Kuwait and Ford’s largest market in the region, Saudi Arabia. As a result, Ford Middle East has secured its position among the top five Original Equipment Manufacturers (OEM) by sales volume. “One of the primary reasons behind our stellar performance in attracting new customers to the Ford brand is the launch of new products across various segments and the outstanding efforts of our distributor partners, who consistently excel in understanding and meeting the diverse needs of our customers. This accomplishment is a true testament to our partnership and shared commitment to exceeding our customer experience, underscoring the effectiveness of our regional strategy, which is built on a diverse portfolio of nameplates sourced globally,” said Ravi Ravichandran, President of Ford Middle East. The remarkable 25% year-on-year (YoY) sales growth experienced by Ford Middle East in 2024 significantly outpaced market growth, highlighting the strong appeal of Ford’s product lineup with customers across the region. The UAE contributed significantly to the impressive regional growth, achieving an outstanding 65% year-on-year increase in sales, with the Territory, Everest, and Ranger leading the charge. In Saudi Arabia, sales climbed by 16% year-on-year, with the Taurus leading in volume, followed by the Territory, and Everest. Meanwhile, in Kuwait, with an 11% year-on-year increase, the Territory claimed the top spot, the F-150 came in second, and the Taurus secured the third position. Emerging as Ford’s top-selling vehicles in the region in terms of volume were the Territory, Taurus, and Everest, each contributing significantly to the company’s overall success. The Ford Territory, a popular SUV known for its spaciousness and family-friendly features, which saw 35% YoY growth, continues to dominate in its segment, while Taurus, Ford’s flagship sedan, offers a blend of comfort, technology, and refined styling, appealing to discerning customers. The Ford Everest, a capable and versatile SUV, catering to adventurous individuals and families seeking off-road capability and a premium driving experience has been a huge success in Middle Eastern markets making it a prominent nameplate in its segment. Emphasising the strength of Ford’s lineup, demand for Ford Performance vehicles continues to grow, with the Middle East being the only home to all three Raptor models — the F-150, Bronco, and Ranger — while the legendary Mustang continues to lead the segment, demonstrating Ford Middle East’s diversified stable and having a car to suit every lifestyle its customers love and connect to. Ford Middle East’s fleet division also enjoyed an exceptional year. The Transit Cargo Van and Ambulance made a considerable impact in the commercial vehicle segment, doubling growth and mirroring their global success in the region. The company’s commitment to customer satisfaction is also reflected in a significant improvement in its brand Net Promoter Score (NPS). The NPS, a key metric for measuring customer loyalty and advocacy, soared by 10 points in 2024 – a substantial increase that highlights Ford Middle East’s dedication to providing exceptional customer experiences and building strong relationships with its customers in the region. “The 10-point increase in our Brand NPS is a clear indication that we are not only meeting but exceeding our customers’ expectations through the unwavering commitment from our distributor partners,” added Ravichandran. “And with our exciting upcoming product lineup, including the first-ever Mustang Mach-E, Territory Hybrid, as well as the new Expedition, we are confident in delivering even greater value and experiences to our customers this year.” Ford’s promise to deliver products customers want and need, is further reinforced by significant investments in the region, such as the recently inaugurated Parts Distribution Center (PDC) in Dubai South, UAE which is already streamlining parts availability and enhancing service levels directly benefitting customers. To elevate the ownership experience even higher, Ford Middle East successfully launched FordPass in the UAE and is on track for introduction to our Saudi Arabian customers later this year, enabling access to vehicle features such as remote start and vehicle diagnostic information seamlessly on their mobile phones.
