Auto Class Cars Launches the All-New Lynk & Co 06 in Qatar: It is the Stylish B-Segment SUV
Doha, Qatar, 8 March 2025: Auto Class Cars, the authorized general distributor of Lynk & Co in Qatar, has proudly revealed the All-New Lynk & Co 06 in Qatar. The highly anticipated Lynk & Co 06 is a stylish and high-quality B-segment SUV, providing consumers with an enhanced and futuristic mobility solution. With this launching in Qatar, Auto Class Cars and Lynk & Co 06 elevate contemporary driving experience and signifies a substantial advancement in expanding the presence of the brand. Mr. Frank Zauner, General Manager of Auto Class Cars, stated: “We are delighted to introduce the all-new Lynk & Co 06 in Qatar, a groundbreaking addition to the B-segment SUV category that redefines innovation and design. This launch marks another milestone in our journey to elevate industry standards. At Auto Class Cars, we take pride in our strong partnership with Lynk & Co, bringing modern, sophisticated vehicles to the local market that resonate with today’s drivers. Our commitment to the community remains unwavering, and as part of our growth strategy, we look forward to opening a dedicated Lynk & Co showroom this year.” Ahmad Firoozi, Marketing Manager at Auto Class Cars, stated: “Lynk & Co is more than just a car brand—it’s a perfect fit for the new generation in today’s modern era. At Auto Class Cars, we are committed to exceeding our customers’ expectations and setting new benchmarks in the industry. The Lynk & Co 06 enhances our existing lineup with innovative features and options not yet available in the market. We are confident that it will be met with great enthusiasm and become a top choice among drivers.” Exterior Leveraging its global design and manufacturing advantages, Lynk & Co 06 merges advanced technology with superior quality and refined styling. Its fashionable exterior embodies urban aesthetics, while its dynamic performance ensures an outstanding driving experience. Lynk & Co 06 distinguishes itself through its “Mega-city Contrast” design philosophy, capturing the spirit of urban exploration and the boundless possibilities of city life. Among the range of color options offered for Lynk & Co 06 in Qatar, the striking hues of Sonic Green and Pastel Lilac are crafted to enchant local community and to provide differentiated highlights on roads. The front grille, inspired by urban skylines, harmonizes with the energy cube taillights, which draw inspiration from city lights reflecting on water. Dynamic Interior With the all-new Lynk & Co 06, you immerse yourself in a youthful and refined interior, designed to deliver a striking visual impact on every drive. Thanks to the B-pillar coat hook, you can easily hang jackets, bags for added comfort and cabin tidiness. The car is equipped with Power-Adjustable Leather Seats featuring 6-way electric adjustment, 4-way lumbar support, and a 4-way passenger power adjustment for ultimate driver and passenger satisfaction, offering exceptional support, and elevating your driving experience. Via the 12.3-inch central display, the driver and passengers enjoy vibrant and accurate colors with a wide color gamut display, enhancing your infotainment experience. The 06’s Antibacterial steering wheel features antimicrobial nano-silver for lasting sterilization. With 72 customizable colors, the ambient lighting system adapts to your driving modes and speed, creating an ever-changing atmosphere that matches your mood. Performance Lynk & Co 06 presents sporty performance, remarkable capabilities, and outstanding handling. It is equipped with a robust powertrain B Plus 1.5TD engine delivering a maximum of 181 Ps horsepower and 290 N·m of torque. The chassis system incorporates an advanced four-wheel independent suspension, with a MacPherson strut at the front and a multi-link axle at the rear, enhancing both smoothness and agility. Additionally, Lynk & Co 06 achieves a braking distance of just 36.2 meters at 100 km/h, ensuring a safe and worry-free driving experience. As the urban-functional SUV within the Lynk & Co product lineup, Lynk & Co 06 has already received widespread acclaim in different markets. The launch in Qatar underscored the significant interest and anticipation for this modern high-end international brand in the GCC market. Moving forward, Lynk & Co will continue to further provide extraordinary mobility solutions to more global consumers, enriching urban living with technological sophistication. Lynk & Co, born in 2016, has achieved remarkable growth and progress in record time, establishing itself as a premium brand poised to reshape the automotive sector. It’s not just another car manufacturer but a brand that continually challenges the boundaries of innovation. The Chinese-owned company carries the European genetics of car manufacturing. The values of the company are to present luxury efficient powertrains with European technology. It is the perfect combination of high performance, luxury, and safety. Lynk & Co was created for urbanites who share a spirit of openness, bringing together elements from both Eastern and Western automotive cultures. Lynk & Co stands out as a beacon of innovation, meeting the demands of a new generation of drivers and empowering them to embrace a quality-driven lifestyle.
