BL Lifestyle Archives - Business Leaders ME | Qatar & Middle East Business News Magazine Turning Milestones into Headlines Sun, 21 Jun 2026 14:02:20 +0000 en hourly 1 https://wordpress.org/?v=7.0 https://businessleadersme.com/wp-content/uploads/2026/02/bl-favicon-150x150.png BL Lifestyle Archives - Business Leaders ME | Qatar & Middle East Business News Magazine 32 32 Doha Design District Unveils ‘Mada and Sada’: A New Platform Built Around the Creative Process Itself https://businessleadersme.com/doha-design-district-unveils-mada-and-sada-a-new-platform-built-around-the-creative-process-itself/ https://businessleadersme.com/doha-design-district-unveils-mada-and-sada-a-new-platform-built-around-the-creative-process-itself/#respond Sun, 21 Jun 2026 13:55:08 +0000 https://businessleadersme.com/?p=9357 Msheireb’s creative hub opens an immersive experience that puts the making of art — not just the finished work — at the centre of the story. Doha Design District, the creative anchor of Msheireb Downtown Doha, has launched a new spatial platform called “Mada and Sada,” designed to take visitors inside the creative process rather than simply presenting them with a finished result. The concept is built into the name itself: Mada represents the origin — the first spark of an idea — while Sada represents its echo, the moment that idea meets a public audience. Together, the two spaces trace a single continuous journey, from impulse to expression, and visitors are free to move through them as one experience or explore each independently. A Launch Rooted in Music, Identity, and Place The platform opened with the debut of “Msheireb Symphony,” a piece composed by acclaimed Qatari composer and singer-songwriter Dana Alfardan, commissioned specifically to capture the layered identity of Msheireb Downtown Doha — a district built around the dialogue between heritage and modern, sustainable urban life. The symphony set the tone for an evening centred on the relationship between roots and possibility. The event was introduced by Dana Kazic, Director of Doha Design District, alongside Samar Maakaroun, Partner and Creative Director at global design studio Pentagram, who led the visual identity behind Mada and Sada. The design draws directly from the architectural language of Msheireb itself, creating a platform that feels native to its surroundings — an identity rooted in Arab culture and heritage rather than layered on top of it. Inside the Two Spaces Within “Mada,” creators Yasamin Sheikhi and Nada Al Kharashi gave visitors an unfiltered look at their creative practice — sharing not polished final pieces, but the uncertainty, iteration, and discovery that shape work before it’s ready for public view. “Sada,” meanwhile, showcased 20 shortlisted proposals from the District’s Public Art Open Call — a live snapshot of ideas still being shaped, each one competing to reimagine Doha’s public spaces. As Dana Kazic put it, the District is built on the belief that creativity flourishes in environments that are open, collaborative, and constantly evolving. A Platform Designed to Keep Evolving The launch marks the start of an ongoing programme of workshops, exhibitions, and cross-disciplinary collaborations across both spaces — built to support emerging and established creative voices alike, while narrowing the gap between creative process and public engagement. The opening night also featured a session with Samar Maakaroun on Pentagram’s approach to brand identity as a strategic tool — one capable of shaping how an organisation’s story, values, and purpose are communicated visually and verbally, in line with Msheireb Properties’ broader push to support Qatar’s design and creative industries. Part of a Larger Creative Vision “Mada and Sada” extends a wider ambition at Doha Design District: positioning design not as decoration, but as a force that shapes how a city thinks, feels, and grows. Every initiative the District has launched — from open calls to residencies to immersive experiences like this one — reflects an effort to build a genuinely connected creative ecosystem, where designers have real infrastructure to develop their craft and audiences are invited into the process rather than held at a distance. Set within the urban fabric of Msheireb Downtown Doha, the District treats the city itself as a canvas — turning its streets and shared spaces into a living platform for ideas that will continue to shape Qatar’s design landscape.

The post Doha Design District Unveils ‘Mada and Sada’: A New Platform Built Around the Creative Process Itself appeared first on Business Leaders ME | Qatar & Middle East Business News Magazine.

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Doha Design District

Msheireb’s creative hub opens an immersive experience that puts the making of art — not just the finished work — at the centre of the story.

Doha Design District, the creative anchor of Msheireb Downtown Doha, has launched a new spatial platform called “Mada and Sada,” designed to take visitors inside the creative process rather than simply presenting them with a finished result.

The concept is built into the name itself: Mada represents the origin — the first spark of an idea — while Sada represents its echo, the moment that idea meets a public audience. Together, the two spaces trace a single continuous journey, from impulse to expression, and visitors are free to move through them as one experience or explore each independently.

A Launch Rooted in Music, Identity, and Place

The platform opened with the debut of “Msheireb Symphony,” a piece composed by acclaimed Qatari composer and singer-songwriter Dana Alfardan, commissioned specifically to capture the layered identity of Msheireb Downtown Doha — a district built around the dialogue between heritage and modern, sustainable urban life. The symphony set the tone for an evening centred on the relationship between roots and possibility.

The event was introduced by Dana Kazic, Director of Doha Design District, alongside Samar Maakaroun, Partner and Creative Director at global design studio Pentagram, who led the visual identity behind Mada and Sada. The design draws directly from the architectural language of Msheireb itself, creating a platform that feels native to its surroundings — an identity rooted in Arab culture and heritage rather than layered on top of it.

Inside the Two Spaces

Within “Mada,” creators Yasamin Sheikhi and Nada Al Kharashi gave visitors an unfiltered look at their creative practice — sharing not polished final pieces, but the uncertainty, iteration, and discovery that shape work before it’s ready for public view.

“Sada,” meanwhile, showcased 20 shortlisted proposals from the District’s Public Art Open Call — a live snapshot of ideas still being shaped, each one competing to reimagine Doha’s public spaces.

As Dana Kazic put it, the District is built on the belief that creativity flourishes in environments that are open, collaborative, and constantly evolving.

A Platform Designed to Keep Evolving

The launch marks the start of an ongoing programme of workshops, exhibitions, and cross-disciplinary collaborations across both spaces — built to support emerging and established creative voices alike, while narrowing the gap between creative process and public engagement.

The opening night also featured a session with Samar Maakaroun on Pentagram’s approach to brand identity as a strategic tool — one capable of shaping how an organisation’s story, values, and purpose are communicated visually and verbally, in line with Msheireb Properties’ broader push to support Qatar’s design and creative industries.

