Visit Qatar Launching A New Desert Activation at ‘Ras Abrouq’
Doha, 11 December 2024 – Visit Qatar is launching a first-of-its-kind desert activation at Ras Abrouq, a premium destination that caters to the entire family, offering adventure, relaxation and cultural enrichment. Situated on the edge of the UNESCO-protected Al-Reem Biosphere Reserve in north-west Qatar, these activations present a new desert experience for visitors and residents alike. Set to run from 18th December until 18th January, the Visit Qatar activation at Ras Abrouq offers a collection of immersive zones. Families can enjoy a harmonious blend of adventure and tranquillity, complemented by premium offerings that are accessible at affordable prices. Highlights include Our Habitas Resort, The Desert Escape, Film City, Wildlife Park, and the Glamping Zone. Ahmed Hamad Al Binali, the Director of Festivals and Events at Visit Qatar, said, “At Visit Qatar, our goal is to diversify our offering ensuring that every visitor, regardless of age, can enjoy a range of interactive and engaging experiences. From entertaining activities at the Film City zone, to the excitement of the Desert Escape with hot air balloon rides and a wide range of activations, every element is tailored to offer something for everyone.” He added, “We’ve also incorporated cultural installations, live performances, and educational workshops and daily camel parades enabling families to connect with Qatar’s heritage while immersing themselves in its desert landscapes. This activation reflects our commitment to offering premium experiences that create unforgettable memories for families.” The Film City zone will offer a variety of family-oriented activities, including a coffee shop, a gift shop, and an exhibition in collaboration with the Ministry of Education and Higher Education. Visitors can also enjoy wildlife park rides, camel, pony, and horse rides, as well as a unique photo activation. Children’s workshops, traditional Qatari installations such as the Al Hosh majlis, and engaging live performances ensure there is something for everyone. Performances include an illusionist show, mystic storytelling, and the Desert Mirage Dance. The Wildlife Park will include safari-like experiences, with camel and horse routes allowing guests to explore the animal zones. The Glamping Zone provides a luxurious yet affordable, family-friendly desert camping experience, featuring private tents, outdoor lounges, and serene settings for relaxation. The Desert Escape will offer a variety of activities, including hot air balloon rides, trampolines, archery, and stargazing. Visitors can also enjoy live performances, such as acrobatic shows and falcon demonstrations. Interactive activations include a roaming parade, kids’ treasure hunts, and cultural installations. This zone will also include a restaurant and a food lounge. In addition to its extensive range of activities, Our Habitas offers a variety of affordable packages, including options for weekdays, weekends, half-day passes, one-day passes, and wellness passes. Specialised packages featuring stargazing, hot air balloon rides, and more are also available. For details on the available packages, visit: https://visitqatar.com/intl-en/events-calendar/ras-abrouq
Gearing up for greatness: Premier Padel x Bullpadel launch first official and exclusive collection
● Exclusive Premier Padel x Bullpadel apparel collection on sale from 10 December● Official footwear, rackets, bags and accessories to be launched in early 2025● Qatar Airways Premier Padel Finals rackets range launched on 12 December Doha, London, Madrid, – 10 December 2024 – Premier Padel, the leading official professional padel tour worldwide, and Bullpadel, a leading brand in padel sportswear and equipment, have launched its first official and exclusive apparel collection which will redefine excellence for padel fans all over the world. The exclusive Bullpadel x Premier Padel collection aims to elevate the game both on and off the court – designed to blend elegance and style with technical precision and peak performance across its entire range. Combining a sleek palette of Carbon Black, Vigoré Stone Gray, and Classic White, the collection delivers a polished and modern look – whilst being tailored to offer unparalleled comfort, versatility and elegance across both the men’s and women’s range. Players and fans can choose their own unique and stand out combinations – crafting the ultimate on-court performance or a timeless off-court look. Whether a combination of white performance shirt and breathable shorts for maximum mobility or a winter-ready jacket styled with a clean black cap for the perfect balance of casual and chic – the collection offers fans the freedom to craft their unique Premier Padel style. Rob Mitchell, Commercial Director, Premier Padel said: “This first official and exclusive collection is more than just apparel – we are providing our fans with an unparalleled experience to create a strong connection and identity with Premier Padel. Designed for every player – from seasoned champions to those just discovering the sport – this collection blends elite performance whilst celebrating every individual’s padel journey.” Alfredo Peñalver, CEO, Bullpadel said: “Our new Premier Padel collection brings refined style with a performance edge. We are thrilled to unveil this exclusive collection which been born from the combination between Premier Padel and our brand. This partnership represents a milestone in the world of padel – combining innovation, performance, and style – to bring players a unique experience on and off the court.” The Bullpadel x Premier Padel apparel collection will be available on Bullpadel’s official website and selected retail outlets starting from 10 December 2024. Images and videos from the collection are available for download here Ahead of the Qatar Airways Premier Padel Finals in Barcelona – as part of its tour finals collection – Bullpadel and Premier Padel will be launching its finals racket range on 12 December for fans to purchase across the same channels.
