Snap Inc. and Virginia Commonwealth University Qatar empower the next generation of AR talent at Web Summit Qatar 2025
Reading Time: 3 minutesHosting a workshop exclusively for the university’s Foundation year and Bachelor of Fine Arts students, Snap’s Global head of AR Developer Relations showcased the future of Augmented Reality and career pathways at Snap Middle East, 5 March 2025 — Dedicated to empowering the next generation of Augmented Reality (AR) innovators, Snap Inc. teamed up with Virginia Commonwealth University School of Arts Qatar (VCUarts Qatar) to host an exclusive AR workshop for 50 Foundation year and Bachelor of Fine Arts (BFA) students at Web Summit Qatar. The workshop, titled “Building a Snapchat Lens, Building Your Career,” provided students with a unique opportunity to gain firsthand knowledge from industry leaders, equipping them with the tools needed to thrive in the rapidly evolving AR landscape. The session, led by Joseph Darko, Snap Inc.’s Global Head of AR Developer Relations, was designed to showcase both the creative and technical potential of AR technology. Augmented Reality is digitally overlaid onto the real world, which Snap believes is the healthiest, most compelling way to communicate. Over the years, Snap’s AR technology has evolved significantly, transitioning from fun, playful lenses to a powerful tool for both personal expression and business innovation. Globally, Snapchat sees over 6 billion AR Lens plays every day on average, and in the MENA region, more than 85% of daily users interact with Lenses each day. Committed to empowering the next generation, Snap taught students how to build their own Snapchat Lens, while also introducing them to practical strategies for succeeding in the AR developer community. Through its longstanding investments in AR, Snap is not only shaping the future of communication but empowering the next generation of developers in the region, aligning with the digital transformation agendas of the Middle East. “Augmented Reality is the next frontier in human connection, and it was incredible to share the secrets to AR success with the talented students at VCUarts Qatar,” said Joseph Darko, Global Head of AR Developer Relations at Snap Inc. “This workshop showcased how AR can amplify creativity, drive innovation across industries, and create tangible career opportunities for aspiring developers. At Snap, we’re committed to building experiences that connect people and brands in authentic, meaningful ways, and we’re proud to support talent in MENA – a region where we see enormous potential for AR to transform all sectors.” The partnership between Snap and VCUarts Qatar underscores the importance of experiential learning and industry collaboration in preparing students for the future of work. Students who attended the workshop left with a deeper understanding of how AR is already reshaping industries like fashion, sports, tourism, culture and AI—sectors in which Snap is leading the charge in leveraging AR for branding and consumer engagement. Lejla Niksic, Director of Strategic Engagement at VCUarts Qatar, said, “This collaboration with Snap empowers our students to explore innovative technologies like AR, allowing them to bridge the gap between creativity and the rapidly evolving digital landscape, ensuring they are equipped to lead in a future driven by innovation.” Niksic further emphasized, “For VCUarts Qatar, collaborating with Snap enhances our positioning as a key player in fostering cutting-edge creative practices that align with industry needs and technological advancements, ultimately preparing our students to thrive in a world where digital engagement is central to various design fields. The alignment of our shared commitment to creativity and innovation makes this partnership a natural fit, ensuring that our students not only gain valuable skills but also embody the forward-thinking and entrepreneurial spirit that both VCUarts Qatar and Snap strive to cultivate.” Varvera Guljajeva, VCUarts Qatar Associate Professor of Kinetic Imaging, brought her entire class to the Snap workshop at Web Summit Qatar and expressed how meaningful it was for students to hear directly about new developments that they can explore and learn. According to Guljajeva, one of her students already has plans to incorporate Lenses into their current class project to make it more interactive. As AR continues to redefine consumer experiences across industries, the MENA region is poised for an accelerated demand for skilled AR developers. By supporting initiatives like the VCU workshop, Snap is not only cultivating the next generation of AR creators, but empowering students to explore new, exciting career possibilities within the immersive world of Augmented Reality.