Part of a Larger Creative Vision

“Mada and Sada” extends a wider ambition at Doha Design District: positioning design not as decoration, but as a force that shapes how a city thinks, feels, and grows. Every initiative the District has launched — from open calls to residencies to immersive experiences like this one — reflects an effort to build a genuinely connected creative ecosystem, where designers have real infrastructure to develop their craft and audiences are invited into the process rather than held at a distance.

Set within the urban fabric of Msheireb Downtown Doha, the District treats the city itself as a canvas — turning its streets and shared spaces into a living platform for ideas that will continue to shape Qatar’s design landscape.

The post Doha Design District Unveils ‘Mada and Sada’: A New Platform Built Around the Creative Process Itself appeared first on Business Leaders ME | Qatar & Middle East Business News Magazine.

]]> https://businessleadersme.com/doha-design-district-unveils-mada-and-sada-a-new-platform-built-around-the-creative-process-itself/feed/ 0 Msheireb Museums Brings the Community Together for International Museum Day https://businessleadersme.com/msheireb-museums-brings-the-community-together-for-international-museum-day/ Wed, 20 May 2026 09:56:48 +0000 https://businessleadersme.com/?p=9235 Msheireb Museums brought the community together to mark International Museum Day 2026 with a special seminar highlighting the evolving role of museums as spaces for dialogue, learning, inclusion, and cultural connection. Held at Msheireb Museums in Msheireb Downtown Doha, the seminar was led by Dr Ech Cherki Dahmali, member of the Executive Board of the International Council of Museums (ICOM) and Director of the Cultural Advisor’s Office at Qatar Foundation. Titled “Museums: From Functional Role to the Social Dimension,” the session explored how museums have moved beyond their traditional function of preserving heritage to become active public platforms that support community engagement and social cohesion. The event formed part of global celebrations for International Museum Day 2026, held under the theme “Museums Uniting a Divided World.” This year’s celebration also coincided with the 80th anniversary of ICOM, reinforcing the organisation’s long-standing mission to position museums as drivers of cultural exchange, education, and sustainable development. Organised annually by ICOM since 1977, International Museum Day has become one of the world’s most widely observed cultural occasions. More than 37,000 museums across 158 countries and territories participate each year, using the occasion to reaffirm the importance of museums as trusted public spaces that promote learning, inclusion, intercultural dialogue, and the United Nations Sustainable Development Goals. Speaking on the occasion, Abdulla Al Naama, General Manager of Msheireb Museums, said International Museum Day offered an important opportunity to reflect on the changing role of museums in society. “International Museum Day provides an important opportunity to reflect on the growing role museums play within society today. At Msheireb Museums, we believe museums are not only spaces that preserve history, but also platforms that encourage dialogue, inspire learning, and strengthen social cohesion. Hosting this seminar aligns with our commitment to creating meaningful cultural experiences that connect communities and contribute to a more inclusive and sustainable future,” he said. Dr Ech Cherki Dahmali also emphasised the need for museums to remain accessible, relevant, and responsive to the communities they serve. He noted that cultural institutions must continue adapting to changing audience expectations, particularly among younger generations. “Museums need to become more accessible and engaging for their communities, offering opportunities that truly reflect and respond to the spirit of the community. Otherwise, they will become outdated institutions, disconnected from their audiences and eventually left behind. Today’s exhibition operates in a highly competitive cultural and entertainment landscape, particularly for younger audiences. Therefore, they should focus on aligning their marketing plans with the evolving demands and expectations of the current era,” he said. As one of Qatar’s key cultural destinations, Msheireb Museums continues to play an important role in enriching the social and cultural life of Doha. Located in the heart of Msheireb Downtown Doha, the museums take visitors through Qatar’s history, urban development, identity, and collective memory through four heritage houses and an active calendar of public programming. The International Museum Day seminar underlined the growing importance of museums as places where communities can come together, exchange ideas, and engage with both local heritage and global cultural conversations. It also highlighted the value of international collaboration in strengthening cultural understanding and building stronger community ties in an increasingly connected world. Through initiatives such as this, Msheireb Museums continues to support Qatar’s wider cultural vision by creating meaningful spaces for education, dialogue, and public engagement. The event reflected how museums in Qatar are contributing not only to heritage preservation, but also to community development, cultural awareness, and inclusive social progress.

The post Msheireb Museums Brings the Community Together for International Museum Day appeared first on Business Leaders ME | Qatar & Middle East Business News Magazine.

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Msheireb Museums brought the community together to mark International Museum Day 2026 with a special seminar highlighting the evolving role of museums as spaces for dialogue, learning, inclusion, and cultural connection.

Held at Msheireb Museums in Msheireb Downtown Doha, the seminar was led by Dr Ech Cherki Dahmali, member of the Executive Board of the International Council of Museums (ICOM) and Director of the Cultural Advisor’s Office at Qatar Foundation. Titled “Museums: From Functional Role to the Social Dimension,” the session explored how museums have moved beyond their traditional function of preserving heritage to become active public platforms that support community engagement and social cohesion.

The event formed part of global celebrations for International Museum Day 2026, held under the theme “Museums Uniting a Divided World.” This year’s celebration also coincided with the 80th anniversary of ICOM, reinforcing the organisation’s long-standing mission to position museums as drivers of cultural exchange, education, and sustainable development.

Organised annually by ICOM since 1977, International Museum Day has become one of the world’s most widely observed cultural occasions. More than 37,000 museums across 158 countries and territories participate each year, using the occasion to reaffirm the importance of museums as trusted public spaces that promote learning, inclusion, intercultural dialogue, and the United Nations Sustainable Development Goals.

qatar museums

Speaking on the occasion, Abdulla Al Naama, General Manager of Msheireb Museums, said International Museum Day offered an important opportunity to reflect on the changing role of museums in society.

“International Museum Day provides an important opportunity to reflect on the growing role museums play within society today. At Msheireb Museums, we believe museums are not only spaces that preserve history, but also platforms that encourage dialogue, inspire learning, and strengthen social cohesion. Hosting this seminar aligns with our commitment to creating meaningful cultural experiences that connect communities and contribute to a more inclusive and sustainable future,” he said.

Dr Ech Cherki Dahmali also emphasised the need for museums to remain accessible, relevant, and responsive to the communities they serve. He noted that cultural institutions must continue adapting to changing audience expectations, particularly among younger generations.

