Mowasalat (Karwa) Spreads Joy on Garangao Night with a Special Community Initiative
Doha, Qatar – 14 March 2025: Mowasalat (Karwa) brought joy to children and families across Qatar by celebrating the tradition of Garangao at its booths in Doha Festival City, City Center and Villagio Mall. As part of this initiative, children visiting the booths were welcomed with festive treats, reinforcing the company’s commitment to preserving Qatari heritage and engaging with the community. Garangao, celebrated on the 14th night of Ramadan, is a beloved cultural tradition that strengthens community bonds and fills the night with joy and laughter. This gesture reflected Mowasalat’s dedication to social responsibility and its ongoing efforts to uphold Qatari traditions. Mohammed Abukhadija, Executive Director of Commercial Affairs in Mowasalat (Karwa) commented on the initiative, saying: “This initiative embodied our dedication to social responsibility and our pride in preserving our rich traditions. At Mowasalat, our role goes beyond transportation we are committed to strengthening our connection with the community and ensuring that our cultural heritage is passed on to future generations. The event saw a large turnout, with children eagerly gathering their treats and experiencing the festive spirit of the Garangao, bringing families together to celebrate in a warm and welcoming atmosphere.
Snap Inc. and Virginia Commonwealth University Qatar empower the next generation of AR talent at Web Summit Qatar 2025
Hosting a workshop exclusively for the university’s Foundation year and Bachelor of Fine Arts students, Snap’s Global head of AR Developer Relations showcased the future of Augmented Reality and career pathways at Snap Middle East, 5 March 2025 — Dedicated to empowering the next generation of Augmented Reality (AR) innovators, Snap Inc. teamed up with Virginia Commonwealth University School of Arts Qatar (VCUarts Qatar) to host an exclusive AR workshop for 50 Foundation year and Bachelor of Fine Arts (BFA) students at Web Summit Qatar. The workshop, titled “Building a Snapchat Lens, Building Your Career,” provided students with a unique opportunity to gain firsthand knowledge from industry leaders, equipping them with the tools needed to thrive in the rapidly evolving AR landscape. The session, led by Joseph Darko, Snap Inc.’s Global Head of AR Developer Relations, was designed to showcase both the creative and technical potential of AR technology. Augmented Reality is digitally overlaid onto the real world, which Snap believes is the healthiest, most compelling way to communicate. Over the years, Snap’s AR technology has evolved significantly, transitioning from fun, playful lenses to a powerful tool for both personal expression and business innovation. Globally, Snapchat sees over 6 billion AR Lens plays every day on average, and in the MENA region, more than 85% of daily users interact with Lenses each day. Committed to empowering the next generation, Snap taught students how to build their own Snapchat Lens, while also introducing them to practical strategies for succeeding in the AR developer community. Through its longstanding investments in AR, Snap is not only shaping the future of communication but empowering the next generation of developers in the region, aligning with the digital transformation agendas of the Middle East. “Augmented Reality is the next frontier in human connection, and it was incredible to share the secrets to AR success with the talented students at VCUarts Qatar,” said Joseph Darko, Global Head of AR Developer Relations at Snap Inc. “This workshop showcased how AR can amplify creativity, drive innovation across industries, and create tangible career opportunities for aspiring developers. At Snap, we’re committed to building experiences that connect people and brands in authentic, meaningful ways, and we’re proud to support talent in MENA – a region where we see enormous potential for AR to transform all sectors.” The partnership between Snap and VCUarts Qatar underscores the importance of experiential learning and industry collaboration in preparing students for the future of work. Students who attended the workshop left with a deeper understanding of how AR is already reshaping industries like fashion, sports, tourism, culture and AI—sectors in which Snap is leading the charge in leveraging AR for branding and consumer engagement. Lejla Niksic, Director of Strategic Engagement at VCUarts Qatar, said, “This collaboration with Snap empowers our students to explore innovative technologies like AR, allowing them to bridge the gap between creativity and the rapidly evolving digital landscape, ensuring they are equipped to lead in a future driven by innovation.” Niksic further emphasized, “For VCUarts Qatar, collaborating with Snap enhances our positioning as a key player in fostering cutting-edge creative practices that align with industry needs and technological advancements, ultimately preparing our students to thrive in a world where digital engagement is central to various design fields. The alignment of our shared commitment to creativity and innovation makes this partnership a natural fit, ensuring that our students not only gain valuable skills but also embody the forward-thinking and entrepreneurial spirit that both VCUarts Qatar and Snap strive to cultivate.” Varvera Guljajeva, VCUarts Qatar Associate Professor of Kinetic Imaging, brought her entire class to the Snap workshop at Web Summit Qatar and expressed how meaningful it was for students to hear directly about new developments that they can explore and learn. According to Guljajeva, one of her students already has plans to incorporate Lenses into their current class project to make it more interactive. As AR continues to redefine consumer experiences across industries, the MENA region is poised for an accelerated demand for skilled AR developers. By supporting initiatives like the VCU workshop, Snap is not only cultivating the next generation of AR creators, but empowering students to explore new, exciting career possibilities within the immersive world of Augmented Reality.
