All-New Nissan KICKS Takes Center Stage with a Thrilling Regional Launch
Doha, Qatar, February 26, 2025–Nissan has recently introduced the 2025 Nissan KICKS to the region with a high impact launch at The Sevens Stadium, Dubai. Hosted under the theme “GO EPIC”, the venue was transformed into an urban-inspired stage, bringing together over 200 guests including Nissan’s regional partners, media, automotive experts and select customers. Designed for individuals who dare to stand out, the KICKS introduces a progressive design, advanced technology, and dynamic driving performance that sets a new benchmark in its segment. Nissan transformed the stadium’s grounds into a custom-built automotive arena, featuring a life-sized track encircling the central stage. The reveal unfolded with the “KICKS Drop,” a seamless fusion of digital illusion and reality, where the all-new Nissan KICKS appeared to plummet onto the stage before transitioning into a real-world spectacle, reinforcing the model’s urban, street-style identity. Additionally, two all-new KICKS vehicles drove onto the platform in synchronized motion, amplifying the sense of arrival, and then crossed the platform, giving attendees their first look at the region’s newest crossover. The experience continued with immersive touchpoints, including vibrant parkour performances that infused the night with the raw energy of street culture, tying into the KICKS’ bold, individualistic identity. Taking the stage on the opening night, Thierry Sabbagh, Divisional Vice President & President – Middle East, KSA, CIS – Nissan & INFINITI, set the tone for the evening, sharing Nissan’s vision for the next-generation KICKS. He said, “The all-new KICKS embodies our bold vision to ‘Defy Ordinary,’ offering a blend of style, innovation, and versatility that is truly unmatched. Since its debut in the Middle East, the KICKS has empowered drivers to express their individuality, and this new generation takes it even further. With a daring new design, cutting-edge technology, and exceptional performance and fuel efficiency, the all-new KICKS is built for those who live vibrantly and go epic every day.” Nassim Mourani, General Manager of the Automotive Group at Saleh Al Hamad Al Mana Co., said, “The all-new 2025 Nissan KICKS embodies the spirit of innovation and modernity that Qatar’s vibrant urban landscape demands. With its bold design, advanced technology, and exceptional performance, the KICKS is set to redefine the compact crossover segment in the Qatari market. It offers unparalleled value for those seeking a bold entry into this category.” Following the reveal, Charl Grobler, General Manager, Product Marketing at Nissan Middle East, took the stage to present an in-depth breakdown of the KICKS’ latest advancements, highlighting the vehicle’s refined design and innovative technologies, showcasing how the new powertrain enhances performance while maintaining fuel efficiency. He emphasized how the vehicle continues to reflect Nissan’s commitment to delivering a bold, dynamic driving experience while offering a high level of personalization for those looking to express their individuality. The next morning, the excitement shifted from spectacle to experience as media and automotive enthusiasts took the wheel of the all-new Nissan KICKS for an exclusive ride-and-drive journey from The Sevens Stadium to Dubai Design District (D3). More than just a test drive, the route was carefully designed to showcase every aspect of the KICKS—its agility through urban streets, its power and stability on open roads, and its intuitive technology in real-world conditions. Settling into the Zero Gravity™ seats, drivers immediately noticed the comfort designed for long drives, while the panoramic sunroof framed the Dubai skyline. As they navigated the city, ProPILOT came into action, assisting with smooth acceleration and braking, reinforcing a sense of confidence and ease. The immersive dual 12.3-inch digital display provided clear navigation and connectivity, while wireless Apple CarPlay® and Android Auto™ kept drivers seamlessly linked to their playlists and calls. A highlight of the drive was the Reverse Challenge at The Sevens Stadium, where drivers tested the KICKS’ suite of cameras and sensors, effortlessly maneuvering tight spaces using advanced 360-degree visibility and intelligent safety features. Whether accelerating down a straight or while executing driving maneuvers, the KICKS demonstrated its balance of power and precision, with the 2.0-liter inline-four-cylinder engine delivering 142 horsepower and 190 Nm of torque, seamlessly paired with Nissan’s advanced Xtronic CVT transmission for smooth responsiveness. The all-new 2025 Nissan KICKS expands the brand’s diverse SUV lineup. Offering a dynamic new choice in the compact crossover segment, the KICKS is available in four distinct grades (S, SV, SV+, and SL) each designed to cater to different lifestyles. For those looking to make an even bolder statement, the model comes in 15 striking exterior hues, including six two-tone options, allowing for greater personalization. Customers can visit and experience the all-new 2025 Nissan KICKS at Saleh Al Hamad Al Mana Co. showrooms – the exclusive agent of Nissan in Qatar – conveniently located across Qatar. For more information or to book your test drive, visit showrooms on Salwa Road, The Pearl, Al Sadd, Bin Omran, Barwa, and Al Khor or call 8000505.
