Business Leaders ME | Qatar & Middle East Business News Magazine https://businessleadersme.com/tag/nandos/ Turning Milestones into Headlines Tue, 24 Feb 2026 08:13:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://businessleadersme.com/wp-content/uploads/2026/02/bl-favicon-150x150.png Business Leaders ME | Qatar & Middle East Business News Magazine https://businessleadersme.com/tag/nandos/ 32 32 “It takes time to make a champion”: Robert Brozin to Gen Z https://businessleadersme.com/it-takes-time-to-make-a-champion-robert-brozin-to-gen-z/ Mon, 06 Jan 2025 10:55:21 +0000 https://businessleadersme.com/?p=1007 If Nando’s has one apt descriptor, it’s this: it’s changed the way people think about chicken. And this comes from none other than its co-founder Robert (Robbie) Brozin who wrote a note on LinkedIn nine years back. As son of a businessman, Brozin could take the comfort route of staying on in his father’s business but chose an entrepreneurial path instead. The rest is history, as they say. Nando’s welcomed its co-founder and brand champion, Robbie Brozin, for an exclusive media meet-up at the Salwa Road Casa (Home in Portuguese) — the first Nando’s to open in May 2001, now celebrating over 23 years of serving their world-famous PERi-PERi chicken in Qatar and we caught up with Brozin for a casual chat. Here’s what he had to say! Q: Why did you choose entrepreneurship over your dad’s business? Brozin: Entrepreneurship came quite naturally to me…and the Industry my father was in, was taking some strain, with consolidation happening and I felt uncomfortable in it. Q: With over 1,000 Nando’s restaurants worldwide, what are three lessons that apply across sectors? Brozin:1. Find the right local partner who understands the Region you are operating in;2. Keep the fundamentals of the menu the same, but localize the side items and add some local dishes;3. Keep the values and the purpose high on the agenda , never mind the country or region you are operating in. Q: If given a chance, what would you do differently? Brozin: Have a deeper respect for the “Suits” the finance people. In the early days we never listened to them enough. Q: One piece of advice for Gen Z. Brozin: It takes time to make a champion. Q: If you could time travel, where would you go and why? Brozin: To the year 2030…we’ve got an exiting five-year plan, and I’d like to see how it holds out, while I’m still young enough to appreciate and change a few things.

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]]> If Nando’s has one apt descriptor, it’s this: it’s changed the way people think about chicken. And this comes from none other than its co-founder Robert (Robbie) Brozin who wrote a note on LinkedIn nine years back. As son of a businessman, Brozin could take the comfort route of staying on in his father’s business but chose an entrepreneurial path instead. The rest is history, as they say.

Nando’s welcomed its co-founder and brand champion, Robbie Brozin, for an exclusive media meet-up at the Salwa Road Casa (Home in Portuguese) — the first Nando’s to open in May 2001, now celebrating over 23 years of serving their world-famous PERi-PERi chicken in Qatar and we caught up with Brozin for a casual chat.

Here’s what he had to say!

Q: Why did you choose entrepreneurship over your dad’s business?

Brozin: Entrepreneurship came quite naturally to me…and the Industry my father was in, was taking some strain, with consolidation happening and I felt uncomfortable in it.

Q: With over 1,000 Nando’s restaurants worldwide, what are three lessons that apply across sectors?

Brozin:
1. Find the right local partner who understands the Region you are operating in;
2. Keep the fundamentals of the menu the same, but localize the side items and add some local dishes;
3. Keep the values and the purpose high on the agenda , never mind the country or region you are operating in.

Robert Brozin

Q: If given a chance, what would you do differently?

Brozin: Have a deeper respect for the “Suits” the finance people. In the early days we never listened to them enough.

Q: One piece of advice for Gen Z.

Brozin: It takes time to make a champion.

Q: If you could time travel, where would you go and why?

Brozin: To the year 2030…we’ve got an exiting five-year plan, and I’d like to see how it holds out, while I’m still young enough to appreciate and change a few things.

The post “It takes time to make a champion”: Robert Brozin to Gen Z appeared first on Business Leaders ME | Qatar & Middle East Business News Magazine.

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