The State of Qatar and the GSMA to Host First Edition of MWC Doha in the MENA
Doha, Qatar, March 4, 2025: The State of Qatar, represented by the Ministry of Communications and Information Technology (MCIT), announced that it will host MWC Doha for five consecutive years, marking a historic first for the Middle East and North Africa region. The announcement was made during an official signing ceremony attended by H.E. Mohammed bin Ali Al Mannai, Minister of Communications and Information Technology, and Mr. John Hoffman, CEO GSMA Ltd., along with senior officials from the GSMA. This landmark event highlights global confidence in Qatar’s capability to organize and host world-class technological events. MWC Barcelona is held annually by the GSMA. It is the world’s largest and most influential connectivity event and this year’s edition will feature a broad range of topics reflecting the latest trends and technologies in the mobile industry. Key themes for this year’s edition include 5G Inside, Connect X, AI+, Enterprise Re-invented, Game Changers, and Our Digital DNA. H.E. Mr. Mohammed bin Ali Al Mannai, Minister of Communications and Information Technology, emphasized that the event serves as a global platform to foster collaboration and knowledge exchange among companies and experts. He noted that this initiative will accelerate digital transformation and solidify Qatar’s position as a global hub for digital innovation, aligning with Qatar National Vision 2030. H.E stated: “Qatar is preparing to host MWC Doha for the first time in the Middle East and North Africa region. This milestone reflects our commitment to accelerating the adoption of digital solutions and enhancing our leadership in the ICT sector. Hosting this event represents a strategic opportunity to attract investments and support the implementation of the Digital Agenda 2030. This event will enhance collaboration among leading sector companies, opening new horizons for growth and innovation in the region.” The inaugural edition of MWC Doha, set for 25-26 November 2025, will spotlight the latest breakthroughs in mobile technology, artificial intelligence, financial technology, and smart connectivity. The event will also explore crucial topics such as digital inclusion, sustainability, and future technologies, providing a unique platform for collaboration and knowledge exchange. Mr. John Hoffman, CEO GSMA Ltd., highlighted the significance of the event by stating: “The world’s largest and most influential connectivity event is coming to Doha! We are delighted to welcome MWC25 Doha to our world-renowned MWC Series. Our vision is for MWC Doha to become integral to Qatar’s emerging role as a global hub for digital innovation, showcasing the Middle East’s digital transformation across AI, advanced 5G and smart mobility. We cannot wait to open the doors for MWC25 Doha – see you there!” Qatar’s hosting of MWC Doha is expected to significantly boost the country’s economy by attracting thousands of visitors and participants from around the world, including top executives, experts, and investors in the telecommunications and information technology sector. This global influx will serve as a powerful catalyst for economic growth, a bridge for international cooperation, and a platform to showcase the technological capabilities of Qatari and regional companies. It will further solidify Qatar’s position as a leading hub for digital innovation and investment in the region and globally. Additionally, this hosting is set to attract foreign direct investment to Qatar by providing international investors with the opportunity to explore the country’s attractive investment environment, which includes advanced infrastructure and a supportive regulatory framework for entrepreneurship and digital ventures. It is also expected to open new avenues for strategic partnerships between Qatari and global companies, reinforcing Qatar’s standing as a regional and global center for technology and digital innovation. Moreover, MWC Doha will provide government entities and local businesses with a valuable opportunity to engage with leading global experts, exchange knowledge, and stay up to date with the latest technological trends that can be implemented locally to support digital transformation and build a knowledge-based economy. Furthermore, it will serve as a crucial platform for local and regional companies to showcase their solutions and products on the global stage, interact with industry leaders and innovators, and enhance their competitive edge. This engagement will help these companies expand into new markets and strengthen their position in the international arena. The GSMA has regional editions of MWC to promote innovation globally including MWC Shanghai, MWC Las Vegas and MWC Kigali. With Qatar set to host MWC Doha, the country reinforces its position as a regional leader in technology and innovation, driving forward its vision for a connected and AI-powered future. MWC Barcelona 2024 attracted over 101,000 participants from 205 countries and territories, with more than 2,700 exhibiting companies, showcasing the significant economic and technological impact of this event. Choosing Qatar to host MWC Doha over the coming years reflects the international community’s trust in its organizational capabilities and advanced infrastructure.
