West Lake Motors Unveils SOUEAST brand in Qatar at an exclusive launch event
– West Lake Motors introduced the SOUEAST brand to Qatar with a grand launch event at Barahat Msheireb, unveiling three impressive models, Soueast S06, Soueast S07, and Soueast S09.– The event, attended by 150 distinguished guests, seamlessly blended Qatar’s rich hospitality with SOUEAST’s cutting-edge vehicles, promising a new era of mobility for exclusivity-seeking customers. Doha, Qatar, January 27th, 2025: – West Lake Motors Co., a subsidiary of Al Mana Holding, has successfully introduced the SOUEAST automotive brand to Qatar in a spectacular launch event held recently at Barahat Msheireb. The exclusive event attracted VIPs, customers, media, and automotive enthusiasts, with over 150 guests in attendance, and marked the debut of three impressive SOUEAST models in the Qatari market, showcasing the brand’s commitment to innovation and quality in the automotive industry. The event not only highlighted SOUEAST’s entry into the Qatari market but also demonstrated the brand’s unwavering commitment to innovation and quality in the automotive industry. The grand unveiling included the introduction of three cutting-edge SOUEAST models: the SOUEAST S06, SOUEAST S07, and SOUEAST S09. These models were carefully selected to represent the brand’s diverse offerings, from compact SUVs to larger, more luxurious vehicles, giving potential customers a broad range of options to explore. Christopher Preston, Executive Director of West Lake Motors, added: ” We are excited to introduce SOUEAST to Qatar, marking a significant step in our commitment to offering both innovative vehicles and new mobility options to the local market. This launch is a two-fold approach: not only are we bringing a fresh brand to Qatar, but we are also providing customers with cars that feature advanced technologies, fuel-efficient engines, and sleek, modern designs. The SOUEAST range is designed to set new standards in its segments, offering a perfect balance of style, performance, and practicality. These vehicles are tailored to meet the evolving needs of Qatari consumers, who are seeking quality, efficiency, and cutting-edge features. We are confident that SOUEAST will quickly become a popular choice and look forward to seeing these cars become a regular presence on Qatar’s roads, reflecting the country’s demand for high-quality, modern automotive solutions.” Dai Lihong, Executive Vice President of SOUEAST Motor pointed out, “The launch of the three products – S09, S07 and S06 – is based on in-depth market research, and is designed to satisfy the different needs of users. The launch of the three new products – S09, S07 and S06 – is based on in-depth market research and is designed to meet different user needs. The simultaneous launch of these three new products also demonstrates our determination to always put customer needs first. In our future planning, we will also continue to launch a richer and more diverse range of products.” He continued, “The Qatari market, with its growing demand for quality vehicles, is an important focus for SOUEAST Motor. The company’s product offerings are well-suited to meet the diverse preferences of Qatari consumers, positioning SOUEAST for continued growth in this key market.” Alex Tan, Vice President of SOUEAST International, stated, “With our ‘EASE YOUR LIFE’ philosophy, we deliver on ‘EASY TO OWN,’ ‘EASY TO DRIVE,’ and ‘EASY TO CONNECT,’ ensuring seamless ownership, smart mobility, and engaging services.” The Qatari market, with its rapidly growing economy and increasing demand for innovative, reliable vehicles, is a key focus for SOUEAST. As the country continues to invest in infrastructure and smart technologies, SOUEAST is well-positioned to meet the needs of Qatari consumers, offering solutions that align with their preferences for quality, convenience, and modern mobility. This strategic focus on Qatar reflects the company’s commitment to expanding its footprint in the region. Amir Darwish, National Sales Manager at West Lake Motors , expressed his enthusiasm: ” The launch of SOUEAST in Qatar represents a significant milestone in our continued commitment to offering world-class automotive solutions to the region. This partnership reflects our strategic vision of delivering innovative, high-quality vehicles that meet the diverse and dynamic needs of the Qatari market. As the automotive industry here continues to evolve, we are confident that SOUEAST’s range of vehicles—characterized by cutting-edge technology, exceptional performance, and sophisticated design—will resonate deeply with our customers. We are confident that these vehicles will exceed the high expectations of Qatari consumers and play a pivotal role in the development of the local automotive market, introducing fresh and competitive options. We are excited to introduce