The State of Qatar and the GSMA to Host First Edition of MWC Doha in the MENA
Reading Time: 4 minutesDoha, Qatar, March 4, 2025: The State of Qatar, represented by the Ministry of Communications and Information Technology (MCIT), announced that it will host MWC Doha for five consecutive years, marking a historic first for the Middle East and North Africa region. The announcement was made during an official signing ceremony attended by H.E. Mohammed bin Ali Al Mannai, Minister of Communications and Information Technology, and Mr. John Hoffman, CEO GSMA Ltd., along with senior officials from the GSMA. This landmark event highlights global confidence in Qatar’s capability to organize and host world-class technological events. MWC Barcelona is held annually by the GSMA. It is the world’s largest and most influential connectivity event and this year’s edition will feature a broad range of topics reflecting the latest trends and technologies in the mobile industry. Key themes for this year’s edition include 5G Inside, Connect X, AI+, Enterprise Re-invented, Game Changers, and Our Digital DNA. H.E. Mr. Mohammed bin Ali Al Mannai, Minister of Communications and Information Technology, emphasized that the event serves as a global platform to foster collaboration and knowledge exchange among companies and experts. He noted that this initiative will accelerate digital transformation and solidify Qatar’s position as a global hub for digital innovation, aligning with Qatar National Vision 2030. H.E stated: “Qatar is preparing to host MWC Doha for the first time in the Middle East and North Africa region. This milestone reflects our commitment to accelerating the adoption of digital solutions and enhancing our leadership in the ICT sector. Hosting this event represents a strategic opportunity to attract investments and support the implementation of the Digital Agenda 2030. This event will enhance collaboration among leading sector companies, opening new horizons for growth and innovation in the region.” The inaugural edition of MWC Doha, set for 25-26 November 2025, will spotlight the latest breakthroughs in mobile technology, artificial intelligence, financial technology, and smart connectivity. The event will also explore crucial topics such as digital inclusion, sustainability, and future technologies, providing a unique platform for collaboration and knowledge exchange. Mr. John Hoffman, CEO GSMA Ltd., highlighted the significance of the event by stating: “The world’s largest and most influential connectivity event is coming to Doha! We are delighted to welcome MWC25 Doha to our world-renowned MWC Series. Our vision is for MWC Doha to become integral to Qatar’s emerging role as a global hub for digital innovation, showcasing the Middle East’s digital transformation across AI, advanced 5G and smart mobility. We cannot wait to open the doors for MWC25 Doha – see you there!” Qatar’s hosting of MWC Doha is expected to significantly boost the country’s economy by attracting thousands of visitors and participants from around the world, including top executives, experts, and investors in the telecommunications and information technology sector. This global influx will serve as a powerful catalyst for economic growth, a bridge for international cooperation, and a platform to showcase the technological capabilities of Qatari and regional companies. It will further solidify Qatar’s position as a leading hub for digital innovation and investment in the region and globally. Additionally, this hosting is set to attract foreign direct investment to Qatar by providing international investors with the opportunity to explore the country’s attractive investment environment, which includes advanced infrastructure and a supportive regulatory framework for entrepreneurship and digital ventures. It is also expected to open new avenues for strategic partnerships between Qatari and global companies, reinforcing Qatar’s standing as a regional and global center for technology and digital innovation. Moreover, MWC Doha will provide government entities and local businesses with a valuable opportunity to engage with leading global experts, exchange knowledge, and stay up to date with the latest technological trends that can be implemented locally to support digital transformation and build a knowledge-based economy. Furthermore, it will serve as a crucial platform for local and regional companies to showcase their solutions and products on the global stage, interact with industry leaders and innovators, and enhance their competitive edge. This engagement will help these companies expand into new markets and strengthen their position in the international arena. The GSMA has regional editions of MWC to promote innovation globally including MWC Shanghai, MWC Las Vegas and MWC Kigali. With Qatar set to host MWC Doha, the country reinforces its position as a regional leader in technology and innovation, driving forward its vision for a connected and AI-powered future. MWC Barcelona 2024 attracted over 101,000 participants from 205 countries and territories, with more than 2,700 exhibiting companies, showcasing the significant economic and technological impact of this event. Choosing Qatar to host MWC Doha over the coming years reflects the international community’s trust in its organizational capabilities and advanced infrastructure.
