All-New Nissan KICKS Takes Center Stage with a Thrilling Regional Launch
Doha, Qatar, February 26, 2025–Nissan has recently introduced the 2025 Nissan KICKS to the region with a high impact launch at The Sevens Stadium, Dubai. Hosted under the theme “GO EPIC”, the venue was transformed into an urban-inspired stage, bringing together over 200 guests including Nissan’s regional partners, media, automotive experts and select customers. Designed for individuals who dare to stand out, the KICKS introduces a progressive design, advanced technology, and dynamic driving performance that sets a new benchmark in its segment. Nissan transformed the stadium’s grounds into a custom-built automotive arena, featuring a life-sized track encircling the central stage. The reveal unfolded with the “KICKS Drop,” a seamless fusion of digital illusion and reality, where the all-new Nissan KICKS appeared to plummet onto the stage before transitioning into a real-world spectacle, reinforcing the model’s urban, street-style identity. Additionally, two all-new KICKS vehicles drove onto the platform in synchronized motion, amplifying the sense of arrival, and then crossed the platform, giving attendees their first look at the region’s newest crossover. The experience continued with immersive touchpoints, including vibrant parkour performances that infused the night with the raw energy of street culture, tying into the KICKS’ bold, individualistic identity. Taking the stage on the opening night, Thierry Sabbagh, Divisional Vice President & President – Middle East, KSA, CIS – Nissan & INFINITI, set the tone for the evening, sharing Nissan’s vision for the next-generation KICKS. He said, “The all-new KICKS embodies our bold vision to ‘Defy Ordinary,’ offering a blend of style, innovation, and versatility that is truly unmatched. Since its debut in the Middle East, the KICKS has empowered drivers to express their individuality, and this new generation takes it even further. With a daring new design, cutting-edge technology, and exceptional performance and fuel efficiency, the all-new KICKS is built for those who live vibrantly and go epic every day.” Nassim Mourani, General Manager of the Automotive Group at Saleh Al Hamad Al Mana Co., said, “The all-new 2025 Nissan KICKS embodies the spirit of innovation and modernity that Qatar’s vibrant urban landscape demands. With its bold design, advanced technology, and exceptional performance, the KICKS is set to redefine the compact crossover segment in the Qatari market. It offers unparalleled value for those seeking a bold entry into this category.” Following the reveal, Charl Grobler, General Manager, Product Marketing at Nissan Middle East, took the stage to present an in-depth breakdown of the KICKS’ latest advancements, highlighting the vehicle’s refined design and innovative technologies, showcasing how the new powertrain enhances performance while maintaining fuel efficiency. He emphasized how the vehicle continues to reflect Nissan’s commitment to delivering a bold, dynamic driving experience while offering a high level of personalization for those looking to express their individuality. The next morning, the excitement shifted from spectacle to experience as media and automotive enthusiasts took the wheel of the all-new Nissan KICKS for an exclusive ride-and-drive journey from The Sevens Stadium to Dubai Design District (D3). More than just a test drive, the route was carefully designed to showcase every aspect of the KICKS—its agility through urban streets, its power and stability on open roads, and its intuitive technology in real-world conditions. Settling into the Zero Gravity™ seats, drivers immediately noticed the comfort designed for long drives, while the panoramic sunroof framed the Dubai skyline. As they navigated the city, ProPILOT came into action, assisting with smooth acceleration and braking, reinforcing a sense of confidence and ease. The immersive dual 12.3-inch digital display provided clear navigation and connectivity, while wireless Apple CarPlay® and Android Auto™ kept drivers seamlessly linked to their playlists and calls. A highlight of the drive was the Reverse Challenge at The Sevens Stadium, where drivers tested the KICKS’ suite of cameras and sensors, effortlessly maneuvering tight spaces using advanced 360-degree visibility and intelligent safety features. Whether accelerating down a straight or while executing driving maneuvers, the KICKS demonstrated its balance of power and precision, with the 2.0-liter inline-four-cylinder engine delivering 142 horsepower and 190 Nm of torque, seamlessly paired with Nissan’s advanced Xtronic CVT transmission for smooth responsiveness. The all-new 2025 Nissan KICKS expands the brand’s diverse SUV lineup. Offering a dynamic new choice in the compact crossover segment, the KICKS is available in four distinct grades (S, SV, SV+, and SL) each designed to cater to different lifestyles. For those looking to make an even bolder statement, the model comes in 15 striking exterior hues, including six two-tone options, allowing for greater personalization. Customers can visit and experience the all-new 2025 Nissan KICKS at Saleh Al Hamad Al Mana Co. showrooms – the exclusive agent of Nissan in Qatar – conveniently located across Qatar. For more information or to book your test drive, visit showrooms on Salwa Road, The Pearl, Al Sadd, Bin Omran, Barwa, and Al Khor or call 8000505.