“Museums need to become more accessible and engaging for their communities, offering opportunities that truly reflect and respond to the spirit of the community. Otherwise, they will become outdated institutions, disconnected from their audiences and eventually left behind. Today’s exhibition operates in a highly competitive cultural and entertainment landscape, particularly for younger audiences. Therefore, they should focus on aligning their marketing plans with the evolving demands and expectations of the current era,” he said.

As one of Qatar’s key cultural destinations, Msheireb Museums continues to play an important role in enriching the social and cultural life of Doha. Located in the heart of Msheireb Downtown Doha, the museums take visitors through Qatar’s history, urban development, identity, and collective memory through four heritage houses and an active calendar of public programming.

The International Museum Day seminar underlined the growing importance of museums as places where communities can come together, exchange ideas, and engage with both local heritage and global cultural conversations. It also highlighted the value of international collaboration in strengthening cultural understanding and building stronger community ties in an increasingly connected world.

Through initiatives such as this, Msheireb Museums continues to support Qatar’s wider cultural vision by creating meaningful spaces for education, dialogue, and public engagement. The event reflected how museums in Qatar are contributing not only to heritage preservation, but also to community development, cultural awareness, and inclusive social progress.

The post Msheireb Museums Brings the Community Together for International Museum Day appeared first on Business Leaders ME | Qatar & Middle East Business News Magazine.

]]> QF’s BilAraby Initiative Discusses the Impact of Arabic in Publishing and Content at Doha International Book Fair https://businessleadersme.com/qf-bilaraby/ Mon, 18 May 2026 09:33:50 +0000 https://businessleadersme.com/?p=9191 Panel session explores the evolution of ideas from traditional books to digital platforms Qatar Foundation’s BilAraby initiative participated in the 35th Doha International Book Fair with a panel discussion examining how Arabic ideas can move beyond traditional publishing and reach wider audiences through digital content, multimedia platforms and new forms of knowledge engagement. The session, titled “Arabic Between Publishing and Content: How Do We Expand the Impact of an Idea?”, was held at the exhibition’s Cultural Salon at the Doha Exhibition and Convention Center (DECC). The event was organised under the supervision of the Qatari Forum for Authors as part of the book fair programme, which was organised by the Ministry of Culture – Qatar Cultural and Heritage Events Center. Expanding the Reach of Arabic Ideas BilAraby’s participation reflected Qatar Foundation’s broader commitment to strengthening the role of Arabic in cultural dialogue, knowledge production and digital innovation. The discussion focused on a key question: how can ideas created in Arabic reach broader and more diverse audiences, both inside and outside the Arabic-speaking world? Panelists explored the transformation taking place across the Arabic knowledge industry, particularly the shift from print-focused publishing to digital-first content. The conversation highlighted how Arabic can serve not only as a language of expression and preservation, but also as a powerful medium for producing knowledge, shaping public discourse and enabling new voices to emerge. From Books to Digital Knowledge Experiences A major theme of the session was the changing journey of an idea. While books remain a vital foundation for intellectual and cultural work, speakers noted that today’s audiences increasingly engage with ideas across podcasts, video content, social platforms, interactive formats and digital communities. The panel examined how publishers, writers and content creators can transform strong ideas into accessible and engaging knowledge experiences. This includes adapting Arabic content for different platforms while preserving depth, meaning and cultural relevance. The discussion also touched on the role of Arabic in promoting epistemic justice — ensuring that Arabic-speaking communities are not only consumers of knowledge, but also active producers and contributors to global conversations. Leading Voices in Arabic Media and Reading Culture The session was moderated by Souhila Abada, content supervisor and lead trainer at the BilAraby initiative. Speakers included Jaber Al Harami, writer and editor-in-chief of Al Sharq newspaper, and Fatima Al Malki, Director of the Qatar Reads initiative at Qatar National Library. Together, they discussed the responsibilities of media organisations, publishing houses, libraries and content creators in expanding the presence of Arabic knowledge across modern communication channels. Arabic as a Language of Innovation Commenting on BilAraby’s participation, Hisham Nourin, Executive Director of Strategic Initiatives and Programs at Qatar Foundation, said the initiative’s presence at the Doha International Book Fair came from a firm belief in Arabic as a language capable of innovation and knowledge leadership. “The participation of the BilAraby initiative in the Doha International Book Fair stems from our firm belief that Arabic is a language of knowledge production and innovation, not just a means of expression. While a book is a vital starting point, the impact of an idea truly expands when it moves through podcasts, visual content, and digital platforms to reach a global audience,” he said. Interactive Engagement with the Public Alongside the panel discussion, BilAraby hosted interactive activities designed to encourage public participation. Visitors were invited to brainstorm new forms of Arabic content creation and explore how ideas can be transformed into impactful digital experiences. The activities supported BilAraby’s wider mission of creating a space where Arabic content, creativity and knowledge-sharing can evolve in line with the needs of modern audiences. Strengthening Qatar’s Cultural and Knowledge Economy BilAraby’s participation in the Doha International Book Fair reinforced Qatar’s growing role as a regional platform for culture, publishing and knowledge exchange. As Qatar continues to invest in education, media, research, creativity and digital transformation, initiatives such as BilAraby contribute to the development of a stronger Arabic content ecosystem — one that connects heritage with innovation and local identity with global reach. Updates on BilAraby and its 2026 gathering are available through the initiative’s official website: www.bilaraby.qa.

The post QF’s BilAraby Initiative Discusses the Impact of Arabic in Publishing and Content at Doha International Book Fair appeared first on Business Leaders ME | Qatar & Middle East Business News Magazine.

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Panel session explores the evolution of ideas from traditional books to digital platforms

Qatar Foundation’s BilAraby initiative participated in the 35th Doha International Book Fair with a panel discussion examining how Arabic ideas can move beyond traditional publishing and reach wider audiences through digital content, multimedia platforms and new forms of knowledge engagement.

The session, titled “Arabic Between Publishing and Content: How Do We Expand the Impact of an Idea?”, was held at the exhibition’s Cultural Salon at the Doha Exhibition and Convention Center (DECC). The event was organised under the supervision of the Qatari Forum for Authors as part of the book fair programme, which was organised by the Ministry of Culture – Qatar Cultural and Heritage Events Center.

