• The offer is valid on Mercedes-Benz electric and ICE vehicles

Doha, Qatar, March 2, 2025: Celebrating the Holy Month of Ramadan, Nasser Bin Khaled Automobiles, the authorized general distributor of Mercedes-Benz in Qatar, launched a special offer on Mercedes-Benz electric and ICE vehicles cars in various categories.

Valid from 1 to 31 March 2025, the offer is presented in partnership with Qatar Islamic Bank (QIB). It allows new buyers to own their new Mercedes-Benz at a flat rate starting from 2.63% on ICE cars, and 2.58% on electric cars, 1.7% comprehensive Auto Takaful Rate, with a grace period up to 6 months. Other benefits include optional 0% down payment and Trade-in option in addition to a complimentary Credit Card for the first year.

The offer allows the customers to buy new Mercedes-Benz ICE or electric car at affordable monthly installments, starting from QAR 2,739 for the Mercedes-Benz A-Class and QAR 3,789 for the a–electric Mercedes-Benz EQA.

HE Sheikh Faleh Bin Nawaf Al Thani, General Manager of Nasser Bin Khaled Automobiles said: “We are pleased to extend our warmest congratulations to our valued customers on the occasion of the blessed month of Ramdan and to announce the launch of exclusive special offers on a wide range of Mercedes-Benz vehicles, including both ICE and electric models. We remain committed to providing the best services and privileges to our customers in appreciation of their continued trust and in celebration of this special occasion. NBK Automobiles will continue to offer exceptional deals, providing our customers with a variety of options to own one of the best vehicles from this distinguished brand”.

Customers can visit NBK Automobiles showroom on Salwa Road in Doha and leverage the opportunity to own one of Mercedes-Benz vehicles with special monthly installments and a package of special benefits.

Nasser Bin Khaled Automobiles has built its success by establishing solid, longstanding relationships with its customers, and by offering a wide range of quality products. As a brand name, Nasser Bin Khaled Automobiles is deeply associated with a history of premium quality service and market leadership. Established in 1957, Nasser Bin Khaled Automobiles is Qatar’s exclusive distributor of three of the world’s most respected, iconic brands: Mercedes-Maybach, Mercedes-Benz and Mercedes-AMG.

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• The grand opening of the new showroom ushers in a new era for both brands, aligning with the company’s strategic vision to expand and adapt to the latest trends in the automotive industry
• 4 dedicated zones and modern technology screens and features enhance the customer’s experience to an unprecedented level
• Designed by Ratnsorb, the new showroom complies with in accordance with global Mercedes-Benz global standards
• The grand opening featured the reveal of two new iconic cars: Mercedes-AMG GT, and the all-electric G-Class

Doha, Qatar, 2 March 2025: Nasser bin Khaled and Sons Automobiles, the authorized general distributor of Mercedes-Benz in Qatar, proudly announces the grand opening of its new showroom in the Musheireb area, a prime location in the heart of Doha.

His Excellency Ali bin Ahmed Al Kuwari, Minister of Finance, cut the ribbon alongside HE Sheikh Faisal Bin Qassim Al Thani, Chairman of Al-Faisal Holding; Dr. Khalid bin Thani Abdullah Al-Thani, Chairman & Managing Director of Qatar International Islamic Bank and Chairman of Ezdan Holding Group; and HE Sheikh Nawaf bin Nasser bin Khaled Al Thani, Chairman of NBK Group. The event was attended by HE Sheikh Faleh Bin Nawaf Al Thani, Managing Director; Mr. Michael Stroband, President and CEO of Mercedes-Benz Cars Middle East; and representatives from Mercedes-Benz Global. The gathering also featured VIP guests, celebrities, media representatives, and influencers.

The opening of the Mercedes-Benz showroom marks a significant milestone in NBK Automobiles’ long-standing relationship with Mercedes-Benz, dating back to 1961. This new facility ushers in a new era for both brands, aligning with the company’s strategic vision to expand and adapt to the latest trends in the automotive industry while upholding the values and ethos of Mercedes-Benz. Designed in accordance with global Mercedes-Benz standards, the showroom promises to enhance the car-buying experience, merging innovation with elegance and marking the beginning of a new era in automotive excellence.

