Baraha Musical Concert Returns at Msheireb Downtown Doha

Doha, Qatar – 9 February 2025: The Baraha Musical Concert is back at Barahat Msheireb, taking place over three days on 14, 15, and 18 February – with a unique blend of Gulf folk music and animated soundtracks in an open-air setting at Msheireb Downtown Doha. In collaboration with the Qatar Philharmonic Orchestra (QPO), this year’s Baraha concerts are an opportunity to enjoy live performances while savouring a three-course meal in one of Doha’s most iconic destinations. Dr. Hafiz Ali Abdulla, Senior Director of Corporate Communications at Msheireb Properties, said: “The Baraha Musical Concert is all about bringing people together through music, combining contemporary and traditional sounds in the beautiful setting of Barahat Msheireb. With live performances and great food, it’s an experience that feels grand and intimate. We love seeing residents and visitors come together to enjoy these special moments, and it’s exciting to keep finding new ways to celebrate our heritage while embracing modern creativity.” Gulf Folk Music Meets Western Orchestral Sounds The first two concerts, on 14 and 15 February, will spotlight Gulf folk music, preserving traditional melodies while incorporating Western orchestral elements. The performance will pay tribute to Qatar’s maritime heritage, with a focus on the ‘Fijiri’ music style, a traditional genre linked to pearl divers and the sea. Dr. Nasser Sahim, Deputy Executive Director of QPO, discussed the significance of this initiative. “Since the blending of Gulf folk music with Western classical instruments in 2022, there has been increasing interest in these efforts to preserve local music. The Qatar Philharmonic Orchestra serves as a cultural ambassador for Qatar, showcasing local music to a wider audience. Through our orchestral direction, we highlight the themes and cultural stories of Qatar, bridging cultural understanding through music,” Dr. Sahim explained. Among the compositions composed by Dr. Sahim that will be featured include Spirit of Maqam, Al Freasa Ashory, Al Barehaa, Khamary – Samry Ma Agwa, Adsani, Lewaa Dance, Ya Hmood, An Yehremoona, Al Maena Yeqool, Helwa Magroora, and Ana Ya Khely. Anime Soundtracks Take the Stage On 18 February, the Baraha Musical Concert will present a unique experience with “Animated Volume 1: Msheireb Edition,” a performance that has captivated audiences since its debut in 2019. Growing in popularity among Doha audiences, the concert combines the magic of orchestral music with beloved anime soundtracks and attracts both classical music lovers and anime fans alike. “The upcoming concert promises a captivating celebration of anime music, offering fans the chance to hear iconic tracks from beloved shows, performed by a world-class orchestra. Highlighting the vital role music plays in anime, the concert will bring characters and stories to life with powerful performances of pieces from Death Note, Dragon Ball Z, One Piece, Detective Conan, The Lion King, and Arabic songs like Grendizer and Iron Man. This unique event blends orchestral music with anime culture, inviting the audience to sing along with the Qatar Philharmonic Orchestra and their soloists.” said Merve Kenet Bulun, Artistic Lead and part of QPO. Tickets for the Baraha Musical Concert are available in a variety of packages and include a three-course meal from a 5-star hotel in Msheireb Downtown Doha. Silver individual seating is priced at QAR 500 per seat, while Platinum and Gold ticket tables for multiple guests are available. Tickets can be purchased via the Msheireb Downtown Doha website.
