Nasser bin Khaled and Sons Automobiles Unveils State-of-the-Art Mercedes-Benz Showroom in the Heart of Doha
Doha, Qatar, 2 March 2025: Nasser bin Khaled and Sons Automobiles, the authorized general distributor of Mercedes-Benz in Qatar, proudly announces the grand opening of its new showroom in the Musheireb area, a prime location in the heart of Doha. His Excellency Ali bin Ahmed Al Kuwari, Minister of Finance, cut the ribbon alongside HE Sheikh Faisal Bin Qassim Al Thani, Chairman of Al-Faisal Holding; Dr. Khalid bin Thani Abdullah Al-Thani, Chairman & Managing Director of Qatar International Islamic Bank and Chairman of Ezdan Holding Group; and HE Sheikh Nawaf bin Nasser bin Khaled Al Thani, Chairman of NBK Group. The event was attended by HE Sheikh Faleh Bin Nawaf Al Thani, Managing Director; Mr. Michael Stroband, President and CEO of Mercedes-Benz Cars Middle East; and representatives from Mercedes-Benz Global. The gathering also featured VIP guests, celebrities, media representatives, and influencers. The opening of the Mercedes-Benz showroom marks a significant milestone in NBK Automobiles’ long-standing relationship with Mercedes-Benz, dating back to 1961. This new facility ushers in a new era for both brands, aligning with the company’s strategic vision to expand and adapt to the latest trends in the automotive industry while upholding the values and ethos of Mercedes-Benz. Designed in accordance with global Mercedes-Benz standards, the showroom promises to enhance the car-buying experience, merging innovation with elegance and marking the beginning of a new era in automotive excellence. The grand opening ceremony featured an enchanting ambiance, complete with laser lights and captivating music inspired by the Mercedes-Benz brand. The highlight was a dramatic reveal, where HE Sheikh Nawaf bin Nasser bin Khaled Al Thani, Chairman of NBK Group Mr. Michael Stroband, the President and CEO of Mercedes-Benz Cars Middle East unveiled the showroom and iconic vehicles from the brand. Following the welcoming speeches and reveal, HE Sheikh Nawaf bin Nasser Al Thani, accompanied by distinguished guests and media representatives, toured the showroom sections, exploring the array of fascinating services and facilities available. During the tour, guests witnessed the unveiling of two new iconic models: the Mercedes-AMG GT, and the all-electric Mercedes-Benz G-Class. HE Sheikh Nawaf bin Nasser bin Khaled Al Thani, Chairman of NBK Group, stated: “Today, we celebrate a remarkable partnership between NBK Automobiles and Mercedes-Benz, one that has flourished since 1961. Built on a foundation of trust, vision, and mutual respect, this collaboration has allowed NBK Automobiles to become a beacon of excellence in the automotive industry. Continuing my family’s legacy, we are proud to unveil this cutting-edge showroom in Doha. This space not only reflects Mercedes-Benz’s innovation and commitment to quality but also underscores our dedication to delivering exceptional service and customer experiences. I would like to express my sincere gratitude to Mercedes-Benz for their continued collaboration, and I emphasize the significance of our shared values in reshaping industry standards”. HE Sheikh Faleh Bin Nawaf Al Thani, HE Sheikh Faleh Bin Nawaf Al Thani, Managing Director, NBK Group-Auto said: “It is an honor for me to stand before you today as we continue my family’s legacy. Tonight, we celebrate not only our rich history but also the opening of a modern and advanced showroom that embodies the shared values we hold with Mercedes-Benz. Nasser Bin Khaled Automobiles has become synonymous with excellence in the automotive sector, adhering to the strict quality standards for which Mercedes-Benz is renowned. We welcome all our valued customers to come and experience our new facility to discover what we mean by our slogan “The Best or Nothing”. Mr. Michael Stroband, the President and CEO of Mercedes-Benz Cars Middle East said in his speech: “The Middle East, and especially Qatar, has always been an important part of the Mercedes-Benz story. With our new retail concept, MAR20X, we are bringing our customers closer to the brand than ever before. This showroom is more than just a place to buy a car—it’s a space where people can experience Mercedes-Benz in a whole new way. Whether it’s exploring our latest models, learning about cutting-edge technology, or simply enjoying the beauty of automotive craftsmanship, this is a place designed for our customers”. During the event, HE Sheikh Nawaf bin Nasser bin Khaled Al Thani, presented two recognition awards to HE Sheikh Nasser Nawaf Al Thani, Executive Director of NBK Real Estate, and to Mr Kamal