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Auto Class Cars Launches the All-New Lynk & Co 06 in Qatar: It is the Stylish B-Segment SUV

Doha, Qatar, 8 March 2025: Auto Class Cars, the authorized general distributor of Lynk & Co in Qatar, has proudly revealed the All-New Lynk & Co 06 in Qatar. The highly anticipated Lynk & Co 06 is a stylish and high-quality B-segment SUV, providing consumers with an enhanced and futuristic mobility solution. With this launching in Qatar, Auto Class Cars and Lynk & Co 06 elevate contemporary driving experience and signifies a substantial advancement in expanding the presence of the brand. Mr. Frank Zauner, General Manager of Auto Class Cars, stated: “We are delighted to introduce the all-new Lynk & Co 06 in Qatar, a groundbreaking addition to the B-segment SUV category that redefines innovation and design. This launch marks another milestone in our journey to elevate industry standards. At Auto Class Cars, we take pride in our strong partnership with Lynk & Co, bringing modern, sophisticated vehicles to the local market that resonate with today’s drivers. Our commitment to the community remains unwavering, and as part of our growth strategy, we look forward to opening a dedicated Lynk & Co showroom this year.” Ahmad Firoozi, Marketing Manager at Auto Class Cars, stated: “Lynk & Co is more than just a car brand—it’s a perfect fit for the new generation in today’s modern era. At Auto Class Cars, we are committed to exceeding our customers’ expectations and setting new benchmarks in the industry. The Lynk & Co 06 enhances our existing lineup with innovative features and options not yet available in the market. We are confident that it will be met with great enthusiasm and become a top choice among drivers.” Exterior Leveraging its global design and manufacturing advantages, Lynk & Co 06 merges advanced technology with superior quality and refined styling. Its fashionable exterior embodies urban aesthetics, while its dynamic performance ensures an outstanding driving experience. Lynk & Co 06 distinguishes itself through its “Mega-city Contrast” design philosophy, capturing the spirit of urban exploration and the boundless possibilities of city life. Among the range of color options offered for Lynk & Co 06 in Qatar, the striking hues of Sonic Green and Pastel Lilac are crafted to enchant local community and to provide differentiated highlights on roads. The front grille, inspired by urban skylines, harmonizes with the energy cube taillights, which draw inspiration from city lights reflecting on water. Dynamic Interior With the all-new Lynk & Co 06, you immerse yourself in a youthful and refined interior, designed to deliver a striking visual impact on every drive. Thanks to the B-pillar coat hook, you can easily hang jackets, bags for added comfort and cabin tidiness. The car is equipped with Power-Adjustable Leather Seats featuring 6-way electric adjustment, 4-way lumbar support, and a 4-way passenger power adjustment for ultimate driver and passenger satisfaction, offering exceptional support, and elevating your driving experience. Via the 12.3-inch central display, the driver and passengers enjoy vibrant and accurate colors with a wide color gamut display, enhancing your infotainment experience. The 06’s Antibacterial steering wheel features antimicrobial nano-silver for lasting sterilization. With 72 customizable colors, the ambient lighting system adapts to your driving modes and speed, creating an ever-changing atmosphere that matches your mood. Performance Lynk & Co 06 presents sporty performance, remarkable capabilities, and outstanding handling. It is equipped with a robust powertrain B Plus 1.5TD engine delivering a maximum of 181 Ps horsepower and 290 N·m of torque. The chassis system incorporates an advanced four-wheel independent suspension, with a MacPherson strut at the front and a multi-link axle at the rear, enhancing both smoothness and agility. Additionally, Lynk & Co 06 achieves a braking distance of just 36.2 meters at 100 km/h, ensuring a safe and worry-free driving experience. As the urban-functional SUV within the Lynk & Co product lineup, Lynk & Co 06 has already received widespread acclaim in different markets. The launch in Qatar underscored the significant interest and anticipation for this modern high-end international brand in the GCC market. Moving forward, Lynk & Co will continue to further provide extraordinary mobility solutions to more global consumers, enriching urban living with technological sophistication. Lynk & Co, born in 2016, has achieved remarkable growth and progress in record time, establishing itself as a premium brand poised to reshape the automotive sector. It’s not just another car manufacturer but a brand that continually challenges the boundaries of innovation. The Chinese-owned company carries the European genetics of car manufacturing. The values of the company are to present luxury efficient powertrains with European technology. It is the perfect combination of high performance, luxury, and safety. Lynk & Co was created for urbanites who share a spirit of openness, bringing together elements from both Eastern and Western automotive cultures. Lynk & Co stands out as a beacon of innovation, meeting the demands of a new generation of drivers and empowering them to embrace a quality-driven lifestyle.

