The State of Qatar and the GSMA to Host First Edition of MWC Doha in the MENA
Reading Time: 4 minutesDoha, Qatar, March 4, 2025: The State of Qatar, represented by the Ministry of Communications and Information Technology (MCIT), announced that it will host MWC Doha for five consecutive years, marking a historic first for the Middle East and North Africa region. The announcement was made during an official signing ceremony attended by H.E. Mohammed bin Ali Al Mannai, Minister of Communications and Information Technology, and Mr. John Hoffman, CEO GSMA Ltd., along with senior officials from the GSMA. This landmark event highlights global confidence in Qatar’s capability to organize and host world-class technological events. MWC Barcelona is held annually by the GSMA. It is the world’s largest and most influential connectivity event and this year’s edition will feature a broad range of topics reflecting the latest trends and technologies in the mobile industry. Key themes for this year’s edition include 5G Inside, Connect X, AI+, Enterprise Re-invented, Game Changers, and Our Digital DNA. H.E. Mr. Mohammed bin Ali Al Mannai, Minister of Communications and Information Technology, emphasized that the event serves as a global platform to foster collaboration and knowledge exchange among companies and experts. He noted that this initiative will accelerate digital transformation and solidify Qatar’s position as a global hub for digital innovation, aligning with Qatar National Vision 2030. H.E stated: “Qatar is preparing to host MWC Doha for the first time in the Middle East and North Africa region. This milestone reflects our commitment to accelerating the adoption of digital solutions and enhancing our leadership in the ICT sector. Hosting this event represents a strategic opportunity to attract investments and support the implementation of the Digital Agenda 2030. This event will enhance collaboration among leading sector companies, opening new horizons for growth and innovation in the region.” The inaugural edition of MWC Doha, set for 25-26 November 2025, will spotlight the latest breakthroughs in mobile technology, artificial intelligence, financial technology, and smart connectivity. The event will also explore crucial topics such as digital inclusion, sustainability, and future technologies, providing a unique platform for collaboration and knowledge exchange. Mr. John Hoffman, CEO GSMA Ltd., highlighted the significance of the event by stating: “The world’s largest and most influential connectivity event is coming to Doha! We are delighted to welcome MWC25 Doha to our world-renowned MWC Series. Our vision is for MWC Doha to become integral to Qatar’s emerging role as a global hub for digital innovation, showcasing the Middle East’s digital transformation across AI, advanced 5G and smart mobility. We cannot wait to open the doors for MWC25 Doha – see you there!” Qatar’s hosting of MWC Doha is expected to significantly boost the country’s economy by attracting thousands of visitors and participants from around the world, including top executives, experts, and investors in the telecommunications and information technology sector. This global influx will serve as a powerful catalyst for economic growth, a bridge for international cooperation, and a platform to showcase the technological capabilities of Qatari and regional companies. It will further solidify Qatar’s position as a leading hub for digital innovation and investment in the region and globally. Additionally, this hosting is set to attract foreign direct investment to Qatar by providing international investors with the opportunity to explore the country’s attractive investment environment, which includes advanced infrastructure and a supportive regulatory framework for entrepreneurship and digital ventures. It is also expected to open new avenues for strategic partnerships between Qatari and global companies, reinforcing Qatar’s standing as a regional and global center for technology and digital innovation. Moreover, MWC Doha will provide government entities and local businesses with a valuable opportunity to engage with leading global experts, exchange knowledge, and stay up to date with the latest technological trends that can be implemented locally to support digital transformation and build a knowledge-based economy. Furthermore, it will serve as a crucial platform for local and regional companies to showcase their solutions and products on the global stage, interact with industry leaders and innovators, and enhance their competitive edge. This engagement will help these companies expand into new markets and strengthen their position in the international arena. The GSMA has regional editions of MWC to promote innovation globally including MWC Shanghai, MWC Las Vegas and MWC Kigali. With Qatar set to host MWC Doha, the country reinforces its position as a regional leader in technology and innovation, driving forward its vision for a connected and AI-powered future. MWC Barcelona 2024 attracted over 101,000 participants from 205 countries and territories, with more than 2,700 exhibiting companies, showcasing the significant economic and technological impact of this event. Choosing Qatar to host MWC Doha over the coming years reflects the international community’s trust in its organizational capabilities and advanced infrastructure.
