Silver Lake Motors Showcases OMADA & JAECOO at Doha Festival City
Doha, Qatar – April 8th, 2025 – OMODA and JAECOO are transforming the automotive landscape in Qatar with an engaging display at Doha Festival City (DFC), running till end of April. This showcase offers visitors an immersive experience with the JAECOO J7, complete with on-spot test drives. It allows them to discover firsthand the innovative features and luxurious comfort these brands are renowned for. Visitors to the DFC display will have the opportunity to explore three exceptional models: the OMODA C5, JAECOO J7, and JAECOO J8. Each vehicle embodies the brand’s commitment to innovation, style, and performance, catering to diverse preferences and needs. OMODA C5: This stylish compact crossover SUV is designed with a futuristic aesthetic, featuring a diamond-cut geometric matrix grille and 18-inch two-colour blade wheels. The OMODA C5 offers advanced technology such as intelligent voice command and a 360° around-view monitor, providing a premium driving experience at an affordable price. Visitors can experience its spacious interior, high-tech features, and customization options, making it an excellent choice for those seeking a modern and connected drive. The OMODA C5 is specifically designed to appeal to the young generation, offering a modern and connected driving experience. OMODA has already launched successfully in Europe as its first global market, demonstrating the brand’s acceptance in countries with higher quality standards. JAECOO J7: The JAECOO J7 is positioned as an off-road capable urban SUV, combining rugged capability with luxurious comfort. Equipped with ARDIS technology for effortless terrain navigation, it features a 14.8-inch large infotainment screen, a 540° panoramic transparent chassis, and advanced safety features like ADAS systems. Visitors can test drive the J7 to experience its robust performance, intelligent cabin technologies, and refined interior, which is ideal for those who seek adventure and sophistication. JAECOO J8: The JAECOO J8 is positioned as a super comfortable and luxurious SUV that offers a plush off-road driving experience and refined driving experience with its advanced interior amenities and superior performance capabilities. It features a 2.0TGDI engine, delivering 192 kW of power and 400 Nm of torque. The vehicle also features torque vectoring four-wheel drive, and CDC active suspension. The J8 includes premium features such as a dual-screen setup, heated and ventilated seats, and a 14-speaker Sony sound system. Visitors can explore its spacious interior, elegant design, and extensive safety features, making it a top choice for those seeking a premium SUV experience. Ping Ding, Brand Manager, Silver Lake Motors, stated, “Our presence at Doha Festival City is a testament to our commitment to innovation and customer satisfaction. By showcasing our latest models, such as the JAECOO J7, J8, and OMODA C5, we aim to provide Qatar’s automotive enthusiasts with a firsthand experience of the style, performance, and technology that define our brand. This initiative underscores our dedication to delivering high-quality, innovative vehicles that resonate with the evolving needs of Qatar’s automotive market.” This immersive experience underscores OMODA and JAECOO’s dedication to delivering high-quality, innovative vehicles that resonate with Qatar’s automotive enthusiasts. By integrating test drives and interactive elements, the brands are making it easier for customers to explore their range of vehicles and discover the future of automotive excellence. For more information or to book your test drive, please call 8001115.
Mowasalat (Karwa) Spreads Joy on Garangao Night with a Special Community Initiative
Doha, Qatar – 14 March 2025: Mowasalat (Karwa) brought joy to children and families across Qatar by celebrating the tradition of Garangao at its booths in Doha Festival City, City Center and Villagio Mall. As part of this initiative, children visiting the booths were welcomed with festive treats, reinforcing the company’s commitment to preserving Qatari heritage and engaging with the community. Garangao, celebrated on the 14th night of Ramadan, is a beloved cultural tradition that strengthens community bonds and fills the night with joy and laughter. This gesture reflected Mowasalat’s dedication to social responsibility and its ongoing efforts to uphold Qatari traditions. Mohammed Abukhadija, Executive Director of Commercial Affairs in Mowasalat (Karwa) commented on the initiative, saying: “This initiative embodied our dedication to social responsibility and our pride in preserving our rich traditions. At Mowasalat, our role goes beyond transportation we are committed to strengthening our connection with the community and ensuring that our cultural heritage is passed on to future generations. The event saw a large turnout, with children eagerly gathering their treats and experiencing the festive spirit of the Garangao, bringing families together to celebrate in a warm and welcoming atmosphere.
Alma En Pena, Spanish Fashion Icon, Makes its Grand Debut in Qatar
· Doha Festival City Boutique Marks Alma En Pena’s First Middle Eastern Store · FASHMORE Franchise Tie Up Launches Regional Expansion Phase · Exclusive Limited Edition Designs Crafted for the Middle Eastern Market Doha, Qatar – February 25, 2025: A new chapter in Qatar’s luxury fashion accessibility has begun with the opening of the Middle East’s first boutique of Alma En Pena, the renowned Spanish women’s designer footwear, apparel and handbag brand. The boutique in Doha Festival City also signifies the iconic brand’s first franchise operation, a strategic move in collaboration with FASHMORE to bring its signature blend of exquisite craftsmanship and affordability to a dynamic new market. Alma En Pena has captivated women worldwide with its timeless designs, intricate detailing, and dedication to quality, all at an accessible price point. The Qatar boutique displays a meticulously curated collection of around 300 styles, from glamorous evening wear to chic everyday essentials. Understanding the region’s distinct style preferences, the brand has ensured that its Doha collection highlights bestsellers from Europe that resonate equally well with Qatari fashion enthusiasts. Crystal embellishments, elegant silhouettes, and luxurious materials define the offering, catering to the local love for sophistication with a touch of glamour. “The opening of the Doha boutique is a significant step in our intended international expansion,” said Pince Gil, Owner of Alma En Pena. “We believe luxury fashion should be for everyone, and this boutique allows us to share our passion for beautifully crafted footwear, handbags and apparel at an accessible price with the sophisticated, and fashion savvy women of Qatar.” The boutique’s opening follows a year of meticulous planning with its master franchisee partner FASHMORE, a company deeply attuned to the region’s retail landscape. “A shared vision for making affordable luxury accessible to all has enabled Alma En Pena to craft a boutique experience that is both immersive and aspirational,” said Marwan Moukarzel of FASHMORE. “The synergy between our brands ensures that every detail – from product selection to customer experience – reflects the highest standards. Every aspect of the 109 square metre Doha Festival City boutique is designed to deliver an elevated shopping experience.” Alma En Pena is committed to innovating for its Middle Eastern clientele, developing exclusive designs tailored to the region’s tastes. This includes limited-edition collections, unique collaborations with local designers and artists, and special capsule lines for Ramadan and Eid Al-Adha, ensuring a constant infusion of fresh, exciting styles. The brand also plans to soon add sunglasses and accessories to its extensive offering. Alma En Pena says its Doha Festival City boutique is the launchpad for the brand’s planned region wide expansion. “We are already analysing key markets across the region, including the UAE, Saudi Arabia, Kuwait, Lebanon, Bahrain, and Oman,” added Pince. As Alma En Pena embarks on its new journey in Qatar, the brand remains steadfast in its philosophy: luxury, elegance, and quality should be attainable by all. With its first Middle Eastern boutique now open, the signature Spanish brand is poised to redefine affordable luxury fashion in the region, one beautifully designed and crafted piece at a time.
