HEC Paris Partners with Emirates Global Aluminum to Deliver Transformational Leadership Program
Reading Time: 2 minutesDoha, 4 March 2025 – HEC Paris, the world’s top-ranked business school for Executive Education, is delivering a custom leadership program for Emirates Global Aluminum (EGA). Ascend is a bespoke leadership program for high-potential leaders from non-supervisory to Directors. The program supports leaders to cultivate a forward-thinking mindset through immersive experiences and masterclasses to drive innovation. Abdulnasser Bin Kalban, Chief Executive Officer of Emirates Global Aluminium, said: “Developing our people has been a key foundation of our global competitiveness for decades, and is an important priority at EGA to achieve our bold aspiration to become a talent-driven organisation. Our goal with Ascend programme is to equip our top talent with the necessary knowledge and skills to thrive in their roles and accelerate their growth.” Led by Professor Shaheena Janjuha-Jivraj, Academic Director and Associate Professor of Entrepreneurial Leadership and Diversity at HEC Paris, Doha, the program provides participants with high-impact strategies that can immediately be applied within EGA. The recent module, delivered in Doha, focused on essential leadership competencies for managing large-scale organizational change. Participants explored proven frameworks to diagnose challenges, manage disruption, and implement transformation strategies with confidence and precision. Professor Shaheena emphasized the significance of the program, stating, “Leading transformation requires more than technical expertise; it demands vision, adaptability, and the ability to inspire action across an organization. This program equips participants with the strategic tools and leadership insights needed to drive innovation and transformation and create meaningful impact.” To complement in-class learning, participants engaged in a site visit to Microsoft’s Digital Center of Excellence and headquarters in Doha, where they explored cutting-edge advancements in artificial intelligence, digital transformation, and sustainable technology. The visit also showcased the launch of Qatar’s first data center, a pivotal milestone in digital transformation, local data residency, and cybersecurity. Participants gained insights into the Microsoft AI for Good initiative, which promotes responsible AI applications across industries, including transportation, sports, and tourism. The Ascend Level 3 program unfolds across three modules. The first module, ‘Innovation & Sustainability’, took place in Dubai in November, and focused on sustainable business strategies. The final module will take place in Dubai this April, where participants will engage in a business simulation – a high-pressure strategic exercise requiring real-time decision-making in investment, marketing, procurement, and finance. Building on its legacy of excellence in executive education, HEC Paris continues to partner with leading organizations across the GCC, including Qatar, the UAE, Kuwait, Bahrain, and Saudi Arabia. Through its custom-designed programs, HEC Paris empowers senior executives to drive innovation, create lasting impact, and lead with confidence in an increasingly complex business landscape.
Snap Inc. signs landmark MOU with Government Communications Office (GCO) at Web Summit Qatar 2025 to launch first Augmented Reality Academy in the MENA region
Reading Time: 2 minutesMOU unlocks the creative potential of the region’s impressive talent pool and fuels thriving digital ecosystem Doha, Qatar, 26 February 2025: Snap Inc. has signed a landmark Memorandum of Understanding (MoU) with Qatar’s Government Communications Office (GCO) to launch the first Augmented Reality (AR) Academy in the MENA region. Announced at Web Summit Qatar 2025, the agreement marks a significant step in unlocking creative potential across the region and driving digital innovation. The partnership with GCO for the first AR Academy will unlock new opportunities and empower the next generation of AR creators and developers. This move also underscores Snap’s long-term commitment to investing in MENA’s digital ecosystem, by building AR capabilities for partners both old and new, which is critical to digital transformation agendas. Sheikh Jassim bin Mansour bin Jabor Al Thani, Director of the GCO and Chairman of the Permanent Web Summit Organising Commitee, said: “Our partnership with Snap to launch the region’s first Augmented Reality Academy marks a strategic milestone in empowering digital talent and driving technological innovation. This initiative aligns with Qatar’s National Vision 2030 in building a knowledge-based economy and nurturing the next generation of creators by equipping them with the essential tools and skills to navigate global digital transformations. Through our investment in such pioneering programs, we continue to strengthen Qatar’s position as a regional centre for digital excellence and technological innovation.” Hussein Freijeh, General Manager of Snap Inc. in the Middle East said: “We continue to bet on AR technology as we believe its potential is limitless. AR brings joy and utility to everyday life, enables brands to drive real business results, and empowers developers to push creative boundaries. The long-term success of the technology requires a vibrant developer and creator ecosystem, which is critical to the digital transformation taking place in the region. Once again we are honored to work hand in hand with GCO to drive the growth and digital upskilling of the thriving talent pool and we cannot wait to see the groundbreaking work they produce”. AR has played a pivotal role in visual communication for more than a decade, pioneered by Snapchat and widely loved by online communities and brands all over the world for its ability to elevate creativity, connection and self-expression. From retail try-ons, and now Gen AI, Snapchat has evolved AR into a tool for human connection and spatial computing. Today, over 300 million people use AR on Snapchat and more than 85% of MENA daily users interact with Lenses every day. In Q4 2024 alone, more than 400 million Snapchatters engaged with Gen AI-powered Lenses over 4 billion times. Developers and creators are central to the potential of this technology and Snap is committed to supporting this community through a variety of programs, opportunities and tools to help them build experiences and grow their creative potential. Currently, more than 375,000 AR creators, developers, and teams from nearly every country in the world have built over 4 million Lenses. Many of these are created using fifth generation Snap Spectacles, which have capabilities to better build and experiment with AR, allowing users to interact with the world and each other in entirely new ways. The MOU punctuated an action-packed Web Summit, which saw Snap take a central role in showcasing the evolution of its AR technology and reinforcing the positive role the tech plays in fostering authentic connections across the GCC. Snap’s presence included live tech demonstrations, Snap Spectacles, expert-led discussions, and AR masterclasses, bringing the power of AR to life for attendees.