Baraha Ramadan Nights at Mandarin Oriental, Doha

Doha, 12 February 2025 – This Ramadan, Mandarin Oriental, Doha invites guests to embrace the spirit of the Holy Month with Baraha Ramadan Nights, a thoughtfully curated Iftar and Suhour experience set in the open-air surroundings of Baraha Square. Designed for shared moments with family and friends, the experience features a diverse selection of traditional and signature dishes, prepared at 14 live cooking stations, in a setting that reflects the warmth and generosity of the season. BARAHA RAMADAN NIGHTS With a menu that honours authentic flavours, guests can break their fast with a selection of traditional Ramadan dishes alongside signature creations from Mandarin Oriental, Doha’s renowned restaurants. The atmosphere at Baraha Square provides an elegant yet welcoming space, offering a moment to reflect, connect, and enjoy a meal together. Iftar is served from sunset to 8pm, priced at QAR 295 per person, inclusive of Ramadan beverages, and QAR 148 for children aged 6 to 12 years. Suhour is available from 9pm to 1am at QAR 245 per person, with a special rate of QAR 123 for children aged 6 to 12 years. Children aged five and under dine with our compliments. RAMADAN CAKE BY THE MANDARIN CAKE SHOP Marking the occasion, The Mandarin Cake Shop presents a special edition from The Heritage Cake Collection, an indulgent creation crafted with layers of brownie sponge, feuilletine crunch, hazelnut dacquoise, Arabic coffee crème brûlée, gianduja crémeux, and dark chocolate mousse. This refined dessert is available for pre-order through our online shop for QAR 350, adding a memorable touch to Ramadan gatherings. Ramadan Retreat For a more personal Ramadan experience, the Ramadan Retreat offers a serene stay with carefully curated touches. Guests can enjoy Iftar at Baraha Square, Suhour in the comfort of their room, and a late checkout, ensuring an experience that is both relaxing and convenient. The stay also includes a welcome amenity and complimentary laundry service, providing added comfort during the Holy Month. Stillness and Mindfulness this Ramadan The Spa at Mandarin Oriental, Doha offers a selection of treatments designed for relaxation and renewal. The Deluxe HydraFacial & Massage offers a revitalizing experience, beginning with lymphatic drainage, followed by deep cleansing, exfoliation, and extraction to leave the skin feeling refreshed and rejuvenated. This treatment is available for QAR 1,000. The Full Face Fitness Facial & Massage, inspired by the Japanese Kobido technique, combines deep facial massage with nourishing date seed oil to support collagen production and skin elasticity, enhancing natural radiance. Available for QAR 850. Both treatments include a complimentary 30-minute targeted massage, focusing on the back, neck, shoulders, and hands, for a deeply relaxing experience. For reservations, visit https://www.mandarinoriental.com/en/doha/msheireb/ramadan  or call +974 4008 8888.

