The official launch of The Torch Hospitality, a premium Qatari brand, was held at The Torch Doha, marking a momentous event that marked a new chapter in Qatar’s luxury hospitality. This brand steps onto the regional stage with a bold vision rooted in authentic hospitality, cultural pride, and world-class excellence.

Attended by dignitaries, partners, media, and esteemed guests, the launch ceremony was a celebration of ambition, innovation, and a future-forward approach to hospitality. The Torch Hospitality emerges as a beacon of elevated service and local identity, committed to creating experiences that are not only luxurious, but deeply human, family-focused, and timeless.

A Vision Born from a Landmark

The brand’s journey began with The Torch Doha, the iconic architectural tower built for the 2006 Asian Games and situated in Aspire Zone. Once a symbol of sports unity and achievement, this landmark now serves as the foundation of a broader hospitality vision — one that extends far beyond hotel stays to curated experiences and elevated well-being.

Our Distinctive Portfolio in Doha

The Torch Hospitality proudly manages a unique and growing portfolio of properties in Qatar, each tailored to offer unforgettable guest journeys:

• The Torch Doha – The brand’s flagship hotel and an icon of Aspire Zone, offering sky-high luxury and panoramic views.
• Al Aziziyah Boutique Hotel – A Victorian-inspired sanctuary in Aspire Park, ideal for peaceful family retreats.
• Mina Hotel & Residences – Coastal charm meets heritage in Old Doha Port, reflecting a blend of modern design and cultural roots.
• 21 High Street Residence – A refined luxury residence located in Katara’s upscale district, catering to extended stays and elite travelers.

Unveiling The Torch Club: The World’s Highest Gym

In a highlight of the ceremony, The Torch Club was unveiled — an exclusive, members-only fitness sanctuary located on the 50th and 51st floors of The Torch Doha.

Recognized by Guinness World Records as the highest gym in a building, The Torch Club redefines wellness with:

• Sweeping panoramic views of Doha
• Top-tier Technogym fitness equipment
• Personalised body composition analysis
• Holistic wellness services including a therapeutic salt room

The Torch Club is not just a gym — it’s a space that elevates both physical health and lifestyle to new heights.

Voices of Leadership

Mr. Wael Al Sharif, Area General Manager of The Torch Hospitality, remarked:

“Today, we celebrate not just the launch of a hospitality brand, but the realiSation of a vision deeply rooted in Qatari excellence. The Torch Hospitality is committed to expanding its presence both locally and regionally, with experiences designed to meet global expectations while honouring local authenticity. And with The Torch Club, we are proud to elevate well-being—literally and figuratively—to unprecedented heights.”

Mr. Abdulla Nasser Al-Naemi, Acting CEO of Aspire Zone Foundation and Director General of Aspire Logistics, added:

“At Aspire Zone Foundation, we are pleased to be part of this special occasion marking the launch of a new brand in the hospitality sector. This brand carries a bold vision and embodies the highest standards of quality and excellence. We believe this step will enrich the hospitality experience both locally and regionally. It also reflects our commitment to supporting initiatives that enhance Qatar’s position as a leading destination.”

A New Era in Qatari Hospitality

With a strong foundation and visionary leadership, The Torch Hospitality stands poised to shape the future of hospitality in Qatar and beyond — uniting innovation, tradition, and elevated guest experiences under one brand.

Discover the Torch. Experience the Extraordinary.