All-New Nissan KICKS Takes Center Stage with a Thrilling Regional Launch
Doha, Qatar, February 26, 2025–Nissan has recently introduced the 2025 Nissan KICKS to the region with a high impact launch at The Sevens Stadium, Dubai. Hosted under the theme “GO EPIC”, the venue was transformed into an urban-inspired stage, bringing together over 200 guests including Nissan’s regional partners, media, automotive experts and select customers. Designed for individuals who dare to stand out, the KICKS introduces a progressive design, advanced technology, and dynamic driving performance that sets a new benchmark in its segment. Nissan transformed the stadium’s grounds into a custom-built automotive arena, featuring a life-sized track encircling the central stage. The reveal unfolded with the “KICKS Drop,” a seamless fusion of digital illusion and reality, where the all-new Nissan KICKS appeared to plummet onto the stage before transitioning into a real-world spectacle, reinforcing the model’s urban, street-style identity. Additionally, two all-new KICKS vehicles drove onto the platform in synchronized motion, amplifying the sense of arrival, and then crossed the platform, giving attendees their first look at the region’s newest crossover. The experience continued with immersive touchpoints, including vibrant parkour performances that infused the night with the raw energy of street culture, tying into the KICKS’ bold, individualistic identity. Taking the stage on the opening night, Thierry Sabbagh, Divisional Vice President & President – Middle East, KSA, CIS – Nissan & INFINITI, set the tone for the evening, sharing Nissan’s vision for the next-generation KICKS. He said, “The all-new KICKS embodies our bold vision to ‘Defy Ordinary,’ offering a blend of style, innovation, and versatility that is truly unmatched. Since its debut in the Middle East, the KICKS has empowered drivers to express their individuality, and this new generation takes it even further. With a daring new design, cutting-edge technology, and exceptional performance and fuel efficiency, the all-new KICKS is built for those who live vibrantly and go epic every day.” Nassim Mourani, General Manager of the Automotive Group at Saleh Al Hamad Al Mana Co., said, “The all-new 2025 Nissan KICKS embodies the spirit of innovation and modernity that Qatar’s vibrant urban landscape demands. With its bold design, advanced technology, and exceptional performance, the KICKS is set to redefine the compact crossover segment in the Qatari market. It offers unparalleled value for those seeking a bold entry into this category.” Following the reveal, Charl Grobler, General Manager, Product Marketing at Nissan Middle East, took the stage to present an in-depth breakdown of the KICKS’ latest advancements, highlighting the vehicle’s refined design and innovative technologies, showcasing how the new powertrain enhances performance while maintaining fuel efficiency. He emphasized how the vehicle continues to reflect Nissan’s commitment to delivering a bold, dynamic driving experience while offering a high level of personalization for those looking to express their individuality. The next morning, the excitement shifted from spectacle to experience as media and automotive enthusiasts took the wheel of the all-new Nissan KICKS for an exclusive ride-and-drive journey from The Sevens Stadium to Dubai Design District (D3). More than just a test drive, the route was carefully designed to showcase every aspect of the KICKS—its agility through urban streets, its power and stability on open roads, and its intuitive technology in real-world conditions. Settling into the Zero Gravity™ seats, drivers immediately noticed the comfort designed for long drives, while the panoramic sunroof framed the Dubai skyline. As they navigated the city, ProPILOT came into action, assisting with smooth acceleration and braking, reinforcing a sense of confidence and ease. The immersive dual 12.3-inch digital display provided clear navigation and connectivity, while wireless Apple CarPlay® and Android Auto™ kept drivers seamlessly linked to their playlists and calls. A highlight of the drive was the Reverse Challenge at The Sevens Stadium, where drivers tested the KICKS’ suite of cameras and sensors, effortlessly maneuvering tight spaces using advanced 360-degree visibility and intelligent safety features. Whether accelerating down a straight or while executing driving maneuvers, the KICKS demonstrated its balance of power and precision, with the 2.0-liter inline-four-cylinder engine delivering 142 horsepower and 190 Nm of torque, seamlessly paired with Nissan’s advanced Xtronic CVT transmission for smooth responsiveness. The all-new 2025 Nissan KICKS expands the brand’s diverse SUV lineup. Offering a dynamic new choice in the compact crossover segment, the KICKS is available in four distinct grades (S, SV, SV+, and SL) each designed to cater to different lifestyles. For those looking to make an even bolder statement, the model comes in 15 striking exterior hues, including six two-tone options, allowing for greater personalization. Customers can visit and experience the all-new 2025 Nissan KICKS at Saleh Al Hamad Al Mana Co. showrooms – the exclusive agent of Nissan in Qatar – conveniently located across Qatar. For more information or to book your test drive, visit showrooms on Salwa Road, The Pearl, Al Sadd, Bin Omran, Barwa, and Al Khor or call 8000505.
