All-New Nissan KICKS Takes Center Stage with a Thrilling Regional Launch
Doha, Qatar, February 26, 2025–Nissan has recently introduced the 2025 Nissan KICKS to the region with a high impact launch at The Sevens Stadium, Dubai. Hosted under the theme “GO EPIC”, the venue was transformed into an urban-inspired stage, bringing together over 200 guests including Nissan’s regional partners, media, automotive experts and select customers. Designed for individuals who dare to stand out, the KICKS introduces a progressive design, advanced technology, and dynamic driving performance that sets a new benchmark in its segment. Nissan transformed the stadium’s grounds into a custom-built automotive arena, featuring a life-sized track encircling the central stage. The reveal unfolded with the “KICKS Drop,” a seamless fusion of digital illusion and reality, where the all-new Nissan KICKS appeared to plummet onto the stage before transitioning into a real-world spectacle, reinforcing the model’s urban, street-style identity. Additionally, two all-new KICKS vehicles drove onto the platform in synchronized motion, amplifying the sense of arrival, and then crossed the platform, giving attendees their first look at the region’s newest crossover. The experience continued with immersive touchpoints, including vibrant parkour performances that infused the night with the raw energy of street culture, tying into the KICKS’ bold, individualistic identity. Taking the stage on the opening night, Thierry Sabbagh, Divisional Vice President & President – Middle East, KSA, CIS – Nissan & INFINITI, set the tone for the evening, sharing Nissan’s vision for the next-generation KICKS. He said, “The all-new KICKS embodies our bold vision to ‘Defy Ordinary,’ offering a blend of style, innovation, and versatility that is truly unmatched. Since its debut in the Middle East, the KICKS has empowered drivers to express their individuality, and this new generation takes it even further. With a daring new design, cutting-edge technology, and exceptional performance and fuel efficiency, the all-new KICKS is built for those who live vibrantly and go epic every day.” Nassim Mourani, General Manager of the Automotive Group at Saleh Al Hamad Al Mana Co., said, “The all-new 2025 Nissan KICKS embodies the spirit of innovation and modernity that Qatar’s vibrant urban landscape demands. With its bold design, advanced technology, and exceptional performance, the KICKS is set to redefine the compact crossover segment in the Qatari market. It offers unparalleled value for those seeking a bold entry into this category.” Following the reveal, Charl Grobler, General Manager, Product Marketing at Nissan Middle East, took the stage to present an in-depth breakdown of the KICKS’ latest advancements, highlighting the vehicle’s refined design and innovative technologies, showcasing how the new powertrain enhances performance while maintaining fuel efficiency. He emphasized how the vehicle continues to reflect Nissan’s commitment to delivering a bold, dynamic driving experience while offering a high level of personalization for those looking to express their individuality. The next morning, the excitement shifted from spectacle to experience as media and automotive enthusiasts took the wheel of the all-new Nissan KICKS for an exclusive ride-and-drive journey from The Sevens Stadium to Dubai Design District (D3). More than just a test drive, the route was carefully designed to showcase every aspect of the KICKS—its agility through urban streets, its power and stability on open roads, and its intuitive technology in real-world conditions. Settling into the Zero Gravity™ seats, drivers immediately noticed the comfort designed for long drives, while the panoramic sunroof framed the Dubai skyline. As they navigated the city, ProPILOT came into action, assisting with smooth acceleration and braking, reinforcing a sense of confidence and ease. The immersive dual 12.3-inch digital display provided clear navigation and connectivity, while wireless Apple CarPlay® and Android Auto™ kept drivers seamlessly linked to their playlists and calls. A highlight of the drive was the Reverse Challenge at The Sevens Stadium, where drivers tested the KICKS’ suite of cameras and sensors, effortlessly maneuvering tight spaces using advanced 360-degree visibility and intelligent safety features. Whether accelerating down a straight or while executing driving maneuvers, the KICKS demonstrated its balance of power and precision, with the 2.0-liter inline-four-cylinder engine delivering 142 horsepower and 190 Nm of torque, seamlessly paired with Nissan’s advanced Xtronic CVT transmission for smooth responsiveness. The all-new 2025 Nissan KICKS expands the brand’s diverse SUV lineup. Offering a dynamic new choice in the compact crossover segment, the KICKS is available in four distinct grades (S, SV, SV+, and SL) each designed to cater to different lifestyles. For those looking to make an even bolder statement, the model comes in 15 striking exterior hues, including six two-tone options, allowing for greater personalization. Customers can visit and experience the all-new 2025 Nissan KICKS at Saleh Al Hamad Al Mana Co. showrooms – the exclusive agent of Nissan in Qatar – conveniently located across Qatar. For more information or to book your test drive, visit showrooms on Salwa Road, The Pearl, Al Sadd, Bin Omran, Barwa, and Al Khor or call 8000505.