Snap Inc. signs landmark MOU with Government Communications Office (GCO) at Web Summit Qatar 2025 to launch first Augmented Reality Academy in the MENA region
MOU unlocks the creative potential of the region’s impressive talent pool and fuels thriving digital ecosystem Doha, Qatar, 26 February 2025: Snap Inc. has signed a landmark Memorandum of Understanding (MoU) with Qatar’s Government Communications Office (GCO) to launch the first Augmented Reality (AR) Academy in the MENA region. Announced at Web Summit Qatar 2025, the agreement marks a significant step in unlocking creative potential across the region and driving digital innovation. The partnership with GCO for the first AR Academy will unlock new opportunities and empower the next generation of AR creators and developers. This move also underscores Snap’s long-term commitment to investing in MENA’s digital ecosystem, by building AR capabilities for partners both old and new, which is critical to digital transformation agendas. Sheikh Jassim bin Mansour bin Jabor Al Thani, Director of the GCO and Chairman of the Permanent Web Summit Organising Commitee, said: “Our partnership with Snap to launch the region’s first Augmented Reality Academy marks a strategic milestone in empowering digital talent and driving technological innovation. This initiative aligns with Qatar’s National Vision 2030 in building a knowledge-based economy and nurturing the next generation of creators by equipping them with the essential tools and skills to navigate global digital transformations. Through our investment in such pioneering programs, we continue to strengthen Qatar’s position as a regional centre for digital excellence and technological innovation.” Hussein Freijeh, General Manager of Snap Inc. in the Middle East said: “We continue to bet on AR technology as we believe its potential is limitless. AR brings joy and utility to everyday life, enables brands to drive real business results, and empowers developers to push creative boundaries. The long-term success of the technology requires a vibrant developer and creator ecosystem, which is critical to the digital transformation taking place in the region. Once again we are honored to work hand in hand with GCO to drive the growth and digital upskilling of the thriving talent pool and we cannot wait to see the groundbreaking work they produce”. AR has played a pivotal role in visual communication for more than a decade, pioneered by Snapchat and widely loved by online communities and brands all over the world for its ability to elevate creativity, connection and self-expression. From retail try-ons, and now Gen AI, Snapchat has evolved AR into a tool for human connection and spatial computing. Today, over 300 million people use AR on Snapchat and more than 85% of MENA daily users interact with Lenses every day. In Q4 2024 alone, more than 400 million Snapchatters engaged with Gen AI-powered Lenses over 4 billion times. Developers and creators are central to the potential of this technology and Snap is committed to supporting this community through a variety of programs, opportunities and tools to help them build experiences and grow their creative potential. Currently, more than 375,000 AR creators, developers, and teams from nearly every country in the world have built over 4 million Lenses. Many of these are created using fifth generation Snap Spectacles, which have capabilities to better build and experiment with AR, allowing users to interact with the world and each other in entirely new ways. The MOU punctuated an action-packed Web Summit, which saw Snap take a central role in showcasing the evolution of its AR technology and reinforcing the positive role the tech plays in fostering authentic connections across the GCC. Snap’s presence included live tech demonstrations, Snap Spectacles, expert-led discussions, and AR masterclasses, bringing the power of AR to life for attendees.