Available at Qatar Automobiles Company The Mitsubishi Montero Sport, Fresh design, High performance and Durable
(February 8, 2025, Doha, Qatar): (February 8, 2025, Doha, Qatar): The Mitsubishi Montero Sport shines with its fresh design, performance and durability at affordable price, making it the ideal car for all road conditions and at all times. The Montero Sport is available at Qatar Automobiles Company, the authorized general distributor of Mitsubishi Motors in Qatar, at its showroom on Salwa road. With a fresh new face the Montero Sport has an updated look that features the new Dynamic Shield front grill, enhanced front bumper design and new LED and fog lights to give the car more tough yet smooth and modern look. On the back, the layout of rear lamps was changed, signal lights and brake lights’ positions have been switched, with a new spoiler out back adding a smoked finish in order to give the car a more sophisticated look. Engine and Performance The Montero Sport 2020 model is equipped with 3.0-LITER V6 MIVEC engine. The high-displacement V6 engine supplies strong acceleration even when carrying heavy loads or traveling uphill. Thanks to the 8-speed automatic transmission – First from Mitsubishi Motors – improved fuel efficiency coupled with smoother, more luxurious drive is easily achieved. Built for maximum stability and traction, the rugged frame and aerodynamically contoured body contribute to solid handling and stable highway performance. Reliable 4WD traction combines with an advanced suspension to keep the vehicle in touch with surface conditions to stay in firm control. Using the drive mode selector dial, drivers can easily switch between 2WD (2H) and 4WD (4H, 4HLc, 4LLc), while they can Improve traction when driving off road by entering the GRAVEL, MUD/SNOW, SAND or ROCK modes. The Hill Descent Control (HDC) mode selector activates the HDC, which automatically applies the brakes to maintain current speed when traveling downhill, allowing drivers to concentrate on steering and and the road ahead without having to manually apply the brakes. Active Stability & Traction Control independently regulates braking force to the wheels during cornering to help maintain excellent vehicle stability when needed. It also optimizes traction to prevent loss of torque whenever wheel spin is detected by controlling engine output and applying brake force to the spinning wheels. When starting on a steep slope, Hill Start Assist (HSA) helps prevent from rolling backwards when the brake is released by maintaining the braking force for up to two seconds until the accelerator is applied. Because challenges come in all shapes and sizes, this model is designed to climb up, over, around and through the toughest terrain. Safety The 2020 Montero Sport enjoys plenty of safety features that ensure utmost safety of the driver and passengers. The features include, Forward Collision Mitigation system [FCM], which helps prevent a frontal collision or reduces damage in the event that a collision unavoidable. Adaptive Cruise Control [ACC], maintains a set distance between the vehicle and the car ahead via a radar. The technology reduces driver stress during slow traffic on highways. The Blind Spot Warning system [BSW] and Lane Change Assist [LCA] features utilize radar sensors placed on the rear bumper to detect vehicles on the rear, left and right blind spots. To further enhance safety, the sensing range has been expanded to better detect the danger of collision with other vehicles during lane changes. Ultrasonic misacceleration Mitigation System [UMS] helps prevent collisions while parking, a buzzer sounds and a warning displays if front or rear sensors detect a nearby obstacle. Whereas Multi Around Monitor allows the views from cameras mounted on the front, rear and sides of the vehicle (including a bird’s-eye view) to be displayed in various combinations to reveal what is in blind spots and help the driver park more safely. Collision safety performance is significantly enhanced by Mitsubishi Motors’ RISE (Reinforced Impact Safety Evolution) body, which efficiently absorbs energy and maintains high cabin integrity in the event of a collision. The body is extremely sturdy and lightweight, due to the generous use of high tensile strength steel plates that also contribute to a high level of collision safety. The new Montero Sport enjoys seven SRS airbags to help protect the driver and passengers by absorbing the force of impact in the event of an collision. The system includes front airbags, front side airbags, curtain airbags (including third-row curtain airbags in the 7-seater) and a driver’s knee airbag. Utility and interior From elegant leather seats with dual layered cushioning and relaxing spaciousness, to small details including flat accent grips, double-stitched PVC door grips, two-tone black power window switch panels and large single-stitched soft ornaments and decorations, the cabin will awe everybody on board. The new 2020 Montero Sport enjoys several utility updates in the cabin. A first for a Mitsubishi vehicle, the large 8 inch color LCD meter cluster is easy to read and enhances the prestigious and advanced look and feel of the cockpit. In addition to the 8-inch touchscreen infotainment system, HVAC controls have been updated, and a new AC power outlet at the rear console for charging gadgets / phones has been added. The enhanced Smartphone-link Display Audio (SDA) with advanced connectivity helps drivers find new places while staying entertained on the go. The large 8-inch touch screen allows the driver to easily operate music playback via USB or Bluetooth, and calls are now made with voice actions. The power tailgate offers a host of convenient functions with the Keyless Operation System.