Snap Inc. signs landmark MOU with Government Communications Office (GCO) at Web Summit Qatar 2025 to launch first Augmented Reality Academy in the MENA region
MOU unlocks the creative potential of the region’s impressive talent pool and fuels thriving digital ecosystem Doha, Qatar, 26 February 2025: Snap Inc. has signed a landmark Memorandum of Understanding (MoU) with Qatar’s Government Communications Office (GCO) to launch the first Augmented Reality (AR) Academy in the MENA region. Announced at Web Summit Qatar 2025, the agreement marks a significant step in unlocking creative potential across the region and driving digital innovation. The partnership with GCO for the first AR Academy will unlock new opportunities and empower the next generation of AR creators and developers. This move also underscores Snap’s long-term commitment to investing in MENA’s digital ecosystem, by building AR capabilities for partners both old and new, which is critical to digital transformation agendas. Sheikh Jassim bin Mansour bin Jabor Al Thani, Director of the GCO and Chairman of the Permanent Web Summit Organising Commitee, said: “Our partnership with Snap to launch the region’s first Augmented Reality Academy marks a strategic milestone in empowering digital talent and driving technological innovation. This initiative aligns with Qatar’s National Vision 2030 in building a knowledge-based economy and nurturing the next generation of creators by equipping them with the essential tools and skills to navigate global digital transformations. Through our investment in such pioneering programs, we continue to strengthen Qatar’s position as a regional centre for digital excellence and technological innovation.” Hussein Freijeh, General Manager of Snap Inc. in the Middle East said: “We continue to bet on AR technology as we believe its potential is limitless. AR brings joy and utility to everyday life, enables brands to drive real business results, and empowers developers to push creative boundaries. The long-term success of the technology requires a vibrant developer and creator ecosystem, which is critical to the digital transformation taking place in the region. Once again we are honored to work hand in hand with GCO to drive the growth and digital upskilling of the thriving talent pool and we cannot wait to see the groundbreaking work they produce”. AR has played a pivotal role in visual communication for more than a decade, pioneered by Snapchat and widely loved by online communities and brands all over the world for its ability to elevate creativity, connection and self-expression. From retail try-ons, and now Gen AI, Snapchat has evolved AR into a tool for human connection and spatial computing. Today, over 300 million people use AR on Snapchat and more than 85% of MENA daily users interact with Lenses every day. In Q4 2024 alone, more than 400 million Snapchatters engaged with Gen AI-powered Lenses over 4 billion times. Developers and creators are central to the potential of this technology and Snap is committed to supporting this community through a variety of programs, opportunities and tools to help them build experiences and grow their creative potential. Currently, more than 375,000 AR creators, developers, and teams from nearly every country in the world have built over 4 million Lenses. Many of these are created using fifth generation Snap Spectacles, which have capabilities to better build and experiment with AR, allowing users to interact with the world and each other in entirely new ways. The MOU punctuated an action-packed Web Summit, which saw Snap take a central role in showcasing the evolution of its AR technology and reinforcing the positive role the tech plays in fostering authentic connections across the GCC. Snap’s presence included live tech demonstrations, Snap Spectacles, expert-led discussions, and AR masterclasses, bringing the power of AR to life for attendees.