Available at Qatar Automobiles Company The Mitsubishi Montero Sport, Fresh design, High performance and Durable

(February 8, 2025, Doha, Qatar): (February 8, 2025, Doha, Qatar): The Mitsubishi Montero Sport shines with its fresh design, performance and durability at affordable price, making it the ideal car for all road conditions and at all times. The Montero Sport is available at Qatar Automobiles Company, the authorized general distributor of Mitsubishi Motors in Qatar, at its showroom on Salwa road. With a fresh new face the Montero Sport has an updated look that features the new Dynamic Shield front grill, enhanced front bumper design and new LED and fog lights to give the car more tough yet smooth and modern look. On the back, the layout of rear lamps was changed, signal lights and brake lights’ positions have been switched, with a new spoiler out back adding a smoked finish in order to give the car a more sophisticated look. Engine and Performance The Montero Sport 2020 model is equipped with 3.0-LITER V6 MIVEC engine. The high-displacement V6 engine supplies strong acceleration even when carrying heavy loads or traveling uphill. Thanks to the 8-speed automatic transmission – First from Mitsubishi Motors – improved fuel efficiency coupled with smoother, more luxurious drive is easily achieved. Built for maximum stability and traction, the rugged frame and aerodynamically contoured body contribute to solid handling and stable highway performance. Reliable 4WD traction combines with an advanced suspension to keep the vehicle in touch with surface conditions to stay in firm control. Using the drive mode selector dial, drivers can easily switch between 2WD (2H) and 4WD (4H, 4HLc, 4LLc), while they can Improve traction when driving off road by entering the GRAVEL, MUD/SNOW, SAND or ROCK modes. The Hill Descent Control (HDC) mode selector activates the HDC, which automatically applies the brakes to maintain current speed when traveling downhill, allowing drivers to concentrate on steering and and the road ahead without having to manually apply the brakes. Active Stability & Traction Control independently regulates braking force to the wheels during cornering to help maintain excellent vehicle stability when needed. It also optimizes traction to prevent loss of torque whenever wheel spin is detected by controlling engine output and applying brake force to the spinning wheels. When starting on a steep slope, Hill Start Assist (HSA) helps prevent from rolling backwards when the brake is released by maintaining the braking force for up to two seconds until the accelerator is applied. Because challenges come in all shapes and sizes, this model is designed to climb up, over, around and through the toughest terrain. Safety The 2020 Montero Sport enjoys plenty of safety features that ensure utmost safety of the driver and passengers. The features include, Forward Collision Mitigation system [FCM], which helps prevent a frontal collision or reduces damage in the event that a collision unavoidable. Adaptive Cruise Control [ACC], maintains a set distance between the vehicle and the car ahead via a radar. The technology reduces driver stress during slow traffic on highways. The Blind Spot Warning system [BSW] and Lane Change Assist [LCA] features utilize radar sensors placed on the rear bumper to detect vehicles on the rear, left and right blind spots. To further enhance safety, the sensing range has been expanded to better detect the danger of collision with other vehicles during lane changes. Ultrasonic misacceleration Mitigation System [UMS] helps prevent collisions while parking, a buzzer sounds and a warning displays if front or rear sensors detect a nearby obstacle. Whereas Multi Around Monitor allows the views from cameras mounted on the front, rear and sides of the vehicle (including a bird’s-eye view) to be displayed in various combinations to reveal what is in blind spots and help the driver park more safely. Collision safety performance is significantly enhanced by Mitsubishi Motors’ RISE (Reinforced Impact Safety Evolution) body, which efficiently absorbs energy and maintains high cabin integrity in the event of a collision. The body is extremely sturdy and lightweight, due to the generous use of high tensile strength steel plates that also contribute to a high level of collision safety. The new Montero Sport enjoys seven SRS airbags to help protect the driver and passengers by absorbing the force of impact in the event of an collision. The system includes front airbags, front side airbags, curtain airbags (including third-row curtain airbags in the 7-seater) and a driver’s knee airbag. Utility and interior From elegant leather seats with dual layered cushioning and relaxing spaciousness, to small details including flat accent grips, double-stitched PVC door grips, two-tone black power window switch panels and large single-stitched soft ornaments and decorations, the cabin will awe everybody on board. The new 2020 Montero Sport enjoys several utility updates in the cabin. A first for a Mitsubishi vehicle, the large 8 inch color LCD meter cluster is easy to read and enhances the prestigious and advanced look and feel of the cockpit. In addition to the 8-inch touchscreen infotainment system, HVAC controls have been updated, and a new AC power outlet at the rear console for charging gadgets / phones has been added. The enhanced Smartphone-link Display Audio (SDA) with advanced connectivity helps drivers find new places while staying entertained on the go. The large 8-inch touch screen allows the driver to easily operate music playback via USB or Bluetooth, and calls are now made with voice actions. The power tailgate offers a host of convenient functions with the Keyless Operation System.
