As Snoonu accelerates its footprint across the Middle East, the Qatari-born tech powerhouse is attracting top-tier talent from global tech giants like DoorDash and Rappi, reinforcing its position as a rising leader in the region’s digital economy.

With bold ambitions and a clear mission to deliver smarter, faster, and more human experiences, Snoonu has made two high-impact hires: Anastasia Zdoroviak as Chief Experience Officer (CXO) and Estefania Read Elizalde as Director of CX Strategy & Operations.

Global Talent, Local Impact

These appointments mark a turning point in Snoonu’s journey as it builds a world-class customer experience (CX) organisation. The company’s latest strategic hires reflect its commitment to innovation, diversity, and creating unforgettable digital experiences.

“Bringing in global leaders like Anastasia and Estefania is not just about expertise—it’s about perspective,” said Hamad Al Hajri, Founder and CEO of Snoonu. “Qatar’s tech ecosystem is becoming a magnet for global talent, and Snoonu is at the center of this transformation.”

Meet Anastasia Zdoroviak – Chief Experience Officer

A seasoned CX leader with over a decade of experience across the U.S., Latin America, and Europe, Anastasia Zdoroviak brings an exceptional global lens to Snoonu. She previously led transformative customer experience functions at DoorDash and Rappi, two of the world’s most successful last-mile delivery platforms.

• At DoorDash: Director of Customer Experience, where she launched the Voice of the Customer program, a CX cornerstone for service innovation.
• At Rappi: VP of CX, doubling automation rates while reducing complaints by 50%.
• Education: Master’s in Product Design & Development from Northwestern University.

With fluency in over a dozen languages and a passion for human-centered design, Anastasia is set to redefine personalised, tech-driven customer journeys at scale across the region.

Meet Estefania Read Elizalde – Director of CX Strategy & Operations

A U.S.-Mexico dual national and University of Cambridge MBA graduate, Estefania specialises in agile strategy and cross-functional CX operations.

• At DoorDash: Led automation strategy for the consumer experience.
• At REEF Technology: Director of Expansion for New Verticals, creating data-led market entry strategies.

With a strong background in tech operations and new market scale-ups, Estefania is here to optimise Snoonu’s regional growth engine.

Building the Middle East’s Most Multicultural Tech Team

Snoonu’s CX team is now among the most diverse and multicultural in the GCC, representing a fusion of Silicon Valley mindset and Middle Eastern innovation.

Backed by a new partnership with Jahez Group (Saudi Arabia)—one of the region’s leading digital platforms—Snoonu is fast becoming a central player in the Gulf’s integrated tech ecosystem.