Sidra Medicine and Rasmal Ventures Partner to Drive Digital Health Innovation in Qatar
Advancing Healthcare Through E-health Innovation and Startup Integration 25 February 2025, Doha, Qatar – Sidra Medicine, a member of Qatar Foundation, has signed a Memorandum of Understanding (MOU) with Rasmal Ventures, Qatar’s first venture capital firm. The strategic partnership, announced at the Web Summit Qatar 2025, marks a significant step in the hospital’s role in supporting and advancing digital health innovation in Qatar and beyond. Rasmal Ventures, with its extensive portfolio of global technology companies, will introduce Sidra Medicine to high-potential e-health startups and provide strategic support to incorporate innovative solutions into Sidra Medicine’s operations. In return, Sidra Medicine will contribute its clinical and research expertise to evaluate and refine the startups’ healthcare technologies, ensuring they are effective, scalable, and patient-focused. Moreover, the two organizations will develop entrepreneurship programs that encourage the development and growth of a Health-Tech sector for Qatar. Prof. Khalid Fakhro, Chief Research Officer at Sidra Medicine said: “This partnership highlights our commitment to establishing Sidra Medicine as a leading healthcare innovation hub in Qatar, in alignment with the Qatar National Vision 2030. By collaborating with Rasmal Ventures, we are building upon our current strengths in clinical care, genomics and cell and gene therapy, and taking a proactive approach to adopting innovative technologies and transforming Sidra Medicine into a living lab for entrepreneurial ventures from across Qatar and the world.” The MOU establishes a collaborative framework between the two entities to facilitate the exchange of expertise and best practices in e-health innovations. Through this partnership, Sidra Medicine and Rasmal Ventures aim to drive advancements in innovation, focusing on digital healthcare solutions such as patient-centric artificial intelligence (AI) technologies, telemedicine platforms, and wearable devices. Alexander Wiedmer, Co-Managing Partner at Rasmal Ventures said: “At Rasmal Ventures, we believe that innovation is key to transforming healthcare. Our partnership with Sidra Medicine represents a unique opportunity to bring the latest digital health technologies to the forefront, empowering Qatar’s healthcare system to deliver smarter, more efficient, and patient-centered care.” As part of the agreement, the two entities will host joint workshops, pilot studies, and discussions to validate the efficacy of emerging technologies and foster an open environment for innovation. This partnership positions Sidra Medicine as a driving force in healthcare innovation, creating valuable opportunities for biotech and healthtech leaders. It also underscores Sidra Medicine’s role as a premier destination for medical education and research, attracting innovators and nurturing the development of next-generation healthcare solutions.
Kingdee expands its footprint into the Middle East, opening Qatar office
25 February 2025, Doha – Qatar: Kingdee International Software Group Company Limited（0268 .HK）announced today the opening of its regional headquarters in Qatar’s Free Zones, marking its official entry into the Middle East market. The establishment of this regional headquarters has been facilitated through the support of the Qatar Investment Authority (QIA), the sovereign wealth fund of Qatar, Invest Qatar, the investment promotion agency of Qatar and Qatar Free Zones Authority (QFZ). Founded in 1993, Kingdee is a globally renowned enterprise management cloud SaaS company listed on the Main Board of the Hong Kong Stock Exchange. Expanding its global presence has been one of Kingdee’s key strategic objectives. In December 2023, Kingdee and QIA announced an agreement in which QIA would invest around $200 million in the company. This investment recognised Kingdee as a category leader and key enabler of enterprise cloud transformation in China. The investment in Kingdee aligns with QIA’s strategic objective to invest in leading companies and technologies in global digitalisation trends. Robert Xu, Chairman and CEO of Kingdee Group stated: “Today marks a pivotal moment in the global expansion plans of Kingdee. Following the investment by QIA in December 2023, we are excited to further strengthen our collaboration with Qatar by opening our first office in the Middle East, in Qatar’s Free Zones. Kingdee plans to leverage Qatar as a bridgehead for expanding our footprint into the Middle East and North Africa markets, drive the digital transformation of local enterprises and supporting Qatar to achieve its “Qatar National