Sidra Medicine Celebrates Graduates of Certificate in Leadership Program at Georgetown University in Qatar

Empowering the Next Generation of Healthcare Leaders 5 February 2025, Doha, Qatar – In a closing ceremony at Georgetown University in Qatar (GU-Q), Sidra Medicine celebrated the achievements of 14 middle and senior managers who completed the newly launched Strategic Leadership Development Certificate Program offered by Georgetown University. In her remarks, Dr. Iyabo Tinubu-Karch, CEO of Sidra Medicine, gave a background on why she initiated the program and the outcome she hoped to achieve, saying, “Our partnership with GU-Q has been instrumental in strengthening our investment in the growth of our national talent. I am confident that together, we will continue advancing Qatar’s vision of cultivating a highly skilled, innovative, and capable workforce—one that will drive the nation’s healthcare and broader development goals forward.” In her message to the graduates, Dr. Kelly Otter, Dean of Georgetown University School of Continuing Studies highlighted the importance of strategic leadership in building a better world, saying, “Your dedication and hard work will not only advance the goals of Sidra Medicine, but also will serve your communities well by providing holistic, patient-centric care. Your contributions will ensure that precision medicine is an accessible reality for many in the Gulf region.” Aysha Al-Kuwari, Director of the Talent Management Division at Sidra Medicine, added, “Strong leadership is the backbone of any successful healthcare institution. Through this collaboration with GU-Q, our managers have gained the skills to lead with confidence, adaptability, and a patient-first mindset—qualities that will drive both individual and institutional success at Sidra Medicine.” Launched in May 2024, the Strategic Leadership Certificate Program featured a distinguished faculty lineup, combining academic insights from Georgetown University’s Department of Health Systems Management with practical expertise from experienced healthcare industry executives. This tailored approach ensured that the 14 certificate holders are prepared to apply global healthcare insights and practical strategies to Sidra Medicine’s unique operational environment, leading to improved patient outcomes and enhanced organizational efficiency. Highlighting the Qatar campus’s strategic location and capacity to support this program, Andrew Henley, Chief Operating Officer of GU-Q, remarked, “As we celebrate our 20th Anniversary in Qatar, we are proud to support Georgetown’s School of Continuing Studies and leverage Georgetown’s global network of faculty expertise through GU-Q’s Office of Executive and Professional Education to help build Qatar’s knowledge economy and contribute to positive health, social, and economic outcomes for the region.”
Noudar Unveils a Dazzling New Collection: A Modern Tribute to Tradition

Doha, Qatar – Noudar, the distinguished fine jewellery brand by Noor Al Fardan, unveils its latest collection, embodying a seamless fusion of heritage and contemporary elegance. Staying true to its identity, Noudar continues to celebrate tradition while empowering modern women to embrace their cultural roots in an innovative way. The new collection pays homage to the rich tradition of Henna, a centuries-old art form cherished in Arabic culture. Historically, women adorned their nails and fingers with intricate Henna designs, symbolizing beauty and heritage. Today, Noudar transforms this tradition by allowing women to embellish their nails with luxurious jewellery crafted from gold and diamonds, redefining luxury while preserving cultural authenticity. The name Noudar originates from an ancient Arabic term for gold, reflecting the brand’s deep connection to heritage and refinement. Founded by Noor Al Fardan, Noudar seamlessly blends the timeless treasures of Arabian civilization with a modernist approach to luxury jewellery. With intricate designs inspired by Omani patterns and traditional Henna motifs, this collection reimagines heritage through bold, romantic creations tailored for the modern woman. For more information, visit https://www.noudar.com/
Dolce&Gabbana collaborates with AlFardan Jewellery to present a special watch collection

Dolce&Gabbana expands its range of precious items with a special collection of timepieces created in collaboration with Alfardan Jewellery. Dolce&Gabbana’s love for creativity and watchmaking expertise comes to life in these creations that reimagine some of the brand’s most iconic models, offering a new and luxurious interpretation through the use of refined techniques, exquisite gemstones, and innovative color variations for dials and straps. The new designs stand out for their extraordinary decorative beauty, a result of passionate craftsmanship and meticulous attention to detail. Designed and developed in Italy directly by Dolce&Gabbana alongside Alfardan Jewellery to create a tailored offering for the local market, the timepieces are built and assembled by Swiss master watchmakers, ensuring high-quality performance and finishing. Among the highlights is the Sofia watch, featuring a Milano-link bracelet in 18kt rose gold, made even more radiant by the colorless diamonds set on the bezel of the iconic square case and a mother-of-pearl dial. The DG7 family is enriched with new models that perfectly combine style and functionality through unique components and precious materials. A standout edition showcases the art of engraving and inlay work, featuring a strap and an 18kt rose gold case fully adorned with colorless diamonds that frame and elevate the dial. Timeless and classic elegance inspires the DG7 Tapered watches with a bracelet, case, and dial in 18kt white or rose gold, illuminated by colorless diamonds. The new Dolce&Gabbana timepieces, created in collaboration with Alfardan Jewellery, will be showcased at Alfardan Jewellery booth at DJWE 2025 in Doha, Qatar, and will be then available at select Alfardan Jewellery boutiques.