Kingdee expands its footprint into the Middle East, opening Qatar office
25 February 2025, Doha – Qatar: Kingdee International Software Group Company Limited（0268 .HK）announced today the opening of its regional headquarters in Qatar’s Free Zones, marking its official entry into the Middle East market. The establishment of this regional headquarters has been facilitated through the support of the Qatar Investment Authority (QIA), the sovereign wealth fund of Qatar, Invest Qatar, the investment promotion agency of Qatar and Qatar Free Zones Authority (QFZ). Founded in 1993, Kingdee is a globally renowned enterprise management cloud SaaS company listed on the Main Board of the Hong Kong Stock Exchange. Expanding its global presence has been one of Kingdee’s key strategic objectives. In December 2023, Kingdee and QIA announced an agreement in which QIA would invest around $200 million in the company. This investment recognised Kingdee as a category leader and key enabler of enterprise cloud transformation in China. The investment in Kingdee aligns with QIA’s strategic objective to invest in leading companies and technologies in global digitalisation trends. Robert Xu, Chairman and CEO of Kingdee Group stated: “Today marks a pivotal moment in the global expansion plans of Kingdee. Following the investment by QIA in December 2023, we are excited to further strengthen our collaboration with Qatar by opening our first office in the Middle East, in Qatar’s Free Zones. Kingdee plans to leverage Qatar as a bridgehead for expanding our footprint into the Middle East and North Africa markets, drive the digital transformation of local enterprises and supporting Qatar to achieve its “Qatar National Vision 2030. We are excited to collaborate with QIA, Invest Qatar and QFZ to bridge the gap between Kingdee and the Middle Eastern market, supporting Kingdee’s international growth strategy.” Mohammed Saif Al-Sowaidi, CEO of QIA stated: “QIA has been an investor in Kingdee since 2023 and recognises the company’s expertise in enterprise digitalization and cloud services in China. We are confident that Kingdee will succeed in their expansion and will bring a valuable offering to the Middle East market.” Sheikh Ali Alwaleed Al-Thani, CEO, Invest Qatar, commented: “We are delighted to welcome Kingdee to Qatar. The establishment of their regional headquarters in Qatar marks a significant milestone in our ongoing efforts to attract leading global technology companies to our region. This collaboration underscores Qatar’s commitment to fostering a business-friendly environment that supports innovation and digital transformation. We look forward to working closely with Kingdee, the Qatar Investment Authority, and the Qatar Free Zones Authority to drive forward our shared vision of economic growth and technological advancement, in line with Qatar National Vision 2030 and the Third National Development Strategy.” On this strategic move, H.E. Sheikh Mohammed bin Hamad bin Faisal Al-Thani, CEO of Qatar Free Zones Authority (QFZ), said: “Kingdee’s decision to establish its regional headquarters in our free zones reaffirms Qatar’s position as a leading hub for digital innovation. This partnership, developed through the joint efforts of Qatar Investment Authority, Invest Qatar, and Qatar Free Zones Authority, reflects our collective drive to achieve Qatar’s Third National Development Strategy — the final wave of the Qatar National Vision 2030. By integrating Kingdee’s expertise into our technology ecosystem, we accelerate digital transformation and strengthen Qatar’s role as a gateway for next-generation solutions to drive economic diversification and sustainable growth.” QFZ will provide Kingdee with a strategically positioned platform to strengthen its regional presence, cultivate high-impact collaborations, and contribute to the evolution of enterprise digitalisation. As a publicly listed company with over 31 years of history, Kingdee has reinforced its product R&D and implementation capabilities through serving more than 7.4 million customers worldwide. Kingdee SaaS solutions are used in 172 countries and regions worldwide, supporting 42 languages and serving over 1000 customers to achieve overseas digital operations. “We are confident in our ability to deliver professional enterprise digital solutions to Qatar and the regional market.” Kingdee, leveraging its industry expertise and the management models of China’s leading enterprises, can provide end-to-end digital solutions encompassing financial management, supply chain optimisation, and production operations to local businesses. This empowers regional enterprises to enhance management efficiency and strengthen competitive capabilities. The establishment of Kingdee Qatar represents a strategic milestone in Kingdee’s commitment to delivering localised services from Qatar’s Free Zones to global clients. Guided by the principle of “think globally, operate locally,” the company will synergize regional business acumen with technological strengths, integrating AI-driven digital technologies and management expertise to provide comprehensive one-stop solutions. This initiative will accelerate the development of the Middle East’s software and internet industries through technological empowerment.
