Silver Lake Motors Showcases OMADA & JAECOO at Doha Festival City
Doha, Qatar – April 8th, 2025 – OMODA and JAECOO are transforming the automotive landscape in Qatar with an engaging display at Doha Festival City (DFC), running till end of April. This showcase offers visitors an immersive experience with the JAECOO J7, complete with on-spot test drives. It allows them to discover firsthand the innovative features and luxurious comfort these brands are renowned for. Visitors to the DFC display will have the opportunity to explore three exceptional models: the OMODA C5, JAECOO J7, and JAECOO J8. Each vehicle embodies the brand’s commitment to innovation, style, and performance, catering to diverse preferences and needs. OMODA C5: This stylish compact crossover SUV is designed with a futuristic aesthetic, featuring a diamond-cut geometric matrix grille and 18-inch two-colour blade wheels. The OMODA C5 offers advanced technology such as intelligent voice command and a 360° around-view monitor, providing a premium driving experience at an affordable price. Visitors can experience its spacious interior, high-tech features, and customization options, making it an excellent choice for those seeking a modern and connected drive. The OMODA C5 is specifically designed to appeal to the young generation, offering a modern and connected driving experience. OMODA has already launched successfully in Europe as its first global market, demonstrating the brand’s acceptance in countries with higher quality standards. JAECOO J7: The JAECOO J7 is positioned as an off-road capable urban SUV, combining rugged capability with luxurious comfort. Equipped with ARDIS technology for effortless terrain navigation, it features a 14.8-inch large infotainment screen, a 540° panoramic transparent chassis, and advanced safety features like ADAS systems. Visitors can test drive the J7 to experience its robust performance, intelligent cabin technologies, and refined interior, which is ideal for those who seek adventure and sophistication. JAECOO J8: The JAECOO J8 is positioned as a super comfortable and luxurious SUV that offers a plush off-road driving experience and refined driving experience with its advanced interior amenities and superior performance capabilities. It features a 2.0TGDI engine, delivering 192 kW of power and 400 Nm of torque. The vehicle also features torque vectoring four-wheel drive, and CDC active suspension. The J8 includes premium features such as a dual-screen setup, heated and ventilated seats, and a 14-speaker Sony sound system. Visitors can explore its spacious interior, elegant design, and extensive safety features, making it a top choice for those seeking a premium SUV experience. Ping Ding, Brand Manager, Silver Lake Motors, stated, “Our presence at Doha Festival City is a testament to our commitment to innovation and customer satisfaction. By showcasing our latest models, such as the JAECOO J7, J8, and OMODA C5, we aim to provide Qatar’s automotive enthusiasts with a firsthand experience of the style, performance, and technology that define our brand. This initiative underscores our dedication to delivering high-quality, innovative vehicles that resonate with the evolving needs of Qatar’s automotive market.” This immersive experience underscores OMODA and JAECOO’s dedication to delivering high-quality, innovative vehicles that resonate with Qatar’s automotive enthusiasts. By integrating test drives and interactive elements, the brands are making it easier for customers to explore their range of vehicles and discover the future of automotive excellence. For more information or to book your test drive, please call 8001115.