Expanding the Reach of Arabic Ideas

BilAraby’s participation reflected Qatar Foundation’s broader commitment to strengthening the role of Arabic in cultural dialogue, knowledge production and digital innovation.

The discussion focused on a key question: how can ideas created in Arabic reach broader and more diverse audiences, both inside and outside the Arabic-speaking world?

Panelists explored the transformation taking place across the Arabic knowledge industry, particularly the shift from print-focused publishing to digital-first content. The conversation highlighted how Arabic can serve not only as a language of expression and preservation, but also as a powerful medium for producing knowledge, shaping public discourse and enabling new voices to emerge.

From Books to Digital Knowledge Experiences

A major theme of the session was the changing journey of an idea. While books remain a vital foundation for intellectual and cultural work, speakers noted that today’s audiences increasingly engage with ideas across podcasts, video content, social platforms, interactive formats and digital communities.

The panel examined how publishers, writers and content creators can transform strong ideas into accessible and engaging knowledge experiences. This includes adapting Arabic content for different platforms while preserving depth, meaning and cultural relevance.

The discussion also touched on the role of Arabic in promoting epistemic justice — ensuring that Arabic-speaking communities are not only consumers of knowledge, but also active producers and contributors to global conversations.

Leading Voices in Arabic Media and Reading Culture

The session was moderated by Souhila Abada, content supervisor and lead trainer at the BilAraby initiative.

Speakers included Jaber Al Harami, writer and editor-in-chief of Al Sharq newspaper, and Fatima Al Malki, Director of the Qatar Reads initiative at Qatar National Library.

Together, they discussed the responsibilities of media organisations, publishing houses, libraries and content creators in expanding the presence of Arabic knowledge across modern communication channels.

Arabic as a Language of Innovation

Commenting on BilAraby’s participation, Hisham Nourin, Executive Director of Strategic Initiatives and Programs at Qatar Foundation, said the initiative’s presence at the Doha International Book Fair came from a firm belief in Arabic as a language capable of innovation and knowledge leadership.

“The participation of the BilAraby initiative in the Doha International Book Fair stems from our firm belief that Arabic is a language of knowledge production and innovation, not just a means of expression. While a book is a vital starting point, the impact of an idea truly expands when it moves through podcasts, visual content, and digital platforms to reach a global audience,” he said.

Interactive Engagement with the Public

Alongside the panel discussion, BilAraby hosted interactive activities designed to encourage public participation. Visitors were invited to brainstorm new forms of Arabic content creation and explore how ideas can be transformed into impactful digital experiences.

The activities supported BilAraby’s wider mission of creating a space where Arabic content, creativity and knowledge-sharing can evolve in line with the needs of modern audiences.

Strengthening Qatar’s Cultural and Knowledge Economy

BilAraby’s participation in the Doha International Book Fair reinforced Qatar’s growing role as a regional platform for culture, publishing and knowledge exchange.

As Qatar continues to invest in education, media, research, creativity and digital transformation, initiatives such as BilAraby contribute to the development of a stronger Arabic content ecosystem — one that connects heritage with innovation and local identity with global reach.

Updates on BilAraby and its 2026 gathering are available through the initiative’s official website: www.bilaraby.qa.

The post QF’s BilAraby Initiative Discusses the Impact of Arabic in Publishing and Content at Doha International Book Fair appeared first on Business Leaders ME | Qatar & Middle East Business News Magazine.

]]> Place Vendôme Launches ‘Rooted in Resilience:’ A Community Campaign Celebrating Qatar’s Cultural Spirit Through the Power of the Sidra Tree https://businessleadersme.com/place-vendome-launches-rooted-in-resilience-a-community-campaign-celebrating-qatars-cultural-spirit-through-the-power-of-the-sidra-tree/ Mon, 18 May 2026 07:26:29 +0000 https://businessleadersme.com/?p=9183 Qatar’s premier lifestyle destination unites community, culture, and collective hope through an immersive campaign that culminates in a landmark Sidra Tree Plantation Ceremony honouring exceptional individuals who embody the spirit of resilience Place Vendôme, one of Qatar’s leading luxury shopping, lifestyle and entertainment destinations, has launched ‘Rooted in Resilience,’ a community-focused campaign inspired by the Sidra tree — one of Qatar’s most powerful cultural symbols of endurance, unity and hope. The campaign was designed as a tribute to Qatar, its leadership and the resilient spirit that continues to shape the country’s social, cultural and community identity. Through an immersive visitor experience and a landmark Sidra Tree Plantation Ceremony, Place Vendôme brought together community, culture and collective hope in a meaningful celebration of strength and perseverance. A Campaign Inspired by the Sidra Tree Deeply rooted in Qatari heritage, the Sidra tree has long represented protection, stability, endurance and belonging. Native to the Gulf region, it is known for its ability to grow and survive in some of the harshest desert conditions, making it a fitting symbol for resilience in Qatar. Through ‘Rooted in Resilience,’ Place Vendôme transformed this cultural symbol into a shared community experience. At the heart of the campaign was a striking Sidra tree installation inside the destination, inviting visitors to take part by hanging personal wishes or messages on the tree, capturing the moment, and sharing their reflections across social media. The initiative encouraged guests to become part of a growing digital and physical tapestry of stories connected by hope, perseverance and cultural pride. The campaign’s guiding message captured its essence clearly: “At Place Vendôme, resilience isn’t just a word, it’s something that keeps growing here in Qatar.” Honouring Community Figures Through a Living Symbol The campaign reached a landmark moment with the ‘Rooted in Resilience’ Sidra Tree Plantation Ceremony, held at the iconic Dancing Fountains area on the Canal Floor at Place Vendôme. The evening opened with a fountain show before guests gathered for a ceremony that celebrated individuals whose journeys reflected resilience, perseverance and positive community impact. Each honouree planted a Sidra tree and placed a commemorative plaque bearing their name beside it, creating a lasting living tribute to their story and contribution. Place Vendôme’s leadership team also planted one large Sidra tree collectively, reinforcing the destination’s connection to the community it serves. The three individuals honoured during the ceremony were: Dr. Yousef Al Horr, Founding Chairman of the Gulf Organisation for Research & Development, recognised for his regional and global contribution to sustainable development and green building. Fahad Abdulrahman Badar, the first Arab mountaineer to summit both Mount Everest and Lhotse in a single expedition, symbolising determination and human endurance. Anas Abouqamer, known as TripleF, a Qatari influencer and content creator whose presence reflects the role of digital voices in shaping community engagement and cultural storytelling. More Than a Destination Commenting on the initiative, Sanjay Mehta, Group Director of Marketing at United Developers, said the campaign reflected Place Vendôme’s commitment to becoming more than a retail and lifestyle destination. “At Place Vendôme, we believe that the most meaningful spaces are those that reflect the spirit of the people within them. The ‘Rooted in Resilience’ campaign is a testament to our commitment to being more than a destination. We are part of this community, and this initiative is our way of honouring the extraordinary individuals who make it thrive. The Sidra tree, with all it represents for Qatar, felt like the most fitting symbol for that message,” he said. Carole Sabbagha, Mall Manager at Place Vendôme, said the campaign was created to resonate beyond the mall itself and become part of a wider community story. “This initiative is close to our hearts. We wanted to create a moment that resonates not just within our walls, but across the wider community. Every tree planted today carries a story of resilience, and it is our privilege to give those stories a permanent home here at Place Vendôme. We hope this becomes a lasting reminder that strength, in all its forms, is always worth celebrating,” she said. Community, Culture and Commerce As one of Qatar’s most celebrated lifestyle destinations, Place Vendôme continues to position itself at the intersection of luxury, culture, community and experience. The destination attracts more than 16 million visitors annually and has received major recognition, including World’s Most Beautiful Shopping Centre under the UNESCO Prix Versailles programme, as well as Best Mall 2024 and 2025 at the Shop Qatar Awards. Through ‘Rooted in Resilience,’ Place Vendôme has reinforced that leading lifestyle destinations in Qatar are no longer defined only by retail, entertainment and hospitality. They are increasingly becoming cultural platforms where community stories, national identity and shared values can be expressed. The campaign remains active across Place Vendôme’s social media channels, inviting the wider community to continue engaging with the initiative and contribute their own messages of hope, strength and cultural pride. In a country where resilience has become part of the national story, Place Vendôme’s Sidra tree campaign stands as a living reminder that growth, strength and unity remain deeply rooted in Qatar’s cultural spirit.