The State of Qatar and the GSMA to Host First Edition of MWC Doha in the MENA

Doha, Qatar, March 4, 2025: The State of Qatar, represented by the Ministry of Communications and Information Technology (MCIT), announced that it will host MWC Doha for five consecutive years, marking a historic first for the Middle East and North Africa region. The announcement was made during an official signing ceremony attended by H.E. Mohammed bin Ali Al Mannai, Minister of Communications and Information Technology, and Mr. John Hoffman, CEO GSMA Ltd., along with senior officials from the GSMA. This landmark event highlights global confidence in Qatar’s capability to organize and host world-class technological events. MWC Barcelona is held annually by the GSMA. It is the world’s largest and most influential connectivity event and this year’s edition will feature a broad range of topics reflecting the latest trends and technologies in the mobile industry. Key themes for this year’s edition include 5G Inside, Connect X, AI+, Enterprise Re-invented, Game Changers, and Our Digital DNA. H.E. Mr. Mohammed bin Ali Al Mannai, Minister of Communications and Information Technology, emphasized that the event serves as a global platform to foster collaboration and knowledge exchange among companies and experts. He noted that this initiative will accelerate digital transformation and solidify Qatar’s position as a global hub for digital innovation, aligning with Qatar National Vision 2030.  H.E stated: “Qatar is preparing to host MWC Doha for the first time in the Middle East and North Africa region. This milestone reflects our commitment to accelerating the adoption of digital solutions and enhancing our leadership in the ICT sector. Hosting this event represents a strategic opportunity to attract investments and support the implementation of the Digital Agenda 2030. This event will enhance collaboration among leading sector companies, opening new horizons for growth and innovation in the region.” The inaugural edition of MWC Doha, set for 25-26 November 2025, will spotlight the latest breakthroughs in mobile technology, artificial intelligence, financial technology, and smart connectivity. The event will also explore crucial topics such as digital inclusion, sustainability, and future technologies, providing a unique platform for collaboration and knowledge exchange. Mr. John Hoffman, CEO GSMA Ltd., highlighted the significance of the event by stating: “The world’s largest and most influential connectivity event is coming to Doha! We are delighted to welcome MWC25 Doha to our world-renowned MWC Series. Our vision is for MWC Doha to become integral to Qatar’s emerging role as a global hub for digital innovation, showcasing the Middle East’s digital transformation across AI, advanced 5G and smart mobility. We cannot wait to open the doors for MWC25 Doha – see you there!” Qatar’s hosting of MWC Doha is expected to significantly boost the country’s economy by attracting thousands of visitors and participants from around the world, including top executives, experts, and investors in the telecommunications and information technology sector. This global influx will serve as a powerful catalyst for economic growth, a bridge for international cooperation, and a platform to showcase the technological capabilities of Qatari and regional companies. It will further solidify Qatar’s position as a leading hub for digital innovation and investment in the region and globally. Additionally, this hosting is set to attract foreign direct investment to Qatar by providing international investors with the opportunity to explore the country’s attractive investment environment, which includes advanced infrastructure and a supportive regulatory framework for entrepreneurship and digital ventures. It is also expected to open new avenues for strategic partnerships between Qatari and global companies, reinforcing Qatar’s standing as a regional and global center for technology and digital innovation. Moreover, MWC Doha will provide government entities and local businesses with a valuable opportunity to engage with leading global experts, exchange knowledge, and stay up to date with the latest technological trends that can be implemented locally to support digital transformation and build a knowledge-based economy. Furthermore, it will serve as a crucial platform for local and regional companies to showcase their solutions and products on the global stage, interact with industry leaders and innovators, and enhance their competitive edge. This engagement will help these companies expand into new markets and strengthen their position in the international arena. The GSMA has regional editions of MWC to promote innovation globally including MWC Shanghai, MWC Las Vegas and MWC Kigali.  With Qatar set to host MWC Doha, the country reinforces its position as a regional leader in technology and innovation, driving forward its vision for a connected and AI-powered future. MWC Barcelona 2024 attracted over 101,000 participants from 205 countries and territories, with more than 2,700 exhibiting companies, showcasing the significant economic and technological impact of this event. Choosing Qatar to host MWC Doha over the coming years reflects the international community’s trust in its organizational capabilities and advanced infrastructure.

Sidra Medicine’s ENT Service Delivers Breakthrough in Airway Surgery

Qatar’s Only National Pediatric Tracheostomy Program Provides Expert and Innovative Care for Airway Conditions 4 March 2025, Doha, Qatar – Sidra Medicine, a member of Qatar Foundation, is setting a new benchmark in pediatric healthcare with Qatar’s only national pediatric tracheostomy program. Supporting over 150 patients annually, the program has become a vital resource for families in Qatar, offering cutting-edge care and life-changing outcomes. In a recent success story, the Otolaryngology (ENT) team at Sidra Medicine successfully removed the tracheostomy tube of a 16-year-old patient. The patient experienced airway obstruction just above her vocal cords, which required the placement of a tracheostomy tube below the vocal cords to bypass the obstruction. Living with a breathing tube inserted through her neck was a life-altering condition, significantly limiting her as a high-functioning teenager. Despite undergoing multiple surgeries over the years to address the obstruction, previous attempts to resolve the issue and remove her tracheostomy had been unsuccessful. The team performed a unique combination of an epiglottoplasty and supraglottoplasty tailored specifically to her needs. The individualized approach, a first in Qatar, resolved the obstruction and allowed the patient to breathe normally through her nose for the first time in years. Dr. Taseer Feroze Din, an Attending Pediatric ENT Physician, who led the procedure on the young patient said: “This case highlights the strength of our airway surgical services and innovative approach to complex conditions. Our multidisciplinary team manages multiple new tracheostomies annually, cares for over 50 patients in long-term care, and supports over 100 patients in the community. Our team’s collaborative approach, which is harmonized by our nurse practitioner, Larkin Accinelli, has been pivotal in successes such as this. The aim of our program is to create a system that provides proactive management to prevent complications and optimize safe care for all our tracheostomized patients”. The patient’s mother shared her heartfelt gratitude: “Our daughter was born with a tightening in her throat, unable to breathe normally, and relied on a device to help her for the past 15 years. After five unsuccessful surgeries in the UK, Sidra Medicine here in Qatar, was the only place that could help her. We are deeply grateful to the doctors who provided exceptional care and checked on her tirelessly, even late into the night. It has been a long and painful journey since birth, but now after so many years, she can finally breathe on her own.” Dr. Faisal Abdelkader, Division Chief of Otolaryngology and Audiology at Sidra Medicine said: “Sidra Medicine’s tracheostomy program has doubled the number of successful tracheostomy removals in the past year, enabling children to lead more normal lives. The program has provided comprehensive care to local and international patients, including patients from Kuwait, Jordan, India, and Sri Lanka. We have become a trusted care partner for these families. I am equally proud of our efforts in presenting the development of the national tracheostomy program at international conferences in the USA, UAE and Tanzania, reinforcing our leadership in pediatric airway and tracheostomy care”. In addition to complex airway surgeries, the ENT service at Sidra Medicine provides a wide range of services, including complex sinus surgery, endoscopic ear surgery, pediatric sleep apnea treatment including the latest advances in adenoid and tonsil surgery, anterior skull base leak repair, endoscopic tear duct opening (DCR) and thyroid surgery. Using state-of-the-art equipment and a patient-centered approach, the team ensures exceptional care with optimal outcomes. For international inquiries about Sidra Medicine’s ENT services, please contact International.services@sidra.org. If you are based in Qatar, please call 40033333 for more information.