Sartoro Genève Brings Iconic High Jewelry Creations to the 21st Edition of the Doha Jewellery and Watches Exhibition

Swiss-based Maison, Sartoro Genève, renowned for its dedication to fine craftsmanship and timeless designs, is proud to announce its return to the prestigious Doha Jewellery and Watches Exhibition (DJWE) in 2025. Celebrating its 21st edition, this world-class event will take place at the Doha Exhibition and Convention Center (DECC). The Maison’s participation underscores its continued commitment to excellence, and artistry on a global stage. This year, Sartoro Genève will unveil a carefully curated selection from its celebrated collections, with a special focus on its iconic core lines, Trilogie and Dualité. These collections, which have come to define Sartoro’s vision, will take center stage, offering a refined experience for connoisseurs of High and Fine jewellery. The Trilogie collection, known for its bold, architectural beauty and innovative diamond cuts, will showcase new interpretations, pushing the boundaries of design and continuing Sartoro’s legacy of sophistication and innovation. In parallel, the Dualité collection—beloved for its harmonious fusion of contrasting elements—will feature a range of new pieces that embody Sartoro’s relentless pursuit of artistic perfection, seamlessly blending tradition with contemporary elegance. Arto Artinian, Co-Founder and CEO of Sartoro Geneve, expressed his enthusiasm about the Maison’s participation, stating: “We are incredibly proud to return to the Doha Jewellery and Watches Exhibition for its 21st edition. For us, DJWE is more than just an exhibition, – it is an opportunity to celebrate craftsmanship while also meaningfully connecting with those who truly appreciate the artistry behind every creation”. Saro Artinian, Co-Founder and Creative Director of Sartoro Genève, expressed his excitement for the upcoming exhibition: “This year, we are excited to present new creations that push the boundaries of design, while honoring the timeless elegance that our collections stand for – ensuring that Sartoro’s creations not only stand out in the present but also remain relevant and cherished for generations to come.” With its distinctive blend of tradition, innovation, and artistry, Sartoro Genève is poised to deliver an unforgettable experience at this year’s Doha Jewellery and Watches Exhibition, further cementing its position as a leader in the world of Haute Joaillerie.
Qatar Tourism welcomes over 190,000 cruise passengers by mid-season

Qatar Tourism has announced remarkable mid-season success for the 2024/2025 cruise season, reaffirming the State of Qatar’s position as a growing hub for cruise tourism in the GCC region. By January 20th, 2025, Qatar welcomed over 53 cruise ships, bringing an impressive 191,944 cruise passengers to Qatar’s shores. This includes 20,951 turnaround passengers who have used Doha as a starting point for their cruise journeys. To date, visitors from Germany lead arrival figures with (30.2%), followed by Russia at (10.8%) and Italy at (9.2%). The top 10 nationalities collectively account for 69.2% of the total number of passengers. This season was further enriched by the arrival of four new cruise ships visiting Doha for the first time including Resorts World One, MSC Euribia, Celestyal Journey, and Costa Smeralda. Additionally, Norwegian Sky is expected to call on 12 April 2025. Costa Smeralda, ranked the 8th largest cruise ship in the world scheduled to make 10 calls this season, bringing an estimated total of 82,000 passengers. Omar Al Jaber, Chief of the Tourism Development Sector, at Qatar Tourism, said: “The impressive growth of Qatar’s cruise sector is a testament to our strategic vision as part of the National Tourism Strategy 2030. Looking ahead, more than 30 cruise ships are expected by the end of the season in April 2025, bringing approximately 185,000 demonstrates the rising demand for Qatar’s exceptional cruise offerings combined with strong partnerships with global cruise operators. These record-breaking numbers reflect Doha’s growing prominence as a regional turnaround hub. As we continue to invest in state-of-the-art infrastructure and enrich the visitor experience, our commitment to positioning Qatar as a premier cruise destination remains steadfast.” The cruise industry has become a cornerstone of Qatar’s national tourism strategy, experiencing remarkable growth in recent years. Doha Port’s strategic location in the heart of the city allows visitors to maximise their short stays, with iconic landmarks such as the National Museum of Qatar and Souq Waqif positioned nearby. This experience is further elevated by the Grand Cruise Terminal. Combining classic Arabian architecture with state-of-the-art facilities, the terminal stands as a symbol of Qatar’s commitment to providing world-class experiences for cruise visitors. As Qatar continues to expand its tourism offerings, the cruise industry remains a key driver of the nation’s vision to position itself as a world-class destination.