Air Arabia Reports Record AED 1.6 Billion Profit Before Tax in 2024
February 13, 2025: Air Arabia (PJSC), the first and largest low-cost carrier (LCC) operator in the Middle East and North Africa, today announced its financial and operational results for the full year ending December 31, 2024. The airline posted a record pre-tax net profit of AED 1.6 billion, reflecting a 4% increase compared to AED 1.5 billion in 2023. Total turnover for the year surpassed AED 6.63 billion, marking an 11% growth from AED 6 billion in 2023. In 2024, Air Arabia reinforced its commitment to expansion and operational excellence by growing its network across six hubs and adding 31 new routes. This strategic expansion led to a 13% increase in operational capacity and a 12% rise in total passengers carried, reaching 18.8 million across the group. The airline also reported a 2% increase in average seat load factor, reaching 82%, further underscoring the sustained strong demand for Air Arabia’s value-driven, low-cost services. Full Year 2024 Performance: AED FY 2024 FY 2023 % Revenue AED 6.63 billion AED 6 billion 11% Passenger Numbers*all hubs* 18.8 million 16.7 million 12% Seat Load Factor 82% 80% 2% Net Profit Before Tax AED 1.6 billion AED 1.54 billion 4% Net Profit After Tax AED 1.46 billion – – Air Arabia’s Board of Directors has proposed a dividend distribution of 25% of share capital, equivalent to 25 fils per share. This proposal was made during a recent board meeting and is subject to approval by Air Arabia’s shareholders at the upcoming Annual General Meeting (AGM). Sheikh Abdullah Bin Mohamed Al Thani, Chairman of Air Arabia, said: “2024 has been a record-breaking year for Air Arabia Group, marked by significant expansion and an increased footprint across all key markets. Building on our strong foundation, we have continued to achieve remarkable financial and operational growth, reaffirming the strength of our business model, the resilience of our management team, and the effectiveness of our strategic vision.” He continued: “Despite the geopolitical tensions and economic challenges impacting the region, Air Arabia Group has successfully sustained its strong growth trajectory in 2024. This was driven by increased operating capacity, the launch of new routes, and continued network expansion from all our hubs. We take great pride in our ability to deliver a value-driven travel experience to a growing customer base, strengthening our presence across global markets while maintaining operational excellence.” In the fourth quarter ending December 31, 2024, Air Arabia reported a record net profit of AED 351 million, marking a 56% increase compared to AED 225 million in the same quarter last year. Total turnover for the fourth quarter of 2024 rose 7% to AED 1.65 billion, driven by an 11% increase in passenger numbers, as the airline carried over 4.7 million passengers across all hubs during the quarter. Meanwhile, the seat load factor increased by 2% reaching a strong 83%, reflecting sustained demand for Air Arabia’s services. Fourth Quarter 2024 Performance: AED Q4 2024 Q4 2023 % Revenue AED 1.65 billion AED 1.54 billion 7% Passenger Numbers*all hubs* 4.7 million 4.2 million 11% Seat Load Factor 83% 81% 2% Net Profit AED 351 million AED 225 million 56% Al Thani continued: ” “The fourth quarter of the year was remarkable for Air Arabia, as we successfully expanded our network while maintaining solid margins. This strategic growth, coupled with rigid cost control and strong operational efficiency, resulted in an outstanding performance for the quarter”. Full Year 2024 Highlights: Fleet Network Liquidity ESG Recognition Outlook Al Thani concluded: “As the global aviation industry continues to navigate challenges, including geopolitical tensions, inflationary pressures, and supply chain disruptions, Air Arabia remains committed to growth and expansion. Our focus is on enhancing connectivity, increasing operational capacity, and providing our customers with the best options for affordable and value-driven air travel. We have full confidence in our unique business model, operational excellence, and customer-centric approach, which enable us to continuously expand our network and deliver a seamless travel experience to an ever-growing customer base.”