Qatar Calendar unveils a special lineup of events celebrating Ramadan and beyond

With the holy month of Ramadan in full swing, the March edition of Qatar Calendar offers a vibrant lineup of family-friendly events that capture the essence of this special time. Visitors can look forward to food festivals, immersive exhibitions, unique art displays, and exciting sporting events, ensuring there’s something for everyone to enjoy this Ramadan. Ramadan Activities. Old Doha Port welcomes the return of the Throwback Food Festival throughout the holy month of Ramadan, offering visitors a daily feast of culinary delights from a diverse range of cuisines. Also taking place throughout Ramadan until March 30, is Hosh Msheireb, an experience inspired by the warmth of family gatherings in the courtyard of a traditional Qatari heritage house. It provides a welcoming space for family and friends to come together and embrace the spirit of the holy month. Additionally, Msheirebis hosting a variety of Ramadan-themed activities from March 1 to April 1, adding to the festive atmosphere. This month residents can also enjoy Ramadan Nights at Hyatt Plaza, an annual Ramadan campaign running from March 1 to April 4, featuring engaging activities such as kids’ workshops and roaming characters. Ramadan at Torba Farmers Market returns to Education City from March 7 to March 29, where visitors can enjoy traditional craftsmanship, Arabic cuisine, and sweet treats in a lively setting. The third edition of The Pearl Ramadan Bazaar will bring a vibrant array of kiosks featuring food and crafts to 2-5 La Croisette, Porto Arabia, The Pearl, from March 1 to April 5. For those looking to shop, the Tajheezat Sha’ban & Ramadan Trade Fair at Katara Cultural Village offers a wide selection of discounted products from February 25 to March 12. Additionally, the Ramadan and Eid Shopping Exhibition at DECC runs from March 16 to March 29, providing even more great deals for shoppers. Those interested in Islamic art can explore traditional craftsmanship at the Ramadan Herfah Workshops, held at Al Khater House from March 2 to March 22. For family-friendly fun visitors and residents can head over to Le Marché at Place Vendôme Mall for activities including Paintless Paintball, Bazooka Ball, and the Space Tribe Ball Pit, running now until April 30. Sporting Events Education City, in partnership with the Qatar Sports for All Federation, is hosting the Sports for All Ladies Ramadan Series 2025 every Saturday from March 1 to March 22. The event features four races ranging from 5 to 30 minutes. Also taking place at Education City is Ladies Night x QSFA Tournaments, running from March 4 to March 26. This series includes four Ramadan tournaments exclusively for women, featuring football, volleyball, badminton, and running races. For those looking to test their endurance this Ramadan, The North Challenge, organised in partnership with Qatar Ultra Runners, offers a two-hour running race at Heenat Salma Farm on March 6. Lusail Circuit is also promoting health and physical activity with the Dukhan Bank Ramadan Duathlon 2025, set to take place on March 14. Two volleyball tournaments are happening this month: the 3rd “Ekbes” Beach Volleyball Tournament 2025 at Old Doha Port from March 6 to March 14, and the Volleyball Tournament at 974 Beach from March 12 to March 14, where participants can form teams and compete for prizes. A squash competition, QSF 3 PSA Satellite “Senior” (1K) – Squash, is also taking place at Khalifa International Tennis & Squash Complex from March 17 to March 20. Exhibitions and Festivals Qatar’s exhibition scene is thriving with a diverse range of insightful art displays and showcases including the Mal Lawal 4 Exhibition, running until April 10 at Sahat Al Nakheel in Msheireb Downtown Doha, explores the history of gaming with a special focus on the 1990s. Over at Fire Station’s Gallery 4, The Voyager is the Narrator II: New York & Paris Residency Exhibition will feature the remarkable works of 10 talented artists who participated in the international residency program in Paris and New York. The Al-Raqim Exhibition, running until June 21 at the Museum of Islamic Art (MIA), celebrates Arabic calligraphy as an art form. Meanwhile, In the Realms of Mecca: A Journey through the Rituals of Hajj and Umrah at MIA offers an immersive look into the sacred rituals of Hajj and Umrah until December 30. For those interested in fashion and accessories, the Rouda Al Malki Exhibition at Al Dana Club from March 7 to March 12 will showcase women’s essentials, including abayas and jewellery. Additionally, the first-ever Asian Nuts and Dried Fruits Exhibition is now open at Souq Waqif, bringing together over 40 companies from around the world. Running from March 1 to March 10, the exhibition offers visitors a chance to explore a wide selection of premium nuts and dried fruits from top global producers. For detailed event information and to stay updated, visit www.visitqatar.com, download the Visit Qatar app, and follow @QatarCalendar on social media.