Lincoln marks a successful 2024 with strong sales growth n the middle east
Doha-Qatar, 3 February 2025 – As Lincoln celebrates 103-year of elegance and innovation on February 4, the brand has concluded a successful 2024 with sales achieving 17% year-on-year increase. The United Arab Emirates and Saudi Arabia emerged as Lincoln’s top-performing markets, each registering a 21% YoY growth. Commenting on this exceptional sales performance, Ravi Ravichandran, President, Ford Middle East, said, “We are grateful to our distributor partners for their dedication to the Lincoln brand. Their efforts have been instrumental in achieving yet another successful year for Lincoln in the region, solidifying our status as one of the most desired automotive brands.” He added, “This year, we are thrilled to introduce the all-new Lincoln Navigator to our customers, whose addition will complete the brand’s most refreshed lineup, alongside the all-new Nautilus and the new Aviator introduced in 2024. As our flagship SUV, it will feature the first-ever Lincoln Split Gate and the unique multisensory experience known as Lincoln Rejuvenate, setting a new benchmark for full-size luxury SUVs in the region.” The Lincoln Nautilus and Corsair led the charge as the brand’s top-selling vehicles by volume last year. The mid-size Nautilus SUV (launched in 2024) offers customers the choice of two powertrains; a 2.0-liter turbocharged four-cylinder engine with 250 horsepower and 380 Nm of torque, as well as a hybrid powertrain boasting a 2.0-liter turbocharged engine mated to a continuously variable automatic transmission and 100kW electric motor for a total output of 310 horsepower. The 2025 Nautilus with the immersive 48” display – the largest in its class – is also the first Lincoln nameplate in the region to offer Lincoln Rejuvenate; a multisensory experience that combines sight, sound, touch, and scent to help occupants unwind and reduce stress, providing increased relaxation. The strong-selling compact SUV Corsair – delivering versatility, style, and a spacious interior including plush, hand-selected materials – features nimble performance from a 2.0-liter turbocharged engine with Auto Start-Stop technology mated to an 8-speed automatic transmission, producing 250 horsepower and 373 Nm of torque. In terms of year-on-year growth, matching the Nautilus’ impressive increase in sales of 46%, was the Aviator, a large three-row SUV combining power and elegance. Captivating both inside and out, Aviator has been meticulously crafted for connoisseurs of refinement, complemented by effortless performance from a twin-turbocharged 3.0-liter V6 engine, generating an impressive 400 horsepower and 563 Nm of torque. Looking ahead, Lincoln is poised for continued success with the highly anticipated launch of the all-new Navigator in the Middle East later this year. The flagship SUV will redefine luxury and capability, further enriching the Lincoln lineup.
Alfardan Premier Motors is the “Official Transport” Provider for Qatar TotalEnergies Open 2025
Qatar, February 03, 2025: Alfardan Premier Motors Co., the official retailer of Jaguar Land Rover in the State of Qatar is honored to renew its partnership as the official transport provider for the 2025 edition of Qatar TotalEnergies Open for the fifteenth consecutive year. The premier tennis tournament, which will take place this year from 9th to 15th of February at the Khalifa International Tennis and Squash Complex, is set to witness the participation of the top tennis champions from around the globe. The partnership stems out of the company’s eagerness to support sports tournaments hosted by the State of Qatar and to reinforce Qatar’s position as a leading sports hub. For fifteenth consecutive years, Alfardan Premier Motors has provided a fleet of luxury vehicles to enhance the level of comfort for the movement of players and teams to and from the stadium. For this year’s partnership, Alfardan Premier Motors will be providing a fleet of 35 luxurious Range Rover vehicles for the championship. The Range Rover brings new levels of wellbeing, combining advanced technology with modern luxury to provide an exciting experience in every journey, and to establish a confident example of the luxury SUVs. It introduces more options than ever before to create an effortless driving experience. Nasr Jairoudi, General Manager for Alfardan Premier Motors, said: “We are delighted to renew our partnership with the Qatar Tennis Federation for the fifteenth consecutive year as the official transport provider for the players of Qatar TotalEnergies Open 2025. By providing a fleet of Range Rover vehicles, we strive to provide the highest standards of luxury and excellence in one of the most important championships on the agenda of the Women’s Tennis Association.” Saad Al Mohannadi, Tournament Director of the Qatar TotalEnergies Open, said: “Today we renew our partnership with Alfardan Premier Motors which, through its brands, adds to the excellence and luxury of this tournament in all its aspects and supports our continued readiness and aspirations to elevate the tournament to the highest level. This year’s tournament is set to witnesses the participation of top world class tennis players, which reflects the importance of Qatar TotalEnergies Open on the global sports map.” Alfardan Premier Motors represents the world’s leading names in luxury car brands and has been closely associated with major happenings in Qatar, which underscores the company’s commitment to be a key partner in the important sporting, national and international events taking place in town.