Lincoln marks a successful 2024 with strong sales growth n the middle east

Doha-Qatar, 3 February 2025 – As Lincoln celebrates 103-year of elegance and innovation on February 4, the brand has concluded a successful 2024 with sales achieving 17% year-on-year increase. The United Arab Emirates and Saudi Arabia emerged as Lincoln’s top-performing markets, each registering a 21% YoY growth. Commenting on this exceptional sales performance, Ravi Ravichandran, President, Ford Middle East, said, “We are grateful to our distributor partners for their dedication to the Lincoln brand. Their efforts have been instrumental in achieving yet another successful year for Lincoln in the region, solidifying our status as one of the most desired automotive brands.” He added, “This year, we are thrilled to introduce the all-new Lincoln Navigator to our customers, whose addition will complete the brand’s most refreshed lineup, alongside the all-new Nautilus and the new Aviator introduced in 2024. As our flagship SUV, it will feature the first-ever Lincoln Split Gate and the unique multisensory experience known as Lincoln Rejuvenate, setting a new benchmark for full-size luxury SUVs in the region.” The Lincoln Nautilus and Corsair led the charge as the brand’s top-selling vehicles by volume last year. The mid-size Nautilus SUV (launched in 2024) offers customers the choice of two powertrains; a 2.0-liter turbocharged four-cylinder engine with 250 horsepower and 380 Nm of torque, as well as a hybrid powertrain boasting a 2.0-liter turbocharged engine mated to a continuously variable automatic transmission and 100kW electric motor for a total output of 310 horsepower. The 2025 Nautilus with the immersive 48” display – the largest in its class – is also the first Lincoln nameplate in the region to offer Lincoln Rejuvenate; a multisensory experience that combines sight, sound, touch, and scent to help occupants unwind and reduce stress, providing increased relaxation. The strong-selling compact SUV Corsair – delivering versatility, style, and a spacious interior including plush, hand-selected materials – features nimble performance from a 2.0-liter turbocharged engine with Auto Start-Stop technology mated to an 8-speed automatic transmission, producing 250 horsepower and 373 Nm of torque. In terms of year-on-year growth, matching the Nautilus’ impressive increase in sales of 46%, was the Aviator, a large three-row SUV combining power and elegance. Captivating both inside and out, Aviator has been meticulously crafted for connoisseurs of refinement, complemented by effortless performance from a twin-turbocharged 3.0-liter V6 engine, generating an impressive 400 horsepower and 563 Nm of torque. Looking ahead, Lincoln is poised for continued success with the highly anticipated launch of the all-new Navigator in the Middle East later this year. The flagship SUV will redefine luxury and capability, further enriching the Lincoln lineup.