Paris Saint-Germain Launches PSG Labs: A Global Innovation Hub with First International Expansion in Doha, QATAR
Paris Saint-Germain (PSG) announced today at Web Summit Qatar that the club is taking a bold step into the future of sports innovation with the launch of PSG Labs, a pioneering global initiative designed to accelerate cutting-edge technology in sports, fan experience, and performance. PSG Labs will serve as the Club’s dedicated innovation engine, identifying and supporting high-potential startups, entrepreneurs, and tech partners to create transformative solutions that will redefine the industry. As part of its commitment to driving innovation, Paris Saint-Germain also announced the club is expanding its global footprint with the launch of its first international PSG Lab in Doha, reinforcing its role as a leader in sports technology and fostering new collaborations in one of the world’s fastest-growing tech ecosystems and a strategic gateway to cutting-edge research and technology in the Middle East. “Paris Saint-Germain has always been at the forefront of innovation—both on and off the pitch,” said Nasser Al-Khelaïfi, President of Paris Saint-Germain. “PSG Labs is a natural extension of our ambition to shape the future of sports. By collaborating with the brightest innovators from around the world, we can accelerate game-changing ideas and further solidify our position as a global leader in innovation. With our first international PSG Lab in Doha, our goal is to drive innovation on a global scale and set new benchmarks for the entire sports industry.” A New Model for Sports Innovation PSG Labs will work closely with select partners in key technology ecosystems to accelerate the development of breakthrough innovations across three focus areas: Expanding PSG’s Global Innovation Footprint The launch of PSG Labs in Doha marks the first step in the Club’s international innovation expansion. The regional lab will serve as a gateway to emerging technology in the Middle East, allowing PSG to: “This is a major step in PSG’s innovation journey”, added Jerry Newman, Chief Digital and Innovation Officer of Paris Saint-Germain. “By launching this innovation lab in Doha, PSG is demonstrating the impact that visionary leadership and global collaboration can have in shaping the future of sports.” Join the Movement Applications for PSG Labs are now open. Startups and scaleups looking to shape the future of sports, media, and fan engagement are invited to apply. For more information, visit PSG Labs Official Website: https://www.psg.fr/labs
Visit Qatar signs MoU with Microsoft at Web Summit Qatar 2025 to advance smart tourism solutions
Visit Qatar and Microsoft have formalised their collaboration to drive digital innovation in tourism with a Memorandum of Understanding (MoU) signed at Web Summit Qatar 2025 on 25th February. The MoU was signed by Eng. Abdulaziz Ali Al-Mawlawi, CEO of Visit Qatar, and Lana Khalaf, Country Manager of Microsoft, marking the next phase of this partnership. Leveraging the success of the Visit Qatar GenAI Travel Concierge, powered by Microsoft Azure and OpenAI 4o and 4o mini, both entities will explore cutting-edge technologies to enhance visitor experiences and transform business operations. The Smart Travel Assistant from Visit Qatar is a pioneering innovation that seamlessly integrates text, voice, content, a conversational virtual assistant, maps, and an interactive planning interface. This innovation has set new standards for digital excellence in tourism. Visit Qatar and Microsoft are working on developing a comprehensive technology roadmap that aims to enhance the visitor experience through integrated smart and digital solutions.