SOUEAST’s vehicles to Qatar and look forward to how they will elevate the driving experience for our valued customers.” The event showcased three impressive models from SOUEAST’s lineup: SOUEAST S06The SOUEAST S06 is a compact SUV that combines style with functionality. Its sleek design, spacious interior, and advanced technology features, make it ideal for urban driving. The event also introduced the S06 hybrid variant, highlighting SOUEAST’s commitment to eco-friendly transportation solutions. SOUEAST S07The S07 model represents SOUEAST’s entry into the mid-size SUV segment. It perfectly balances power, comfort, and versatility, catering to families and adventure enthusiasts alike. The S07 boasts impressive safety features and a capable infotainment system. SOUEAST S09As the flagship model, the SOUEAST S09 blends luxury and performance. This full-size SUV is designed to impress with its foreboding presence, premium interiors, and state-of-the-art technology. About SOUEASTSOUEAST Motor is a renowned automotive manufacturer known for its innovative approach to vehicle design and technology. The brand’s philosophy, “EASE YOUR LIFE,” is reflected in every aspect of their vehicles, from user-friendly interfaces to comfortable interiors. SOUEAST’s commitment to tech innovation is evident in its advanced drivetrain technologies, innovative connectivity features, and focus on sustainable mobility solutions. With the slogan “EASE YOUR LIFE,” SOUEAST aims to inspire drivers to embrace a spirit of adventure and sophistication. The brand’s range of vehicles is designed to cater to various lifestyle needs, offering options from compact city cars to luxurious SUVs. SOUEAST new showroom-coming soon where this modern space will showcase the full range of SOUEAST models, providing customers with a unique opportunity to explore the brand’s latest vehicles in a stylish and spacious setting. Stay tuned !
Zeekr expands partnership with Qualcomm to bring immersive infotainment experience to Future Vehicles
Doha, Qatar –22 January 2025: Blue Lake Motors, a subsidiary of Al Mana Holding, is pleased to announce a pioneering development from global electric mobility innovator ZEEKR and Qualcomm Technologies. The companies have revealed plans to integrate the next-generation Snapdragon Cockpit Platform into ZEEKR’s upcoming vehicles. This collaboration represents a major leap forward in automotive technology, enhancing the in-car experience with cutting-edge connectivity and intelligent features. It underscores ZEEKR’s commitment to driving the future of mobility and setting new benchmarks in the electric vehicle industry. Thousands of Zeekr hardware and software engineers in China and Europe are developing intelligent cockpit features, including intelligent navigation, enhanced voice interactions and eye-control to offer an immersive, multi-sensory experience to global users. Christopher Preston, Executive Director, Blue Lake Motors, said: “As Zeekr continues to grow in Qatar, we’re excited about the opportunities this partnership with Qualcomm brings. The integration of the Snapdragon Cockpit Platform into our vehicles will offer a whole new level of innovation to our customers here in Qatar. With features like intelligent navigation, advanced voice control, and immersive entertainment, we’re aligning with Qatar’s ambition to lead in smart, sustainable mobility.” He continued: “This technology will not only elevate the driving experience but also complement our plans for a future-focused, eco-friendly transportation ecosystem.” Demonstrating this technology relationship, Zeekr is showcasing new Zeekr 001 FR, Zeekr 009, and Zeekr Mix vehicles, all powered by the Snapdragon Cockpit Platform (SA8295P) during CES 2025. In the future, Zeekr will select the next-generation Snapdragon® Cockpit Platform builds on the company’s ongoing relationship with Qualcomm Technologies to integrate future technologies with higher computing capabilities into Zeekr’s to-be-launched new vehicles. This integration will not only provide advanced intelligent navigation, enhanced voice interactions, and innovative eye-control systems but will also include: Simon Jiang, vice president at Zeekr, said “We will hold a more opening-up cooperation and strengthen the collaboration with Qualcomm in the future, to reach new technological milestones and provide a better driving experience for our users globally.” “We are thrilled to see our Snapdragon® Cockpit Platform empowering automakers like Zeekr to deliver dynamic and immersive mobility experiences to their consumers,” said Lei Xian, Vice President of Sales and Business Development, Qualcomm Technologies. “We are eager to continue this journey together, bringing transformative solutions that redefine the in-car experience.” For more information or enquiries, please do not hesitate to contact us at 8000505.