The post Place Vendôme Launches ‘Rooted in Resilience:’ A Community Campaign Celebrating Qatar’s Cultural Spirit Through the Power of the Sidra Tree appeared first on Business Leaders ME | Qatar & Middle East Business News Magazine.

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Qatar’s premier lifestyle destination unites community, culture, and collective hope through an immersive campaign that culminates in a landmark Sidra Tree Plantation Ceremony honouring exceptional individuals who embody the spirit of resilience

Place Vendôme, one of Qatar’s leading luxury shopping, lifestyle and entertainment destinations, has launched ‘Rooted in Resilience,’ a community-focused campaign inspired by the Sidra tree — one of Qatar’s most powerful cultural symbols of endurance, unity and hope.

The campaign was designed as a tribute to Qatar, its leadership and the resilient spirit that continues to shape the country’s social, cultural and community identity. Through an immersive visitor experience and a landmark Sidra Tree Plantation Ceremony, Place Vendôme brought together community, culture and collective hope in a meaningful celebration of strength and perseverance.

A Campaign Inspired by the Sidra Tree

Deeply rooted in Qatari heritage, the Sidra tree has long represented protection, stability, endurance and belonging. Native to the Gulf region, it is known for its ability to grow and survive in some of the harshest desert conditions, making it a fitting symbol for resilience in Qatar.

Through ‘Rooted in Resilience,’ Place Vendôme transformed this cultural symbol into a shared community experience. At the heart of the campaign was a striking Sidra tree installation inside the destination, inviting visitors to take part by hanging personal wishes or messages on the tree, capturing the moment, and sharing their reflections across social media.

The initiative encouraged guests to become part of a growing digital and physical tapestry of stories connected by hope, perseverance and cultural pride. The campaign’s guiding message captured its essence clearly: “At Place Vendôme, resilience isn’t just a word, it’s something that keeps growing here in Qatar.”

Honouring Community Figures Through a Living Symbol

The campaign reached a landmark moment with the ‘Rooted in Resilience’ Sidra Tree Plantation Ceremony, held at the iconic Dancing Fountains area on the Canal Floor at Place Vendôme.

The evening opened with a fountain show before guests gathered for a ceremony that celebrated individuals whose journeys reflected resilience, perseverance and positive community impact. Each honouree planted a Sidra tree and placed a commemorative plaque bearing their name beside it, creating a lasting living tribute to their story and contribution.

Place Vendôme’s leadership team also planted one large Sidra tree collectively, reinforcing the destination’s connection to the community it serves.

The three individuals honoured during the ceremony were:

Dr. Yousef Al Horr, Founding Chairman of the Gulf Organisation for Research & Development, recognised for his regional and global contribution to sustainable development and green building.

Fahad Abdulrahman Badar, the first Arab mountaineer to summit both Mount Everest and Lhotse in a single expedition, symbolising determination and human endurance.

Anas Abouqamer, known as TripleF, a Qatari influencer and content creator whose presence reflects the role of digital voices in shaping community engagement and cultural storytelling.

More Than a Destination

Commenting on the initiative, Sanjay Mehta, Group Director of Marketing at United Developers, said the campaign reflected Place Vendôme’s commitment to becoming more than a retail and lifestyle destination.

“At Place Vendôme, we believe that the most meaningful spaces are those that reflect the spirit of the people within them. The ‘Rooted in Resilience’ campaign is a testament to our commitment to being more than a destination. We are part of this community, and this initiative is our way of honouring the extraordinary individuals who make it thrive. The Sidra tree, with all it represents for Qatar, felt like the most fitting symbol for that message,” he said.

Carole Sabbagha, Mall Manager at Place Vendôme, said the campaign was created to resonate beyond the mall itself and become part of a wider community story.

“This initiative is close to our hearts. We wanted to create a moment that resonates not just within our walls, but across the wider community. Every tree planted today carries a story of resilience, and it is our privilege to give those stories a permanent home here at Place Vendôme. We hope this becomes a lasting reminder that strength, in all its forms, is always worth celebrating,” she said.

Community, Culture and Commerce

As one of Qatar’s most celebrated lifestyle destinations, Place Vendôme continues to position itself at the intersection of luxury, culture, community and experience. The destination attracts more than 16 million visitors annually and has received major recognition, including World’s Most Beautiful Shopping Centre under the UNESCO Prix Versailles programme, as well as Best Mall 2024 and 2025 at the Shop Qatar Awards.

