Snap Inc. and Virginia Commonwealth University Qatar empower the next generation of AR talent at Web Summit Qatar 2025
Hosting a workshop exclusively for the university’s Foundation year and Bachelor of Fine Arts students, Snap’s Global head of AR Developer Relations showcased the future of Augmented Reality and career pathways at Snap Middle East, 5 March 2025 — Dedicated to empowering the next generation of Augmented Reality (AR) innovators, Snap Inc. teamed up with Virginia Commonwealth University School of Arts Qatar (VCUarts Qatar) to host an exclusive AR workshop for 50 Foundation year and Bachelor of Fine Arts (BFA) students at Web Summit Qatar. The workshop, titled “Building a Snapchat Lens, Building Your Career,” provided students with a unique opportunity to gain firsthand knowledge from industry leaders, equipping them with the tools needed to thrive in the rapidly evolving AR landscape. The session, led by Joseph Darko, Snap Inc.’s Global Head of AR Developer Relations, was designed to showcase both the creative and technical potential of AR technology. Augmented Reality is digitally overlaid onto the real world, which Snap believes is the healthiest, most compelling way to communicate. Over the years, Snap’s AR technology has evolved significantly, transitioning from fun, playful lenses to a powerful tool for both personal expression and business innovation. Globally, Snapchat sees over 6 billion AR Lens plays every day on average, and in the MENA region, more than 85% of daily users interact with Lenses each day. Committed to empowering the next generation, Snap taught students how to build their own Snapchat Lens, while also introducing them to practical strategies for succeeding in the AR developer community. Through its longstanding investments in AR, Snap is not only shaping the future of communication but empowering the next generation of developers in the region, aligning with the digital transformation agendas of the Middle East. “Augmented Reality is the next frontier in human connection, and it was incredible to share the secrets to AR success with the talented students at VCUarts Qatar,” said Joseph Darko, Global Head of AR Developer Relations at Snap Inc. “This workshop showcased how AR can amplify creativity, drive innovation across industries, and create tangible career opportunities for aspiring developers. At Snap, we’re committed to building experiences that connect people and brands in authentic, meaningful ways, and we’re proud to support talent in MENA – a region where we see enormous potential for AR to transform all sectors.” The partnership between Snap and VCUarts Qatar underscores the importance of experiential learning and industry collaboration in preparing students for the future of work. Students who attended the workshop left with a deeper understanding of how AR is already reshaping industries like fashion, sports, tourism, culture and AI—sectors in which Snap is leading the charge in leveraging AR for branding and consumer engagement. Lejla Niksic, Director of Strategic Engagement at VCUarts Qatar, said, “This collaboration with Snap empowers our students to explore innovative technologies like AR, allowing them to bridge the gap between creativity and the rapidly evolving digital landscape, ensuring they are equipped to lead in a future driven by innovation.” Niksic further emphasized, “For VCUarts Qatar, collaborating with Snap enhances our positioning as a key player in fostering cutting-edge creative practices that align with industry needs and technological advancements, ultimately preparing our students to thrive in a world where digital engagement is central to various design fields. The alignment of our shared commitment to creativity and innovation makes this partnership a natural fit, ensuring that our students not only gain valuable skills but also embody the forward-thinking and entrepreneurial spirit that both VCUarts Qatar and Snap strive to cultivate.” Varvera Guljajeva, VCUarts Qatar Associate Professor of Kinetic Imaging, brought her entire class to the Snap workshop at Web Summit Qatar and expressed how meaningful it was for students to hear directly about new developments that they can explore and learn. According to Guljajeva, one of her students already has plans to incorporate Lenses into their current class project to make it more interactive. As AR continues to redefine consumer experiences across industries, the MENA region is poised for an accelerated demand for skilled AR developers. By supporting initiatives like the VCU workshop, Snap is not only cultivating the next generation of AR creators, but empowering students to explore new, exciting career possibilities within the immersive world of Augmented Reality.
