Qatar Jewellery Designers Take Center Stage at Exclusive Doha Showcase
Qatar’s growing luxury and creative economy was placed firmly in the spotlight as a curated jewellery showcase at Ned’s Club Doha brought together some of the country’s most promising designers, entrepreneurs, and industry leaders under one roof. The two-day private event, organised by Qatar-based premium public relations agency Creatives Amplified, marked the launch of “Taking Back the City” — a new CSR-driven initiative focused on supporting local brands, creative entrepreneurship, and the expansion of Qatar’s design and cultural sectors. Held from May 10 to 11 at the prestigious Ned’s Club Doha, the event transformed the members’ venue into an immersive luxury exhibition space featuring bespoke collections from a range of Qatar-based jewellery brands and independent designers. The showcase provided an exclusive platform for local creatives to engage directly with media, business leaders, collectors, and influential members of Doha’s luxury and hospitality community. The initiative was designed not only as an exhibition but also as a strategic networking and knowledge-sharing platform to strengthen Qatar’s entrepreneurial ecosystem and elevate homegrown creative talent in the luxury market. Speaking during the event, Harriet Abiodun, Founder and PR Director of Creatives Amplified, said the initiative was created to reignite attention around Doha’s creative economy while giving greater visibility to local designers shaping the future of Qatar’s luxury sector. She emphasised that the showcase served as both a celebration of established legacy brands and an introduction to emerging names redefining the city’s jewellery landscape through innovation, craftsmanship, and cultural storytelling. The event also highlighted the growing collaboration between Qatar’s hospitality, business, and creative sectors. Laurentia Meredith, Director of Membership at Ned’s Club Doha, noted that supporting local talent and creative excellence remains an important part of the club’s broader commitment to Doha’s evolving cultural and entrepreneurial environment. Beyond the exhibition itself, the showcase incorporated a series of expert-led discussions exploring the heritage, evolution, and future of jewellery design and trade in Qatar. The opening day featured a panel discussion moderated by media expert Narges Raiss, with contributions from designer and educator Mariam AlMajed, luxury business strategist Aljazi Makki, and cultural expert and collector Rashid Al Murikhi. The discussion explored the intersection of tradition, craftsmanship, business strategy, and modern luxury within Qatar’s jewellery sector. On the second day, Kimberly Labs — Qatar’s first diamond and gemstone authentication laboratory — delivered a presentation focused on gemstone verification, authentication standards, and smart jewellery investment practices. Guests were also offered live, on-site evaluations of their personal jewellery pieces, creating an interactive educational experience that blended luxury with consumer awareness and professional expertise. Production partner Spirit Events played a key role in shaping the exhibition environment, designing a sophisticated infrastructure that reflects the premium quality of the showcased collections while encouraging meaningful interaction among guests, entrepreneurs, and industry professionals. The strong response from invited attendees reinforced growing interest in Qatar’s luxury entrepreneurship and creative industries, with many guests praising the event’s combination of business networking, cultural dialogue, and curated craftsmanship. As Qatar continues to invest in its knowledge-based economy and creative industries under Qatar National Vision 2030, initiatives such as “Taking Back the City” are emerging as important platforms to empower local businesses, support SMEs, and strengthen the country’s position as a regional hub for luxury, design, and entrepreneurship. The successful debut of the jewellery-focused edition also signals broader ambitions for the initiative, with future editions expected to spotlight additional sectors across Qatar’s growing creative economy. Image Copyright: Lavinia L. Costerbosa
Ambition, Drive, Solution-Driven: Capital for a Growth Story
Mohab Mohammed Kamal, Founder and CEO of ConnectED, Doha, Qatar. At 16, Mohab Mohammed Kamal has already done what most founders spend years trying to do — find a real problem, build a real product, and make people care. Meet the founder of ConnectED. By Aparajita Mukherjee About the founder: Mohab Mohammed Kamal, 16 years old. Founder and CEO of ConnectED — a platform connecting high school students, schools, and universities globally. Founded in May 2025. Based in Doha, Qatar. The Problem Nobody Had Solved It started with a feeling every high school student knows — the overwhelming, directionless confusion of figuring out what to do with your life. Mohab Mohammed Kamal was 15 when he felt it. He had questions and nowhere to go for answers. What is my passion? What should I study? How do I even reach out to a university? The platforms that existed