Snap Inc. and Virginia Commonwealth University Qatar empower the next generation of AR talent at Web Summit Qatar 2025
Hosting a workshop exclusively for the university’s Foundation year and Bachelor of Fine Arts students, Snap’s Global head of AR Developer Relations showcased the future of Augmented Reality and career pathways at Snap Middle East, 5 March 2025 — Dedicated to empowering the next generation of Augmented Reality (AR) innovators, Snap Inc. teamed up with Virginia Commonwealth University School of Arts Qatar (VCUarts Qatar) to host an exclusive AR workshop for 50 Foundation year and Bachelor of Fine Arts (BFA) students at Web Summit Qatar. The workshop, titled “Building a Snapchat Lens, Building Your Career,” provided students with a unique opportunity to gain firsthand knowledge from industry leaders, equipping them with the tools needed to thrive in the rapidly evolving AR landscape. The session, led by Joseph Darko, Snap Inc.’s Global Head of AR Developer Relations, was designed to showcase both the creative and technical potential of AR technology. Augmented Reality is digitally overlaid onto the real world, which Snap believes is the healthiest, most compelling way to communicate. Over the years, Snap’s AR technology has evolved significantly, transitioning from fun, playful lenses to a powerful tool for both personal expression and business innovation. Globally, Snapchat sees over 6 billion AR Lens plays every day on average, and in the MENA region, more than 85% of daily users interact with Lenses each day. Committed to empowering the next generation, Snap taught students how to build their own Snapchat Lens, while also introducing them to practical strategies for succeeding in the AR developer community. Through its longstanding investments in AR, Snap is not only shaping the future of communication but empowering the next generation of developers in the region, aligning with the digital transformation agendas of the Middle East. “Augmented Reality is the next frontier in human connection, and it was incredible to share the secrets to AR success with the talented students at VCUarts Qatar,” said Joseph Darko, Global Head of AR Developer Relations at Snap Inc. “This workshop showcased how AR can amplify creativity, drive innovation across industries, and create tangible career opportunities for aspiring developers. At Snap, we’re committed to building experiences that connect people and brands in authentic, meaningful ways, and we’re proud to support talent in MENA – a region where we see enormous potential for AR to transform all sectors.” The partnership between Snap and VCUarts Qatar underscores the importance of experiential learning and industry collaboration in preparing students for the future of work. Students who attended the workshop left with a deeper understanding of how AR is already reshaping industries like fashion, sports, tourism, culture and AI—sectors in which Snap is leading the charge in leveraging AR for branding and consumer engagement. Lejla Niksic, Director of Strategic Engagement at VCUarts Qatar, said, “This collaboration with Snap empowers our students to explore innovative technologies like AR, allowing them to bridge the gap between creativity and the rapidly evolving digital landscape, ensuring they are equipped to lead in a future driven by innovation.” Niksic further emphasized, “For VCUarts Qatar, collaborating with Snap enhances our positioning as a key player in fostering cutting-edge creative practices that align with industry needs and technological advancements, ultimately preparing our students to thrive in a world where digital engagement is central to various design fields. The alignment of our shared commitment to creativity and innovation makes this partnership a natural fit, ensuring that our students not only gain valuable skills but also embody the forward-thinking and entrepreneurial spirit that both VCUarts Qatar and Snap strive to cultivate.” Varvera Guljajeva, VCUarts Qatar Associate Professor of Kinetic Imaging, brought her entire class to the Snap workshop at Web Summit Qatar and expressed how meaningful it was for students to hear directly about new developments that they can explore and learn. According to Guljajeva, one of her students already has plans to incorporate Lenses into their current class project to make it more interactive. As AR continues to redefine consumer experiences across industries, the MENA region is poised for an accelerated demand for skilled AR developers. By supporting initiatives like the VCU workshop, Snap is not only cultivating the next generation of AR creators, but empowering students to explore new, exciting career possibilities within the immersive world of Augmented Reality.
Business Leaders – March 2025