HEC Paris Partners with Emirates Global Aluminum to Deliver Transformational Leadership Program
Reading Time: 2 minutesDoha, 4 March 2025 – HEC Paris, the world’s top-ranked business school for Executive Education, is delivering a custom leadership program for Emirates Global Aluminum (EGA). Ascend is a bespoke leadership program for high-potential leaders from non-supervisory to Directors. The program supports leaders to cultivate a forward-thinking mindset through immersive experiences and masterclasses to drive innovation. Abdulnasser Bin Kalban, Chief Executive Officer of Emirates Global Aluminium, said: “Developing our people has been a key foundation of our global competitiveness for decades, and is an important priority at EGA to achieve our bold aspiration to become a talent-driven organisation. Our goal with Ascend programme is to equip our top talent with the necessary knowledge and skills to thrive in their roles and accelerate their growth.” Led by Professor Shaheena Janjuha-Jivraj, Academic Director and Associate Professor of Entrepreneurial Leadership and Diversity at HEC Paris, Doha, the program provides participants with high-impact strategies that can immediately be applied within EGA. The recent module, delivered in Doha, focused on essential leadership competencies for managing large-scale organizational change. Participants explored proven frameworks to diagnose challenges, manage disruption, and implement transformation strategies with confidence and precision. Professor Shaheena emphasized the significance of the program, stating, “Leading transformation requires more than technical expertise; it demands vision, adaptability, and the ability to inspire action across an organization. This program equips participants with the strategic tools and leadership insights needed to drive innovation and transformation and create meaningful impact.” To complement in-class learning, participants engaged in a site visit to Microsoft’s Digital Center of Excellence and headquarters in Doha, where they explored cutting-edge advancements in artificial intelligence, digital transformation, and sustainable technology. The visit also showcased the launch of Qatar’s first data center, a pivotal milestone in digital transformation, local data residency, and cybersecurity. Participants gained insights into the Microsoft AI for Good initiative, which promotes responsible AI applications across industries, including transportation, sports, and tourism. The Ascend Level 3 program unfolds across three modules. The first module, ‘Innovation & Sustainability’, took place in Dubai in November, and focused on sustainable business strategies. The final module will take place in Dubai this April, where participants will engage in a business simulation – a high-pressure strategic exercise requiring real-time decision-making in investment, marketing, procurement, and finance. Building on its legacy of excellence in executive education, HEC Paris continues to partner with leading organizations across the GCC, including Qatar, the UAE, Kuwait, Bahrain, and Saudi Arabia. Through its custom-designed programs, HEC Paris empowers senior executives to drive innovation, create lasting impact, and lead with confidence in an increasingly complex business landscape.
HEC Paris, Doha Reveals New Insights into Qatar’s Startup Ecosystem at Web Summit 2025
Reading Time: 3 minutesHEC Paris, Doha Partners as Academic Collaborator on Pioneering Report Eight Country-Specific Reports on Qatar Set for Release Later This Year Doha, 2 March 2025 – The Qatar Entrepreneurial Ecosystem 2024: Structural and Configurational Analysis report was officially launched at Web Summit Qatar 2025, marking a significant milestone in the nation’s entrepreneurial development. This new study provides a data-driven roadmap for fostering innovation, inclusivity, and sustainable economic growth in the region. A collaboration between HEC Paris, Doha, and the Observatory for Support of Entrepreneurship (OSE) in Africa, the research introduces a proven analytical framework – already implemented in 33 countries – to the GCC region. The Ministry of Communications and Information Technology (MCIT) has been confirmed as a key partner in this initiative. Mr. Faraj Jassem Abdulla, Director of the Digital Economy Department at the Ministry of Communications and Information Technology, stated, “We are committed to driving Qatar’s digital transformation and fostering a thriving entrepreneurial ecosystem. This report offers insights that will contribute to our efforts in creating an environment where innovation can flourish. By leveraging cutting-edge research and collaborative partnerships, we aim to empower entrepreneurs, accelerate sustainable economic growth, and ensure alignment with the objectives of Qatar Digital Agenda 2030 and National Vision 2030.” Led by Dr. Allan Villegas-Mateos, Senior Research Fellow and Entrepreneur in Residence at HEC Paris, Doha, the comprehensive 120-page study analyzes Qatar’s entrepreneurial ecosystem from 2018 to 2023. It offers policymakers, investors, and industry leaders actionable insights to accelerate innovation and business growth. The findings highlight underdeveloped sectors such as FinTech, AgriTech, and DeepTech, which present high-growth investment opportunities. Lusail and Al-Khor are identified as emerging hubs requiring targeted support. Strengthening ties between universities and venture capitalists is essential for commercializing research and fostering innovation-driven entrepreneurship. Digital platforms must be leveraged to enhance knowledge exchange, connectivity, and access to funding. “This report represents a paradigm shift in how we understand and nurture entrepreneurship in Qatar,” said Dr. Allan Villegas-Mateos. “Using network analysis, natural language processing, and ecosystem mapping, we have developed a unique methodology that not only diagnoses challenges but also offers concrete pathways for growth. Our collaboration with MCIT and the Observatory enables us to deliver actionable insights that will shape Qatar’s economic future.” Dr. Pablo Martin de Holan, Dean of HEC Paris, Doha emphasized the importance of this initiative: “Qatar has shown exceptional leadership in fostering innovation within the framework of the National Vision 2030, and this report is an essential tool for policymakers, investors, and entrepreneurs interested in innovation and change. The report findings highlight the need for close collaboration between academia, entrepreneurs, mentors, and investors, as well as the need for enhanced support structures and a commitment to inclusivity – key elements for ensuring long-term growth and sustainability.” This initiative leverages the work of the Observatory for Support of Entrepreneurship, established in 2023, in Casablanca, Marocco, by a scientific council of leading scholars in the field from Adalia Institute, Utrecht University, IAE Paris Sorbonne Business School, and IAE Lyon School of Management. Furthermore, the International Council for Small Business (ICSB) will play an important role in ensuring global awareness of this report through its extensive network, amplifying its impact and facilitating knowledge exchange among international entrepreneurial ecosystems. “This approach is already attracting interest from regional stakeholders eager to contribute to the GCC’s entrepreneurship narrative,” added Dr. Villegas-Mateos. To sustain this momentum, eight additional reports are scheduled for release throughout 2025, covering investment trends, capital flow analysis, sector-specific innovation strategies, the impact of regulatory reforms on entrepreneurship, talent development and workforce readiness, and global competitiveness benchmarking. The full 2024 report is available for download at https://www.ose.africa/gcc/qatar/, and stakeholders are encouraged to engage with the findings to help shape Qatar’s entrepreneurial landscape.