were dense, outdated, and built for someone else. Handshake, for example, connects university students to employers. Nobody was connecting high school students to universities — at the moment they needed it most. So Kamal built it himself. “ConnectED is a three-sided marketplace connecting high school students, schools, and universities. The problem exists on every side simultaneously — students are lost, schools have no real infrastructure to guide their students, and universities have no efficient way to reach the right students early. We fix all three in one platform.” After surveying over 200 students who shared the same struggle, the idea became a mission. Built by Gen Z, for Gen Z — the way this process should have always worked. BL: How do schools and universities benefit from ConnectED? Schools finally have a real tool. Right now counsellors are managing hundreds of students with no structured system — they can’t track where each student is in their individual journey, what they need, or where they’re headed. ConnectED gives schools full visibility and control over that entire process. For universities, the benefit is access. They currently spend enormous resources on recruitment with no efficient channel to reach the right students early. ConnectED gives them a direct line to motivated, relevant students at exactly the right moment — before those students have already decided to go somewhere else. BL: With no paid advertising, how are you managing growth? We built something people actually wanted to talk about. 706 users came through word of mouth, competition exposure, and the Web Summit platform. When you solve a real problem and you’re a 16-year-old who built it himself, people share it. That’s not a strategy you can manufacture — it comes from the product being real and the story being genuine. On top of that, we have a full organic marketing strategy ready to execute — social media videos, content, posts — all designed to grow the platform without relying on paid advertising. We’re just getting started on that front. BL: Talk us through your experience at Web Summit 2026. It was something truly amazing — and hopefully we’ll be back next year. Being the youngest exhibitor in the room, surrounded by some of the most serious founders, investors, and operators in the world — and holding our own — was one of the most defining moments of building ConnectED. The video that went viral gave us an enormous push. It made the platform more well-known across Qatar — students, institutions, and people we’d never reached before started finding us. We even had people reaching out wanting serious discussions about the platform off the back of it. That exposure proved that the story resonates well beyond just our immediate network. BL: What do your awards and competition wins mean for the journey ahead? They do two things. First, credibility — when you’re 16 and telling investors and institutions you’ve built something real, third-party validation matters. Winning against 200+ teams at Al Fikra, advancing at INJAZ Mubadara, the Lenabtaker Excellence Award — these aren’t participation trophies, they’re proof points. Second, network. Every competition puts you in a room with mentors, investors, and operators you wouldn’t otherwise have access to. That network compounds over time. BL: Do you plan to take ConnectED beyond Qatar? ConnectED was never a Qatar-only idea. The problem — students navigating university admissions with no real support — exists everywhere. Every country, every education system. Qatar is where we’re starting because it’s where we are, where we have traction, and where we can build the model properly before scaling. But the roadmap is global. The platform, the infrastructure, the marketplace model — it all travels. BL: With 706 registered users, how many have been accepted to a university? The honest context here is important. The 706 students came to the platform when it was still a prototype — when we only had the student side built. There was no school or university side yet, meaning the actual connection between students and institutions hadn’t been made yet. What we proved was demand — students found us and signed up organically. Right now we’re rebuilding the full platform with a professional development agency, adding the school and university layers properly. Before we launch, we’re going out to schools and universities directly to get them onboarded so that when we go live, the full flow is ready from day one. That’s when we’ll be able to track outcomes end-to-end — and it will become one of our strongest proof points. BL: Once you go to university yourself — how do you plan to sustain ConnectED? I have two options — either stay in Qatar and continue running ConnectED from here, or take it with me to whichever university I end up at. Either way, my goal is to have the entire business sorted, structured, and self-sustaining before I head to university. The team, the processes, the partnerships — everything in place so that ConnectED can manage itself whether I’m in Doha or anywhere else in the world. The company shouldn’t depend on me being in one place. That’s