All-New Nissan KICKS Takes Center Stage with a Thrilling Regional Launch
Doha, Qatar, February 26, 2025–Nissan has recently introduced the 2025 Nissan KICKS to the region with a high impact launch at The Sevens Stadium, Dubai. Hosted under the theme “GO EPIC”, the venue was transformed into an urban-inspired stage, bringing together over 200 guests including Nissan’s regional partners, media, automotive experts and select customers. Designed for individuals who dare to stand out, the KICKS introduces a progressive design, advanced technology, and dynamic driving performance that sets a new benchmark in its segment. Nissan transformed the stadium’s grounds into a custom-built automotive arena, featuring a life-sized track encircling the central stage. The reveal unfolded with the “KICKS Drop,” a seamless fusion of digital illusion and reality, where the all-new Nissan KICKS appeared to plummet onto the stage before transitioning into a real-world spectacle, reinforcing the model’s urban, street-style identity. Additionally, two all-new KICKS vehicles drove onto the platform in synchronized motion, amplifying the sense of arrival, and then crossed the platform, giving attendees their first look at the region’s newest crossover. The experience continued with immersive touchpoints, including vibrant parkour performances that infused the night with the raw energy of street culture, tying into the KICKS’ bold, individualistic identity. Taking the stage on the opening night, Thierry Sabbagh, Divisional Vice President & President – Middle East, KSA, CIS – Nissan & INFINITI, set the tone for the evening, sharing Nissan’s vision for the next-generation KICKS. He said, “The all-new KICKS embodies our bold vision to ‘Defy Ordinary,’ offering a blend of style, innovation, and versatility that is truly unmatched. Since its debut in the Middle East, the KICKS has empowered drivers to express their individuality, and this new generation takes it even further. With a daring new design, cutting-edge technology, and exceptional performance and fuel efficiency, the all-new KICKS is built for those who live vibrantly and go epic every day.” Nassim Mourani, General Manager of the Automotive Group at Saleh Al Hamad Al Mana Co., said, “The all-new 2025 Nissan KICKS embodies the spirit of innovation and modernity that Qatar’s vibrant urban landscape demands. With its bold design, advanced technology, and exceptional performance, the KICKS is set to redefine the compact crossover segment in the Qatari market. It offers unparalleled value for those seeking a bold entry into this category.” Following the reveal, Charl Grobler, General Manager, Product Marketing at Nissan Middle East, took the stage to present an in-depth breakdown of the KICKS’ latest advancements, highlighting the vehicle’s refined design and innovative technologies, showcasing how the new powertrain enhances performance while maintaining fuel efficiency. He emphasized how the vehicle continues to reflect Nissan’s commitment to delivering a bold, dynamic driving experience while offering a high level of personalization for those looking to express their individuality. The next morning, the excitement shifted from spectacle to experience as media and automotive enthusiasts took the wheel of the all-new Nissan KICKS for an exclusive ride-and-drive journey from The Sevens Stadium to Dubai Design District (D3). More than just a test drive, the route was carefully designed to showcase every aspect of the KICKS—its agility through urban streets, its power and stability on open roads, and its intuitive technology in real-world conditions. Settling into the Zero Gravity™ seats, drivers immediately noticed the comfort designed for long drives, while the panoramic sunroof framed the Dubai skyline. As they navigated the city, ProPILOT came into action, assisting with smooth acceleration and braking, reinforcing a sense of confidence and ease. The immersive dual 12.3-inch digital display provided clear navigation and connectivity, while wireless Apple CarPlay® and Android Auto™ kept drivers seamlessly linked to their playlists and calls. A highlight of the drive was the Reverse Challenge at The Sevens Stadium, where drivers tested the KICKS’ suite of cameras and sensors, effortlessly maneuvering tight spaces using advanced 360-degree visibility and intelligent safety features. Whether accelerating down a straight or while executing driving maneuvers, the KICKS demonstrated its balance of power and precision, with the 2.0-liter inline-four-cylinder engine delivering 142 horsepower and 190 Nm of torque, seamlessly paired with Nissan’s advanced Xtronic CVT transmission for smooth responsiveness. The all-new 2025 Nissan KICKS expands the brand’s diverse SUV lineup. Offering a dynamic new choice in the compact crossover segment, the KICKS is available in four distinct grades (S, SV, SV+, and SL) each designed to cater to different lifestyles. For those looking to make an even bolder statement, the model comes in 15 striking exterior hues, including six two-tone options, allowing for greater personalization. Customers can visit and experience the all-new 2025 Nissan KICKS at Saleh Al Hamad Al Mana Co. showrooms – the exclusive agent of Nissan in Qatar – conveniently located across Qatar. For more information or to book your test drive, visit showrooms on Salwa Road, The Pearl, Al Sadd, Bin Omran, Barwa, and Al Khor or call 8000505.