Through ‘Rooted in Resilience,’ Place Vendôme has reinforced that leading lifestyle destinations in Qatar are no longer defined only by retail, entertainment and hospitality. They are increasingly becoming cultural platforms where community stories, national identity and shared values can be expressed.

The campaign remains active across Place Vendôme’s social media channels, inviting the wider community to continue engaging with the initiative and contribute their own messages of hope, strength and cultural pride.

In a country where resilience has become part of the national story, Place Vendôme’s Sidra tree campaign stands as a living reminder that growth, strength and unity remain deeply rooted in Qatar’s cultural spirit.

The post Place Vendôme Launches ‘Rooted in Resilience:’ A Community Campaign Celebrating Qatar’s Cultural Spirit Through the Power of the Sidra Tree appeared first on Business Leaders ME | Qatar & Middle East Business News Magazine.

]]> “Influence Is Responsibility to the People Who Trust My Voice” https://businessleadersme.com/ronykikano-qatar/ Wed, 13 May 2026 05:37:15 +0000 https://businessleadersme.com/?p=9123 Rony Kikano on Scaling Brands, Influence, and the Power of Structure in Business In today’s fast-moving media and business environment, influence has become more than visibility. For Rony Kikano, Founder of Kikano Media, influence is built on credibility, consistency, and responsibility toward the people who trust his voice. As the founder of Kikano Media, an integrated digital, creative agency and media production company in Qatar, Kikano has built a business focused on authentic storytelling, aesthetic visual production, strategic brand development, and holistic creative execution. With more than 1,500 projects completed, he has established himself as one of Qatar’s recognised names in content creation, media strategy, and brand influence. His work has earned him major recognition, including being named Best Influencer in Qatar by Visit Qatar and Top Creator by Web Summit 2026. But for Kikano, these titles were never the end goal. They reflected years of building trust, understanding audiences, and helping brands communicate with clarity. From Positioning to Influence Kikano’s journey began long before social media became the powerful business tool it is today. His early work focused on helping companies shape perception through positioning, storytelling, and brand communication. This foundation helped him understand a core business truth: audiences do not connect with brands through visibility alone. They connect through clarity, emotion, consistency, and trust. As Qatar’s digital landscape evolved, Kikano transitioned into content creation and influencer marketing, combining strategic thinking with public visibility. This allowed him to move beyond traditional marketing and become a bridge between brands and audiences. Today, through Kikano Media, he helps businesses grow through strategy, media production, digital campaigns, influencer-led communication, and high-impact brand exposure. British Got Talent Judge – Alesha Dixon – Piaget President – Piaget Yves – Carolina Herrera Founder – Carolina Herrera Influence as Responsibility For Kikano, influence is not just about reach, followers, or engagement. It is about responsibility. “Influence is responsibility to the people who trust my voice,” he believes. In a market like Qatar, where relationships, reputation, and credibility carry strong value, being recognised as a leading influencer means protecting the trust of both audiences and brands. Kikano sees influence as something that existed long before social media. It was always about connection, credibility, and the ability to shape perception. Social media simply gave that influence a louder platform. As a content creator and brand ambassador in Qatar, his focus remains on creating value-driven content that builds long-term relationships between brands and their audiences, rather than chasing short-lived attention. The Birth of Kikano Media Founded in 2015, Kikano Media was created to address a clear gap in the market. Businesses did not only need content; they needed direction, structure, and measurable results. Kikano Media has since grown into a full-service advertising and media agency in Qatar, offering integrated solutions across digital, creative, and production services. The agency’s services include: Bulk SMS marketing campaignsOut-of-home advertising through digital screens in malls and key locations across QatarSocial media management and content strategyMall activations and brand exposure campaignsCreative media production and brand storytelling What sets Kikano Media apart is its ability to combine influencer insight with strategic execution. Kikano brings firsthand knowledge of audience behaviour into the planning process, allowing campaigns to be creative, commercially relevant, and performance-driven. Local Insight, Global Thinking Kikano Media works with both local and international brands, but Kikano understands that each requires a different approach. For international companies entering Qatar, the agency focuses on localisation. This means adapting global brand identities to suit the local market while maintaining the strength of the original brand. Through digital screens, mall placements, content strategy, and targeted campaigns, Kikano Media helps global brands connect with Qatari audiences in a meaningful way. For local brands, the focus is growth. Kikano Media supports businesses by building visibility, strengthening digital presence, and helping them scale through social media, influencer marketing, and strategic exposure across high-traffic locations in Qatar. His work as a brand ambassador for major names, including Ooredoo, has given him a valuable perspective: global standards must be matched with local understanding. Longchamp President – Jean Cassegrain – Aigner President – Sibylle Schon Scaling Requires Structure For Kikano, scaling a business requires more than expansion. It requires structure. A company can grow quickly, but without clear systems, a strong identity, and cultural adaptability, that growth can become difficult to manage. Kikano believes the businesses that succeed across markets are those that remain consistent while adapting intelligently to local audiences. From working with major clients and international brands, he has developed a clear set of business lessons: Consistency builds trust.Data strengthens creativity.Systems create scalability.Long-term vision drives growth.Simplicity creates impact. These principles guide the work at Kikano Media, whether the agency is managing a large-scale advertising campaign, developing a social media strategy, or creating out-of-home visibility across Qatar. Reinvention in a Changing Market In today’s business environment, reinvention is no longer optional. Platforms change, consumer habits shift, and brands must evolve without losing their identity. Kikano continues to reinvent himself as a creator, entrepreneur, and media strategist. At Kikano Media, that same mindset drives the company’s evolution from traditional advertising into digital screens, SMS marketing, influencer campaigns, content strategy, and integrated media solutions. For Kikano, reinvention does not mean replacing the original vision. It means strengthening it with sharper tools, smarter systems, and more relevant execution. Lessons from Clients Working with clients across industries has shaped Kikano’s perspective as a business leader. He believes clients have taught him resilience, patience, and the importance of perspective. Every brand has different ambitions, challenges, and pressures. Understanding those realities has helped him become more strategic, grounded, and commercially aware. This experience has also shaped how Kikano Media approaches campaigns. Creativity is important, but it must be practical, relevant, and aligned with the client’s business goals. The Road Ahead Looking ahead, Kikano plans to continue expanding both his personal influence and the reach of Kikano Media. Over the next two years, his ambition is to grow Kikano Media into a stronger international advertising agency while expanding its footprint

The post “Influence Is Responsibility to the People Who Trust My Voice” appeared first on Business Leaders ME | Qatar & Middle East Business News Magazine.