Snap Inc. signs landmark MOU with Government Communications Office (GCO) at Web Summit Qatar 2025 to launch first Augmented Reality Academy in the MENA region
Reading Time: 2 minutesMOU unlocks the creative potential of the region’s impressive talent pool and fuels thriving digital ecosystem Doha, Qatar, 26 February 2025: Snap Inc. has signed a landmark Memorandum of Understanding (MoU) with Qatar’s Government Communications Office (GCO) to launch the first Augmented Reality (AR) Academy in the MENA region. Announced at Web Summit Qatar 2025, the agreement marks a significant step in unlocking creative potential across the region and driving digital innovation. The partnership with GCO for the first AR Academy will unlock new opportunities and empower the next generation of AR creators and developers. This move also underscores Snap’s long-term commitment to investing in MENA’s digital ecosystem, by building AR capabilities for partners both old and new, which is critical to digital transformation agendas. Sheikh Jassim bin Mansour bin Jabor Al Thani, Director of the GCO and Chairman of the Permanent Web Summit Organising Commitee, said: “Our partnership with Snap to launch the region’s first Augmented Reality Academy marks a strategic milestone in empowering digital talent and driving technological innovation. This initiative aligns with Qatar’s National Vision 2030 in building a knowledge-based economy and nurturing the next generation of creators by equipping them with the essential tools and skills to navigate global digital transformations. Through our investment in such pioneering programs, we continue to strengthen Qatar’s position as a regional centre for digital excellence and technological innovation.” Hussein Freijeh, General Manager of Snap Inc. in the Middle East said: “We continue to bet on AR technology as we believe its potential is limitless. AR brings joy and utility to everyday life, enables brands to drive real business results, and empowers developers to push creative boundaries. The long-term success of the technology requires a vibrant developer and creator ecosystem, which is critical to the digital transformation taking place in the region. Once again we are honored to work hand in hand with GCO to drive the growth and digital upskilling of the thriving talent pool and we cannot wait to see the groundbreaking work they produce”. AR has played a pivotal role in visual communication for more than a decade, pioneered by Snapchat and widely loved by online communities and brands all over the world for its ability to elevate creativity, connection and self-expression. From retail try-ons, and now Gen AI, Snapchat has evolved AR into a tool for human connection and spatial computing. Today, over 300 million people use AR on Snapchat and more than 85% of MENA daily users interact with Lenses every day. In Q4 2024 alone, more than 400 million Snapchatters engaged with Gen AI-powered Lenses over 4 billion times. Developers and creators are central to the potential of this technology and Snap is committed to supporting this community through a variety of programs, opportunities and tools to help them build experiences and grow their creative potential. Currently, more than 375,000 AR creators, developers, and teams from nearly every country in the world have built over 4 million Lenses. Many of these are created using fifth generation Snap Spectacles, which have capabilities to better build and experiment with AR, allowing users to interact with the world and each other in entirely new ways. The MOU punctuated an action-packed Web Summit, which saw Snap take a central role in showcasing the evolution of its AR technology and reinforcing the positive role the tech plays in fostering authentic connections across the GCC. Snap’s presence included live tech demonstrations, Snap Spectacles, expert-led discussions, and AR masterclasses, bringing the power of AR to life for attendees.