HEC Paris Partners with Emirates Global Aluminum to Deliver Transformational Leadership Program

Doha, 4 March 2025 – HEC Paris, the world’s top-ranked business school for Executive Education, is delivering a custom leadership program for Emirates Global Aluminum (EGA). Ascend is a bespoke leadership program for high-potential leaders from non-supervisory to Directors. The program supports leaders to cultivate a forward-thinking mindset through immersive experiences and masterclasses to drive innovation. Abdulnasser Bin Kalban, Chief Executive Officer of Emirates Global Aluminium, said: “Developing our people has been a key foundation of our global competitiveness for decades, and is an important priority at EGA to achieve our bold aspiration to become a talent-driven organisation.  Our goal with Ascend programme is to equip our top talent with the necessary knowledge and skills to thrive in their roles and accelerate their growth.” Led by Professor Shaheena Janjuha-Jivraj, Academic Director and Associate Professor of Entrepreneurial Leadership and Diversity at HEC Paris, Doha, the program provides participants with high-impact strategies that can immediately be applied within EGA. The recent module, delivered in Doha, focused on essential leadership competencies for managing large-scale organizational change. Participants explored proven frameworks to diagnose challenges, manage disruption, and implement transformation strategies with confidence and precision. Professor Shaheena emphasized the significance of the program, stating, “Leading transformation requires more than technical expertise; it demands vision, adaptability, and the ability to inspire action across an organization. This program equips participants with the strategic tools and leadership insights needed to drive innovation and transformation and create meaningful impact.” To complement in-class learning, participants engaged in a site visit to Microsoft’s Digital Center of Excellence and headquarters in Doha, where they explored cutting-edge advancements in artificial intelligence, digital transformation, and sustainable technology. The visit also showcased the launch of Qatar’s first data center, a pivotal milestone in digital transformation, local data residency, and cybersecurity. Participants gained insights into the Microsoft AI for Good initiative, which promotes responsible AI applications across industries, including transportation, sports, and tourism. The Ascend Level 3 program unfolds across three modules. The first module, ‘Innovation & Sustainability’, took place in Dubai in November, and focused on sustainable business strategies. The final module will take place in Dubai this April, where participants will engage in a business simulation – a high-pressure strategic exercise requiring real-time decision-making in investment, marketing, procurement, and finance. Building on its legacy of excellence in executive education, HEC Paris continues to partner with leading organizations across the GCC, including Qatar, the UAE, Kuwait, Bahrain, and Saudi Arabia. Through its custom-designed programs, HEC Paris empowers senior executives to drive innovation, create lasting impact, and lead with confidence in an increasingly complex business landscape.