HEC Paris, Doha Welcomes Diverse Executive MBA Class of 2026
Reading Time: 3 minutesDoha, Qatar – 24 February 2025: HEC Paris, the world’s top-ranked business school for Executive Education, proudly welcomes its Executive MBA (EMBA) Class of 2026 to its Doha campus. This cohort represents one of the most diverse groups in the program’s local history, featuring professionals from 16 nationalities across Qatar, the Middle East, Europe, Asia, and North America. Together, they bring rich expertise from industries including banking, education, and healthcare. Notably, the program’s commitment to gender diversity is reflected in the large number of female participants, accounting for approximately 40% of the cohort. “The EMBA Class of 2026 reflects the strength that comes from bringing together very diverse people who all share a desire to become a better version of themselves,” said Dr. Pablo Martin de Holan, Dean of HEC Paris, Doha. “What unites them is the love of learning and the desire to grow personally and professionally, and to make a difference – in their organizations, communities, and beyond. The richness of their backgrounds helps them learn from one another and provides innovative solutions to real-world problems.” He added: “Our Executive MBA attracts professionals from across the Gulf and beyond. This group represents the spirit of curiosity, collaboration, and purpose that defines HEC Paris. By helping participants build strong leadership and strategic thinking skills, we prepare them to create a lasting impact, not just in their careers but in their families, in their communities, and in the societies they serve. Over the next 18 months, participants will embark on a transformative journey to refine their leadership and strategic decision-making skills. The program’s curriculum is closely aligned with Qatar’s Third National Development Strategy, the final phase of Qatar National Vision 2030. This roadmap focuses on sustainable economic growth, workforce diversification, financial resilience, and sustainability. The HEC Paris Executive MBA provides participants with a global edge, offering nine specializations taught by world-renowned faculty in Doha, Paris, and other international hubs. Delivered from the state-of-the-art Doha campus, the program provides the tools and insights required to lead organizations effectively in a rapidly evolving global economy. “Ultimately, the EMBA is not just an academic journey – it’s a personal one,” Dr. Martin de Holan concluded. “Through this experience, participants gain the skills, the tools, and the confidence to lead with purpose and ethics and to adapt to change. With each step, they carry the lessons forward, shaping a brighter future for us all. Learning should never stop.” Participants in the program are eager to apply their learnings to real-world challenges: “The program’s unique blend of core business fundamentals and leadership development is what drew me here. Moreover, the Capstone Project will allow me to directly apply what I learn to elevate my organization’s strategic initiatives,” said Abdulaziz Al-Thani, an EMBA participant.” Dr. Muna Altamimi, another participant, shared her perspective, “I chose this program because of its strong emphasis on immediate real-world application. I look forward to each module providing cutting-edge tools and strategic frameworks that I will be able to implement in my organization right away. The interactive learning environment, combined with insights from world-class faculty and diverse peers, will not only strengthen my leadership abilities but also broaden my perspective on global business challenges. This experience will equip me with the confidence and expertise to navigate complexity, drive innovation, and create a lasting impact in my field.” Graduates of the EMBA Class of 2026 will join the prestigious HEC Paris alumni network, which includes over 1,400 alumni who graduated from the Doha campus and more than 83,000 influential leaders worldwide. Locally, the alumni network boasts 61% Qatari membership, reflecting the institution’s strong ties to Qatar’s business community. Globally, it offers unparalleled opportunities for professional growth, collaboration, and innovation. In addition to the Doha Track, the HEC Paris EMBA program is also welcoming a new cohort in Riyadh, further expanding the program’s reach, and fostering the development of leaders across the region. A third cohort, offered in partnership with the Public Investment Fund, is set to launch in April this year. The HEC Paris EMBA, now with four tracks in the GCC, allows professionals from across the region to build their networks, and to gain the tools and insights needed to lead with impact. With its rigorous curriculum, commitment to diversity, and alignment with Qatar National Vision 2030, the HEC Paris EMBA Class of 2026 is poised to lead change, spur innovation, and contribute to building a thriving, sustainable economy.
