Luxury has a new home: Blue Lake Motors opens flagship ZEEKR showroom at Msheireb Downtown
Doha, Qatar – February 23rd, 2025: Blue Lake Motors, a subsidiary of Al Mana Holding, has officially opened the first ZEEKR showroom in Qatar, marking a significant moment in the country’s automotive scene. ZEEKR Space, located in the heart of Msheireb Downtown, Doha, introduces a fresh approach to premium electric mobility in the region. The evening kicked off with a glamorous and elegantcarpet reception, where VIP guests were greeted with welcome drinks and delicious Mandarin Oriental hors d’oeuvres. The events highlight was the stunning showroom and a sequence of speeches given by brand officials, with a DJ setting the soundtrack for the memorable event. Inside the futuristic ZEEKR Space in Msheireb Downtown, the event visitors explored the brand’s four core pillars, each reflecting ZEEKR’s commitment to transforming the world of electric luxury. ZEEKR’s four pillars—luxury, performance, safety, and sustainability—align perfectly with Qatar’s ambitious electric vehicle (EV) and sustainability strategy. ZEEKR’s commitment to luxury and performance appeals to Qatar’s discerning market while supporting the country’s goal of increasing electric vehicle sales by 2030. Additionally, ZEEKR’s focus on safety complements Qatar’s Transportation Master Plan for 2050, prioritizing enhancing road safety. Furthermore, ZEEKR’s sustainability pillar directly supports Qatar’s objective of reducing greenhouse gas emissions by 25% by 2030, with the transportation sector playing a crucial role in this effort. The showroom blends cutting-edge technology with a premium customer experience, offering interactive displays, virtual reality experiences, and one-on-one consultations that give a sneak peek into the future of car buying. The grand opening of the ZEEKR showroom establishes Blue Lake Motors as the key player in bringing this sophisticated brand to Qatar, paving the way for a new wave of luxury electric vehicles in the region. As the evening ended, guests left with unforgettable memories and a glimpse of the exciting future of mobility on Qatar’s roads. The attendees during the launch had an opportunity to experience the two iconic vehicles at the ZEEKR Space: the ZEEKR 001 and ZEEKR X. The ZEEKR 001 offers an impressive range of up to 620 kilometres on a single charge and accelerates from 0 to 100 km/hr in just 3.8 seconds. The ZEEKR X provides a driving range of up to 440 kilometres and features advanced technologies like an Integrated Power Brake system and four-wheel independent suspension. Both models come with a 5-year/120,000 km car warranty and an 8-year/160,000 km battery warranty, demonstrating ZEEKR’s commitment to customer satisfaction. The vehicles have cutting-edge features, including over-the-air system updates, internet connectivity, and Advanced Driver Assistance Systems (ADAS). “Tonight is an exciting moment for us as we unveil our new ‘ZEEKR Space showroom’ in the heart of Msheireb Downtown to introduce the latest technology electric vehicles to Qatar,” said Christopher Preston, Executive Director of Blue Lake Motors. He added, “We are proud to introduce Zeekr cars that seamlessly blend sustainability, performance and luxury, leading the way to a more connected and sustainable future of mobility. Our flagship showroom is a crown jewel for the region, showcasing the four core pillars of ZEEKR and is a perfect location to experience our unique Zeekr experience in Qatar.”Cannon Wang, MENA Regional Director of ZEEKR Technology, said, “We’re thrilled to open our first dedicated ZEEKR showroom in Doha with the support of Blue Lake Motors. This is a big step as we bring our premium electric vehicles to a market that truly values luxury and innovation. ZEEKR Space is a space where technology and artistry come together, allowing customers to experience the future of driving.”
