Promoting eco-tourism, adventure tourism, and niche cultural experiences to up visitor engagement
Evgeny Kozlov, the first deputy head of the office of the mayor and the government of Moscow and the chairman of the Moscow City Tourism Committee, in conversation with Aparajita Mukherjee talks about the cooperation between Qatar and Russia in the tourism sector, and how that can be furthered in the coming days. BL: Tell us about the tourism relations between Qatar and Moscow. Kozlov: Today, Middle Eastern countries, together with China and India, are the main sources of tourist traffic from non-CIS countries to Moscow. Tourism from the GCC region to Moscow, especially from Qatar, is witnessing remarkable growth. In the first nine months of 2024, approximately 9000 Qatari tourists visited Moscow — three times more than in 2019 — the most successful year for world tourism. This increase is driven by visa-free entry and direct flights. Moscow attracts Middle Eastern tourists with its convenient infrastructure, mild climate, combination of modern comfort and Russian traditions. The city offers cultural experiences, luxury shopping, and business opportunities, making it an attractive destination. Moscow actively promotes tourism through international exhibitions and forums, roadshows and fam tours to Moscow for travel companies. We are confident that these promotional tools will also strengthen our relationship with Qatar and the broader Gulf region. Moreover, the official tourist portal of Moscow — Discover Moscow, available in English, provides valuable guidance for foreign travelers. It features a curated list of attractions and essential information for visitors to the city. To enhance awareness about Moscow, an official Discover Moscow channel was recently launched on Snapchat, where tourists from the Middle East can explore in detail the cultural attractions that the city has to offer. BL: What learnings do you take back from this trip to Qatar? Kozlov: Qatar’s ability to blend modern luxury with deep-rooted cultural traditions is remarkable. The country excels in high-end hospitality, offering world-class hotels, seamless services, and curated experiences for travelers. Its focus on sustainability and innovation in tourism also stands out. Qatar’s investment in large-scale events, such as the FIFA World Cup, highlights the importance of international engagement. This approach offers valuable insights into attracting global audiences while preserving cultural identity. The recent series of business meetings in the Middle East was a comprehensive and highly productive tour that took place from February 4 to 11, 2025. The itinerary spanned key cities such as Dubai, Kuwait City, and Doha. Our meetings included business session with local tourism experts, reinforcing our commitment to deepening bilateral ties. During the meetings in Doha, Qatar, the delegation discussed various strategies to promote cultural exchange and tourism initiatives that could attract more visitors to both destinations. The Committee emphasised the importance of building strong partnerships with Qatari tourism stakeholders, aiming to create joint marketing campaigns and cultural programs that highlight the rich heritage and attractions of both regions. Overall, these meetings have significantly strengthened our connections within the Middle Eastern market, positioning Moscow as a vibrant and secure destination for both leisure and business travel. BL: If you weren’t working in the tourism industry, what would you be doing? Kozlov: The ability to shape international partnerships and promote destinations aligns with my passion for global outreach. I would have pursued a career that combines international relations, business, and cultural exchange. Investment promotion, or strategic consulting would have been natural choices. These fields also allow for engagement with different cultures, fostering economic and social connections on a global scale. BL: If asked for advice by Qatar, what would you say to them to improve tourism in the country? Kozlov: Qatar has already positioned itself as a luxury and cultural destination, but further diversifying tourism experiences could attract a broader audience. Promoting eco-tourism, adventure tourism, and niche cultural experiences can enhance visitor engagement. Strengthening ties with international travel agencies and hosting more global events can also increase visibility. Additionally, simplifying entry processes for more nationalities and expanding direct flight connections to key markets would further boost inbound tourism. BL: What (in your view) can Qatar learn from Moscow in the field of tourism? Kozlov: Moscow successfully attracts diverse tourist segments through cultural festivals, international business forums, and sports events. Moscow, in particular, benefits from major industry exhibitions. Qatar could implement similar strategies, organizing large-scale tourism expos and cultural exchange programs. Additionally, Moscow’s approach to seasonal tourism — such as winter activities in Moscow — demonstrates the value of year-round tourism development. By diversifying beyond luxury and business travel, Qatar can create a more dynamic tourism landscape appealing to various demographics. Short takes:
Layali Lusail: A Unique Iftar and Suhoor Experience at Waldorf Astoria Doha Lusail
Waldorf Astoria Doha Lusail is excited to welcome guests to Layali Lusail — an enhanced setting to gather with loved ones for a truly memorable Iftar and Suhoor. Experience a rich and diverse culinary journey with an exquisite buffet showcasing Arabic, Italian, and Asian specialties, along with live cooking stations where skilled chefs prepare fresh, flavorful dishes. The special of this year is that our signature restaurants SUSHISAMBA and Scarpetta bring their best dishes to Layali Lusail. SUSHISAMBA’s bold flavors of Japanese, Brazilian, and Peruvian cuisine features vibrant sushi and signature creations, while Scarpetta brings its renowned signature pasta. Whether dining in the elegant indoor space, enjoying the open-air ambiance or opting for a private gathering, every moment is designed to be unforgettable. To further enrich the experience, live performances from an oud player, percussionist, and singer create a warm atmosphere. Guests can capture special memories at the photo booth, while kids delight in henna art, face painting, and a balloon workshop. About Waldorf Astoria Doha Lusail For the third year in a row, sustainability takes center stage. As part of Hilton and UNEP’s Green Ramadan initiative, Waldorf Astoria Doha Lusail continues the commitment to reducing food waste, sourcing locally, and promoting sustainable dining practices. Building on last year’s success in driving impactful results, the hotel remains dedicated to making a difference—ensuring that excess food is carefully tracked and donated to those in need. Priced at 250 QAR per person, Layali Lusail Iftar and Suhoor offers a unique blend of flavors and traditions. Secure your spot by calling 4456 5770 or WhatsApp at 6682 9323, and enjoy a Ramadan filled with memorable experiences and a commitment to sustainability.
Business Leaders – March 2025
HEC Paris Partners with Emirates Global Aluminum to Deliver Transformational Leadership Program
Doha, 4 March 2025 – HEC Paris, the world’s top-ranked business school for Executive Education, is delivering a custom leadership program for Emirates Global Aluminum (EGA). Ascend is a bespoke leadership program for high-potential leaders from non-supervisory to Directors. The program supports leaders to cultivate a forward-thinking mindset through immersive experiences and masterclasses to drive innovation. Abdulnasser Bin Kalban, Chief Executive Officer of Emirates Global Aluminium, said: “Developing our people has been a key foundation of our global competitiveness for decades, and is an important priority at EGA to achieve our bold aspiration to become a talent-driven organisation. Our goal with Ascend programme is to equip our top talent with the necessary knowledge and skills to thrive in their roles and accelerate their growth.” Led by Professor Shaheena Janjuha-Jivraj, Academic Director and Associate Professor of Entrepreneurial Leadership and Diversity at HEC Paris, Doha, the program provides participants with high-impact strategies that can immediately be applied within EGA. The recent module, delivered in Doha, focused on essential leadership competencies for managing large-scale organizational change. Participants explored proven frameworks to diagnose challenges, manage disruption, and implement transformation strategies with confidence and precision. Professor Shaheena emphasized the significance of the program, stating, “Leading transformation requires more than technical expertise; it demands vision, adaptability, and the ability to inspire action across an organization. This program equips participants with the strategic tools and leadership insights needed to drive innovation and transformation and create meaningful impact.” To complement in-class learning, participants engaged in a site visit to Microsoft’s Digital Center of Excellence and headquarters in Doha, where they explored cutting-edge advancements in artificial intelligence, digital transformation, and sustainable technology. The visit also showcased the launch of Qatar’s first data center, a pivotal milestone in digital transformation, local data residency, and cybersecurity. Participants gained insights into the Microsoft AI for Good initiative, which promotes responsible AI applications across industries, including transportation, sports, and tourism. The Ascend Level 3 program unfolds across three modules. The first module, ‘Innovation & Sustainability’, took place in Dubai in November, and focused on sustainable business strategies. The final module will take place in Dubai this April, where participants will engage in a business simulation – a high-pressure strategic exercise requiring real-time decision-making in investment, marketing, procurement, and finance. Building on its legacy of excellence in executive education, HEC Paris continues to partner with leading organizations across the GCC, including Qatar, the UAE, Kuwait, Bahrain, and Saudi Arabia. Through its custom-designed programs, HEC Paris empowers senior executives to drive innovation, create lasting impact, and lead with confidence in an increasingly complex business landscape.