Snap Inc. Steps Up AR Investment in the Region to Empower the Next Generation of Developers at Web Summit Qatar 2025
Reading Time: 3 minutesMiddle East, 19 February 2025: In a region eager to embrace emerging technologies, Snap Inc. is stepping up its investment in the region by empowering the next generation of Augmented Reality (AR) developers in MENA and building their AR capabilities at Web Summit Qatar 2025. With over 85% of GCC Snapchatters engaging with AR lenses daily, Snap is ensuring that the region remains at the forefront of innovation in this rapidly evolving digital landscape. At this year’s Web Summit Qatar 2025, guests will walk through an immersive AR journey, showcasing the evolution of Snap’s AR and how the technology has grown beyond entertainment to become a powerful tool for self-expression, discovery, and cultural storytelling. From face Lenses to interactive AR try-ons and real-time utility and now Gen AI, Snap’s AR continues to inspire developers and businesses alike to enhance community engagement and design immersive experiences. Snap will also shine a spotlight on the company’s hardware technology – Snap’s fifth generation of Spectacles – that enable truly groundbreaking software experiences. Guests will have the opportunity to experience first hand the future of communication and see what it is like to interact together in the same shared experience all while being grounded in reality, giving them the chance to experience computing, the world, and one another in totally new ways. For the first time in the region, Snap has partnered with Virginia Commonwealth University School of Arts Qatar (VCUarts Qatar) bringing a new initiative that will empower 50 young creatives from the university’s Foundation year and BFA programs with tools that will help them shape the future of AR and contribute to the region’s digital ecosystem. Titled “Building a Snapchat Lens, Building Your Career”, the educational session led by Joseph Darko, Global Head of AR Developer Relations at Snapchat will showcase the transformative power of AR and allow students to unlock their creative potential. “We’re excited about the opportunity that AR holds, both globally and in our region. Our core priority is to support the ongoing digital transformation across the GCC and help our partners and governments achieve their tech-driven agendas. With AR, we have the power to enable brands to drive business impact, empower developers to create immersive AR experiences, as well as create a positive impact on people’s lives through shared experiences,” said Hussein Freijeh, Vice President of Snapchat in MENA. “Following an incredibly successful event last year, we are delighted to once again be taking center stage at this pioneering Summit. This year we’re excited to showcase how Snapchat’s suite of sophisticated AR tools continue to enrich the way people communicate, learn, and experience the world around them.” added Freijeh. What’s more? Four of Snap’s renowned experts will lead inspiring sessions at Web Summit Qatar 2025, covering a range of topics on AR and its impact on social connectivity. Qi Pan, Snap’s Global Director, Spectacles AR Platform, will walk attendees through a journey of augmented reality, starting with innovation in mobile AR then looking at how Spectacles will foster the next generation of human connection and spatial computing. Valentina Cullati, Director of EMEA Creative Strategy and Global Production, will explore how AR is not just a tool but is a behaviour, seamlessly integrated into daily life. Valentina will delve into the role of creators as cultural architects, building moments of connection that resonate deeply and will share why Snapchat – from its unique position of empowering creativity that drives real results – is the right place to create real impact. Youmna Borghol, Head of Marketing Science, EMEA, will offer an overview on how marketers must adapt to stay ahead in a fast-changing environment with many new challenges. Youmna will explore how comprehensive measurement strategies can provide deeper, more actionable insights, and share how to refine strategies to better quantify and optimize the impact of marketing efforts on business outcomes. Through an inspiring schedule of talking sessions, engaging workshops and informative live demonstrations, Snap intends to drive the conversation around the possibilities created by AR and the opportunities it enables for the community, developers and partners, as stakeholders navigate the exciting future of the digital landscape in the region.
Qatar Participates in the 9th GCC Ministerial Meeting for Tourism Officials
Reading Time: 2 minutesThe State of Qatar participated in the 9th Meeting of Their Excellencies, the Ministers responsible for tourism in the Gulf Cooperation Council (GCC) countries which was held February 17th, 2025, in Kuwait. The meeting explored ways to enhance tourism cooperation among member states and support regional integration in this vital sector. The Qatari delegation was led by His Excellency Mr. Saad bin Ali Al Kharji, Chairman of Qatar Tourism. The ministers commended the key achievements of Gulf tourism in 2024, which strengthened the GCC’s position as an attractive global tourism destination. These accomplishments were driven by major events and high-quality projects that promote tourism diversity and offer exceptional visitor experiences. The meeting also discussed the potential for further tourism collaboration among Gulf states through specialised discussion sessions, which examined prospects for tourism integration, mechanisms for unifying regional promotional efforts, and enhanced cooperation in organising joint events and initiatives. During the meeting, Al Ain was announced as the Gulf Tourism Capital for 2025, in recognition of its rich tourism offerings, including natural, cultural, and heritage assets that reflect the region’s diversity. Additionally, the establishment of GCC Tourism Day on January 20th each year was approved, providing an annual occasion to highlight the achievements of the Gulf tourism sector and showcase leading projects and initiatives. At the conclusion of the meeting, it was agreed that the next ministerial meeting will take place in April 2026 in the United Arab Emirates, continuing efforts to strengthen cooperation and develop joint tourism policies that support the sustainable growth of the Gulf’s tourism sector.