Vision 2030. We are excited to collaborate with QIA, Invest Qatar and QFZ to bridge the gap between Kingdee and the Middle Eastern market, supporting Kingdee’s international growth strategy.” Mohammed Saif Al-Sowaidi, CEO of QIA stated: “QIA has been an investor in Kingdee since 2023 and recognises the company’s expertise in enterprise digitalization and cloud services in China. We are confident that Kingdee will succeed in their expansion and will bring a valuable offering to the Middle East market.” Sheikh Ali Alwaleed Al-Thani, CEO, Invest Qatar, commented: “We are delighted to welcome Kingdee to Qatar. The establishment of their regional headquarters in Qatar marks a significant milestone in our ongoing efforts to attract leading global technology companies to our region. This collaboration underscores Qatar’s commitment to fostering a business-friendly environment that supports innovation and digital transformation. We look forward to working closely with Kingdee, the Qatar Investment Authority, and the Qatar Free Zones Authority to drive forward our shared vision of economic growth and technological advancement, in line with Qatar National Vision 2030 and the Third National Development Strategy.” On this strategic move, H.E. Sheikh Mohammed bin Hamad bin Faisal Al-Thani, CEO of Qatar Free Zones Authority (QFZ), said: “Kingdee’s decision to establish its regional headquarters in our free zones reaffirms Qatar’s position as a leading hub for digital innovation. This partnership, developed through the joint efforts of Qatar Investment Authority, Invest Qatar, and Qatar Free Zones Authority, reflects our collective drive to achieve Qatar’s Third National Development Strategy — the final wave of the Qatar National Vision 2030. By integrating Kingdee’s expertise into our technology ecosystem, we accelerate digital transformation and strengthen Qatar’s role as a gateway for next-generation solutions to drive economic diversification and sustainable growth.” QFZ will provide Kingdee with a strategically positioned platform to strengthen its regional presence, cultivate high-impact collaborations, and contribute to the evolution of enterprise digitalisation. As a publicly listed company with over 31 years of history, Kingdee has reinforced its product R&D and implementation capabilities through serving more than 7.4 million customers worldwide. Kingdee SaaS solutions are used in 172 countries and regions worldwide, supporting 42 languages and serving over 1000 customers to achieve overseas digital operations. “We are confident in our ability to deliver professional enterprise digital solutions to Qatar and the regional market.” Kingdee, leveraging its industry expertise and the management models of China’s leading enterprises, can provide end-to-end digital solutions encompassing financial management, supply chain optimisation, and production operations to local businesses. This empowers regional enterprises to enhance management efficiency and strengthen competitive capabilities. The establishment of Kingdee Qatar represents a strategic milestone in Kingdee’s commitment to delivering localised services from Qatar’s Free Zones to global clients. Guided by the principle of “think globally, operate locally,” the company will synergize regional business acumen with technological strengths, integrating AI-driven digital technologies and management expertise to provide comprehensive one-stop solutions. This initiative will accelerate the development of the Middle East’s software and internet industries through technological empowerment.
Doha Film Institute Announces Visionaries Lav Diaz, Darius Khondji, Walter Salles, Anna Terrazas and Johnnie To as 2025 Qumra Masters
Doha, Qatar; 25 February 2025: Doha Film Institute has announced the five renowned global film luminaries who will be the Qumra Masters of its eleventh annual industry event, set to run from April 4-9, 2025. A groundbreaking talent incubator in the Arab world that drives the success of first and second-time filmmakers from the region and beyond, Qumra connects emerging filmmakers with celebrated cinematic masters and provides invaluable industry networking and collaboration opportunities. With a wealth of diverse perspectives from across the global film community, Qumra Masters provide participants with one-on-one mentorship to equip filmmakers with essential tools to hone their craft and refine their projects to realise their artistic visions. Doha Film Institute will welcome this year’s Qumra Masters Lav Diaz, Darius Khondji, Walter Salles, Anna Terrazas and Johnnie To to share the visionary perspectives they have gained throughout their luminous careers and inspire the next wave of creators who