Nissan launches innovative manufacturer-backed roadside assistance program in the Middle East
Nissan Assistance provides complimentary 24/7 support and peace of mind to customers across the region Doha-Qatar (January 8th, 2025) – Nissan has recently introduced a comprehensive manufacturer-backed roadside assist program, Nissan Assistance, in the Middle East, designed to enhance convenience and ownership experiences for customers across the region. Debuting on the all-new Nissan Patrol, this innovative program is available to customers in select markets and will be made available across all MY25 models, setting a new standard for customer care and convenience. Nissan Assistance, which ensures that help is just a call away, includes a wide range of services tailored to address everyday challenges and unique driving needs. These include onsite support for minor mechanical and electrical faults, flat tire replacement, and towing assistance to the nearest Nissan authorized service center in the event of a breakdown. The program also provides lockout services for lost keys, fuel assistance, and exclusive sand recovery of up to 10 kilometers inside the desert, the most extensive coverage in the market. Thierry Sabbagh, Divisional Vice President, President – Middle East, KSA, CIS – Nissan, INFINITI, said: “Our customers are at the heart of everything we do, and with the introduction of Nissan Assistance, we are setting a new benchmark for convenience and care. This program reflects our commitment to enhancing ownership experiences and offering unparalleled support through innovative solutions. Nissan Assistance empowers our customers to drive with confidence and enjoy peace of mind wherever their journeys may take them.” Nassim Mourani, General Manager of the Automotive Group at Saleh Al Hamad Al Mana Co., said, “Nissan is committed to enhancing the driving experience for our customers in Qatar and across the Middle East. With the launch of the Nissan Assistance program, we are raising the bar for customer care and convenience in the region. This manufacturer-backed roadside assistance service, available on the all-new Nissan Patrol and soon across all MY25 models, offers unmatched support when it matters most. Whether it’s a flat tire, fuel assistance, or even sand recovery, our customers can rely on prompt, professional service, 24/7. At Saleh Al Hamad Al Mana Co., we are proud to bring this innovative program to the Qatari market, ensuring our customers experience not just world-class vehicles, but also peace of mind on every journey.” When customers contact the 24/7 multilingual call center, highly trained and experienced agents first attempt to resolve issues over the phone, ensuring quick and effective support. If onsite assistance is required, Nissan’s trained technicians promptly reach customers within a short timeframe to provide services such as flat tire replacement or a battery boost. Customers also benefit from WhatsApp support with live tracking, allowing them to stay informed of their assistance in real time. For more complex issues and should a vehicle need to be towed to an authorized Nissan service center, customers enjoy additional conveniences such as complimentary taxi services within city limits. In the event of a breakdown abroad, the program provides up to three days of hotel accommodation. If repairs exceed 72 hours, customers are further supported with a complimentary flight ticket back to their country of residence, ensuring peace of mind during unexpected situations. To reach Nissan Assistance, customers can simply scan the QR code conveniently placed in the main warranty booklet or on the driver-side door, to directly connect with support services. Additionally, WhatsApp support is also available, ensuring customers have seamless and immediate access whenever needed. Nissan Assistance provides five years peace of mind to customers and is currently available at Saleh Al Hamad Al Mana Co., showrooms – the exclusive agent of Nissan in Qatar – conveniently located across Qatar. For more information, visit the showrooms on Salwa Road, The Pearl, Al Sadd, Bin Omran, Barwa, and Al Khor or call 8000505.