Kingdee expands its footprint into the Middle East, opening Qatar office
Reading Time: 3 minutes25 February 2025, Doha – Qatar: Kingdee International Software Group Company Limited（0268 .HK）announced today the opening of its regional headquarters in Qatar’s Free Zones, marking its official entry into the Middle East market. The establishment of this regional headquarters has been facilitated through the support of the Qatar Investment Authority (QIA), the sovereign wealth fund of Qatar, Invest Qatar, the investment promotion agency of Qatar and Qatar Free Zones Authority (QFZ). Founded in 1993, Kingdee is a globally renowned enterprise management cloud SaaS company listed on the Main Board of the Hong Kong Stock Exchange. Expanding its global presence has been one of Kingdee’s key strategic objectives. In December 2023, Kingdee and QIA announced an agreement in which QIA would invest around $200 million in the company. This investment recognised Kingdee as a category leader and key enabler of enterprise cloud transformation in China. The investment in Kingdee aligns with QIA’s strategic objective to invest in leading companies and technologies in global digitalisation trends. Robert Xu, Chairman and CEO of Kingdee Group stated: “Today marks a pivotal moment in the global expansion plans of Kingdee. Following the investment by QIA in December 2023, we are excited to further strengthen our collaboration with Qatar by opening our first office in the Middle East, in Qatar’s Free Zones. Kingdee plans to leverage Qatar as a bridgehead for expanding our footprint into the Middle East and North Africa markets, drive the digital transformation of local enterprises and supporting Qatar to achieve its “Qatar National Vision 2030. We are excited to collaborate with QIA, Invest Qatar and QFZ to bridge the gap between Kingdee and the Middle Eastern market, supporting Kingdee’s international growth strategy.” Mohammed Saif Al-Sowaidi, CEO of QIA stated: “QIA has been an investor in Kingdee since 2023 and recognises the company’s expertise in enterprise digitalization and cloud services in China. We are confident that Kingdee will succeed in their expansion and will bring a valuable offering to the Middle East market.” Sheikh Ali Alwaleed Al-Thani, CEO, Invest Qatar, commented: “We are delighted to welcome Kingdee to Qatar. The establishment of their regional headquarters in Qatar marks a significant milestone in our ongoing efforts to attract leading global technology companies to our region. This collaboration underscores Qatar’s commitment to fostering a business-friendly environment that supports innovation and digital transformation. We look forward to working closely with Kingdee, the Qatar Investment Authority, and the Qatar Free Zones Authority to drive forward our shared vision of economic growth and technological advancement, in line with Qatar National Vision 2030 and the Third National Development Strategy.” On this strategic move, H.E. Sheikh Mohammed bin Hamad bin Faisal Al-Thani, CEO of Qatar Free Zones Authority (QFZ), said: “Kingdee’s decision to establish its regional headquarters in our free zones reaffirms Qatar’s position as a leading hub for digital innovation. This partnership, developed through the joint efforts of Qatar Investment Authority, Invest Qatar, and Qatar Free Zones Authority, reflects our collective drive to achieve Qatar’s Third National Development Strategy — the final wave of the Qatar National Vision 2030. By integrating Kingdee’s expertise into our technology ecosystem, we accelerate digital transformation and strengthen Qatar’s role as a gateway for next-generation solutions to drive economic diversification and sustainable growth.” QFZ will provide Kingdee with a strategically positioned platform to strengthen its regional presence, cultivate high-impact collaborations, and contribute to the evolution of enterprise digitalisation. As a publicly listed company with over 31 years of history, Kingdee has reinforced its product R&D and implementation capabilities through serving more than 7.4 million customers worldwide. Kingdee SaaS solutions are used in 172 countries and regions worldwide, supporting 42 languages and serving over 1000 customers to achieve overseas digital operations. “We are confident in our ability to deliver professional enterprise digital solutions to Qatar and the regional market.” Kingdee, leveraging its industry expertise and the management models of China’s leading enterprises, can provide end-to-end digital solutions encompassing financial management, supply chain optimisation, and production operations to local businesses. This empowers regional enterprises to enhance management efficiency and strengthen competitive capabilities. The establishment of Kingdee Qatar represents a strategic milestone in Kingdee’s commitment to delivering localised services from Qatar’s Free Zones to global clients. Guided by the principle of “think globally, operate locally,” the company will synergize regional business acumen with technological strengths, integrating AI-driven digital technologies and management expertise to provide comprehensive one-stop solutions. This initiative will accelerate the development of the Middle East’s software and internet industries through technological empowerment.