will shape the trajectory of cinema. Slow cinema pioneer filmmaker Lav Diaz (The Woman Who Left, Evolution of a Filipino Family) is renowned for his profound explorations of the human condition and the struggles of his homeland in his signature black-and-white frames; Darius Khondji’s (Amour, The Immigrant) innate ability to blend light, shadow, and composition has firmly established him as one of contemporary cinema’s most revered visual storytellers.; Walter Salles (The Motorcycle Diaries; I’m Still Here) is one of filmmaking’s most compelling storytellers who often explores themes of displacement, memory, and identity with his signature sense of humanity; Anna Terrazas (Roma, Spectre) blends cultural authenticity and creative innovation by working with local artisans and top filmmakers, and stands out as one of the most dynamic costume designers of her generation; and celebrated genre-defying filmmaker Johnnie To (Exiled, Election) is a master of gripping narratives in his collaborative approach to deep explorations of loyalty, fate, and morality. Fatma Hassan Alremaihi, Chief Executive Officer of the Doha Film Institute, stated: “We are truly honoured to welcome some of the world’s most celebrated creatives Lav Diaz, Darius Khondji, Walter Salles, Anna Terrazas and Johnnie To as Qumra Masters, joining the legacy of iconic storytellers who have supported us on our mission to empower important voices in film. Their artistry, innovation, and commitment to storytelling have left an indelible mark on world cinema. By sharing their knowledge and experience with our Qumra participants, they will inspire a new generation to refine their craft, and tell bold enduring stories that will shape the future of cinema.” Elia Suleiman, Artistic Advisor at Doha Film Institute, said “Cinema is not just the stories we tell, but the silences in between—the spaces where meaning lingers. At Qumra, these silences resonate loudly, where emerging voices are amplified by the wisdom of the Qumra Masters. It is a place of transformation, where the future of film is not dictated, but discovered.” Over the past decade, Qumra has cemented its position as a cornerstone of the global filmmaking industry, supporting important independent voices in cinema and providing groundbreaking opportunities for participants to elevate their craft and creative process. In the 11th edition of Qumra, Masterclasses for up and coming filmmakers from the region and around the world will provide unparalleled creative development and mentorship opportunities. Participants also receive mentorship from and key business meetings with leading global film industry experts. Additional programme and guest details will be announced soon. 2025 Qumra Masters: Lavrente Indico Diaz aka Lav Diaz is widely celebrated for his profound portrayals of the human condition and historical struggles of his homeland. A pioneer of slow cinema, as writer, director, producer, editor, cinematographer, production designer, actor, and composer, his unflinching portrayal of sociopolitical issues challenge conventional cinematic norms. Diaz delves into grief, survival, resistance, and social injustice through meditative masterpieces—from the nearly 11-hour magnum opus ‘Evolution of a Filipino Family’ (2004) and ‘Norte, the End of History’ (2013) selected in Cannes Un Certain Regard to his Venice Golden Lion-winner ‘The Woman Who Left’ (2016), the “ideological father of the New Philippine Cinema” has inspired an entire generation of filmmakers to embrace bold, uncompromising approaches to storytelling. With a career spanning over four decades, Darius Khondji’s work is celebrated for its versatility, innovation, and profound emotional resonance. He earned his first César Award nomination for his breakthrough film ‘Delicatessen’ (1991) by Jean-Pierre Jeunet and Marc Caro. Khondji has worked on Michael Haneke’s Academy-Award-winning ‘Amour’ (2012), James Gray’s ‘The Immigrant’ (2013) and ‘The Lost City of Z’ (2016), David Fincher’s ‘Se7en’ (1995) and ‘Panic Room’ (2002) and Bong Joon Ho’s ‘Okja’ (2017). His work on Alejandro G. Iñárritu’s ‘Bardo: False Chronicle of a Handful of Truths’ (2022) earned him an Academy Award nomination, an ASC nomination, and a Silver Frog at Camerimage. Khondji’s accolades to date include two Academy Award nominations, a BAFTA nomination and multiple César Award nominations along with receiving the prestigious Pierre Angénieux Tribute at the Cannes Film Festival in 2022. Director and documentarian Walter Salles brings an instinctive eye for capturing human resilience on film. Salles gained global recognition with a Golden Bear at the Berlin International Film Festival, a Golden Globe and a BAFTA and two