Visit Qatar participates at Web Summit Qatar 2025
Visit Qatar participates in the second edition of Web Summit Qatar, taking place from February 23 – 26, 2025, at the Doha Exhibition and Convention Center (DECC). As part of its participation, Visit Qatar is sponsoring the VIP Lounge, providing an exclusive networking space where attendees can experience Qatar’s renowned hospitality. Visit Qatar’s participation highlights its ongoing commitment to technology and digital innovation as key enablers of the tourism sector. This dedication was recently recognized with three prestigious awards, including the Microsoft AI Excellence Award for the Visit Qatar GenAI Travel Concierge and two MENA Digital Awards: The Gold Award for Best Application (Mobile/Tablet) and the Silver Award for Best Web Platform. The Visit Qatar mobile app was recognised with the Gold Award for its seamless integration of the Visit Qatar Pass, which unlocks savings of up to 50% on a wide range of experiences. Building on this success, Visit Qatar continues to drive digital innovation with the latest upgrade of its AI Concierge, introducing a conversational chat interface and engaging visual elements for a more intuitive and immersive experience, from inspiration to planning. This upgrade is designed to cater to diverse visitor profiles, from meticulous planners to spontaneous explorers, and from budget-conscious visitors to luxury seekers. It ensures seamless itinerary planning by addressing the challenges of fragmented booking experiences, consolidating travel resources and offerings in Qatar. Available on both the Visit Qatar website and mobile app, the AI Concierge offers a comprehensive suite of services with advanced GenAI-powered capabilities, including personalized recommendations, dynamically tailored itineraries, and real-time updates about events and cultural experiences, making it a valuable tool for both visitors and the local community. HE Saad Bin Ali Al Kharji, Chairman of Qatar Tourism and Chair of the Board of Directors of Visit Qatar, said: “Web Summit Qatar 2025 presents a prime opportunity to showcase Qatar’s transformation into a leading global destination for both tourism and business. With significant advancements in digital integration and service excellence, we continue to enhance the visitor journey while strengthening our position as a key MICE hub in the region. Hosting large-scale global events has been instrumental in achieving our goal of becoming one of the fastest-growing tourism destinations in the Middle East, as recognised by UN Tourism’s World Barometer in December 2024.” Eng. Abdulaziz Ali Al-Mawlawi, Chief Executive Officer of Visit Qatar, said: “Qatar is a leading global destination with a proven track record of successfully hosting major events and providing its visitors with memorable experiences. MICE is the one of the most important pillars driving growth in Qatar’s tourism sector. This summit not only provides a powerful platform to showcase Qatar’s ability to host world-class events but also facilitates networking, business and investment opportunities, knowledge exchange, and collaboration in innovation and technology. It reinforces our strategic vision of positioning Qatar a premier international MICE destination.” Web Summit Qatar 2025 will bring together top global speakers and thought leaders to discuss key topics in technology and innovation. The event’s five-year tenure in Qatar is a clear reflection of the country’s broader efforts to diversify its economy as part of the Qatar National Vision 2030, positioning Qatar as a leading global hub for entrepreneurship, innovation, technology, and as a premier MICE destination. The summit is a vital catalyst for attracting foreign investment, boosting the tourism industry, and enhancing the country’s business environment.
Minister of Communications and Information Technology visits DECC for Final Checks Ahead of Web Summit Qatar 2025
H.E. Mr. Mohammed bin Ali Al Mannai, Minister of Communications and Information Technology, conducted a visit today to oversee the final preparations for the second edition of Web Summit Qatar 2025, which is set to take place tomorrow, Sunday, February 23. The summit will feature over 1,540 startups, marking a 50% increase from last year’s edition, along with 651 investors from more than 80 countries. On this occasion, H.E. Mr. Mohammed bin Ali Al Mannai expressed his sincere appreciation to the organizing committee and the Web Summit team for their significant efforts in ensuring the success of this global event. During his tour, H.E. emphasized the importance of the summit in solidifying Qatar’s role as a regional hub for entrepreneurship and innovation. He also praised the meticulous preparations made to deliver an exceptional experience for participants through dedicated platforms and networking opportunities. Web Summit Qatar 2025 serves as a strategic platform to discuss the latest advancements in digital transformation, artificial intelligence, and tech entrepreneurship, while also highlighting promising investment opportunities in Qatar’s technology sector. The summit plays a crucial role in supporting startups and fostering a dynamic digital innovation ecosystem. This event aligns with national efforts to accelerate digital transformation and enable a knowledge-based economy, in line with Qatar National Vision 2030 and the Third National Development Strategy. The summit is expected to enhance international partnerships and attract technology investments, further strengthening Qatar’s position as a global leader in the digital economy.