The grand opening ceremony featured an enchanting ambiance, complete with laser lights and captivating music inspired by the Mercedes-Benz brand. The highlight was a dramatic reveal, where HE Sheikh Nawaf bin Nasser bin Khaled Al Thani, Chairman of NBK Group Mr. Michael Stroband, the President and CEO of Mercedes-Benz Cars Middle East unveiled the showroom and iconic vehicles from the brand.

Following the welcoming speeches and reveal, HE Sheikh Nawaf bin Nasser Al Thani, accompanied by distinguished guests and media representatives, toured the showroom sections, exploring the array of fascinating services and facilities available. During the tour, guests witnessed the unveiling of two new iconic models: the Mercedes-AMG GT, and the all-electric Mercedes-Benz G-Class.

HE Sheikh Nawaf bin Nasser bin Khaled Al Thani, Chairman of NBK Group, stated: “Today, we celebrate a remarkable partnership between NBK Automobiles and Mercedes-Benz, one that has flourished since 1961. Built on a foundation of trust, vision, and mutual respect, this collaboration has allowed NBK Automobiles to become a beacon of excellence in the automotive industry. Continuing my family’s legacy, we are proud to unveil this cutting-edge showroom in Doha. This space not only reflects Mercedes-Benz’s innovation and commitment to quality but also underscores our dedication to delivering exceptional service and customer experiences. I would like to express my sincere gratitude to Mercedes-Benz for their continued collaboration, and I emphasize the significance of our shared values in reshaping industry standards”.

HE Sheikh Faleh Bin Nawaf Al Thani, HE Sheikh Faleh Bin Nawaf Al Thani, Managing Director, NBK Group-Auto said: “It is an honor for me to stand before you today as we continue my family’s legacy. Tonight, we celebrate not only our rich history but also the opening of a modern and advanced showroom that embodies the shared values we hold with Mercedes-Benz. Nasser Bin Khaled Automobiles has become synonymous with excellence in the automotive sector, adhering to the strict quality standards for which Mercedes-Benz is renowned. We welcome all our valued customers to come and experience our new facility to discover what we mean by our slogan “The Best or Nothing”.

Mr. Michael Stroband, the President and CEO of Mercedes-Benz Cars Middle East said in his speech: “The Middle East, and especially Qatar, has always been an important part of the Mercedes-Benz story. With our new retail concept, MAR20X, we are bringing our customers closer to the brand than ever before.  This showroom is more than just a place to buy a car—it’s a space where people can experience Mercedes-Benz in a whole new way.  Whether it’s exploring our latest models, learning about cutting-edge technology, or simply enjoying the beauty of automotive craftsmanship, this is a place designed for our customers”.

During the event, HE Sheikh Nawaf bin Nasser bin Khaled Al Thani, presented two recognition awards to HE Sheikh Nasser Nawaf Al Thani, Executive Director of NBK Real Estate, and to Mr Kamal Al-Efranji, General Manager of NICC for their valuable contributions to execute this project.

In addition, Mr. Michael Stroband presented the Mercedes-Benz plaque to His Excellency Sheikh Nawaf bin Nasser bin Khaled Al Thani in recognition of the long-term partnership between the two entities.

Showroom Specifications and Design
Spanning two floors and covering an area of 9,119 square meters, the new showroom showcases the latest MAR20X design concept from Mercedes-Benz, crafted by Ratnsorb, an MBGD-certified architect. The design features a distinctive glass ceiling that floods the space with natural light, complemented by an innovative Panda ceiling and Risto flooring, along with strategically designed façades at both the front and back.

Atop the tower sits the renowned Mercedes-Benz Star, the second 8-meter star of its kind in the world, serving as a landmark in Doha. The showroom incorporates digital elements seamlessly throughout, including a dedicated barista area for fresh coffee and a central accessories and boutique display area offering a wide range of products.

A captivating history wall chronicles the brand’s legacy since 1900, showcasing the evolution of its logo and designs, which have consistently kept the star at the pinnacle of the automotive industry. Outdoor screens enhance the experience, transforming waiting moments into fascinating explorations of the captivating world of Mercedes-Benz.

Exclusive Zones
The showroom can accommodate 44 vehicles, featuring dedicated zones that highlight the brand’s premium offerings. The Brand Heritage Zone showcases the rich history of NBK and Mercedes-Benz. The AMG Area includes an exclusive lounge, dedicated accessories display, and a sound counter, featuring a special reception and delivery area for AMG enthusiasts.

