Lynk & Co 09 Redefines Luxury SUV Standards for Business and Leisure in Qatar
The Lynk & Co 09 has arrived in Qatar, setting a new benchmark in the premium SUV segment with a compelling blend of performance, technology, comfort, and design. Positioned as the flagship model of the brand, the Lynk & Co 09 was engineered for discerning professionals and families seeking a refined driving experience—whether navigating Doha’s urban landscape or embarking on long-distance journeys. Available now at Auto Class Cars, the authorised general distributor of Lynk & Co in Qatar, the 09 is showcased at the brand’s showroom on Salwa Road. A Flagship Built for Modern Urban Life Constructed on the advanced SPA (Scalable Product Architecture) platform, the Lynk & Co 09 reflected the brand’s upward and onward design philosophy. Its exterior design combined confidence and elegance, highlighted by the signature Aurora Borealis daytime running lights, inspired by natural light phenomena, and the distinctive Urban Coast front fascia that balanced power with sophistication. At the rear, the Energy Cube LED combination lamps delivered a striking visual identity, ensuring the Lynk & Co 09 stood out across Doha’s roads—day or night. First-Class Cabin Experience Inside, the Lynk & Co 09 delivered a cabin designed to rival premium executive lounges. The interior featured genuine NAPPA leather seating, available with massage functionality, ensuring exceptional comfort for both drivers and passengers. Technology took centre stage with a 12.8-inch full-colour W-HUD that projected essential driving information directly into the driver’s line of sight, complemented by a 12+6-inch touchable centre panel offering seamless connectivity, navigation, and entertainment. The refined Starry-night controls, finished in matte silver electroplating, enhanced the tactile and visual appeal of the cockpit. Outstanding Comfort and Wellness Designed with long journeys in mind, the Lynk & Co 09 prioritised passenger wellbeing. Features included a BOSE 14-speaker premium audio system, an advanced air-purifying system for a cleaner cabin environment, and ambient overhead lighting for a relaxed atmosphere. A full-cover sunshade transformed the interior into a private oasis, while the touch-controlled steering wheel—wrapped in genuine leather and equipped with heating and memory functions—added to the vehicle’s executive-level comfort. Performance Meets Precision Engineering Under the bonnet, the Lynk & Co 09 was powered by a Drive-E 2.0TD T5 Turbo engine with 48V BSG system, producing 254 PS and 350 Nm of torque. Paired with an 8-speed automatic transmission and all-wheel drive, the SUV delivered smooth acceleration, confident handling, and efficient cruising. Its sport chassis featured an aluminium front double-wishbone suspension and a rear integrated multi-link independent suspension, with aluminium accounting for nearly 48% of the chassis structure—enhancing stability, ride comfort, and driving precision. Intelligent Safety and Driver Assistance Safety remained a defining pillar of the Lynk & Co 09. The SUV integrated 23 advanced driver assistance systems, supported by a high-strength body structure and 12 ultrasonic radar sensors for accurate vehicle dynamics monitoring. Key features included Highway Assist for stress-free long-distance driving and Evasive Maneuver Assist, designed to enhance safety in critical situations—reinforcing the model’s positioning as a smart luxury SUV for Qatar’s roads. Available Now in Doha The Lynk & Co 09 and the brand’s full vehicle lineup are available at Auto Class Cars on Salwa Road, offering customers in Qatar access to a new generation of premium SUVs that combine Scandinavian-inspired design, intelligent technology, and refined performance.
World’s Best Riders Target Glory as H H The Father Amir’s Prix Begins in Doha
The inaugural H H The Father Amir’s Prix commenced today at the iconic Al Shaqab Longines Arena, bringing together the world’s leading show jumpers for a month-long celebration of elite equestrian sport and marking the official opening of the Doha Equestrian Tour 2026. The prestigious season-opening championship carries a total prize purse exceeding €3.3 million and will be staged across four Tours throughout January. The opening Tour runs from January 2 to 4, followed by competitions from January 8–10, January 22–24, and a grand finale from January 29–31. More than 240 male and female riders from 32 countries are competing, alongside 93 Qatari riders, highlighting Qatar’s growing depth of talent in international equestrian sport. The event also features approximately 500 horses, flown in from leading equestrian nations around the world. Among the prominent international names set to compete are Belgium’s Abdelkader Said, winner of the 2025 LGCT Super Grand Prix, Germany’s Philipp Weishaupt, and Janne Friederike Meyer-Zimmermann, all vying for top honours across the Tours. Speaking at a press conference ahead of the opening day, Deputy Event Director Mohammed Jaber Al Khayarin said the championship provides a fitting launch to the Doha Equestrian Tour, which features 10 international championships running until April 4, with a combined prize purse exceeding €10 million. “The H H The Father Amir’s Prix has been rated among the world’s top equestrian competitions,” Al Khayarin said. “Extensive preparations have been made to deliver the event in an exceptional manner, in accordance with the highest organisational and technical standards, reflecting Qatar’s established reputation for hosting major international sporting events.” He added that hosting the competition at Al Shaqab—widely regarded as one of the world’s premier equestrian venues—reinforces Qatar’s commitment to providing a world-class competitive environment for riders and an outstanding experience for spectators. Sporting Director Salemain Al Suwaidi noted that the 2026 season will be one of the most competitive yet. “We are entering an exceptional year with 10 championships to be contested among elite combinations of riders and horses,” he said. Alejandro Ancin Berdegue, CEO of In2Strides, confirmed that the courses were designed in collaboration with internationally recognised experts to enhance competitiveness and showcase riding excellence. “The addition of H H The Father Amir’s Prix will further strengthen the sport and contribute to the development of Qatari riders,” he said. The opening ceremony, scheduled for 5:30pm, features artistic performances, equestrian-themed activations, and a large-scale drone and light show. According to Director of Marketing and Communications Abdullah Al Qashouti, tickets are available via the Road to Qatar platform, with general admission priced at QR50 per day, alongside premium and VIP hospitality packages. Competition action began at 9:00am with CSI 2 (125cm)* and CSI 1 (120cm)* classes, while the opening day’s highlight event, the CSI 4 (145cm)* competition, is scheduled to start at 7:15pm. As the first chapter of the Doha Equestrian Tour 2026 unfolds, H H The Father Amir’s Prix positions Doha firmly at the forefront of the global equestrian calendar, reinforcing Qatar’s status as a leading hub for elite international sport.