Nasser bin Khaled and Sons Automobiles Unveils State-of-the-Art Mercedes-Benz Showroom in the Heart of Doha
Doha, Qatar, 2 March 2025: Nasser bin Khaled and Sons Automobiles, the authorized general distributor of Mercedes-Benz in Qatar, proudly announces the grand opening of its new showroom in the Musheireb area, a prime location in the heart of Doha. His Excellency Ali bin Ahmed Al Kuwari, Minister of Finance, cut the ribbon alongside HE Sheikh Faisal Bin Qassim Al Thani, Chairman of Al-Faisal Holding; Dr. Khalid bin Thani Abdullah Al-Thani, Chairman & Managing Director of Qatar International Islamic Bank and Chairman of Ezdan Holding Group; and HE Sheikh Nawaf bin Nasser bin Khaled Al Thani, Chairman of NBK Group. The event was attended by HE Sheikh Faleh Bin Nawaf Al Thani, Managing Director; Mr. Michael Stroband, President and CEO of Mercedes-Benz Cars Middle East; and representatives from Mercedes-Benz Global. The gathering also featured VIP guests, celebrities, media representatives, and influencers. The opening of the Mercedes-Benz showroom marks a significant milestone in NBK Automobiles’ long-standing relationship with Mercedes-Benz, dating back to 1961. This new facility ushers in a new era for both brands, aligning with the company’s strategic vision to expand and adapt to the latest trends in the automotive industry while upholding the values and ethos of Mercedes-Benz. Designed in accordance with global Mercedes-Benz standards, the showroom promises to enhance the car-buying experience, merging innovation with elegance and marking the beginning of a new era in automotive excellence. The grand opening ceremony featured an enchanting ambiance, complete with laser lights and captivating music inspired by the Mercedes-Benz brand. The highlight was a dramatic reveal, where HE Sheikh Nawaf bin Nasser bin Khaled Al Thani, Chairman of NBK Group Mr. Michael Stroband, the President and CEO of Mercedes-Benz Cars Middle East unveiled the showroom and iconic vehicles from the brand. Following the welcoming speeches and reveal, HE Sheikh Nawaf bin Nasser Al Thani, accompanied by distinguished guests and media representatives, toured the showroom sections, exploring the array of fascinating services and facilities available. During the tour, guests witnessed the unveiling of two new iconic models: the Mercedes-AMG GT, and the all-electric Mercedes-Benz G-Class. HE Sheikh Nawaf bin Nasser bin Khaled Al Thani, Chairman of NBK Group, stated: “Today, we celebrate a remarkable partnership between NBK Automobiles and Mercedes-Benz, one that has flourished since 1961. Built on a foundation of trust, vision, and mutual respect, this collaboration has allowed NBK Automobiles to become a beacon of excellence in the automotive industry. Continuing my family’s legacy, we are proud to unveil this cutting-edge showroom in Doha. This space not only reflects Mercedes-Benz’s innovation and commitment to quality but also underscores our dedication to delivering exceptional service and customer experiences. I would like to express my sincere gratitude to Mercedes-Benz for their continued collaboration, and I emphasize the significance of our shared values in reshaping industry standards”. HE Sheikh Faleh Bin Nawaf Al Thani, HE Sheikh Faleh Bin Nawaf Al Thani, Managing Director, NBK Group-Auto said: “It is an honor for me to stand before you today as we continue my family’s legacy. Tonight, we celebrate not only our rich history but also the opening of a modern and advanced showroom that embodies the shared values we hold with Mercedes-Benz. Nasser Bin Khaled Automobiles has become synonymous with excellence in the automotive sector, adhering to the strict quality standards for which Mercedes-Benz is renowned. We welcome all our valued customers to come and experience our new facility to discover what we mean by our slogan “The Best or Nothing”. Mr. Michael Stroband, the President and CEO of Mercedes-Benz Cars Middle East said in his speech: “The Middle East, and especially Qatar, has always been an important part of the Mercedes-Benz story. With our new retail concept, MAR20X, we are bringing our customers closer to the brand than ever before. This showroom is more than just a place to buy a car—it’s a space where people can experience Mercedes-Benz in a whole new way. Whether it’s exploring our latest models, learning about cutting-edge technology, or simply enjoying the beauty of automotive craftsmanship, this is a place designed for our customers”. During the event, HE Sheikh Nawaf bin Nasser bin Khaled Al Thani, presented two recognition awards to HE Sheikh Nasser Nawaf Al Thani, Executive Director of NBK Real Estate, and to Mr Kamal Al-Efranji, General Manager of NICC for their valuable contributions to execute this project. In addition, Mr. Michael Stroband presented