VCUarts Qatar and Ministry of Education and Higher Education Celebrate Winners of the 2024–2025 High School Fine Art Awards
Reading Time: 2 minutes(Doha, Qatar) VCUarts Qatar, in partnership with the Division of Art and Theater at the Ministry of Education and Higher Education, proudly announces the winners of the 2024–2025 High School Fine Art Awards. This year’s competition was titled, “God is Beautiful and Loves Beauty”: A Dialogue on the Concept of Beauty in Arab and Islamic Culture. The Fine Art Awards recognize high school students seeking to explore beauty as it is expressed in nature, Islamic art, ethics, and the pursuit of knowledge. Dean Amir Berbić from VCUarts Qatar welcomed everyone saying, “This project is so important because it supports the development of new talent, young people with unlimited potential who are brave enough to show the world what they are capable of. This partnership represents an exciting step forward in nurturing the artistic talents of the next generation of art and design students here in Qatar.” The students, teachers, families, and friends were also welcomed and congratulated by Hemayan Al-Kaabi, Head of the Visual, Literary, and Drama Section, Department of Educational Supervision, Ministry of Higher Education, and Dr. Cherif Amor, Associate Dean for Academic Affairs and professor at VCUarts Qatar. The awards were announced by Dr. Aissa Deebi, Director of the Painting + Printmaking department at VCUarts Qatar; and Dr. Amro Abouelhoda, Visual Education Standards Specialist, Office of The Assistant Undersecretary For Educational Affairs. Winning artworks are currently on display at the Saffron Hall at VCUarts Qatar, and will remain open to the public until April 3. The exhibition is open Saturday through Thursday, from 9:00 AM to 5:00 PM, and closed on Fridays and public holidays.
Snap Inc. and Virginia Commonwealth University Qatar empower the next generation of AR talent at Web Summit Qatar 2025
Reading Time: 3 minutesHosting a workshop exclusively for the university’s Foundation year and Bachelor of Fine Arts students, Snap’s Global head of AR Developer Relations showcased the future of Augmented Reality and career pathways at Snap Middle East, 5 March 2025 — Dedicated to empowering the next generation of Augmented Reality (AR) innovators, Snap Inc. teamed up with Virginia Commonwealth University School of Arts Qatar (VCUarts Qatar) to host an exclusive AR workshop for 50 Foundation year and Bachelor of Fine Arts (BFA) students at Web Summit Qatar. The workshop, titled “Building a Snapchat Lens, Building Your Career,” provided students with a unique opportunity to gain firsthand knowledge from industry leaders, equipping them with the tools needed to thrive in the rapidly evolving AR landscape. The session, led by Joseph Darko, Snap Inc.’s Global Head of AR Developer Relations, was designed to showcase both the creative and technical potential of AR technology. Augmented Reality is digitally overlaid onto the real world, which Snap believes is the healthiest, most compelling way to communicate. Over the years, Snap’s AR technology has evolved significantly, transitioning from fun, playful lenses to a powerful tool for both personal expression and business innovation. Globally, Snapchat sees over 6 billion AR Lens plays every day on average, and in the MENA region, more than 85% of daily users interact with Lenses each day. Committed to empowering the next generation, Snap taught students how to build their own Snapchat Lens, while also introducing them to practical strategies for succeeding in the AR developer community. Through its longstanding investments in AR, Snap is not only shaping the future of communication but empowering the next generation of developers in the region, aligning with the digital transformation agendas of the Middle East. “Augmented Reality is the next frontier in human connection, and it was incredible to share the secrets to AR success with the talented students at VCUarts Qatar,” said Joseph Darko, Global Head of AR Developer Relations at Snap Inc. “This workshop showcased how AR can amplify creativity, drive innovation across industries, and create tangible career opportunities for aspiring developers. At Snap, we’re committed to building experiences that connect people and brands in authentic, meaningful ways, and we’re proud to support talent in MENA – a region where we see enormous potential for AR to transform all sectors.” The partnership between Snap and VCUarts Qatar underscores the importance of experiential learning and industry collaboration in preparing students for the future of work. Students who attended the workshop left with a deeper understanding of how AR is already reshaping industries like fashion, sports, tourism, culture and AI—sectors in which Snap is leading the charge in leveraging AR for branding and consumer engagement. Lejla Niksic, Director of Strategic Engagement at VCUarts Qatar, said, “This collaboration with Snap empowers our students to explore innovative technologies like AR, allowing them to bridge the gap between creativity and the rapidly evolving digital landscape, ensuring they are equipped to lead in a future driven by innovation.” Niksic further emphasized, “For VCUarts Qatar, collaborating with Snap enhances our positioning as a key player in fostering cutting-edge creative practices that align with industry needs and technological advancements, ultimately preparing our students to thrive in a world where digital engagement is central to various design fields. The alignment of our shared commitment to