Celebrate The Holy Month of Ramadan with Exclusive Offers from Saleh Al Hamad Al Mana Co.
Additionally, Saleh Al Hamad Al Mana Co. offers attractive pricing on the X-Terra and the Pathfinder models. The X-Terra starts from QAR 1,699 per month, and the Pathfinder begins at QAR 2,999 monthly. These limited-time Ramadan offers present an opportunity for customers to drive away in a new Nissan crossover or SUV. With our extensive network of showrooms and service centers across Qatar, both new and existing customers can access these exclusive offers. The Ramadan package includes a host of practical benefits such as a five-year/300,000 KMs Nissan warranty, up to four years comprehensive insurance, and free registration. Additionally, customers can take advantage of the opportunity to trade in their current vehicle for a brand-new Nissan, making the upgrade process seamless and hassle-free. Nassim Mourani, General Manager of the Automotive Group at Saleh Al Hamad Al Mana Co., conveyed his excitement regarding the Ramadan promotions, stating, “The Holy Month of Ramadan is a cherished time of togetherness, and we are delighted to offer our valued customers one of the most competitive deals in 2025. Drive home the same day in one of Nissan’s popular SUVs, ideal for creating special family memories during the holy month. Our offer includes affordable monthly installments, a five-year warranty, five years of free servicing, and up to four years of comprehensive insurance, ensuring peace of mind on every journey.” He added, “At Saleh Al Hamad Al Mana Co., we are committed to making this month an unforgettable for our customers by providing exceptional value, unmatched reliability, and a seamless ownership experience. Our goal is to empower families to focus on what truly matters during this blessed month—spending quality time together and creating lasting memories.” The Nissan X-TRAIL, available in both 5- and 7-seater configurations, has experienced consistent demand. The vehicles adaptability plays a pivotal role in its popularity, with customers valuing customization options that cater to diverse preferences and needs. The growth of the X-TRAIL is further fueled by the availability of accessories that enhance its visual appeal. Noteworthy features like the illuminated grille, Roof Rail Crossbars, kick plates, cargo organizer, and splash guards offer customers the opportunity to personalize the vehicles appearance according to their liking, contributing to an elevated and individualized appeal of the X-TRAIL. Available in 2WD and 4WD variants, the X-TRAIL is well equipped to cater to the diverse needs of customers and their unique lifestyles. Garnering praise for its customization options, the X-TRAIL has earned its reputation for offering customers the flexibility to personalize their vehicle to better suit their needs. A broad range of aesthetic and practicality upgrades have resonated deeply with customers across the region, maximizing the style and functionality of the Premium Urban Crossover. Several accessories have emerged as favorites amongst customers in the region, with the top five being: 1) Illuminated GrilleAccentuating the X-TRAIL’s bold front-end presence, the illuminated grille allows customers to add a touch of sophistication and flair to their SUV – capturing the attention of passersby during the day and night. 2) Roof Rail CrossbarsBoosting the versatility of the X-TRAIL, the Roof Rail Crossbars enables customers to carry additional cargo securely. This includes adventure enthusiasts seeking to transport bicycles or surfboards, and families requiring extra storage space for luggage or other essential items. 3) Illuminated Kick PlatesIntroducing a refined yet impactful visual element, the illuminated kick plates in brushed aluminum safeguard the front sills. They extend a warm reception upon entry to the cabin and a gratifying farewell upon departure from the X-TRAIL. 4) Removable Tote Cargo OrganizerPermitting better usage of cargo space, the Removable Tote Cargo Organizer lets customers store everything from groceries to adventure gear neatly and ensures it is easily accessible at all times. Convenience is further enhanced with customizable dividers and a collapsible design for easy storage when not in use. 5) Splash GuardsContoured to match the wheel openings, Splash Guards protect the paint of the X-TRAIL and avoid debris from scratching the finish. Outdoor enthusiasts who enjoy adventurous pursuits but are keen to maintain the striking appearance of their X-TRAIL are bound to find these beneficial. Protection within the X-TRAIL is offered through custom-fit floor and trunk mats that are securely held in place with a grommet hole/positioning hook system. Explore Nissan’s Ramadan offers at Saleh Al Hamad Al Mana Co. showrooms- the exclusive agent of Nissan in Qatar- conveniently located across Qatar. For more information or to book your test drive, visit showrooms on Salwa Road, The Pearl, Al Sadd, Bin Omran, Barwa, and Al Khor or call 8000505. Ramadan opening times are from Saturday to Thursday from 9 am until 2 pm and then from 8 pm until 12 am – Fridays from 8 pm until 12 am.