the Mercedes-Benz plaque to His Excellency Sheikh Nawaf bin Nasser bin Khaled Al Thani in recognition of the long-term partnership between the two entities. Showroom Specifications and DesignSpanning two floors and covering an area of 9,119 square meters, the new showroom showcases the latest MAR20X design concept from Mercedes-Benz, crafted by Ratnsorb, an MBGD-certified architect. The design features a distinctive glass ceiling that floods the space with natural light, complemented by an innovative Panda ceiling and Risto flooring, along with strategically designed façades at both the front and back. Atop the tower sits the renowned Mercedes-Benz Star, the second 8-meter star of its kind in the world, serving as a landmark in Doha. The showroom incorporates digital elements seamlessly throughout, including a dedicated barista area for fresh coffee and a central accessories and boutique display area offering a wide range of products. A captivating history wall chronicles the brand’s legacy since 1900, showcasing the evolution of its logo and designs, which have consistently kept the star at the pinnacle of the automotive industry. Outdoor screens enhance the experience, transforming waiting moments into fascinating explorations of the captivating world of Mercedes-Benz. Exclusive ZonesThe showroom can accommodate 44 vehicles, featuring dedicated zones that highlight the brand’s premium offerings. The Brand Heritage Zone showcases the rich history of NBK and Mercedes-Benz. The AMG Area includes an exclusive lounge, dedicated accessories display, and a sound counter, featuring a special reception and delivery area for AMG enthusiasts. The Exclusive Zone showcases Maybach and S-Class models with premium interior design, while the G-Class Zone features a desert-themed backdrop, complete with a dedicated lounge and accessory display. Additionally,
Msheireb Properties Announces 2025 Innovation in Design Awards in Partnership with Fast Company Middle East
Doha, Qatar – 17 February 2025: Msheireb Properties announced the 2025 Innovation in Design Awards, a prestigious initiative in partnership with Fast Company Middle East that champions creativity, innovation, and sustainability in design and architecture. With an expanded list of categories, the second annual awards will highlight groundbreaking contributions that align with Msheireb Properties’ vision of transforming urban living and advancing Qatar’s position as a global hub for innovation excellence. “The Innovation in Design Awards presented by Msheireb Properties was created to promote design thinking as a catalyst for positive change, spotlighting ideas that tackle individual, community, and global challenges. By expanding the award categories for our second season, we want to inspire even more trailblazers who are redefining the future of urban living,” said Eng. Ali Mohammed Al Kuwari, CEO of Msheireb Properties. “Design is the ongoing story of human progress. And so, to celebrate the best of design is to recognise some of the most important human achievements. By honouring outstanding design work, these awards will not only acknowledge corporate achievements but also inspire others in the industry to strive for excellence,” said Ravi Raman, publisher of Fast Company Middle East. The Innovation in Design Awards were launched last year to recognise exemplary design-driven solutions, signalling Msheireb Properties’ plans to be an active player in shaping the future of design innovation in the Middle East. It was launched during the first Fast Company Innovation by Design Summit. This year’s winners will once again be crowned during the official awards ceremony on the sidelines of the Innovation by Design Summit on May 21 in Msheireb Downtown Doha. Last year’s winners included global brand consultancy Landor for human-centric design, cardiac diagnostic technology innovator Dr. Mario Garcia for technology-powered design, MAD Architects for sustainable design, and Pandora for luxury and lifestyle design. Entries for the 2025 awards are now open to designers, architects, and innovators from around the world. Winners will be selected based on criteria such as replicability, design thinking, and audience impact at individual, community, and global levels. The expanded award categories for 2025 include: To enter the 2025 Awards for Innovation in Design, please visit https://event.fastcompanyme.com/innovation-in-design-awards-2025/ while submissions close on 10 April 2025. This initiative is part of Msheireb Properties’ ongoing efforts to promote sustainable urban development and enhance quality of life through innovative and thoughtful design solutions. It reinforces Msheireb’s dedication to creating a brighter, more sustainable future while positioning Doha as a leading city for cultural and design excellence.