creativity and innovation makes this partnership a natural fit, ensuring that our students not only gain valuable skills but also embody the forward-thinking and entrepreneurial spirit that both VCUarts Qatar and Snap strive to cultivate.” Varvera Guljajeva, VCUarts Qatar Associate Professor of Kinetic Imaging, brought her entire class to the Snap workshop at Web Summit Qatar and expressed how meaningful it was for students to hear directly about new developments that they can explore and learn. According to Guljajeva, one of her students already has plans to incorporate Lenses into their current class project to make it more interactive. As AR continues to redefine consumer experiences across industries, the MENA region is poised for an accelerated demand for skilled AR developers. By supporting initiatives like the VCU workshop, Snap is not only cultivating the next generation of AR creators, but empowering students to explore new, exciting career possibilities within the immersive world of Augmented Reality.
Snap Inc. Steps Up AR Investment in the Region to Empower the Next Generation of Developers at Web Summit Qatar 2025
Reading Time: 3 minutesMiddle East, 19 February 2025: In a region eager to embrace emerging technologies, Snap Inc. is stepping up its investment in the region by empowering the next generation of Augmented Reality (AR) developers in MENA and building their AR capabilities at Web Summit Qatar 2025. With over 85% of GCC Snapchatters engaging with AR lenses daily, Snap is ensuring that the region remains at the forefront of innovation in this rapidly evolving digital landscape. At this year’s Web Summit Qatar 2025, guests will walk through an immersive AR journey, showcasing the evolution of Snap’s AR and how the technology has grown beyond entertainment to become a powerful tool for self-expression, discovery, and cultural storytelling. From face Lenses to interactive AR try-ons and real-time utility and now Gen AI, Snap’s AR continues to inspire developers and businesses alike to enhance community engagement and design immersive experiences. Snap will also shine a spotlight on the company’s hardware technology – Snap’s fifth generation of Spectacles – that enable truly groundbreaking software experiences. Guests will have the opportunity to experience first hand the future of communication and see what it is like to interact together in the same shared experience all while being grounded in reality, giving them the chance to experience computing, the world, and one another in totally new ways. For the first time in the region, Snap has partnered with Virginia Commonwealth University School of Arts Qatar (VCUarts Qatar) bringing a new initiative that will empower 50 young creatives from the university’s Foundation year and BFA programs with tools that will help them shape the future of AR and contribute to the region’s digital ecosystem. Titled “Building a Snapchat Lens, Building Your Career”, the educational session led by Joseph Darko, Global Head of AR Developer Relations at Snapchat will showcase the transformative power of AR and allow students to unlock their creative potential. “We’re excited about the opportunity that AR holds, both globally and in our region. Our core priority is to support the ongoing digital transformation across the GCC and help our partners and governments achieve their tech-driven agendas. With AR, we have the power to enable brands to drive business impact, empower developers to create immersive AR experiences, as well as create a positive impact on people’s lives through shared experiences,” said Hussein Freijeh, Vice President of Snapchat in MENA. “Following an incredibly successful event last year, we are delighted to once again be taking center stage at this pioneering Summit. This year we’re excited to showcase how Snapchat’s suite of sophisticated AR tools continue to enrich the way people communicate, learn, and experience the world around them.” added Freijeh. What’s more? Four of Snap’s renowned experts will lead inspiring sessions at Web Summit Qatar 2025, covering a range of topics on AR and its impact on social connectivity. Qi Pan, Snap’s Global Director, Spectacles AR Platform, will walk attendees through a journey of augmented reality, starting with innovation in mobile AR then looking at how Spectacles will foster the next generation of human connection and spatial computing. Valentina Cullati, Director of EMEA Creative Strategy and Global Production, will explore how AR is not just a tool but is a behaviour, seamlessly integrated into daily life. Valentina will delve into the role of creators as cultural architects, building moments of connection that resonate deeply and will share why Snapchat – from its unique position of empowering creativity that drives real results – is the right place to create real impact. Youmna Borghol, Head of Marketing Science, EMEA, will offer an overview on how marketers must adapt to stay ahead in a fast-changing environment with many new challenges. Youmna will explore how comprehensive measurement strategies can provide deeper, more actionable insights, and share how to refine strategies to better quantify and optimize the impact of marketing efforts on business outcomes. Through an inspiring schedule of talking sessions, engaging workshops and informative live demonstrations, Snap intends to drive the conversation around the possibilities created by AR and the opportunities it enables for the community, developers and partners, as stakeholders navigate the exciting future of the digital landscape in the region.