Snap Inc. signs landmark MOU with Government Communications Office (GCO) at Web Summit Qatar 2025 to launch first Augmented Reality Academy in the MENA region
Reading Time: 2 minutesMOU unlocks the creative potential of the region’s impressive talent pool and fuels thriving digital ecosystem Doha, Qatar, 26 February 2025: Snap Inc. has signed a landmark Memorandum of Understanding (MoU) with Qatar’s Government Communications Office (GCO) to launch the first Augmented Reality (AR) Academy in the MENA region. Announced at Web Summit Qatar 2025, the agreement marks a significant step in unlocking creative potential across the region and driving digital innovation. The partnership with GCO for the first AR Academy will unlock new opportunities and empower the next generation of AR creators and developers. This move also underscores Snap’s long-term commitment to investing in MENA’s digital ecosystem, by building AR capabilities for partners both old and new, which is critical to digital transformation agendas. Sheikh Jassim bin Mansour bin Jabor Al Thani, Director of the GCO and Chairman of the Permanent Web Summit Organising Commitee, said: “Our partnership with Snap to launch the region’s first Augmented Reality Academy marks a strategic milestone in empowering digital talent and driving technological innovation. This initiative aligns with Qatar’s National Vision 2030 in building a knowledge-based economy and nurturing the next generation of creators by equipping them with the essential tools and skills to navigate global digital transformations. Through our investment in such pioneering programs, we continue to strengthen Qatar’s position as a regional centre for digital excellence and technological innovation.” Hussein Freijeh, General Manager of Snap Inc. in the Middle East said: “We continue to bet on AR technology as we believe its potential is limitless. AR brings joy and utility to everyday life, enables brands to drive real business results, and empowers developers to push creative boundaries. The long-term success of the technology requires a vibrant developer and creator ecosystem, which is critical to the digital transformation taking place in the region. Once again we are honored to work hand in hand with GCO to drive the growth and digital upskilling of the thriving talent pool and we cannot wait to see the groundbreaking work they produce”. AR has played a pivotal role in visual communication for more than a decade, pioneered by Snapchat and widely loved by online communities and brands all over the world for its ability to elevate creativity, connection and self-expression. From retail try-ons, and now Gen AI, Snapchat has evolved AR into a tool for human connection and spatial computing. Today, over 300 million people use AR on Snapchat and more than 85% of MENA daily users interact with Lenses every day. In Q4 2024 alone, more than 400 million Snapchatters engaged with Gen AI-powered Lenses over 4 billion times. Developers and creators are central to the potential of this technology and Snap is committed to supporting this community through a variety of programs, opportunities and tools to help them build experiences and grow their creative potential. Currently, more than 375,000 AR creators, developers, and teams from nearly every country in the world have built over 4 million Lenses. Many of these are created using fifth generation Snap Spectacles, which have capabilities to better build and experiment with AR, allowing users to interact with the world and each other in entirely new ways. The MOU punctuated an action-packed Web Summit, which saw Snap take a central role in showcasing the evolution of its AR technology and reinforcing the positive role the tech plays in fostering authentic connections across the GCC. Snap’s presence included live tech demonstrations, Snap Spectacles, expert-led discussions, and AR masterclasses, bringing the power of AR to life for attendees.
Visit Qatar signs MoU with Microsoft at Web Summit Qatar 2025 to advance smart tourism solutions
Reading Time: < 1 minuteVisit Qatar and Microsoft have formalised their collaboration to drive digital innovation in tourism with a Memorandum of Understanding (MoU) signed at Web Summit Qatar 2025 on 25th February. The MoU was signed by Eng. Abdulaziz Ali Al-Mawlawi, CEO of Visit Qatar, and Lana Khalaf, Country Manager of Microsoft, marking the next phase of this partnership. Leveraging the success of the Visit Qatar GenAI Travel Concierge, powered by Microsoft Azure and OpenAI 4o and 4o mini, both entities will explore cutting-edge technologies to enhance visitor experiences and transform business operations. The Smart Travel Assistant from Visit Qatar is a pioneering innovation that seamlessly integrates text, voice, content, a conversational virtual assistant, maps, and an interactive planning interface. This innovation has set new standards for digital excellence in tourism. Visit Qatar and Microsoft are working on developing a comprehensive technology roadmap that aims to enhance the visitor experience through integrated smart and digital solutions.