Minister of Communications and Information Technology visits DECC for Final Checks Ahead of Web Summit Qatar 2025
Reading Time: 2 minutesH.E. Mr. Mohammed bin Ali Al Mannai, Minister of Communications and Information Technology, conducted a visit today to oversee the final preparations for the second edition of Web Summit Qatar 2025, which is set to take place tomorrow, Sunday, February 23. The summit will feature over 1,540 startups, marking a 50% increase from last year’s edition, along with 651 investors from more than 80 countries. On this occasion, H.E. Mr. Mohammed bin Ali Al Mannai expressed his sincere appreciation to the organizing committee and the Web Summit team for their significant efforts in ensuring the success of this global event. During his tour, H.E. emphasized the importance of the summit in solidifying Qatar’s role as a regional hub for entrepreneurship and innovation. He also praised the meticulous preparations made to deliver an exceptional experience for participants through dedicated platforms and networking opportunities. Web Summit Qatar 2025 serves as a strategic platform to discuss the latest advancements in digital transformation, artificial intelligence, and tech entrepreneurship, while also highlighting promising investment opportunities in Qatar’s technology sector. The summit plays a crucial role in supporting startups and fostering a dynamic digital innovation ecosystem. This event aligns with national efforts to accelerate digital transformation and enable a knowledge-based economy, in line with Qatar National Vision 2030 and the Third National Development Strategy. The summit is expected to enhance international partnerships and attract technology investments, further strengthening Qatar’s position as a global leader in the digital economy.
Snap Inc. Steps Up AR Investment in the Region to Empower the Next Generation of Developers at Web Summit Qatar 2025
Reading Time: 3 minutesMiddle East, 19 February 2025: In a region eager to embrace emerging technologies, Snap Inc. is stepping up its investment in the region by empowering the next generation of Augmented Reality (AR) developers in MENA and building their AR capabilities at Web Summit Qatar 2025. With over 85% of GCC Snapchatters engaging with AR lenses daily, Snap is ensuring that the region remains at the forefront of innovation in this rapidly evolving digital landscape. At this year’s Web Summit Qatar 2025, guests will walk through an immersive AR journey, showcasing the evolution of Snap’s AR and how the technology has grown beyond entertainment to become a powerful tool for self-expression, discovery, and cultural storytelling. From face Lenses to interactive AR try-ons and real-time utility and now Gen AI, Snap’s AR continues to inspire developers and businesses alike to enhance community engagement and design immersive experiences. Snap will also shine a spotlight on the company’s hardware technology – Snap’s fifth generation of Spectacles – that enable truly groundbreaking software experiences. Guests will have the opportunity to experience first hand the future of communication and see what it is like to interact together in the same shared experience all while being grounded in reality, giving them the chance to experience computing, the world, and one another in totally new ways. For the first time in the region, Snap has partnered with Virginia Commonwealth University School of Arts Qatar (VCUarts Qatar) bringing a new initiative that will empower 50 young creatives from the university’s Foundation year and BFA programs with tools that will help them shape the future of AR and contribute to the region’s digital ecosystem. Titled “Building a Snapchat Lens, Building Your Career”, the educational session led by Joseph Darko, Global Head of AR Developer Relations at Snapchat will showcase the transformative power of AR and allow students to unlock their creative potential. “We’re excited about the opportunity that AR holds, both globally and in our region. Our core priority is to support the ongoing digital transformation across the GCC and help our partners and governments achieve their tech-driven agendas. With AR, we have the power to enable brands to drive business impact, empower developers to create immersive AR experiences, as well as create a positive impact on people’s lives through shared experiences,” said Hussein Freijeh, Vice President of Snapchat in MENA. “Following an incredibly successful event last year, we are delighted to once again be taking center stage at this pioneering Summit. This year we’re excited to showcase how Snapchat’s suite of sophisticated AR tools continue to enrich the way people communicate, learn, and experience the world around them.” added Freijeh. What’s more? Four of Snap’s renowned experts will lead inspiring sessions at Web Summit Qatar 2025, covering a range of topics on AR and its impact on social connectivity. Qi Pan, Snap’s Global Director, Spectacles AR Platform, will walk attendees through a journey of augmented reality, starting with innovation in mobile AR then looking at how Spectacles will foster the next generation of human connection and spatial computing. Valentina Cullati, Director of EMEA Creative Strategy and Global Production, will explore how AR is not just a tool but is a behaviour, seamlessly integrated into daily life. Valentina will delve into the role of creators as cultural architects, building moments of connection that resonate deeply and will share why Snapchat – from its unique position of empowering creativity that drives real results – is the right place to create real impact. Youmna Borghol, Head of Marketing Science, EMEA, will offer an overview on how marketers must adapt to stay ahead in a fast-changing environment with many new challenges. Youmna will explore how comprehensive measurement strategies can provide deeper, more actionable insights, and share how to refine strategies to better quantify and optimize the impact of marketing efforts on business outcomes. Through an inspiring schedule of talking sessions, engaging workshops and informative live demonstrations, Snap intends to drive the conversation around the possibilities created by AR and the opportunities it enables for the community, developers and partners, as stakeholders navigate the exciting future of the digital landscape in the region.