Doha Film Institute’s ‘Geekend’ Returns From 6–8 February with Largest Creative Marketplace To Date

Doha, Qatar; February 3, 2025: Geekend, the region’s premier pop culture event by Doha Film Institute, returns this February with its largest creative marketplace yet—the Geekend Market. The event will bring together 37 Qatari and regional talents, including participants from the UAE, Bahrain, and Kuwait, for an exciting three-day celebration of creativity and community. Taking place from 6–8 February at the Geekdom Building on Lusail Boulevard, Geekend 2025 will unite Qatar’s diverse geek communities for a weekend of camaraderie and collaboration. Abdulla Al Mosallam, Chief Administrative Officer of Doha Film Institute, and Founder of Geekdom, said: “What makes this year’s Geekend truly special is the extensive participation of Qatari and regional creative talents, making it the largest of its kind Geekend Market to date. This underlines our support and commitment to nurturing talent and building a vibrant ecosystem for content creators in Qatar. Geekend has evolved considerably since its inception not only as a showcase of creativity that brings together like-minded creative individuals and geek enthusiasts but also in building the creative economy of Qatar.” At the Geekend Market, visitors can engage with numerous creative talents, including character designers, concept artists, storyboard artists, and fan artists, who will showcase their talents. Visitors can purchase original artwork, merchandise, and collectables directly from the creators, supporting the local and regional creative community. Geekend also features multiple zones catering to diverse interests. Visitors can relax at the Geekend Lounge or enjoy snacks and beverages at the Geekdom Café. Gaming enthusiasts can participate in competitive board game tournaments, including Quoridor and the first official Qatar Catan Championship, hosted by Majlis Shabab. The winner of the championship will be sponsored by SuperHeated Neurons to represent Qatar at the Catan World Championship 2025 in Germany. Side quests and a board game area with games for all skill levels will also be available. The Escape Room – The Black Forest invites players to solve riddles and challenges to secure their escape. Stage programmes include Karaoke Nights, a Cosplay 101 Workshop, the Yorozuya Anime Quiz, and other anime events hosted by Team Nakama. Visitors can also join a weekend gaming challenge and other fun-filled activities. As always, Geekend serves as a vital networking platform for creative professionals, fostering collaboration and strengthening Qatar’s creative sector. Artists, designers, and contemporary culture enthusiasts will find opportunities to connect, share ideas, and build relationships in a welcoming environment. Tickets for the three-day event are priced at just QAR 20 per day, providing access to a vibrant celebration of pop culture and creativity. For more details please visit: https://www.dohafilminstitute.com/nowplaying/geekend Geekend has become a highly anticipated event on Qatar’s cultural calendar since 2023, attracting a diverse group of artists and creatives from across the region, reflecting its growing popularity and appeal amongst the community. Over the past 2 years, Geekend has seen 347 participants, many of whom have turned their creative projects into independent businesses or licensed ventures, contributing to Qatar’s evolving creative economy.
Volvo Trucks Makes History with the Launch of Qatar’s First-Ever Heavy-Duty Electric Truck

– Pioneering Sustainability: Launch of the Volvo FH Electric marks the introduction of the first heavy-duty electric truck in Qatar, setting a new benchmark for the nation’s green mobility transformation. – Unmatched Performance: Designed to redefine heavy transportation, the Volvo FH Electric offers a range of up to 300 km, charging time of just 2.5 hours (fast charger), and an impressive 666 horsepower. – Strategic Innovation: Strengthens Qatar’s position as a regional leader in adopting cutting-edge, zero-emission transportation technologies. Doha, January xx, 2024— Domasco and Volvo Trucks, the global leader in electrification of heavy vehicles, is set to revolutionize Qatar’s transport landscape with the unveiling of the Volvo FH Electric, the nation’s first-ever heavy-duty electric truck. Hosted at the iconic Fire Station venue—an artistic hub and event space in Doha—the launch signals a bold step forward in Qatar’s sustainability and decarbonization efforts. The Volvo FH Electric is designed to deliver exceptional performance, offering a seamless balance between power, efficiency, and sustainability. With a Gross Combination Weight (GCW) of up to 44 tonnes and a range of advanced features, it meets the demands of Qatar’s growing industries while contributing to the nation’s green transition. Specifications include: – Range: Up to 300 km per charge. – Charging Time: 2.5 hours (fast charger) or 9.5 hours (overnight charger). – Power: Up to 666 horsepower with a battery capacity ranging from 180 to 540 kWh. As the first of its kind in the region, the Volvo FH Electric aligns seamlessly with Qatar’s sustainability strategy, which includes the government’s commitment to reducing environmental impact. Qatar has pledged to lower greenhouse gas emissions by 25% by 2030 through targeted awareness campaigns and progressive policies. This launch, driven by Domasco’s initiative to make the Volvo Electric Truck available in Qatar, further reinforces its alignment with the nation’s vision. By supporting Qatar’s government in advancing green mobility across all industries, Domasco underscores the critical role of zero-emission technology in achieving decarbonization targets within the logistics and heavy transportation sectors, paving the way for a more sustainable future. Ramez Hamdan, Managing Director of Industrial Equipment, commented: “The launch of the Volvo FH Electric is a testament to our dedication to driving sustainable transformation in the region. By introducing Qatar’s first heavy-duty electric truck, we are not only revolutionizing the logistics and transportation sectors but also setting a new standard for innovation and environmental stewardship[LS1] .” This launch highlights Volvo Trucks’ unwavering commitment to innovation and sustainability. With competitors yet to introduce electric models in Qatar, Volvo Trucks is paving the way for a cleaner, more efficient future in transportation.