Snap Inc. signs landmark MOU with Government Communications Office (GCO) at Web Summit Qatar 2025 to launch first Augmented Reality Academy in the MENA region
MOU unlocks the creative potential of the region’s impressive talent pool and fuels thriving digital ecosystem Doha, Qatar, 26 February 2025: Snap Inc. has signed a landmark Memorandum of Understanding (MoU) with Qatar’s Government Communications Office (GCO) to launch the first Augmented Reality (AR) Academy in the MENA region. Announced at Web Summit Qatar 2025, the agreement marks a significant step in unlocking creative potential across the region and driving digital innovation. The partnership with GCO for the first AR Academy will unlock new opportunities and empower the next generation of AR creators and developers. This move also underscores Snap’s long-term commitment to investing in MENA’s digital ecosystem, by building AR capabilities for partners both old and new, which is critical to digital transformation agendas. Sheikh Jassim bin Mansour bin Jabor Al Thani, Director of the GCO and Chairman of the Permanent Web Summit Organising Commitee, said: “Our partnership with Snap to launch the region’s first Augmented Reality Academy marks a strategic milestone in empowering digital talent and driving technological innovation. This initiative aligns with Qatar’s National Vision 2030 in building a knowledge-based economy and nurturing the next generation of creators by equipping them with the essential tools and skills to navigate global digital transformations. Through our investment in such pioneering programs, we continue to strengthen Qatar’s position as a regional centre for digital excellence and technological innovation.” Hussein Freijeh, General Manager of Snap Inc. in the Middle East said: “We continue to bet on AR technology as we believe its potential is limitless. AR brings joy and utility to everyday life, enables brands to drive real business results, and empowers developers to push creative boundaries. The long-term success of the technology requires a vibrant developer and creator ecosystem, which is critical to the digital transformation taking place in the region. Once again we are honored to work hand in hand with GCO to drive the growth and digital upskilling of the thriving talent pool and we cannot wait to see the groundbreaking work they produce”. AR has played a pivotal role in visual communication for more than a decade, pioneered by Snapchat and widely loved by online communities and brands all over the world for its ability to elevate creativity, connection and self-expression. From retail try-ons, and now Gen AI, Snapchat has evolved AR into a tool for human connection and spatial computing. Today, over 300 million people use AR on Snapchat and more than 85% of MENA daily users interact with Lenses every day. In Q4 2024 alone, more than 400 million Snapchatters engaged with Gen AI-powered Lenses over 4 billion times. Developers and creators are central to the potential of this technology and Snap is committed to supporting this community through a variety of programs, opportunities and tools to help them build experiences and grow their creative potential. Currently, more than 375,000 AR creators, developers, and teams from nearly every country in the world have built over 4 million Lenses. Many of these are created using fifth generation Snap Spectacles, which have capabilities to better build and experiment with AR, allowing users to interact with the world and each other in entirely new ways. The MOU punctuated an action-packed Web Summit, which saw Snap take a central role in showcasing the evolution of its AR technology and reinforcing the positive role the tech plays in fostering authentic connections across the GCC. Snap’s presence included live tech demonstrations, Snap Spectacles, expert-led discussions, and AR masterclasses, bringing the power of AR to life for attendees.