Zeekr expands partnership with Qualcomm to bring immersive infotainment experience to Future Vehicles
Doha, Qatar –22 January 2025: Blue Lake Motors, a subsidiary of Al Mana Holding, is pleased to announce a pioneering development from global electric mobility innovator ZEEKR and Qualcomm Technologies. The companies have revealed plans to integrate the next-generation Snapdragon Cockpit Platform into ZEEKR’s upcoming vehicles. This collaboration represents a major leap forward in automotive technology, enhancing the in-car experience with cutting-edge connectivity and intelligent features. It underscores ZEEKR’s commitment to driving the future of mobility and setting new benchmarks in the electric vehicle industry. Thousands of Zeekr hardware and software engineers in China and Europe are developing intelligent cockpit features, including intelligent navigation, enhanced voice interactions and eye-control to offer an immersive, multi-sensory experience to global users. Christopher Preston, Executive Director, Blue Lake Motors, said: “As Zeekr continues to grow in Qatar, we’re excited about the opportunities this partnership with Qualcomm brings. The integration of the Snapdragon Cockpit Platform into our vehicles will offer a whole new level of innovation to our customers here in Qatar. With features like intelligent navigation, advanced voice control, and immersive entertainment, we’re aligning with Qatar’s ambition to lead in smart, sustainable mobility.” He continued: “This technology will not only elevate the driving experience but also complement our plans for a future-focused, eco-friendly transportation ecosystem.” Demonstrating this technology relationship, Zeekr is showcasing new Zeekr 001 FR, Zeekr 009, and Zeekr Mix vehicles, all powered by the Snapdragon Cockpit Platform (SA8295P) during CES 2025. In the future, Zeekr will select the next-generation Snapdragon® Cockpit Platform builds on the company’s ongoing relationship with Qualcomm Technologies to integrate future technologies with higher computing capabilities into Zeekr’s to-be-launched new vehicles. This integration will not only provide advanced intelligent navigation, enhanced voice interactions, and innovative eye-control systems but will also include: Simon Jiang, vice president at Zeekr, said “We will hold a more opening-up cooperation and strengthen the collaboration with Qualcomm in the future, to reach new technological milestones and provide a better driving experience for our users globally.” “We are thrilled to see our Snapdragon® Cockpit Platform empowering automakers like Zeekr to deliver dynamic and immersive mobility experiences to their consumers,” said Lei Xian, Vice President of Sales and Business Development, Qualcomm Technologies. “We are eager to continue this journey together, bringing transformative solutions that redefine the in-car experience.” For more information or enquiries, please do not hesitate to contact us at 8000505.
Zeekr at CES 2025: Unveils Industry-leading Technology, Co-Creation Strategy and a Global Energy Solution
Doha, Qatar – 15 January 2025: Blue Lake Motors, a subsidiary of Al Mana Holding, proudly announces ZEEKR’s dynamic presence at CES 2025, where the brand showcased its cutting-edge technologies and forward-thinking approach to the electric vehicle industry. ZEEKR demonstrated its commitment to continuous innovation through close collaboration with customers and partners, reinforcing its dedication to delivering world-class solutions. The brand also outlined its strategic plans for global expansion, positioning itself as a key player in the rapidly evolving electric mobility market. Christopher Preston, Executive Director, Blue Lake Motors, commented on the event by saying: “Zeekr’s innovative approach to combining hardware and software engineering is paving the way for safer, more comfortable, and independent driving experiences. As we expand in the Qatari market, we’re excited about how Zeekr’s advanced technologies can reshape luxury and sustainability in the region. We’re eager to bring these groundbreaking solutions to our customers, in line with Qatar’s vision for smart and eco-friendly transportation.” Zeekr believes both hardware and software engineering are crucial to offer safe and comfortable autonomous driving journeys. At booth #5460, West Hall, of the Las Vegas Convention Center, Zeekr is showing its all-new self-designed intelligent driving domain controller, the first for an OEM that integrates the NVIDIA DRIVE AGX Thor system-on-a-chip(SoC) running on the safety-certified DriveOS. The soon-to-be-mass-produced domain controller powered by NVIDIA’s accelerated compute, will roll out in a new model coming 2025, that will be able to handle multiple intelligent driving scenarios and parking capabilities. In addition, Zeekr is announcing that it will extend its partnership with Qualcomm Technologies Inc to bring more immersive infotainment experience to global customers. Featuring the updated, more powerful Qualcomm system-on-chip (SoC), Zeekr models provide users with a richer and smarter cockpit experience at a high-efficiency level. Zeekr RT, some of which are already undergoing real-world road testing, will be the world-first mass-produced purpose-built vehicle for autonomous mobility. Zeekr will begin delivering mass-produced Zeekr RTs to Waymo for further testing this year, in preparation for a future public robotaxi launch. Currently Zeekr vehicles are equipped with an 800V ultra-fast charging e-powertain and Zeekr is the largest ultra-fast charging network operator, with over 800 ultra-fast charging stations in China. To build an all-round energy service ecosystem, Zeekr is unveiling its global fast-charging network strategy to deploy thousands of Zeekr-branded charging piles in key international markets, starting from and particularly in Thailand and Australia. On display at CES is the Zeekr 001 FR, a shooting brake, which offers the best possible balance of luxury, comfort, and ultra-performance. The Zeekr 009 Grand, the four-seater version of the electric Zeekr 009 MPV, which presents a luxurious, secluded, quiet, comfortable and safe oasis on road. The Zeekr MIX, a family five-seater SUV, combines a capsule-style exterior and innovative packaging to maximize in-cabin space. For more information or enquiries, please do not hesitate to contact us at 8000505.
