30 April 2025, Doha – Qatar – ELAN Media, Qatar’s leading media powerhouse, has officially launched InMotion 2.0, a next-generation Out-of-Home (OOH) audience measurement platform that revolutionises how advertisers design, target, and optimise campaigns. This milestone was celebrated at an exclusive event hosted at Novo Cinemas, The Pearl, attended by top clients, partners, and media industry leaders.
Smarter Planning. Real-Time Results. Elevated Campaigns.
The first version of Inmotion, introduced in 2022 through a groundbreaking partnership with Ooredoo and Kido Dynamics, brought a new era of OOH analytics in Qatar. InMotion 2.0 takes that innovation further with a comprehensive suite of data-driven tools that deliver real-time insights and future-ready solutions.
“InMotion 2.0 is more than an upgrade – it’s a strategic leap,” said Jaber Al-Ansari, GCEO of ELAN Group. “By combining AI-powered forecasting with dynamic planning tools, we’re enabling our clients to plan smarter, act faster, and achieve measurable impact.”
Key Features of InMotion 2.0:
- Predictive Campaign Planning
Utilise AI-driven forecasting models to accurately estimate impressions and demographic reach, with only 10–12% MAPE (Mean Absolute Percentage Error) at a monthly level. - Advanced Audience Filtering
Segment audiences based on real-world mobility patterns and target campaigns with pinpoint precision. - Dynamic Coverage Mapping
Visualise where your audiences are moving and how your OOH assets will perform — across Lusail, Msheireb, and other high-impact locations. - Live Campaign Submissions
Generate and submit custom campaign plans through the platform, instantly notifying ELAN’s sales team for streamlined execution.
Powered by Mobility Intelligence from Kido Dynamics
At the heart of InMotion 2.0 lies Kido Dynamics, a mobility data science firm using anonymised telecom big data to decode audience movement patterns. This cutting-edge insight turns raw location data into actionable intelligence — giving brands the power to predict audience behaviour rather than just react to it.
“We are proud to partner with ELAN Media,” said Alberto Hernando de Castro, Founder & CEO of Kido Dynamics. “Together, we’re transforming mobility data into a strategic advantage for advertisers.”
Why InMotion 2.0 is a Game-Changer for OOH Advertising in Qatar
With real-time analytics across ELAN Media’s expansive OOH network — from iconic digital billboards in Msheireb and Lusail to the landmark LED screens at the Museum of Islamic Art — InMotion 2.0 is reshaping data-driven OOH advertising in the region.
Whether you’re a global brand or a local business, InMotion 2.0 offers transparency, agility, and intelligence — empowering your team to reach the right people, at the right time, in the right place.
