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DESIGN ETHOS – “Design encapsulates eclecticism, boldness, detail, engagement with space”

In conversation with Aparajita Mukherjee, Alena Bulataya, founder of and the visionary behind Alena Bulataya Design Buro which specialises in both residential and commercial projects, in addition to 3D renderings, discusses her generic design inspiration and what drew her to take up designing Torte Delizia, a taut 350 m² restaurant space at Place Vendome. 

BL: Tell us about your design philosophy. Who are your biggest inspirations? 

Bulataya: The philosophy of my design bureau is to create unique and diverse projects. Eclecticism, boldness, attention to detail, and a deep engagement with space are the key elements that guide my work. I believe that design is not just about aesthetics; it is a language through which emotions, atmosphere, and even the history of a place can be conveyed. 

I draw inspiration from a wide range of sources – from classical architecture and art to modern urban solutions and technologies, from traveling across different countries to studying the success stories of remarkable individuals. I am inspired by the fusion of luxury and eclecticism, a bold approach to form, textures, and color. But my greatest sources of inspiration are the spaces themselves and the people for whom I design. I love discovering the character of each project, making it vibrant, thoughtful, and meaningful. Most importantly, I aim to surprise visitors, leaving them with lasting memories and deep impressions. 

For me, it is not just about following trends but about creating something that remains relevant beyond time — a space that interacts with people, shaping their unique aesthetic and emotional experience. 

BL: While designing the restaurant in Doha, what 5 factors played the biggest role, apart from client brief?   

Bulataya: First, the aesthetics of the Palace Vendome shopping mall, built in the style of classic French architecture. Second, the desire to reflect the rich Arab culture in the interior within a rapidly developing modern city. Third, a high ceiling that enhances the sense of scale and grandeur of the space. Fourth, panoramic glazing, offering a view of the picturesque inner courtyard of the shopping mall. Fifth, the restaurant’s focus is on unique desserts and pastries, which must be presented to the client with elegance. 

BL: Business-wise, what do you think Qatar contributes to your project profile? How is Qatar any different from the UAE, in the business domain? 

Bulataya: Qatar holds a significant place in my portfolio as a rapidly developing market that blends ambitious architectural visions with deep respect for culture and tradition. The restaurant project I completed in Doha was not just a design endeavor but an opportunity to create a space that reflects Qatar’s rich cultural heritage in a contemporary context. 

Unlike the UAE, where the business environment is more international and geared toward large-scale, fast-paced developments, Qatar emphasizes exclusivity, attention to detail, and the careful preservation of local identity. There is a strong focus on aesthetics, high-quality materials, and the seamless integration of innovation into traditional architecture. 

Working in Qatar has provided me with valuable experience in balancing local authenticity with modern trends, while also opening new opportunities for collaboration with leading global brands and design experts. 

 BL: Where do you see your bureau in the next 3 years? 

Bulataya: In the next three years, I see my Design Bureau expanding its presence globally, bringing our signature approach to design to projects around the world. While we remain open to international collaborations, our primary focus is on strengthening our presence in the USA and the Middle East — two dynamic regions that inspire us with their architectural diversity and ambitious design opportunities. Our goal is to create spaces that seamlessly blend innovation, cultural context, and timeless aesthetics, delivering unique and sophisticated solutions for our clients. 

BL: When you take up a project what are the biggest turn ons and the largest turn offs? 

Bulataya: What inspires me is the trust and openness of the client, when synergy is created between us, allowing the project to be realized in its best form. I love working with spaces that have unique and complex architecture, challenging conventional approaches. I am drawn to unexpected concepts, where the project goes beyond the ordinary and becomes something truly innovative. I especially enjoy working with public spaces, where design not only enhances aesthetics but also shapes people’s experiences and emotions, creating new scenarios for interaction. 

What discourages me is a client’s narrow perspective, when they are not open to dialogue, afraid to experiment, and unwilling to trust professionals. Another significant challenge in project execution is dealing with unqualified contractors — builders, subcontractors, and technical specialists. Mistakes at the implementation stage can ruin even the most brilliant idea. That’s why it’s essential for me to work with a team that values quality and understands the importance of the design vision. Only then can we create a space that inspires, surprises, and stands the test of time. 

SIDEBAR: Short takes 

  • Best advice received: The best time is now. You don’t need to see the whole path – just start walking, and the road will reveal itself. If you feel like you’re late –start now. You might still be the first to arrive. Success is the sum of small efforts repeated day after day. 
  • Your design gurus: I am inspired by Kelly Wearstler (a renowned American interior designer, known for her bold, eclectic, and luxurious projects that blend art deco, modernism, and unexpected textures); and Harry Nuriev (the founder of Crosby Studios, is one of the most vibrant and experimental designers of our time). 
  • Best holiday destination: For aesthetics – Paris and Lake Maggiore in Italy; For spirituality – Bali; For inner energy – New York and London; For the heart – parents’ home.  
  • Best unwinding method: Skydive over a scenic coastline; snorkelling in the Maldives.  
  • Best colour to mute a place: Dusty rose. 

Best colour to light a place up: Tiffany Blue 

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