VCUarts Qatar Holds Comics Retreat
Reading Time: 4 minutesFrom ideation and storyboarding to scriptwriting and visualization, QF partner university’s three-day workshop was a huge success. Doha, Qatar: A football coach, a psychologist, a musician and an aspiring journalist – in addition to the expected attendee profile of graphic designers and artists, these were just some of the other professionals who participated in the first Comics Retreat to be hosted by Virginia Commonwealth University School of the Arts in Qatar (VCUarts Qatar), a Qatar Foundation (QF) partner university, recently. The diversity of backgrounds and professions of the participants reminded one of the evergreen and universal appeal of comic books – even in a digital landscape dominated by complex animation, special effects, and computer-generated imagery. The three-day retreat was organized by the Comics Lab, a research lab under the Institute for Creative Research at VCUarts Qatar, led by Michael Wirtz, Head of Research and Library Technology, and Leland Hill, Assistant Professor of Graphic Design, at VCUarts Qatar. The retreat was led by Dr. S J Sindu (Sinduja Sathiyaseelan), Assistant Professor of Creative Writing, and Dr. Geoff Bouvier, Instructor, both from the Department of English at VCU, Richmond. Explaining the inspiration behind the lab, and the retreat, Wirtz said, “Part of the Comics Lab’s mission is to facilitate the production of comic and sequential art featuring voices and narratives of Qatar and the people who live here. Generally, when narratives of this region are depicted in comics, they are either stereotypical of how Western cultures view the people who live here, or they feature orientalist tropes that do not reflect the voices of the people who live here. Not only do we want to collect the authentic graphic narratives being produced in the region, or by people from the region, we want to encourage the creative community to create their own narratives.” He continued, “For this retreat, we chose the theme of “Third Culture Kids” due to the ubiquity of that experience in Qatar. Most people who live in Qatar have some experience with living or working in a culture that is different from that of their “home” or family’s culture. How people negotiate that experience can generate authentic narratives that can be shared through comic and sequential art.” Wirtz observed that the success of the first iteration of the retreat demonstrates that many people believe that comics may be a viable way of communicating those stories. He said, “Comics aren’t just stories about superheroes in tights and masks. They can be a powerful medium to depict complex characters and stories.” He also noted how as a format, comics may forge a stronger connection between the story, the characters and the readers. He said, “Unlike certain types of media where the narrative is fed to the reader, in reading a comic, the reader still has to participate in generating the narrative. For instance, the panel structure – the frames that contain the images – of a comic is similar to that of a film. However, unlike a film, the reader controls how quickly that narrative is consumed. One of the participants, Gilson de Souza, a football coach at Aspire Academy, said he always enjoyed reading comics and fiction both as a child and an adult. He said, “At a certain point in my life, I started playing Dungeons and Dunes and other role-playing games which involved creating worlds, characters and stories. This sparked my love for creative writing, and I began to write. “Since childhood, I’ve had two sides: a ‘geek’ side that loved stories, and an athletic side, influenced by my dad steering me more towards sports. This led me to my current career as a football coach. However, I never considered my creative side as something that could develop into a profession or even a hobby. Hence this journey of rediscovering this part of myself through this comic retreat has been deeply important to me as a person.” During the workshop, participants had ample opportunities to work both individually and in groups and share feedback on work produced during the retreat. Anna Luisa Almeida, a Brazilian psychologist who attended the workshop, said she found the topics and sessions to be highly interactive and engaging. She said, “The workshop kicked off with a discussion of the main theme, which was ‘Third Culture Kids’. I feel the topic was excellent, because it was something most of