The Exclusive Zone showcases Maybach and S-Class models with premium interior design, while the G-Class Zone features a desert-themed backdrop, complete with a dedicated lounge and accessory display. Additionally, the showroom includes a dedicated EQ display area with AC charger, along with a video wall and a section for certified pre-owned cars.

Smart Features and Customer Experience
Equipped with advanced technology to enhance customer interaction, the showroom features 31 digital screens of various sizes, including a main 7m x 2m digital signage. Interactive displays and 3D digital screens offer vehicle specifications, while virtual test drive experiences and consultation areas with screens mirroring iPads facilitate effective communication. A dedicated delivery area with five lounges ensures a memorable vehicle handover experience, each equipped with a giant screen for an “unboxing your star” reveal.

Sustainability and Accessibility
In alignment with Mercedes-Benz standards, the outdoor area has been thoughtfully designed for efficient customer flow, featuring approximately 50 parking spaces. The showroom also includes 1 DC and 15 AC charging stations for EQ vehicles—six located inside and nine outside.

Customer Education and Support
To enhance customer knowledge, a Mercedes-Benz Product Expert will be available for personalized guidance on new vehicle features. Private consultation areas will facilitate paperwork discussions, while customer feedback will be encouraged through sales and CRM interactions.

The Mercedes-AMG GT

The all-new Mercedes-AMG GT Coupé breathes high performance, technical leadership, supreme appeal and absolute luxury. It’s both motorsport thrill and everyday practicality all at once. Its 4.0-litre V8 biturbo engine boasts numerous motorsport materials and components, all built according to the “one man, one engine” principle. The powertrain thrills with explosive strength and impresses with ample power reserves in all aspects. The AMG SPEEDSHIFT MCT 9G is just one of many components that make it all possible. The transmission handles everything from relaxed cruising to sporty gear shifting: for a thoroughly captivating driving experience. 

The all-electric G-Class

The all-new electric Mercedes-Benz G-Class is a bold leap into the electric era, preserving the iconic G-Class spirit with revolutionary electric performance. Crafted with precision, its spacious cabin boasts premium materials and electro-specific refinements, blending timeless elegance with offroad functionality. The fully electric G-Class maintains the iconic offroad prowess Mercedes-Benz is renowned for. Harnessing electric power, it delivers next-generation performance on challenging terrains, ensuring no compromise on its legendary capabilities. Its all electric range exceeds 491 KM, while its engine boosts a power of 432 hp, with 1164 Nm of torque.

Location
The new Nasser Bin Khaled and Sons Automobiles Showroom is located in the Musheireb Area, at the corner of Msheireb Downtown Doha. It is open from Sunday to Thursday, from 8 AM to 9 PM.

The post Nasser bin Khaled and Sons Automobiles Unveils State-of-the-Art Mercedes-Benz Showroom in the Heart of Doha appeared first on Business Leaders ME | Qatar & Middle East Business News Magazine.

Doha, Qatar, 1 February 2025: The Mercedes-Benz C-class is tasked with bringing similar levels of luxury and prestige to the compact sedan segment. The interior mostly succeeds, providing high-end materials, modern technology, and the requisite large screens to create an environment that feels a step above its price point. The turbo four and nine-speed automatic transmission follow suit, delivering smooth power to the rear wheels, although all-wheel drive is available.

The new C-Class is available with a 1.5 L / 1496 CC Inline-4L Turbo generating output of 204 hp and a 9G-TRONIC® 9-Speed Automatic transmission. The acceleration from 0 to 100 KM is 7.3 seconds.

The new Mercedes-Benz C-Class 2025 is available at Nasser Bin Khaled Automobiles, the authorized general distributor of Mercedes-Benz in Qatar, in its showroom on Salwa road in Doha.

An expressive exterior

The new C-Class is a sportive incarnation of luxury. It combines dynamic proportions with reduced design lines and sculptural surfaces. The exterior design of the Mercedes-Benz C-Class impresses with its progressive appearance.

The Key features of the equipment line includes bonnet with power domes, LED High Performance headlamps, radiator shell with integrated Mercedes star and a single louvre in matt iridium silver, beltline trim strip in polished aluminum and side window edges in black.

With the Night Package, the expressive black design elements enhance the exterior of your vehicle. These include the exterior mirror housings and trim strips on the front and rear aprons. Tinted windows complete your sporty, individual appearance.

The front is distinguished with diamond grille in star design as well as a single louvre in matt iridium silver. With Digital Light, you experience brilliant lighting conditions. The HD system works like a projector and responds with constantly adapted light to changing traffic, road or weather conditions. The projection features and ULTRA RANGE high beam, among others, can also make your driving experience safer.

