Ooredoo Qatar Announces Asma Al Thani as Brand Ambassador, Championing Resilience and Women Empowerment
Leading Telecom to Support Pioneering Qatari Explorer on her Inspiring and Historic Expedition Doha, Qatar 17 February 2025: Ooredoo, Qatar’s leading telecommunications provider, has proudly announced Asma Al Thani as its official Brand Ambassador as part of the company’s enduring commitment to connecting the community to inspirational voices and stories. The announcement was made at a special press conference at Ooredoo’s HQ, attended by Sheikh Ali Bin Jabor Bin Mohammad Al Thani, Chief Executive Officer at Ooredoo Qatar, along with key members of the media and industry leaders. Asma Al Thani, a true pioneer in global exploration, is on a historic mission to become the first Arab—male or female—to conquer both the Explorers Grand Slam and all 14 of the world’s 8,000-metre peaks. Her ambitious journey, ‘Beyond Boundaries’, is metaphorically similar to Ooredoo’s own vision of pushing limits, embracing challenges, and connecting people. Sheikh Ali Bin Jabor Bin Mohammad Al Thani, CEO of Ooredoo Qatar, commented:”At Ooredoo, we proudly champion ambition, resilience, and leaders in our community. Asma Al Thani’s extraordinary journey is a testament to the power of perseverance and an inspiration to both Qatar and the wider Arab World. Just as we empower people through digital transformation and innovation, we are honoured to support Asma and women everywhere in reaching new heights. Her success will undoubtedly pave the way for future generations, and we look forward to celebrating her achievements as a role model for aspiring female leaders worldwide.” As a brand ambassador, Asma will collaborate with Ooredoo to engage audiences through a series of storytelling initiatives, digital activations, and community-driven programmes. Her journey will be closely followed through Ooredoo’s platforms, bringing followers exclusive behind-the-scenes insights into her expeditions, training, and the mindset required to achieve such remarkable feats of endurance. Asma Al Thani shared her excitement about the partnership: “Beyond Boundaries is more than just climbing mountains—it’s about proving that no dream is too big if you have the courage to pursue it. Ooredoo has always been a brand that pushes boundaries in connectivity and innovation, and I’m thrilled to partner with them on this journey. Together, we can inspire the next generation to believe in their potential, embrace challenges, and become the best they can be.” Sabah Rabiah Al-Kuwari, Senior Director of Marketing Communications at Ooredoo Qatar, added: “Asma Al Thani’s journey is a powerful reminder that no goal is too ambitious and no challenge too great when met with courage and perseverance. At Ooredoo, we are committed to supporting those who lead by example. Through this partnership, we aim to fuel the spirit of ambition, connectivity, and empowerment—values that define both Asma’s expedition and Ooredoo’s mission to improve lives.” Through this partnership, Ooredoo Qatar continues its role as a key enabler of community development, supporting initiatives that empower women and inspire all individuals—celebrating Qatar’s growing presence on the global stage.
Being a Qatari athlete and a woman has been both empowering and challenging
For Hana Al Khater, volleyball is more than just a sport – it is a symbol of unity and teamwork. On the court, individual boundaries fade away, and everyone becomes part of one shared game. This sense of connection ignited the passion of the young Qatari athlete, inspiring her to pursue her dream of becoming a volleyball player. Aparajita Mukherjee sat down with Al Khater to unravel her athlete and the individual. BL: What life lesson has volleyball taught you?Al Khater: Volleyball has taught me the importance of teamwork and communication. No matter how skilled a player is, success in volleyball depends on working cohesively as a team, trusting your teammates, and communicating effectively during high-pressure moments. It has also taught me resilience and adaptability. Sometimes the game doesn’t go as planned, but learning to stay composed, adapt strategies, and focus on the next play is crucial. I’ve also learned how to appreciate friendships within the volleyball team, my coaches, teammates, family, and even spectators all helped me learn to appreciate the little things in life. BL: How has it been – being a Qatari athlete and a woman – on and off the field?Al Khater: Being a Qatari athlete and a woman has been both empowering and challenging. On the field, I take pride in breaking barriers and representing my culture, while off the field, I’ve faced societal expectations which have pushed me to grow as a leader. This journey has taught me resilience and the importance of inspiring change, proving that passion and determination can overcome any boundary. BL: In hindsight, what would you choose to re-do (if given an option)?Al Khater: If given the chance, I would focus more on embracing opportunities and getting outside my comfort zone earlier. Looking back, there were moments where hesitation held me back from taking on challenges that could have further shaped me. While I’ve learned from these experiences, I now realize the importance of taking risks and fully committing to every opportunity that comes my way. BL: Where do you see yourself 3 years down the line?Al Khater: Three years from now, I see myself pursuing a degree in a science based major, building on my passion for investigation and problem-solving. I aim to be actively involved in hands-on research, honing my skills in analyzing evidence and contributing to impactful projects. Beyond academics, I hope to continue inspiring others by advocating for women in STEM and sports, showing that determination can lead to breaking barriers in any field as long as you push yourself. Short Takes
