Promoting eco-tourism, adventure tourism, and niche cultural experiences to up visitor engagement
Evgeny Kozlov, the first deputy head of the office of the mayor and the government of Moscow and the chairman of the Moscow City Tourism Committee, in conversation with Aparajita Mukherjee talks about the cooperation between Qatar and Russia in the tourism sector, and how that can be furthered in the coming days. BL: Tell us about the tourism relations between Qatar and Moscow. Kozlov: Today, Middle Eastern countries, together with China and India, are the main sources of tourist traffic from non-CIS countries to Moscow. Tourism from the GCC region to Moscow, especially from Qatar, is witnessing remarkable growth. In the first nine months of 2024, approximately 9000 Qatari tourists visited Moscow — three times more than in 2019 — the most successful year for world tourism. This increase is driven by visa-free entry and direct flights. Moscow attracts Middle Eastern tourists with its convenient infrastructure, mild climate, combination of modern comfort and Russian traditions. The city offers cultural experiences, luxury shopping, and business opportunities, making it an attractive destination. Moscow actively promotes tourism through international exhibitions and forums, roadshows and fam tours to Moscow for travel companies. We are confident that these promotional tools will also strengthen our relationship with Qatar and the broader Gulf region. Moreover, the official tourist portal of Moscow — Discover Moscow, available in English, provides valuable guidance for foreign travelers. It features a curated list of attractions and essential information for visitors to the city. To enhance awareness about Moscow, an official Discover Moscow channel was recently launched on Snapchat, where tourists from the Middle East can explore in detail the cultural attractions that the city has to offer. BL: What learnings do you take back from this trip to Qatar? Kozlov: Qatar’s ability to blend modern luxury with deep-rooted cultural traditions is remarkable. The country excels in high-end hospitality, offering world-class hotels, seamless services, and curated experiences for travelers. Its focus on sustainability and innovation in tourism also stands out. Qatar’s investment in large-scale events, such as the FIFA World Cup, highlights the importance of international engagement. This approach offers valuable insights into attracting global audiences while preserving cultural identity. The recent series of business meetings in the Middle East was a comprehensive and highly productive tour that took place from February 4 to 11, 2025. The itinerary spanned key cities such as Dubai, Kuwait City, and Doha. Our meetings included business session with local tourism experts, reinforcing our commitment to deepening bilateral ties. During the meetings in Doha, Qatar, the delegation discussed various strategies to promote cultural exchange and tourism initiatives that could attract more visitors to both destinations. The Committee emphasised the importance of building strong partnerships with Qatari tourism stakeholders, aiming to create joint marketing campaigns and cultural programs that highlight the rich heritage and attractions of both regions. Overall, these meetings have significantly strengthened our connections within the Middle Eastern market, positioning Moscow as a vibrant and secure destination for both leisure and business travel. BL: If you weren’t working in the tourism industry, what would you be doing? Kozlov: The ability to shape international partnerships and promote destinations aligns with my passion for global outreach. I would have pursued a career that combines international relations, business, and cultural exchange. Investment promotion, or strategic consulting would have been natural choices. These fields also allow for engagement with different cultures, fostering economic and social connections on a global scale. BL: If asked for advice by Qatar, what would you say to them to improve tourism in the country? Kozlov: Qatar has already positioned itself as a luxury and cultural destination, but further diversifying tourism experiences could attract a broader audience. Promoting eco-tourism, adventure tourism, and niche cultural experiences can enhance visitor engagement. Strengthening ties with international travel agencies and hosting more global events can also increase visibility. Additionally, simplifying entry processes for more nationalities and expanding direct flight connections to key markets would further boost inbound tourism. BL: What (in your view) can Qatar learn from Moscow in the field of tourism? Kozlov: Moscow successfully attracts diverse tourist segments through cultural festivals, international business forums, and sports events. Moscow, in particular, benefits from major industry exhibitions. Qatar could implement similar strategies, organizing large-scale tourism expos and cultural exchange programs. Additionally, Moscow’s approach to seasonal tourism — such as winter activities in Moscow — demonstrates the value of year-round tourism development. By diversifying beyond luxury and business travel, Qatar can create a more dynamic tourism landscape appealing to various demographics. Short takes:
Web Summit Qatar 2025: Hub of Artificial Intelligence
This year’s expanded edition welcomed over 25,000 attendees from over 124 countries, more than 1,520 startups, over 600 investors, and more than 380 speakers alongside 180 industry partners. The event has also drawn unprecedented media interest, with representatives from over 600 media outlets. The second annual Web Summit held in Doha at the Doha Exhibition and Convention Center (DECC) between February 23 and 26 had a bevy of tech entrepreneurs and financial backers who got together to assess and understand the future of artificial intelligence (AI). His Excellency Sheikh Mohammed bin Abdulrahman bin Jassim Al Thani, Prime Minister and Minister of Foreign Affairs, inaugurated the second edition of Web Summit Qatar, the largest technology event in the Middle East and North Africa. In his opening speech, HE the Prime Minister emphasised Qatar’s continued efforts to cement its position as a global hub for innovation and entrepreneurship. He highlighted the nation’s commitment to improving regulatory frameworks and creating new economic opportunities for the private sector. He stated: “Built on the back of our thriving energy sector, we are positioned for a private sector take-off. This launch will include even more transformative partnerships across key sectors, from pioneering fintech solutions to groundbreaking climate technologies.” HE the Prime Minister emphasised that Qatar will continue to reinforce its commitment to supporting startups, stating: “We plan to renovate our entire economy to make Qatar the top regional destination for startups and create an ecosystem for startups to innovate and thrive.” Qatar is seeking to use its gas wealth to help it become a regional AI leader amid rising competition from neighbouring Saudi Arabia and the United Arab Emirates. Qatar had signed a five-year deal with Scale AI to deploy AI-powered tools and training in a push to improve government services in the country. 2025 Web Summit The summit kicked off with a series of panel discussions featuring prominent entrepreneurs from around the world, including Alexandr Wang, founder and CEO of Scale AI, and Alexis Ohanian, Co-Founder of Reddit and General Partner at Seven Seven Six. Leading entrepreneurs from around the world, including Alexander Wang, founder and CEO of Scale AI, and Alexis Ohanian, co-founder of Reddit and general partner at Seven Seven Six, took centre stage at the event on the opening day. Key questions discussed at the summit were over the future of AI amid companies and investors that are changing that landscape more rapidly than what the players themselves expected. The United States and China are leading in preparedness for AI, said Wang of US company Scale AI. DeepSeek, the Chinese AI company that develops large language models that are competitive with OpenAI’s, but cost less to create. demonstrated that it is a relatively close race between the two countries and that others will have to follow suit soon.
Layali Lusail: A Unique Iftar and Suhoor Experience at Waldorf Astoria Doha Lusail
Waldorf Astoria Doha Lusail is excited to welcome guests to Layali Lusail — an enhanced setting to gather with loved ones for a truly memorable Iftar and Suhoor. Experience a rich and diverse culinary journey with an exquisite buffet showcasing Arabic, Italian, and Asian specialties, along with live cooking stations where skilled chefs prepare fresh, flavorful dishes. The special of this year is that our signature restaurants SUSHISAMBA and Scarpetta bring their best dishes to Layali Lusail. SUSHISAMBA’s bold flavors of Japanese, Brazilian, and Peruvian cuisine features vibrant sushi and signature creations, while Scarpetta brings its renowned signature pasta. Whether dining in the elegant indoor space, enjoying the open-air ambiance or opting for a private gathering, every moment is designed to be unforgettable. To further enrich the experience, live performances from an oud player, percussionist, and singer create a warm atmosphere. Guests can capture special memories at the photo booth, while kids delight in henna art, face painting, and a balloon workshop. About Waldorf Astoria Doha Lusail For the third year in a row, sustainability takes center stage. As part of Hilton and UNEP’s Green Ramadan initiative, Waldorf Astoria Doha Lusail continues the commitment to reducing food waste, sourcing locally, and promoting sustainable dining practices. Building on last year’s success in driving impactful results, the hotel remains dedicated to making a difference—ensuring that excess food is carefully tracked and donated to those in need. Priced at 250 QAR per person, Layali Lusail Iftar and Suhoor offers a unique blend of flavors and traditions. Secure your spot by calling 4456 5770 or WhatsApp at 6682 9323, and enjoy a Ramadan filled with memorable experiences and a commitment to sustainability.