With the striking rear end and two-section taillight, the high-quality two-part LED combination rear lamps of the C-Class Saloon captivate onlookers with their day and night design which uses light intensity that automatically adjusts to ambient brightness. The promise of a heightened feeling of quality is effectively emphasized by the precisely designed interior.

With the light-flooded panoramic sliding sunroof, the driver and passengers will experience a fascinating feeling of freedom and a pleasantly bright ambience in the interior. From the outside, your vehicle looks particularly exclusive.

Interior of the C-Class

The design idiom of the Mercedes-Benz C-Class 2025 was systematically thought through down to every last detail.

The Key features of the Standard equipment line includes seat covers with Tandel black fabric upholstery with contrasting grey stitching, multifunction sports steering wheel in leather with steering wheel cover in black, and stowage Space Package.

The Generous rear compartment concept gives passengers in the rear even more legroom than before.

The head-up display turns your windscreen into a screen. For instance, it shows you all the key information without you having to take your eye off the road. The MBUX multimedia control system adapts to you and your preferences. In this way, the Mercedes-Benz C-Class Saloon becomes your digital comfort zone.

With the Burmester® 3D surround sound system, you experience audio performance. The high-quality speakers deliver an impressive surround sound. You can specifically optimise this for the front and rear seats.

Zero Layer simplifies the handling of the MBUX multimedia system even more: with the help of artificial intelligence, this adaptive system displays relevant functions for you on the home screen – without intensive searching.

The Energizing Packages give to priority to your relaxation. Choose from different mood modes, such as “Vitality”, “Refresh” or one of the three training programs.

Individual comfort perfectly tailored to you: for the first time, following input from the driver, the C-Class Saloon saves your specific entertainment and comfort preferences. From the temperature to the seat massage function, everything can be optimised and automatically adjusted to personally suit you

Equipment highlights – MBUX

The Mercedes-Benz C-Class 2025 is equipped with several assistant systems that add great value to the driving experience.

MBUX Voice Assistant is your personal assistant. You activate MBUX very easily by saying “Hey Mercedes”. This is how you control lots of functions very intuitively, from the navigation to the entertainment system.

With MBUX touch control concept, you control your new C-Class as intuitively as a tablet. The touch screen is easy to grasp and even easier to operate.

MBUX Augmented Reality shows the road ahead of your C-Class live on the media display. Information and markings then appear that make your journey easy and comfortable. These include road signs, house numbers or information on where to turn off.

Smartphone Integration wirelessly connects the mobile phone to the MBUX multimedia system via Apple CarPlay™ and Android Auto™. This gives you convenient access to the most important apps on your smartphone. You can also use apps from third-party providers such as Spotifyquickly and easily.

Assistance packages

Thanks to Driving Assistance Plus Package, you can enjoy the benefits of conditionally automated driving. Systems such as DISTRONIC Active Distance Assist or Active Blind Spot Assist can support you in the right situation, warn you if there is a risk of collision and intervene if necessary. In addition, the PRE-SAFE® Impulse Side protection concept can be used for example, to mitigate the consequences of a side impact. Mitigate the consequences of a side impact.

If you unintentionally leave your lane or get dangerously close to other road users, the Active Lane Keeping Assist can bring you back into your lane with the aid of a steering intervention. If you still leave the lane, however, an additional warning will follow in the form of a steering wheel vibration

Active Parking Assist with PARKTRONIC and 360° camera detects free parking spaces and marked parking spaces as you drive past. After selecting a parking space, you can park with confidence thanks to dynamic visualization and acoustic feedback – or have it assisted

The convenience of Active Distance Assist DISTRONIC in heavy flowing and stop-and-go traffic is something you won’t ever want to do without again. The system relieves strain by automatically adapting your speed to that of slower-moving vehicles travelling ahead. The desired specified distance can be set in several increments.

Adaptive High beam Assistautomatically switches on the high beams if it does not detect any illuminated vehicles ahead or in oncoming traffic. The high luminous range allows you to better see the road and hazards. Press the steering wheel control lever to the high beam position to activate the function.

With Active Stop-and-Go Assist, you enjoy more comfort even in traffic jams. Active Stop-and-Go Assist automatically moves off, keeps to the lane and maintains a distance to the vehicle in front up to a speed of 60 km/h.