Zeekr at CES 2025: Unveils Industry-leading Technology, Co-Creation Strategy and a Global Energy Solution
Doha, Qatar – 15 January 2025: Blue Lake Motors, a subsidiary of Al Mana Holding, proudly announces ZEEKR’s dynamic presence at CES 2025, where the brand showcased its cutting-edge technologies and forward-thinking approach to the electric vehicle industry. ZEEKR demonstrated its commitment to continuous innovation through close collaboration with customers and partners, reinforcing its dedication to delivering world-class solutions. The brand also outlined its strategic plans for global expansion, positioning itself as a key player in the rapidly evolving electric mobility market. Christopher Preston, Executive Director, Blue Lake Motors, commented on the event by saying: “Zeekr’s innovative approach to combining hardware and software engineering is paving the way for safer, more comfortable, and independent driving experiences. As we expand in the Qatari market, we’re excited about how Zeekr’s advanced technologies can reshape luxury and sustainability in the region. We’re eager to bring these groundbreaking solutions to our customers, in line with Qatar’s vision for smart and eco-friendly transportation.” Zeekr believes both hardware and software engineering are crucial to offer safe and comfortable autonomous driving journeys. At booth #5460, West Hall, of the Las Vegas Convention Center, Zeekr is showing its all-new self-designed intelligent driving domain controller, the first for an OEM that integrates the NVIDIA DRIVE AGX Thor system-on-a-chip(SoC) running on the safety-certified DriveOS. The soon-to-be-mass-produced domain controller powered by NVIDIA’s accelerated compute, will roll out in a new model coming 2025, that will be able to handle multiple intelligent driving scenarios and parking capabilities. In addition, Zeekr is announcing that it will extend its partnership with Qualcomm Technologies Inc to bring more immersive infotainment experience to global customers. Featuring the updated, more powerful Qualcomm system-on-chip (SoC), Zeekr models provide users with a richer and smarter cockpit experience at a high-efficiency level. Zeekr RT, some of which are already undergoing real-world road testing, will be the world-first mass-produced purpose-built vehicle for autonomous mobility. Zeekr will begin delivering mass-produced Zeekr RTs to Waymo for further testing this year, in preparation for a future public robotaxi launch. Currently Zeekr vehicles are equipped with an 800V ultra-fast charging e-powertain and Zeekr is the largest ultra-fast charging network operator, with over 800 ultra-fast charging stations in China. To build an all-round energy service ecosystem, Zeekr is unveiling its global fast-charging network strategy to deploy thousands of Zeekr-branded charging piles in key international markets, starting from and particularly in Thailand and Australia. On display at CES is the Zeekr 001 FR, a shooting brake, which offers the best possible balance of luxury, comfort, and ultra-performance. The Zeekr 009 Grand, the four-seater version of the electric Zeekr 009 MPV, which presents a luxurious, secluded, quiet, comfortable and safe oasis on road. The Zeekr MIX, a family five-seater SUV, combines a capsule-style exterior and innovative packaging to maximize in-cabin space. For more information or enquiries, please do not hesitate to contact us at 8000505.