Oscar nominations for ‘Central Station’ (1998), and over 30 international awards including seven BAFTA nominations and two wins for his biopic feature, ‘The Motorcycle Diaries’ (2004). His recent ‘I’m Still Here’ (2024) earned three Oscar nominations, Best Screenplay award at the Venice Film Festival and the Golden Globe for Best Actress for Fernanda Torres. Salles has also been recognised with the Robert Bresson Prize at the Venice Film Festival (2009) and the Marcus Aurelius Award for Lifetime Achievement at the Rome Film Festival (2014). Anna Terrazas is an award-winning costume designer who skilfully blends cultural preservation and creative innovation. With an impressive career spanning across film, television and theatre, Terrazas’ aesthetic was inspired by her painter father and textile-loving mother. From her beginnings in fashion design and theatre to transitioning to film with Gael García Bernal’s ‘Déficit’ (2007), she continues to work with some of the most influential storytellers of our
Paris Saint-Germain Launches PSG Labs: A Global Innovation Hub with First International Expansion in Doha, QATAR
Paris Saint-Germain (PSG) announced today at Web Summit Qatar that the club is taking a bold step into the future of sports innovation with the launch of PSG Labs, a pioneering global initiative designed to accelerate cutting-edge technology in sports, fan experience, and performance. PSG Labs will serve as the Club’s dedicated innovation engine, identifying and supporting high-potential startups, entrepreneurs, and tech partners to create transformative solutions that will redefine the industry. As part of its commitment to driving innovation, Paris Saint-Germain also announced the club is expanding its global footprint with the launch of its first international PSG Lab in Doha, reinforcing its role as a leader in sports technology and fostering new collaborations in one of the world’s fastest-growing tech ecosystems and a strategic gateway to cutting-edge research and technology in the Middle East. “Paris Saint-Germain has always been at the forefront of innovation—both on and off the pitch,” said Nasser Al-Khelaïfi, President of Paris Saint-Germain. “PSG Labs is a natural extension of our ambition to shape the future of sports. By collaborating with the brightest innovators from around the world, we can accelerate game-changing ideas and further solidify our position as a global leader in innovation. With our first international PSG Lab in Doha, our goal is to drive innovation on a global scale and set new benchmarks for the entire sports industry.” A New Model for Sports Innovation PSG Labs will work closely with select partners in key technology ecosystems to accelerate the development of breakthrough innovations across three focus areas: Expanding PSG’s Global Innovation Footprint The launch of PSG Labs in Doha marks the first step in the Club’s international innovation expansion. The regional lab will serve as a gateway to emerging technology in the Middle East, allowing PSG to: “This is a major step in PSG’s innovation journey”, added Jerry Newman, Chief Digital and Innovation Officer of Paris Saint-Germain. “By launching this innovation lab in Doha, PSG is demonstrating the impact that visionary leadership and global collaboration can have in shaping the future of sports.” Join the Movement Applications for PSG Labs are now open. Startups and scaleups looking to shape the future of sports, media, and fan engagement are invited to apply. For more information, visit PSG Labs Official Website: https://www.psg.fr/labs
Visit Qatar signs MoU with Microsoft at Web Summit Qatar 2025 to advance smart tourism solutions
Visit Qatar and Microsoft have formalised their collaboration to drive digital innovation in tourism with a Memorandum of Understanding (MoU) signed at Web Summit Qatar 2025 on 25th February. The MoU was signed by Eng. Abdulaziz Ali Al-Mawlawi, CEO of Visit Qatar, and Lana Khalaf, Country Manager of Microsoft, marking the next phase of this partnership. Leveraging the success of the Visit Qatar GenAI Travel Concierge, powered by Microsoft Azure and OpenAI 4o and 4o mini, both entities will explore cutting-edge technologies to enhance visitor experiences and transform business operations. The Smart Travel Assistant from Visit Qatar is a pioneering innovation that seamlessly integrates text, voice, content, a conversational virtual assistant, maps, and an interactive planning interface. This innovation has set new standards for digital excellence in tourism. Visit Qatar and Microsoft are working on developing a comprehensive technology roadmap that aims to enhance the visitor experience through integrated smart and digital solutions.
