The Samla International Race is set to make history with its upcoming edition on 24 January 2026, marking a significant evolution as the race expands onto the global stage. Recognised for its intensity, innovation, and multi-discipline format, Samla has become one of the most distinctive endurance races in the region—firmly positioning Qatar as a hub for elite sporting events and sports tourism.

Strategic Partnerships Driving Excellence

Ahead of the 2026 edition, the Samla International Race secured a series of strategic partnerships with leading local and global organisations. These include Katara Hospitality, Qatar Insurance Group, Defender – Al Fardan, Mazzraty, and Red Bull as the official beverage partner. In addition, a landmark partnership was signed with Visit Qatar and ASICS, with ASICS confirmed as the official sportswear partner of the race.

These collaborations reflect a shared commitment to delivering a world-class sporting experience—enhancing technical standards, athlete performance, safety, and overall event quality.

A Course Designed to Push Limits

The Samla International Race is defined by its demanding, multi-stage format. The 2026 course features six consecutive stages, combining endurance, skill, and resilience across Qatar’s diverse landscapes:

• 3km open-water swim
• 21km road and desert run
• 22km mountain biking (MTB) stage
• 4km kayaking segment
• 22km cycling stage
• 28km final endurance run

This unique structure tests competitors across swimming, running, cycling, and kayaking—set against sand dunes, open water, off-road terrain, and challenging climatic conditions.

From Local Legacy to Global Stage

Established in 2016, Samla was created to support and showcase local athletes. Nearly a decade later, the launch of Samla International marks a pivotal moment in its journey—welcoming elite male and female athletes from around the world to compete in Qatar for the first time. The race not only highlights athletic excellence but also showcases the country’s natural terrain, resilience, and sporting ambition.

Strengthening Sports Tourism in Qatar

In partnership with Visit Qatar, the Samla International Race plays a strategic role in promoting sports tourism, offering international visitors and residents a distinctive, high-impact sporting experience. The event aligns with Qatar’s broader vision of hosting world-class competitions that combine performance, culture, and destination storytelling.

As anticipation builds for January 2026, the Samla International Race stands as a powerful symbol of endurance, collaboration, and global sporting excellence—cementing Qatar’s reputation as a destination for premier international sporting events.