Visit Qatar participates at Web Summit Qatar 2025
Reading Time: 3 minutesVisit Qatar participates in the second edition of Web Summit Qatar, taking place from February 23 – 26, 2025, at the Doha Exhibition and Convention Center (DECC). As part of its participation, Visit Qatar is sponsoring the VIP Lounge, providing an exclusive networking space where attendees can experience Qatar’s renowned hospitality. Visit Qatar’s participation highlights its ongoing commitment to technology and digital innovation as key enablers of the tourism sector. This dedication was recently recognized with three prestigious awards, including the Microsoft AI Excellence Award for the Visit Qatar GenAI Travel Concierge and two MENA Digital Awards: The Gold Award for Best Application (Mobile/Tablet) and the Silver Award for Best Web Platform. The Visit Qatar mobile app was recognised with the Gold Award for its seamless integration of the Visit Qatar Pass, which unlocks savings of up to 50% on a wide range of experiences. Building on this success, Visit Qatar continues to drive digital innovation with the latest upgrade of its AI Concierge, introducing a conversational chat interface and engaging visual elements for a more intuitive and immersive experience, from inspiration to planning. This upgrade is designed to cater to diverse visitor profiles, from meticulous planners to spontaneous explorers, and from budget-conscious visitors to luxury seekers. It ensures seamless itinerary planning by addressing the challenges of fragmented booking experiences, consolidating travel resources and offerings in Qatar. Available on both the Visit Qatar website and mobile app, the AI Concierge offers a comprehensive suite of services with advanced GenAI-powered capabilities, including personalized recommendations, dynamically tailored itineraries, and real-time updates about events and cultural experiences, making it a valuable tool for both visitors and the local community. HE Saad Bin Ali Al Kharji, Chairman of Qatar Tourism and Chair of the Board of Directors of Visit Qatar, said: “Web Summit Qatar 2025 presents a prime opportunity to showcase Qatar’s transformation into a leading global destination for both tourism and business. With significant advancements in digital integration and service excellence, we continue to enhance the visitor journey while strengthening our position as a key MICE hub in the region. Hosting large-scale global events has been instrumental in achieving our goal of becoming one of the fastest-growing tourism destinations in the Middle East, as recognised by UN Tourism’s World Barometer in December 2024.” Eng. Abdulaziz Ali Al-Mawlawi, Chief Executive Officer of Visit Qatar, said: “Qatar is a leading global destination with a proven track record of successfully hosting major events and providing its visitors with memorable experiences. MICE is the one of the most important pillars driving growth in Qatar’s tourism sector. This summit not only provides a powerful platform to showcase Qatar’s ability to host world-class events but also facilitates networking, business and investment opportunities, knowledge exchange, and collaboration in innovation and technology. It reinforces our strategic vision of positioning Qatar a premier international MICE destination.” Web Summit Qatar 2025 will bring together top global speakers and thought leaders to discuss key topics in technology and innovation. The event’s five-year tenure in Qatar is a clear reflection of the country’s broader efforts to diversify its economy as part of the Qatar National Vision 2030, positioning Qatar as a leading global hub for entrepreneurship, innovation, technology, and as a premier MICE destination. The summit is a vital catalyst for attracting foreign investment, boosting the tourism industry, and enhancing the country’s business environment.
Minister of Communications and Information Technology visits DECC for Final Checks Ahead of Web Summit Qatar 2025
Reading Time: 2 minutesH.E. Mr. Mohammed bin Ali Al Mannai, Minister of Communications and Information Technology, conducted a visit today to oversee the final preparations for the second edition of Web Summit Qatar 2025, which is set to take place tomorrow, Sunday, February 23. The summit will feature over 1,540 startups, marking a 50% increase from last year’s edition, along with 651 investors from more than 80 countries. On this occasion, H.E. Mr. Mohammed bin Ali Al Mannai expressed his sincere appreciation to the organizing committee and the Web Summit team for their significant efforts in ensuring the success of this global event. During his tour, H.E. emphasized the importance of the summit in solidifying Qatar’s role as a regional hub for entrepreneurship and innovation. He also praised the meticulous preparations made to deliver an exceptional experience for participants through dedicated platforms and networking opportunities. Web Summit Qatar 2025 serves as a strategic platform to discuss the latest advancements in digital transformation, artificial intelligence, and tech entrepreneurship, while also highlighting promising investment opportunities in Qatar’s technology sector. The summit plays a crucial role in supporting startups and fostering a dynamic digital innovation ecosystem. This event aligns with national efforts to accelerate digital transformation and enable a knowledge-based economy, in line with Qatar National Vision 2030 and the Third National Development Strategy. The summit is expected to enhance international partnerships and attract technology investments, further strengthening Qatar’s position as a global leader in the digital economy.