With the Memory Package, you can conveniently store and select up to 3 different seat positions. In addition, the positions of the steering column, exterior mirrors and the optional head-up display are stored. If you have created a user profile, you must activate this on the central display in order to call up your setting.

Via THERMOTRONIC automatic climate control, four climate zones enable an individual feel-good climate on board. Driver, front and rear passengers can regulate the climate comfort to suit their personal needs. You can set the temperature, air distribution and air volume separately in 4 zones.

The AIR-BALANCE Package individually scents the interior – matching your personal preference and depending on your mood. Thanks to refreshing ionization and purifying filtration of the outside and inside air, it contributes to improved air quality on board and an increased sense of well-being.

Maximum comfort for your everyday driving: with the KEYLESS-GO Comfort Package_[1], you can unlock, start and lock your vehicle simply by carrying the key. The HANDS-FREE ACCESS function allows contactless, fully automatic opening and closing of the tailgate.

The PRE-SAFE® system makes use, on your behalf, of the time prior to an impending accident. A host of measures are able to reduce the stress and strain to which you are exposed. The innovative PRE-SAFE® Sound generates a noise from the speakers which triggers a natural protective reflex that can prepare your hearing for accident noises.

The suspension with adaptive damping adapts to you: select from Comfort, Sport or individually according to your wishes very easily via the DYNAMIC SELECT switch. The sports suspension with selective damping increases the fun factor during fast cornering. The firmer setting of the springs, dampers and the sports direct steering, together with the lowering by 15 millimeters, ensure more direct handling. The AGILITY CONTROL suspension with vehicle lowering provides you with optimum road holding without compromising on comfort. The Selective Damping System ensures a superior driving experience because it automatically optimizes damping effect and stabilization.

The post The new Mercedes-Benz C-Class 2025: The symbol of luxury and prestige in the compact sedan segment appeared first on Business Leaders ME | Qatar & Middle East Business News Magazine.

Doha, Qatar – 24 November 2024: Nasser Bin Khaled Automobiles, the authorized general distributor of Mercedes-Benz in Qatar, is thrilled to announce an extraordinary end-of-year campaign, showcasing exclusive offers and benefits across a diverse range of Mercedes-Benz cars.

Running until 31 December 2024, this special campaign presents a great opportunity for new customers to acquire their dream Mercedes-Benz vehicle at exceptional prices, complemented by enticing service packages. This initiative is designed to empower individuals to embark on the new year with sophistication, comfort, and enthusiasm.

HE Sheikh Faleh Bin Nawaf Al Thani, General Manager, Nasser Bin Khaled Automobiles said: “Nasser Bin Khaled Automobiles is delighted to extend this special offer across our extensive lineup of selected Models. Initiating the new year with a Mercedes-Benz is not just a purchase; it’s a thrilling commencement, instilling confidence, and comfort. We are pleased that this offer spans all categories of our cars, catering to the diverse preferences of our valued customers and providing access to the exceptional benefits of our service packages.”

The exclusive end-of-year promotion includes selected models, which start at an appealing price. This includes a 5-year/75,000-kilometer service package for Mercedes-Benz and a 5-year/50,000-kilometer on Mercedes-AMG (which comes first), extended warranty for 5 years, as well as in-house financing, trade-in options, and complimentary registration.

This exceptional offer from NBK Automobiles underscores the company’s ongoing commitment to providing the Qatari community with unparalleled deals, allowing them the unique opportunity to experience the pinnacle of luxury with one of the leading automotive brands. It reflects NBK Automobiles’ strategic approach of giving back to the community and expressing gratitude for the enduring relationship built on mutual trust.

Prospective customers can take advantage of these incredible deals by visiting the NBK Automobiles showroom on Salwa Road. Nasser Bin Khaled Automobiles has built its success by establishing solid, longstanding relationships with its customers and by offering a wide range of quality products. As a brand name, Nasser Bin Khaled Automobiles is deeply associated with a history of premium quality service and market leadership. Established in 1957, Nasser Bin Khaled Automobiles is Qatar’s exclusive distributor of three of the world’s most respected, iconic brands: Mercedes-Maybach, Mercedes-Benz and Mercedes-AMG.

The post Nasser Bin Khaled Automobiles Unveils Spectacular End-of-Year Campaign for Mercedes-Benz Enthusiasts in Qatar appeared first on Business Leaders ME | Qatar & Middle East Business News Magazine.