]]>
Rony Kikano on Scaling Brands, Influence, and the Power of Structure in Business

In today’s fast-moving media and business environment, influence has become more than visibility. For Rony Kikano, Founder of Kikano Media, influence is built on credibility, consistency, and responsibility toward the people who trust his voice.

As the founder of Kikano Media, an integrated digital, creative agency and media production company in Qatar, Kikano has built a business focused on authentic storytelling, aesthetic visual production, strategic brand development, and holistic creative execution. With more than 1,500 projects completed, he has established himself as one of Qatar’s recognised names in content creation, media strategy, and brand influence.

His work has earned him major recognition, including being named Best Influencer in Qatar by Visit Qatar and Top Creator by Web Summit 2026. But for Kikano, these titles were never the end goal. They reflected years of building trust, understanding audiences, and helping brands communicate with clarity.

From Positioning to Influence

Kikano’s journey began long before social media became the powerful business tool it is today. His early work focused on helping companies shape perception through positioning, storytelling, and brand communication.

This foundation helped him understand a core business truth: audiences do not connect with brands through visibility alone. They connect through clarity, emotion, consistency, and trust.

As Qatar’s digital landscape evolved, Kikano transitioned into content creation and influencer marketing, combining strategic thinking with public visibility. This allowed him to move beyond traditional marketing and become a bridge between brands and audiences.

Today, through Kikano Media, he helps businesses grow through strategy, media production, digital campaigns, influencer-led communication, and high-impact brand exposure.

British Got Talent Judge - Alesha Dixon - Piaget President - Piaget Yves - Carolina Herrera Founder - Carolina Herrera

Influence as Responsibility

For Kikano, influence is not just about reach, followers, or engagement. It is about responsibility.

“Influence is responsibility to the people who trust my voice,” he believes.

In a market like Qatar, where relationships, reputation, and credibility carry strong value, being recognised as a leading influencer means protecting the trust of both audiences and brands.

Kikano sees influence as something that existed long before social media. It was always about connection, credibility, and the ability to shape perception. Social media simply gave that influence a louder platform.

As a content creator and brand ambassador in Qatar, his focus remains on creating value-driven content that builds long-term relationships between brands and their audiences, rather than chasing short-lived attention.

The Birth of Kikano Media

Founded in 2015, Kikano Media was created to address a clear gap in the market. Businesses did not only need content; they needed direction, structure, and measurable results.

Kikano Media has since grown into a full-service advertising and media agency in Qatar, offering integrated solutions across digital, creative, and production services.

The agency’s services include:

Bulk SMS marketing campaigns
Out-of-home advertising through digital screens in malls and key locations across Qatar
Social media management and content strategy
Mall activations and brand exposure campaigns
Creative media production and brand storytelling

What sets Kikano Media apart is its ability to combine influencer insight with strategic execution. Kikano brings firsthand knowledge of audience behaviour into the planning process, allowing campaigns to be creative, commercially relevant, and performance-driven.

Local Insight, Global Thinking

Kikano Media works with both local and international brands, but Kikano understands that each requires a different approach.

For international companies entering Qatar, the agency focuses on localisation. This means adapting global brand identities to suit the local market while maintaining the strength of the original brand. Through digital screens, mall placements, content strategy, and targeted campaigns, Kikano Media helps global brands connect with Qatari audiences in a meaningful way.

For local brands, the focus is growth. Kikano Media supports businesses by building visibility, strengthening digital presence, and helping them scale through social media, influencer marketing, and strategic exposure across high-traffic locations in Qatar.

His work as a brand ambassador for major names, including Ooredoo, has given him a valuable perspective: global standards must be matched with local understanding.

Longchamp President - Jean Cassegrain - Aigner President - Sibylle Schon

Scaling Requires Structure

For Kikano, scaling a business requires more than expansion. It requires structure.

A company can grow quickly, but without clear systems, a strong identity, and cultural adaptability, that growth can become difficult to manage. Kikano believes the businesses that succeed across markets are those that remain consistent while adapting intelligently to local audiences.

From working with major clients and international brands, he has developed a clear set of business lessons:

Consistency builds trust.
Data strengthens creativity.
Systems create scalability.
Long-term vision drives growth.
Simplicity creates impact.

These principles guide the work at Kikano Media, whether the agency is managing a large-scale advertising campaign, developing a social media strategy, or creating out-of-home visibility across Qatar.

Reinvention in a Changing Market

In today’s business environment, reinvention is no longer optional. Platforms change, consumer habits shift, and brands must evolve without losing their identity.

Kikano continues to reinvent himself as a creator, entrepreneur, and media strategist. At Kikano Media, that same mindset drives the company’s evolution from traditional advertising into digital screens, SMS marketing, influencer campaigns, content strategy, and integrated media solutions.

For Kikano, reinvention does not mean replacing the original vision. It means strengthening it with sharper tools, smarter systems, and more relevant execution.

Lessons from Clients

Working with clients across industries has shaped Kikano’s perspective as a business leader.

He believes clients have taught him resilience, patience, and the importance of perspective. Every brand has different ambitions, challenges, and pressures. Understanding those realities has helped him become more strategic, grounded, and commercially aware.

This experience has also shaped how Kikano Media approaches campaigns. Creativity is important, but it must be practical, relevant, and aligned with the client’s business goals.

The Road Ahead

Looking ahead, Kikano plans to continue expanding both his personal influence and the reach of Kikano Media.

Over the next two years, his ambition is to grow Kikano Media into a stronger international advertising agency while expanding its footprint in out-of-home advertising, digital marketing, media production, and brand strategy.

At the same time, he aims to strengthen his position as one of Qatar’s leading content creators and influencers, working with regional and global brands while contributing to the growth of Qatar’s creative and business ecosystem.

