Qatar’s growing luxury and creative economy was placed firmly in the spotlight as a curated jewellery showcase at Ned’s Club Doha brought together some of the country’s most promising designers, entrepreneurs, and industry leaders under one roof.
The two-day private event, organised by Qatar-based premium public relations agency Creatives Amplified, marked the launch of “Taking Back the City” — a new CSR-driven initiative focused on supporting local brands, creative entrepreneurship, and the expansion of Qatar’s design and cultural sectors.
Held from May 10 to 11 at the prestigious Ned’s Club Doha, the event transformed the members’ venue into an immersive luxury exhibition space featuring bespoke collections from a range of Qatar-based jewellery brands and independent designers. The showcase provided an exclusive platform for local creatives to engage directly with media, business leaders, collectors, and influential members of Doha’s luxury and hospitality community.
The initiative was designed not only as an exhibition but also as a strategic networking and knowledge-sharing platform to strengthen Qatar’s entrepreneurial ecosystem and elevate homegrown creative talent in the luxury market.
Speaking during the event, Harriet Abiodun, Founder and PR Director of Creatives Amplified, said the initiative was created to reignite attention around Doha’s creative economy while giving greater visibility to local designers shaping the future of Qatar’s luxury sector.
She emphasised that the showcase served as both a celebration of established legacy brands and an introduction to emerging names redefining the city’s jewellery landscape through innovation, craftsmanship, and cultural storytelling.
The event also highlighted the growing collaboration between Qatar’s hospitality, business, and creative sectors. Laurentia Meredith, Director of Membership at Ned’s Club Doha, noted that supporting local talent and creative excellence remains an important part of the club’s broader commitment to Doha’s evolving cultural and entrepreneurial environment.
Beyond the exhibition itself, the showcase incorporated a series of expert-led discussions exploring the heritage, evolution, and future of jewellery design and trade in Qatar.
The opening day featured a panel discussion moderated by media expert Narges Raiss, with contributions from designer and educator Mariam AlMajed, luxury business strategist Aljazi Makki, and cultural expert and collector Rashid Al Murikhi. The discussion explored the intersection of tradition, craftsmanship, business strategy, and modern luxury within Qatar’s jewellery sector.
On the second day, Kimberly Labs — Qatar’s first diamond and gemstone authentication laboratory — delivered a presentation focused on gemstone verification, authentication standards, and smart jewellery investment practices. Guests were also offered live, on-site evaluations of their personal jewellery pieces, creating an interactive educational experience that blended luxury with consumer awareness and professional expertise.
Production partner Spirit Events played a key role in shaping the exhibition environment, designing a sophisticated infrastructure that reflects the premium quality of the showcased collections while encouraging meaningful interaction among guests, entrepreneurs, and industry professionals.
The strong response from invited attendees reinforced growing interest in Qatar’s luxury entrepreneurship and creative industries, with many guests praising the event’s combination of business networking, cultural dialogue, and curated craftsmanship.
As Qatar continues to invest in its knowledge-based economy and creative industries under Qatar National Vision 2030, initiatives such as “Taking Back the City” are emerging as important platforms to empower local businesses, support SMEs, and strengthen the country’s position as a regional hub for luxury, design, and entrepreneurship.
The successful debut of the jewellery-focused edition also signals broader ambitions for the initiative, with future editions expected to spotlight additional sectors across Qatar’s growing creative economy.
