Qatar’s technology and startup ecosystem reached a historic milestone as Snoonu was acquired by Jahez Group in a $245 million transaction, valuing the Doha-born platform at over QAR 1 billion. The deal represents Qatar’s first billion-riyal technology exit and one of the largest private capital infusions in the country’s history.
At the centre of this landmark transaction was Consulting HAUS, which acted as exclusive sell-side advisor to Snoonu. The firm played a pivotal role in positioning the company for acquisition, safeguarding shareholder value, and securing favourable terms that reflected Snoonu’s rapid growth and regional ambitions.
A Milestone for Qatar’s Tech Ecosystem
The acquisition is widely viewed as a breakthrough moment for Qatar’s innovation landscape, signalling the maturity of its startup ecosystem and its growing relevance within the wider GCC technology market. By achieving a billion-riyal valuation, Snoonu has set a powerful precedent for local founders, investors, and emerging tech companies looking to scale beyond national borders.
Consulting HAUS began its advisory mandate nearly a year before the transaction’s close, laying the groundwork through detailed business planning, operational readiness, and strategic positioning. This early-stage preparation proved critical in reducing friction during negotiations and ensuring the company entered the transaction process from a position of strength.
Strategic Advisory at Every Stage
Throughout the deal, Consulting HAUS led transaction execution, working closely with buy-side advisors, legal teams, and auditors. Its role spanned valuation strategy, deal structuring, due diligence coordination, and negotiation support—ensuring transparency, alignment among stakeholders, and disciplined project management at every stage.
Commenting on the achievement, Laith Dajani, Managing Partner at Consulting HAUS, said the transaction demonstrates the importance of professional advisory in enabling successful cross-border GCC deals and highlights Qatar’s emergence as a hub for technology innovation.
From Snoonu’s perspective, the acquisition represents both scale and continuity. Hamad Al Hajri, CEO of Snoonu, noted that the partnership with Jahez Group brings new investment and regional momentum, while allowing the company to remain anchored in Qatar’s values, vision, and talent base.
Setting a New Benchmark
Backed by a leadership team with more than 100 years of combined experience, Consulting HAUS continues to play a central role in advancing high-impact transactions across the GCC. Over the past seven years, the firm has delivered multiple landmark projects that support economic diversification, private-sector growth, and cross-border investment.
The Snoonu–Jahez transaction now stands as a benchmark deal—not only for Qatar’s tech sector, but for the broader regional startup and M&A landscape—demonstrating what is possible when innovation, ambition, and strategic advisory converge.