us could relate to, given the large number of expats in Qatar. Our final comics focused on this theme, and it was essential for everyone to share ideas.” She added, “In our introduction to script writing for comic books, I realized it was quite different from other forms of scripts. Our instructors shared tips and examples that we could refer to. For instance, Sindu, one of the retreat instructors, advised me to refer to Neil Gaiman’s scripts for ‘Sandman’. We also learned about the technical terms used in the design of comic spreads, the importance of the kind of media in which your comic will be read – paper or digital – and explored graphic poems.” In 2021, the VCUarts Qatar Art and Design Library, the library of the Qatar campus of Virginia Commonwealth University, in Richmond, decided to establish a dedicated Comics Lab to foster further exploration within the medium – particularly in the creation, consumption and themes of comic books in the region. Although the Lab is currently building its resources to meet the research and educational needs of the school, it has also embarked on a second phase of its conception – one of coordinating the dissemination of comic and sequential art from the region.
VCUarts Qatar offers an array of Community Learning opportunities for Spring 2025
Reading Time: 3 minutesQF partner university opens registration for workshops and courses ranging from Journaling to Interior Design Doha, Qatar: Virginia Commonwealth University School of the Arts in Qatar (VCUarts Qatar), a Qatar Foundation (QF) partner university, has announced its lineup for the Community and Continuing Education (CCE) short courses and taster sessions for spring 2025. The courses cater to various age groups and members of the public who would like to learn more about art and design or take their existing creative skills to the next level. The courses and taster sessions are led by professional artists and designers, many of whom are VCUarts Qatar graduates themselves. According to Rasha Alkasab, Program Manager for VCUarts Qatar’s Community & Continuing Education, “The 2025 line-up reflects our pledge to providing innovative courses that are relevant and responsive to the interests of our community. Our ongoing commitment remains steadfast – to curate engaging and educational opportunities that cater to diverse community interests and age groups, while ensuring a comprehensive understanding of the fundamentals of art and design.” For example, an introduction to journaling two-hour workshop is a tasting session that will take place on January 20th. This workshop is focused on the intentionality of journaling and its contribution to creativity and productivity and is timed to coincide with the new calendar year when people are focusing on a more productive and mindful approach to life. This session will be offered free of charge and take place online. Those with an interest in illustration can join an upcoming online workshop that will be taking place on April 7th, focusing on the art of children’s book cover design and illustration for young readers. This course will be led by the well-known Pakistani artist and designer Hazem Asif. A six-week advanced interior design course is also on offer for those eager to deepen their spatial design skills and explore architectural elements, multifunctional spaces and the impact of cultural influence on design. The course will provide hands on practice in creating space plans, and guide participants in creating their own designs. Later in the Spring, VCUarts Qatar will offer an Introduction to Virtual Reality, an evening course taking place over eight weeks, two nights a week, where participants will be immersed in virtual reality design and become familiar with innovative VR design tools like Tilt Brush and Gravity Sketch. For children, VCUarts Qatar is offering a course in acrylic design painting for kids, planned for Tuesday evenings from January 21st to February 25th. Children from 10-14 years old can explore and develop their artistic talents through color theory, brush skills and painting styles and will be guided through projects like landscapes, animals and imaginative scenes. These are just a few examples of the taster workshops and courses coming up soon at VCUarts Qatar. To register, or for further information including course descriptions, times and costs, please visit https://qatar.vcu.edu/campus-community/community-education/ or contact vcuqcommunity@vcu.edu