Nasser Bin Khaled Automobiles presents Special Offer on Mercedes-Benz cars celebrating the Holy Month of Ramadan

Doha, Qatar, March 2, 2025: Celebrating the Holy Month of Ramadan, Nasser Bin Khaled Automobiles, the authorized general distributor of Mercedes-Benz in Qatar, launched a special offer on Mercedes-Benz electric and ICE vehicles cars in various categories. Valid from 1 to 31 March 2025, the offer is presented in partnership with Qatar Islamic Bank (QIB). It allows new buyers to own their new Mercedes-Benz at a flat rate starting from 2.63% on ICE cars, and 2.58% on electric cars, 1.7% comprehensive Auto Takaful Rate, with a grace period up to 6 months. Other benefits include optional 0% down payment and Trade-in option in addition to a complimentary Credit Card for the first year. The offer allows the customers to buy new Mercedes-Benz ICE or electric car at affordable monthly installments, starting from QAR 2,739 for the Mercedes-Benz A-Class and QAR 3,789 for the a–electric Mercedes-Benz EQA. HE Sheikh Faleh Bin Nawaf Al Thani, General Manager of Nasser Bin Khaled Automobiles said: “We are pleased to extend our warmest congratulations to our valued customers on the occasion of the blessed month of Ramdan and to announce the launch of exclusive special offers on a wide range of Mercedes-Benz vehicles, including both ICE and electric models. We remain committed to providing the best services and privileges to our customers in appreciation of their continued trust and in celebration of this special occasion. NBK Automobiles will continue to offer exceptional deals, providing our customers with a variety of options to own one of the best vehicles from this distinguished brand”. Customers can visit NBK Automobiles showroom on Salwa Road in Doha and leverage the opportunity to own one of Mercedes-Benz vehicles with special monthly installments and a package of special benefits. Nasser Bin Khaled Automobiles has built its success by establishing solid, longstanding relationships with its customers, and by offering a wide range of quality products. As a brand name, Nasser Bin Khaled Automobiles is deeply associated with a history of premium quality service and market leadership. Established in 1957, Nasser Bin Khaled Automobiles is Qatar’s exclusive distributor of three of the world’s most respected, iconic brands: Mercedes-Maybach, Mercedes-Benz and Mercedes-AMG.

Faith Connexion and TheArsenale Ignite Doha with the Runway on the Rail at Doha’s Design District

Doha, Qatar – February 28, 2025 – In an impactful fusion of high fashion, motorsport, tradition and entertainment, Faith Connexion and TheArsenale unveiled the inaugural Faith Active Collaboration Collection at the “Runway on the Rail” fashion show in Doha’s Design District. This launch marked an important milestone: new standards in luxury streetwear and cross-cultural innovation. The evening was electrified by the presence of Westbrook Racing, the E1 World Championship team founded by Hollywood icon Will Smith. The event coincided with the exhilarating Westbrook E1 Racing Team, creating a powerful synergy between speed and style. Designed by Marcela Meignan in collaboration with Maria Buccellati, President of Faith Connexion, the Faith Active Collaboration Collection draws inspiration from the aesthetics and adrenaline of racing culture. The lineup features a dynamic mix of technical fabrics, aerodynamic silhouettes, and race-inspired details. Adding depth to this collaboration is a special capsule with Qatari brand TRZI, founded by designer Amna Ahmed Al-Misned. This partnership introduces pieces inspired by traditional Abayas, Sheilas, scarves, and ponchos, honoring Middle Eastern tradition while pushing fashion forward. Also joining this creative alliance is Sidi, the iconic Italian brand revered for its high-performance racing boots. Their presence further reinforces the collection’s DNA; where speed, craftsmanship, and innovation collide. “This event is more than a fashion show; it is a creative revolution,” stated Maria Buccellati. “By merging the thrill of motorsport with high fashion, we’re redefining the boundaries of luxury streetwear. The collaboration with TheArsenale and the support from Westbrook Racing and Will Smith have been instrumental in bringing this vision to life.” “We wanted to create a collection that incorporates Middle Eastern culture by designing pieces that are bold and expressive while respecting cultural protocols,” added Marcela Meignan. The “Runway on the Rail” event attracted VIP guests, industry insiders, and motorsport enthusiasts, all eager to witness this showcase, committed to pushing the boundaries of fashion and further solidifying Doha’s position as a burgeoning hub for cultural and creative excellence. About Faith Connexion: Paris-based luxury fashion brand known for its avant-garde designs and collaborative approach. With a commitment to innovation and creativity, Faith Connexion continually redefines the landscape of contemporary fashion. About TheArsenale: Creative lab and marketplace dedicated to the future of mobility, uniting independent builders and designers. Founded by Patrice Meignan, TheArsenale explores the intersection of technology, fashion, and mobility, pushing the boundaries of design and innovation. About Westbrook Racing: Founded by Will Smith, competes in the UIM E1 World Championship, the world’s first all-electric raceboat series. The team is dedicated to sustainability, innovation, and bringing excitement to the world of electric motorsports. Social Media Handles: https://www.instagram.com/thearsenale/?hl=en https://www.instagram.com/westbrookracinge1/?hl=en https://www.instagram.com/mbuccellati_/?hl=en

