This year’s event featured an impressive lineup of renowned brands, including Rolex, CHANEL, Boucheron, TUDOR, Annamaria Cammilli, Azza Fahmy, David Yurman, and many more. Highlights included Rolex’s immersive GMT-Master II Experience, which offered visitors a rare chance to delve into the world of this iconic timepiece. CHANEL introduced its Style Guide Iconic Mix pop-up, where experts helped clients personalise their look with signature collections. Boucheron transported guests to a serene Jardin d’Hiver tea salon, while TUDOR showcased the latest in Swiss watchmaking with models such as the Black Bay and Pelagos FXD Chrono.

Azza Fahmy presented Rumuz, a collection inspired by the Kaf symbol, blending North African influences with contemporary design. Additionally, J by JOELLE unveiled private styling sessions, and L’Âme by Fifty One East offered unique, minimalist jewellery with live welding experiences. All in all visitors discovered a world of exquisite craftsmanship and innovation at Lagoona Mall, where every piece told a timeless story of elegance and artistry.

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