Snoonu has announced its investment in HASIF, a Qatari startup focused on smart accounting and financial compliance solutions for small and medium-sized enterprises (SMEs), as part of the company’s Startup Factory initiative designed to empower entrepreneurs and accelerate innovation in Qatar.

The investment follows the successful Startup Factory competition and showcase held in Doha last week, where emerging startups presented technology-driven solutions addressing key business and market challenges across multiple sectors.

Founded by Qatar University graduates and young Qatari entrepreneurs Noof Alhbabi, Maryam Eisa, and Dana Alwadaani, HASIF is developing an AI-powered digital platform to simplify financial operations for SMEs. The platform enables businesses to manage accounting, invoicing, financial reporting, and compliance processes more efficiently through automation and intelligent financial tools.

In addition to streamlining operations, HASIF connects companies with accounting professionals and helps businesses prepare for future VAT implementation and evolving digital compliance requirements in Qatar and across the region.

The investment marks the second startup supported through the Snoonu Startup Factory initiative, following the company’s earlier investment in Sufra AI. The move reflects Snoonu’s broader strategy to strengthen Qatar’s startup ecosystem, support local talent, and contribute to the country’s transition toward a knowledge-based economy aligned with Qatar National Vision 2030.

As Qatar continues to position itself as a regional hub for entrepreneurship, technology, and innovation, initiatives such as Startup Factory are playing an increasingly important role in creating opportunities for young founders and in scaling homegrown businesses that address real market needs.

The latest investment also highlights growing momentum in Qatar’s startup landscape, particularly in fintech, AI, and SME-focused digital solutions — sectors expected to continue growing as businesses across the Gulf accelerate digital transformation and compliance modernisation.

With startups like HASIF entering the spotlight, Qatar’s entrepreneurial ecosystem continues to demonstrate its ability to produce scalable, innovation-driven companies with regional potential.