Huawei to Showcase Cutting-Edge Cloud and AI Innovations at Web Summit Qatar 2025
Reading Time: 4 minutesAI Pioneer Accelerates Intelligence with Everything as a Service Doha, Qatar – February 18, 2025 – Huawei, a leading global provider of information and communications technology (ICT) infrastructure, is set to showcase its latest Cloud and AI solutions at Web Summit Qatar 2025, taking place from February 23 to 26 at the Doha Exhibition and Convention Center (DECC). Under the theme “Accelerate Intelligence with Everything as a Service,” Huawei will demonstrate how its advanced technologies enable businesses and industries to harness the power of cloud computing, artificial intelligence, and digital transformation to drive unprecedented innovation and efficiency. Following the success of its inaugural edition in 2024, Web Summit Qatar returns for its second year, solidifying Qatar’s position as a global technology and innovation hub. The event brings together world-leading technology companies, policymakers, entrepreneurs, and investors, fostering discussions on the future of AI, cloud computing, and digital transformation. As an AI pioneer in industry applications, Huawei Cloud is driving industry intelligence by providing full-stack AI capabilities, including infrastructure, computing power, algorithms, development frameworks, and its advanced Pangu Large Models. Leveraging its CloudMatrix AI-native infrastructure, Huawei Cloud Stack, and Ascend AI cloud services, Huawei delivers massive AI computing power with unparalleled efficiency, offering flexible deployment options tailored to diverse enterprise needs. Huawei Cloud Stack provides an on-premise deployment mode for enterprises or governments that prefer to save data locally and develop foundation models independently. Meanwhile, Ascend AI cloud services offer a public cloud alternative for organizations that want to avoid the complexities of building and maintaining their data centers. The newly launched Pangu Large Model 5.0 offers advancements in multimodal capabilities, reasoning, and real-world applications across sectors such as autonomous driving, intelligent cities, robotics, industrial design, and drug R&D, solidifying Huawei Cloud’s position as a leader in AI-driven digital transformation. Building on these technical strengths, Huawei is redefining innovation through its “Everything as a Service” strategy, which offers fully digital, cloud-based, and AI-powered solutions across three key pillars: Infrastructure as a Service, Technology as a Service, and Expertise as a Service. At Web Summit Qatar, the company will showcase how this approach enables scalable, secure, and high-performance solutions tailored to the needs of governments, enterprises, and industries, empowering them to accelerate their digital transformation journeys. Rico Lin, President of Huawei Gulf North Region, stated: “At Huawei, we are committed to accelerating intelligence and enabling businesses to thrive in the digital era. Our participation at Web Summit Qatar 2025 underscores our dedication to providing innovative Cloud and AI solutions that empower industries to operate smarter, scale faster, and drive greater efficiency. As Qatar moves toward a knowledge-based economy, we look forward to collaborating with industry leaders, government stakeholders, and technology pioneers to support the country’s digital ambitions and shape the future of AI-driven innovation.” Under Infrastructure as a Service, Huawei Cloud’s KooVerse, which consists of 96 availability zones (AZs) in 33 regions, provides a unified architecture serving customers in more than 170 countries and regions to meet their diverse application scenarios through different modes of public cloud, private cloud, and edge cloud. Technology as a Service solutions enable businesses to innovate easily and modernize applications through Huawei’s R&D advances, delivered to customers, partners, and developers through cloud services. Huawei Cloud has built development production lines designed to accelerate enterprise application modernization. These include ModelArts, a one-stop AI platform that empowers developers and data scientists to rapidly develop and deploy models, driving intelligent upgrades across industries. DataArts, on the other hand, is a comprehensive data lifecycle management platform that provides end-to-end governance of databases, warehouses, data lakes, and AI, unlocking the full value of data. CodeArts is an all-in-one DevSecOps platform offering out-of-the-box cloud services for requirement delivery, code commit, testing, building, verification, deployment, and release throughout the entire software development lifecycle. Meanwhile, MetaStudio delivers cutting-edge tools for virtual avatar video production, livestreaming, and intelligent interaction, revolutionizing content creation across industries. Beyond technology, Huawei Cloud’s Expertise as a Service will highlight shared excellence and cloud-enabled industries. Huawei Cloud MacroVerse aPaaS opens up Huawei’s years of innovation and digitalization experience so that industry developers no longer need to reinvent the wheel, enabling industry scenario-based innovation in more than 10 vertical industries, such as government, finance, manufacturing, transportation, and meteorology. A key focus