Nasser bin Khaled and Sons Automobiles Unveils State-of-the-Art Mercedes-Benz Showroom in the Heart of Doha

Doha, Qatar, 2 March 2025: Nasser bin Khaled and Sons Automobiles, the authorized general distributor of Mercedes-Benz in Qatar, proudly announces the grand opening of its new showroom in the Musheireb area, a prime location in the heart of Doha. His Excellency Ali bin Ahmed Al Kuwari, Minister of Finance, cut the ribbon alongside HE Sheikh Faisal Bin Qassim Al Thani, Chairman of Al-Faisal Holding; Dr. Khalid bin Thani Abdullah Al-Thani, Chairman & Managing Director of Qatar International Islamic Bank and Chairman of Ezdan Holding Group; and HE Sheikh Nawaf bin Nasser bin Khaled Al Thani, Chairman of NBK Group. The event was attended by HE Sheikh Faleh Bin Nawaf Al Thani, Managing Director; Mr. Michael Stroband, President and CEO of Mercedes-Benz Cars Middle East; and representatives from Mercedes-Benz Global. The gathering also featured VIP guests, celebrities, media representatives, and influencers. The opening of the Mercedes-Benz showroom marks a significant milestone in NBK Automobiles’ long-standing relationship with Mercedes-Benz, dating back to 1961. This new facility ushers in a new era for both brands, aligning with the company’s strategic vision to expand and adapt to the latest trends in the automotive industry while upholding the values and ethos of Mercedes-Benz. Designed in accordance with global Mercedes-Benz standards, the showroom promises to enhance the car-buying experience, merging innovation with elegance and marking the beginning of a new era in automotive excellence. The grand opening ceremony featured an enchanting ambiance, complete with laser lights and captivating music inspired by the Mercedes-Benz brand. The highlight was a dramatic reveal, where HE Sheikh Nawaf bin Nasser bin Khaled Al Thani, Chairman of NBK Group Mr. Michael Stroband, the President and CEO of Mercedes-Benz Cars Middle East unveiled the showroom and iconic vehicles from the brand. Following the welcoming speeches and reveal, HE Sheikh Nawaf bin Nasser Al Thani, accompanied by distinguished guests and media representatives, toured the showroom sections, exploring the array of fascinating services and facilities available. During the tour, guests witnessed the unveiling of two new iconic models: the Mercedes-AMG GT, and the all-electric Mercedes-Benz G-Class. HE Sheikh Nawaf bin Nasser bin Khaled Al Thani, Chairman of NBK Group, stated: “Today, we celebrate a remarkable partnership between NBK Automobiles and Mercedes-Benz, one that has flourished since 1961. Built on a foundation of trust, vision, and mutual respect, this collaboration has allowed NBK Automobiles to become a beacon of excellence in the automotive industry. Continuing my family’s legacy, we are proud to unveil this cutting-edge showroom in Doha. This space not only reflects Mercedes-Benz’s innovation and commitment to quality but also underscores our dedication to delivering exceptional service and customer experiences. I would like to express my sincere gratitude to Mercedes-Benz for their continued collaboration, and I emphasize the significance of our shared values in reshaping industry standards”. HE Sheikh Faleh Bin Nawaf Al Thani, HE Sheikh Faleh Bin Nawaf Al Thani, Managing Director, NBK Group-Auto said: “It is an honor for me to stand before you today as we continue my family’s legacy. Tonight, we celebrate not only our rich history but also the opening of a modern and advanced showroom that embodies the shared values we hold with Mercedes-Benz. Nasser Bin Khaled Automobiles has become synonymous with excellence in the automotive sector, adhering to the strict quality standards for which Mercedes-Benz is renowned. We welcome all our valued customers to come and experience our new facility to discover what we mean by our slogan “The Best or Nothing”. Mr. Michael Stroband, the President and CEO of Mercedes-Benz Cars Middle East said in his speech: “The Middle East, and especially Qatar, has always been an important part of the Mercedes-Benz story. With our new retail concept, MAR20X, we are bringing our customers closer to the brand than ever before.  This showroom is more than just a place to buy a car—it’s a space where people can experience Mercedes-Benz in a whole new way.  Whether it’s exploring our latest models, learning about cutting-edge technology, or simply enjoying the beauty of automotive craftsmanship, this is a place designed for our customers”. During the event, HE Sheikh Nawaf bin Nasser bin Khaled Al Thani, presented two recognition awards to HE Sheikh Nasser Nawaf Al Thani, Executive Director of NBK Real Estate, and to Mr Kamal Al-Efranji, General Manager of NICC for their valuable contributions to execute this project. In addition, Mr. Michael Stroband presented the Mercedes-Benz plaque to His Excellency Sheikh Nawaf bin Nasser bin Khaled Al Thani in recognition of the long-term partnership between the two entities. Showroom Specifications and DesignSpanning two floors and covering an area of 9,119 square meters, the new showroom showcases the latest MAR20X design concept from Mercedes-Benz, crafted by Ratnsorb, an MBGD-certified architect. The design features a distinctive glass ceiling that floods the space with natural light, complemented by an innovative Panda ceiling and Risto flooring, along with strategically designed façades at both the front and back. Atop the tower sits the renowned Mercedes-Benz Star, the second 8-meter star of its kind in the world, serving as a landmark in Doha. The showroom incorporates digital elements seamlessly throughout, including a dedicated barista area for fresh coffee and a central accessories and boutique display area offering a wide range of products. A captivating history wall chronicles the brand’s legacy since 1900, showcasing the evolution of its logo and designs, which have consistently kept the star at the pinnacle of the automotive industry. Outdoor screens enhance the experience, transforming waiting moments into fascinating explorations of the captivating world of Mercedes-Benz. Exclusive ZonesThe showroom can accommodate 44 vehicles, featuring dedicated zones that highlight the brand’s premium offerings. The Brand Heritage Zone showcases the rich history of NBK and Mercedes-Benz. The AMG Area includes an exclusive lounge, dedicated accessories display, and a sound counter, featuring a special reception and delivery area for AMG enthusiasts. The Exclusive Zone showcases Maybach and S-Class models with premium interior design, while the G-Class Zone features a desert-themed backdrop, complete with a dedicated lounge and accessory display. Additionally,