Al-Efranji, General Manager of NICC for their valuable contributions to execute this project. In addition, Mr. Michael Stroband presented the Mercedes-Benz plaque to His Excellency Sheikh Nawaf bin Nasser bin Khaled Al Thani in recognition of the long-term partnership between the two entities. Showroom Specifications and DesignSpanning two floors and covering an area of 9,119 square meters, the new showroom showcases the latest MAR20X design concept from Mercedes-Benz, crafted by Ratnsorb, an MBGD-certified architect. The design features a distinctive glass ceiling that floods the space with natural light, complemented by an innovative Panda ceiling and Risto flooring, along with strategically designed façades at both the front and back. Atop the tower sits the renowned Mercedes-Benz Star, the second 8-meter star of its kind in the world, serving as a landmark in Doha. The showroom incorporates digital elements seamlessly throughout, including a dedicated barista area for fresh coffee and a central accessories and boutique display area offering a wide range of products. A captivating history wall chronicles the brand’s legacy since 1900, showcasing the evolution of its logo and designs, which have consistently kept the star at the pinnacle of the automotive industry. Outdoor screens enhance the experience, transforming waiting moments into fascinating explorations of the captivating world of Mercedes-Benz. Exclusive ZonesThe showroom can accommodate 44 vehicles, featuring dedicated zones that highlight the brand’s premium offerings. The Brand Heritage Zone showcases the rich history of NBK and Mercedes-Benz. The AMG Area includes an exclusive lounge, dedicated accessories display, and a sound counter, featuring a special reception and delivery area for AMG enthusiasts. The Exclusive Zone showcases Maybach and S-Class models with premium interior design, while the G-Class Zone features a desert-themed backdrop, complete with a dedicated lounge and accessory display. Additionally,
Ooredoo Hosts Partner Appreciation Event to Celebrate 15 Years of Nojoom
Celebrating Partnership Milestones and Honouring Awardees Doha, Qatar, 29 January 2025, Ooredoo, Qatar’s leading telecommunications provider, marked the 15th anniversary of its Nojoom loyalty programme with a Partner Appreciation Event on 29 January 2025, at Mondrian Hotel. The event celebrated the contributions of Nojoom’s partners, recognising their integral role in the programme’s continued success. The ceremony featured speeches from Sabah Rabiah Al Kuwari, Ooredoo’s Senior Director of Marketing Communications, and Mustafa Peracha, Ooredoo’s Chief Consumer Officer. Both speakers expressed heartfelt gratitude to Nojoom’s partners and reaffirmed Ooredoo’s commitment to strengthening these partnerships. The event culminated in an awards ceremony honouring 15 outstanding partners in recognition of their contributions to Nojoom’s growth and achievements. Customer Choice Award: Excellence in Customer Satisfaction Award: Customer Engagement Leader Award: Qatar National Bank (QNB)StarlinkQatar Airways Privilege Club – AviosQatar Islamic BankAl Rayan Bank MagrabiAl Jazeera PerfumesFNACSalam Stores and Studioand Village Markets Family Food CentreDukhan BankQatar International Islamic Bank QIIBJoyalukkasand Malabar Gold and Diamonds The event also marked the culmination of the Nojoom Shopping Festival, held from 28 November to 31 December 2024. During the festival, customers were rewarded with up to triple points on purchases with participating partners such as Starlink, SPAR, Shukran, Kalyan Jewellers, Salam Stores, Techno Blue, Jumbo Electronics, Yateem Optician, Hadarah Perfumes, Magrabi, and Seib Insurance. Additionally, a raffle prize pool of 5 million Nojoom points was up for grabs. Winners from the shopping festival and Instagram Reel contests were also celebrated during the event. Sabah Rabiah Al Kuwari, Senior Director of Marketing Communications at Ooredoo Qatar, commented: “This event is a testament to the strength of our partnerships and the mutual success we’ve achieved together. As we celebrate 15 years of Nojoom, we remain committed to deepening these collaborations and enhancing the loyalty programme to benefit both our partners and members.” With over a million members enjoying the programme’s offers, Nojoom has become one of Ooredoo’s most popular programmes, collaborating with more than 100 partners across diverse sectors, including retail, hospitality, health, and more. The Partner Appreciation Event further highlights the company’s commitment to collaboration and innovation, aligning with its vision to enrich customers’ experiences and ensure they experience more with Ooredoo.