of Huawei’s participation will be introducing industry-specific AI applications, demonstrating real-world scenarios where AI and cloud technologies drive innovation. From AI-powered diagnostics in healthcare that improve accuracy and speed to predictive maintenance in manufacturing that reduces downtime and enhances productivity, Huawei’s solutions are transforming industries. The financial sector also benefits from Huawei’s AI-driven risk assessment and fraud detection capabilities, while the transportation industry is leveraging AI-powered logistics and fleet management to optimize routes and enhance efficiency. Huawei’s AI for Industries initiative is set to redefine the future of business operations by embedding AI into core decision-making processes. By integrating AI-driven automation across sectors, enterprises can increase efficiency, reduce operational costs, and unlock new growth opportunities. Whether through smart urban planning, intelligent infrastructure, or AI-powered governance models, Huawei is pioneering the use of artificial intelligence to shape the future of digital economies. This aligns with Qatar’s digital transformation agenda, which aims to harness AI, big data, and cloud computing to enhance public services, drive economic competitiveness, and build a sustainable, knowledge-based economy. As Qatar strengthens its role as a digital powerhouse, Huawei remains committed to working alongside local enterprises, government entities, and global partners to build an ecosystem where cloud and AI technologies drive meaningful transformation. Huawei’s presence at Web Summit Qatar reinforces its commitment to supporting Qatar’s national digital agenda, aligning with Qatar National Vision 2030, which prioritizes economic diversification, digital innovation, and smart infrastructure as key pillars for sustainable growth. Huawei invites attendees to its booth number E503 to experience live demonstrations, engage with industry experts, and explore how Cloud and AI technologies can transform businesses and industries.
Ooredoo Qatar Announces Asma Al Thani as Brand Ambassador, Championing Resilience and Women Empowerment
Reading Time: 3 minutesLeading Telecom to Support Pioneering Qatari Explorer on her Inspiring and Historic Expedition Doha, Qatar 17 February 2025: Ooredoo, Qatar’s leading telecommunications provider, has proudly announced Asma Al Thani as its official Brand Ambassador as part of the company’s enduring commitment to connecting the community to inspirational voices and stories. The announcement was made at a special press conference at Ooredoo’s HQ, attended by Sheikh Ali Bin Jabor Bin Mohammad Al Thani, Chief Executive Officer at Ooredoo Qatar, along with key members of the media and industry leaders. Asma Al Thani, a true pioneer in global exploration, is on a historic mission to become the first Arab—male or female—to conquer both the Explorers Grand Slam and all 14 of the world’s 8,000-metre peaks. Her ambitious journey, ‘Beyond Boundaries’, is metaphorically similar to Ooredoo’s own vision of pushing limits, embracing challenges, and connecting people. Sheikh Ali Bin Jabor Bin Mohammad Al Thani, CEO of Ooredoo Qatar, commented:”At Ooredoo, we proudly champion ambition, resilience, and leaders in our community. Asma Al Thani’s extraordinary journey is a testament to the power of perseverance and an inspiration to both Qatar and the wider Arab World. Just as we empower people through digital transformation and innovation, we are honoured to support Asma and women everywhere in reaching new heights. Her success will undoubtedly pave the way for future generations, and we look forward to celebrating her achievements as a role model for aspiring female leaders worldwide.” As a brand ambassador, Asma will collaborate with Ooredoo to engage audiences through a series of storytelling initiatives, digital activations, and community-driven programmes. Her journey will be closely followed through Ooredoo’s platforms, bringing followers exclusive behind-the-scenes insights into her expeditions, training, and the mindset required to achieve such remarkable feats of endurance. Asma Al Thani shared her excitement about the partnership: “Beyond Boundaries is more than just climbing mountains—it’s about proving that no dream is too big if you have the courage to pursue it. Ooredoo has always been a brand that pushes boundaries in connectivity and innovation, and I’m thrilled to partner with them on this journey. Together, we can inspire the next generation to believe in their potential, embrace challenges, and become the best they can be.” Sabah Rabiah Al-Kuwari, Senior Director of Marketing Communications at Ooredoo Qatar, added: “Asma Al Thani’s journey is a powerful reminder that no goal is too ambitious and no challenge too great when met with courage and perseverance. At Ooredoo, we are committed to supporting those who lead by example. Through this partnership, we aim to fuel the spirit of ambition, connectivity, and empowerment—values that define both Asma’s expedition and Ooredoo’s mission to improve lives.” Through this partnership, Ooredoo Qatar continues its role as a key enabler of community development, supporting initiatives that empower women and inspire all individuals—celebrating Qatar’s growing presence on the global stage.