5 Things You Need to Know About the F-150 Raptor

Doha – Qatar, February 27, 2025 – Three generations of F-150 Raptor across 15 years have been braving the toughest trails and conquering the biggest dunes. Inspired by extreme desert-racing trucks that compete at the Baja 1000, the F-150 Raptor is Ford’s original high-performance off-roader.   Here are the 5 things you need to know about the latest-generation F-150 Raptor. Power packed performance The F-150 Raptor’s 3.5-litre EcoBoost V6 packs 335kW and 692Nm of torque and delivers peak twist low in the rev range (3000rpm), right where you need it for tackling obstacles and hauling heavy loads. Mated to this potent engine is a 10-speed automatic transmission. An innovative torque-on-demand transfer case with automatic four-wheel drive provides enhanced grip in any condition, from bitumen to sand. And for ultimate traction, an electronic rear locking differential is standard. Terrain tamer At the heart of F-150 Raptor’s suspension are the advanced FOX Dual Live Valve shocks. Sensors throughout the Raptor take readings hundreds of times a second, analyzing everything from suspension height to chassis movement. This data feeds into a system that essentially ‘predicts’ what’s coming next, pre-emptively adjusting the shocks for maximum control and comfort. New electronically controlled base valves, proven in the heat of desert racing, provide up to 450kg of damping per corner, ensuring the Raptor remains composed even at high speeds. Tailor F-150 Raptor to the terrain Boasting seven selectable drive modes1, F-150 Raptor can be tailored to match the terrain or the job at hand, from driving down the highway to tackling your favourite back road or crawling over rocks in the middle of nowhere. Engine response, transmission behaviour, ABS sensitivity, traction and stability control, even the exhaust note – all are fine-tuned to match the selected mode. Even the instrument cluster and touchscreen graphics change to reflect the Raptor’s selected mode. These include Normal, Sport, Slippery, Tow/Haul, Rock Crawl, Off-Road and Baja2. F-150 Raptor’s Tech Makes Conquering Trails a Breeze The F-150 Raptor isn’t just about brute force; it’s about smart technology that makes off-roading easier and more enjoyable: Aggressive Style: F-150 Raptor’s Modular Bumper The F-150 Raptor’s design cues feature rugged, aggressive styling inside and out, with a signature look that befits the truck’s position at the pinnacle of performance – including a blacked-out grille with integrated marker LEDs and black headlamp surrounds. Disclaimers 1 Driver-assist features are supplemental to and do not replace the driver’s attention, judgment and need to control the vehicle. It does not replace safe driving. See Owner’s Manual for details and limitations. 2 Baja mode is intended for off-road use only. 3 Trail Control, Trail Turn Assist, and Trail1-Pedal Drive are extra driving aids. It does not replace the driver’s attention and judgment, or the need to apply brakes. See owner’s manual for details and limitations.