Dubai Supreme Council of Energy launches 5th Emirates Energy Award 2023–2025 in Doha
Doha, Qatar – Dubai, United Arab Emirates, February 12, 2025: The Dubai Supreme Council of Energy announced today the launch of the 5th cycle of the Emirates Energy Award (2023–2025) in Qatar during a press conference held at The St. Regis Doha. The conference was attended by Mr. Hussein Al Naqbi, Head of the Economic, Political, and Media Section at the UAE Embassy in Qatar, along with representatives from the energy and environmental sectors, private and academic institutions, and various media outlets. Also participating in the conference were Mr. Taher Diab, Secretary-General of the Emirates Energy Award, and Mr. Ali Al Suwaidi, Senior Manager, Corporate Communications and Media, Dubai Supreme Council of Energy, Vice Chairman of the Marketing and Events Committee of Emirates Energy Award (EEA). HE Ahmad Buti Al Muhairbi, Secretary General of the Dubai Supreme Council of Energy, and Vice Chairman of the Executive Committee of Emirates Energy Award (EEA), stated: “We are pleased to launch the 5th cycle of the Emirates Energy Award (2023–2025) under the theme ‘Empowering Carbon Neutrality’ in Qatar, a country that plays a pivotal role in supporting regional and global efforts to accelerate the transition to clean and renewable energy. This initiative aligns with the award’s objectives of fostering innovation and promoting the use of creative technologies to address climate change challenges and enhance sustainability.” His Excellency added: “The Emirates Energy Award has successfully attracted outstanding submissions from various countries, with Qatar contributing a significant share of innovative energy solutions. We look forward to receiving more valuable projects from Qatar in this new cycle, further supporting efforts to tackle climate change challenges and promote sustainable development.” During the conference, Mr. Ali Al Suwaidi highlighted the importance of the Emirates Energy Award in recognizing the efforts of both the public and private sectors in the fields of energy efficiency, sustainable energy projects, education, and scientific research, while also encouraging key contributors in this vital sector. Al Suwaidi concluded by expressing his gratitude and appreciation to all attendees, including officials, institutions, partners, and media representatives. He also commended Qatar’s pivotal role in supporting sustainability and renewable energy initiatives at the regional and international levels. For his part, Mr. Taher Diab provided a detailed overview of the Emirates Energy Award, its objectives, and its various categories, which have established it as a global platform in the energy sector. He explained that the award aims to highlight best practices in energy efficiency and innovation, promote the use of renewable energy, and drive positive economic and environmental impact. The Emirates Energy Award serves as a global platform for public and private institutions, as well as individuals, to showcase their achievements and initiatives in energy management and conservation, while highlighting their contributions to the use of clean and renewable energy sources. It also seeks to support development and innovation in the energy sector and raise awareness of the importance of environmental sustainability. The Emirates Energy Award has invited the public and private sectors, as well as the academic community and youth in Qatar, to participate in its 5th cycle. Applications can be submitted through the official website: https://emiratesenergyaward.com/ . Additionally, details about the award categories can be accessed via the following link: https://emiratesenergyaward.com/ar/about-eea/#award-categories-about .