Snap Inc. Steps Up AR Investment in the Region to Empower the Next Generation of Developers at Web Summit Qatar 2025
Middle East, 19 February 2025: In a region eager to embrace emerging technologies, Snap Inc. is stepping up its investment in the region by empowering the next generation of Augmented Reality (AR) developers in MENA and building their AR capabilities at Web Summit Qatar 2025. With over 85% of GCC Snapchatters engaging with AR lenses daily, Snap is ensuring that the region remains at the forefront of innovation in this rapidly evolving digital landscape. At this year’s Web Summit Qatar 2025, guests will walk through an immersive AR journey, showcasing the evolution of Snap’s AR and how the technology has grown beyond entertainment to become a powerful tool for self-expression, discovery, and cultural storytelling. From face Lenses to interactive AR try-ons and real-time utility and now Gen AI, Snap’s AR continues to inspire developers and businesses alike to enhance community engagement and design immersive experiences. Snap will also shine a spotlight on the company’s hardware technology – Snap’s fifth generation of Spectacles – that enable truly groundbreaking software experiences. Guests will have the opportunity to experience first hand the future of communication and see what it is like to interact together in the same shared experience all while being grounded in reality, giving them the chance to experience computing, the world, and one another in totally new ways. For the first time in the region, Snap has partnered with Virginia Commonwealth University School of Arts Qatar (VCUarts Qatar) bringing a new initiative that will empower 50 young creatives from the university’s Foundation year and BFA programs with tools that will help them shape the future of AR and contribute to the region’s digital ecosystem. Titled “Building a Snapchat Lens, Building Your Career”, the educational session led by Joseph Darko, Global Head of AR Developer Relations at Snapchat will showcase the transformative power of AR and allow students to unlock their creative potential. “We’re excited about the opportunity that AR holds, both globally and in our region. Our core priority is to support the ongoing digital transformation across the GCC and help our partners and governments achieve their tech-driven agendas. With AR, we have the power to enable brands to drive business impact, empower developers to create immersive AR experiences, as well as create a positive impact on people’s lives through shared experiences,” said Hussein Freijeh, Vice President of Snapchat in MENA. “Following an incredibly successful event last year, we are delighted to once again be taking center stage at this pioneering Summit. This year we’re excited to showcase how Snapchat’s suite of sophisticated AR tools continue to enrich the way people communicate, learn, and experience the world around them.” added Freijeh. What’s more? Four of Snap’s renowned experts will lead inspiring sessions at Web Summit Qatar 2025, covering a range of topics on AR and its impact on social connectivity. Qi Pan, Snap’s Global Director, Spectacles AR Platform, will walk attendees through a journey of augmented reality, starting with innovation in mobile AR then looking at how Spectacles will foster the next generation of human connection and spatial computing. Valentina Cullati, Director of EMEA Creative Strategy and Global Production, will explore how AR is not just a tool but is a behaviour, seamlessly integrated into daily life. Valentina will delve into the role of creators as cultural architects, building moments of connection that resonate deeply and will share why Snapchat – from its unique position of empowering creativity that drives real results – is the right place to create real impact. Youmna Borghol, Head of Marketing Science, EMEA, will offer an overview on how marketers must adapt to stay ahead in a fast-changing environment with many new challenges. Youmna will explore how comprehensive measurement strategies can provide deeper, more actionable insights, and share how to refine strategies to better quantify and optimize the impact of marketing efforts on business outcomes. Through an inspiring schedule of talking sessions, engaging workshops and informative live demonstrations, Snap intends to drive the conversation around the possibilities created by AR and the opportunities it enables for the community, developers and partners, as stakeholders navigate the exciting future of the digital landscape in the region.
Gadget Guide: XREAL One Pro: Sleek AR glasses that turn any space into your personal cinema
Transform your entertainment experience with the XReal One Pro, a groundbreaking innovation in AR smart glasses that redefines immersive viewing. Enjoy stunning Full-HD visuals with a 57° field of view, 700 nits of brightness, and vibrant colours, powered by XReal’s advanced X1 spatial computing chip. Integrated Bose sound complements the visuals, ensuring rich and immersive audio and taking your entertainment to the next level. Designed for comfort, the XReal One Pro weighs just 87g and features an adjustable interpupillary distance, allowing a personalised fit for prolonged use. These glasses are available in two sizes, catering to IPD ranges of 57-66mm and 66-75mm, making them suitable for a broad audience. Future-ready, the XReal One Pro supports modular upgrades, such as the upcoming XReal Eye – a 12MP camera module that adds AI-enhanced capabilities and photo-capturing features. Whether you’re streaming movies, playing games, or exploring AR applications, the XReal One Pro delivers a seamless and immersive experience. Its lightweight design, exceptional visuals, and premium audio combine to create a wearable home theatre that fits in the palm of your hand. Elevate your entertainment experience with the XReal One Pro.