Snap Inc. Steps Up AR Investment in the Region to Empower the Next Generation of Developers at Web Summit Qatar 2025
Middle East, 19 February 2025: In a region eager to embrace emerging technologies, Snap Inc. is stepping up its investment in the region by empowering the next generation of Augmented Reality (AR) developers in MENA and building their AR capabilities at Web Summit Qatar 2025. With over 85% of GCC Snapchatters engaging with AR lenses daily, Snap is ensuring that the region remains at the forefront of innovation in this rapidly evolving digital landscape. At this year’s Web Summit Qatar 2025, guests will walk through an immersive AR journey, showcasing the evolution of Snap’s AR and how the technology has grown beyond entertainment to become a powerful tool for self-expression, discovery, and cultural storytelling. From face Lenses to interactive AR try-ons and real-time utility and now Gen AI, Snap’s AR continues to inspire developers and businesses alike to enhance community engagement and design immersive experiences. Snap will also shine a spotlight on the company’s hardware technology – Snap’s fifth generation of Spectacles – that enable truly groundbreaking software experiences. Guests will have the opportunity to experience first hand the future of communication and see what it is like to interact together in the same shared experience all while being grounded in reality, giving them the chance to experience computing, the world, and one another in totally new ways. For the first time in the region, Snap has partnered with Virginia Commonwealth University School of Arts Qatar (VCUarts Qatar) bringing a new initiative that will empower 50 young creatives from the university’s Foundation year and BFA programs with tools that will help them shape the future of AR and contribute to the region’s digital ecosystem. Titled “Building a Snapchat Lens, Building Your Career”, the educational session led by Joseph Darko, Global Head of AR Developer Relations at Snapchat will showcase the transformative power of AR and allow students to unlock their creative potential. “We’re excited about the opportunity that AR holds, both globally and in our region. Our core priority is to support the ongoing digital transformation across the GCC and help our partners and governments achieve their tech-driven agendas. With AR, we have the power to enable brands to drive business impact, empower developers to create immersive AR experiences, as well as create a positive impact on people’s lives through shared experiences,” said Hussein Freijeh, Vice President of Snapchat in MENA. “Following an incredibly successful event last year, we are delighted to once again be taking center stage at this pioneering Summit. This year we’re excited to showcase how Snapchat’s suite of sophisticated AR tools continue to enrich the way people communicate, learn, and experience the world around them.” added Freijeh. What’s more? Four of Snap’s renowned experts will lead inspiring sessions at Web Summit Qatar 2025, covering a range of topics on AR and its impact on social connectivity. Qi Pan, Snap’s Global Director, Spectacles AR Platform, will walk attendees through a journey of augmented reality, starting with innovation in mobile AR then looking at how Spectacles will foster the next generation of human connection and spatial computing. Valentina Cullati, Director of EMEA Creative Strategy and Global Production, will explore how AR is not just a tool but is a behaviour, seamlessly integrated into daily life. Valentina will delve into the role of creators as cultural architects, building moments of connection that resonate deeply and will share why Snapchat – from its unique position of empowering creativity that drives real results – is the right place to create real impact. Youmna Borghol, Head of Marketing Science, EMEA, will offer an overview on how marketers must adapt to stay ahead in a fast-changing environment with many new challenges. Youmna will explore how comprehensive measurement strategies can provide deeper, more actionable insights, and share how to refine strategies to better quantify and optimize the impact of marketing efforts on business outcomes. Through an inspiring schedule of talking sessions, engaging workshops and informative live demonstrations, Snap intends to drive the conversation around the possibilities created by AR and the opportunities it enables for the community, developers and partners, as stakeholders navigate the exciting future of the digital landscape in the region.