Piaget President - Leopold Metzger - Cartier President - Bernard Fornas

Key Achievements

Rony Kikano’s career includes several major milestones:

Winner of the Best Influencer in Qatar Award by Visit Qatar
Recognised among the Top Global Creators at Web Summit 2026 in Qatar
Official brand ambassador for leading brands, including Ooredoo
Founder of Kikano Media, an integrated digital, creative agency and media production company in Qatar
Completed more than 1,500 projects across media, content, and brand campaigns

Short Shots

Rony Kikano in five adjectives:
Strategic, visionary, disciplined, influential, resilient.

Best advice given:
“Focus on building value, visibility will follow.”

Best advice received:
“Consistency creates success.”

Three things he does every day to maintain discipline:
Sets clear priorities, stays consistent with content and business strategy, and reflects daily to improve.

One business regret that became a lesson:
Scaling too fast without the right systems taught him that structure must come before growth.

Business Leaders Takeaway

Rony Kikano’s journey reflects the changing face of business in Qatar. Influence, media, creativity, and entrepreneurship are no longer separate forces. Together, they shape how brands are seen, trusted, and remembered.

Through Kikano Media, he has shown that business growth is not only about becoming bigger. It is about becoming clearer, stronger, and more structured.

For Qatar’s entrepreneurs, creators, and business leaders, his message is direct: visibility can open doors, but structure builds the future.

 

The post “Influence Is Responsibility to the People Who Trust My Voice” appeared first on Business Leaders ME | Qatar & Middle East Business News Magazine.

]]> Qatar Jewellery Designers Take Center Stage at Exclusive Doha Showcase https://businessleadersme.com/qatar-jewellery-designers-take-center-stage-at-exclusive-doha-showcase/ Tue, 12 May 2026 17:13:31 +0000 https://businessleadersme.com/?p=9110 Qatar’s growing luxury and creative economy was placed firmly in the spotlight as a curated jewellery showcase at Ned’s Club Doha brought together some of the country’s most promising designers, entrepreneurs, and industry leaders under one roof. The two-day private event, organised by Qatar-based premium public relations agency Creatives Amplified, marked the launch of “Taking Back the City” — a new CSR-driven initiative focused on supporting local brands, creative entrepreneurship, and the expansion of Qatar’s design and cultural sectors. Held from May 10 to 11 at the prestigious Ned’s Club Doha, the event transformed the members’ venue into an immersive luxury exhibition space featuring bespoke collections from a range of Qatar-based jewellery brands and independent designers. The showcase provided an exclusive platform for local creatives to engage directly with media, business leaders, collectors, and influential members of Doha’s luxury and hospitality community. The initiative was designed not only as an exhibition but also as a strategic networking and knowledge-sharing platform to strengthen Qatar’s entrepreneurial ecosystem and elevate homegrown creative talent in the luxury market. Speaking during the event, Harriet Abiodun, Founder and PR Director of Creatives Amplified, said the initiative was created to reignite attention around Doha’s creative economy while giving greater visibility to local designers shaping the future of Qatar’s luxury sector. She emphasised that the showcase served as both a celebration of established legacy brands and an introduction to emerging names redefining the city’s jewellery landscape through innovation, craftsmanship, and cultural storytelling. The event also highlighted the growing collaboration between Qatar’s hospitality, business, and creative sectors. Laurentia Meredith, Director of Membership at Ned’s Club Doha, noted that supporting local talent and creative excellence remains an important part of the club’s broader commitment to Doha’s evolving cultural and entrepreneurial environment. Beyond the exhibition itself, the showcase incorporated a series of expert-led discussions exploring the heritage, evolution, and future of jewellery design and trade in Qatar. The opening day featured a panel discussion moderated by media expert Narges Raiss, with contributions from designer and educator Mariam AlMajed, luxury business strategist Aljazi Makki, and cultural expert and collector Rashid Al Murikhi. The discussion explored the intersection of tradition, craftsmanship, business strategy, and modern luxury within Qatar’s jewellery sector. On the second day, Kimberly Labs — Qatar’s first diamond and gemstone authentication laboratory — delivered a presentation focused on gemstone verification, authentication standards, and smart jewellery investment practices. Guests were also offered live, on-site evaluations of their personal jewellery pieces, creating an interactive educational experience that blended luxury with consumer awareness and professional expertise. Production partner Spirit Events played a key role in shaping the exhibition environment, designing a sophisticated infrastructure that reflects the premium quality of the showcased collections while encouraging meaningful interaction among guests, entrepreneurs, and industry professionals. The strong response from invited attendees reinforced growing interest in Qatar’s luxury entrepreneurship and creative industries, with many guests praising the event’s combination of business networking, cultural dialogue, and curated craftsmanship. As Qatar continues to invest in its knowledge-based economy and creative industries under Qatar National Vision 2030, initiatives such as “Taking Back the City” are emerging as important platforms to empower local businesses, support SMEs, and strengthen the country’s position as a regional hub for luxury, design, and entrepreneurship. The successful debut of the jewellery-focused edition also signals broader ambitions for the initiative, with future editions expected to spotlight additional sectors across Qatar’s growing creative economy. Image Copyright: Lavinia L. Costerbosa

The post Qatar Jewellery Designers Take Center Stage at Exclusive Doha Showcase appeared first on Business Leaders ME | Qatar & Middle East Business News Magazine.

]]>

Qatar’s growing luxury and creative economy was placed firmly in the spotlight as a curated jewellery showcase at Ned’s Club Doha brought together some of the country’s most promising designers, entrepreneurs, and industry leaders under one roof.

The two-day private event, organised by Qatar-based premium public relations agency Creatives Amplified, marked the launch of “Taking Back the City” — a new CSR-driven initiative focused on supporting local brands, creative entrepreneurship, and the expansion of Qatar’s design and cultural sectors.

Held from May 10 to 11 at the prestigious Ned’s Club Doha, the event transformed the members’ venue into an immersive luxury exhibition space featuring bespoke collections from a range of Qatar-based jewellery brands and independent designers. The showcase provided an exclusive platform for local creatives to engage directly with media, business leaders, collectors, and influential members of Doha’s luxury and hospitality community.

The initiative was designed not only as an exhibition but also as a strategic networking and knowledge-sharing platform to strengthen Qatar’s entrepreneurial ecosystem and elevate homegrown creative talent in the luxury market.

Speaking during the event, Harriet Abiodun, Founder and PR Director of Creatives Amplified, said the initiative was created to reignite attention around Doha’s creative economy while giving greater visibility to local designers shaping the future of Qatar’s luxury sector.

She emphasised that the showcase served as both a celebration of established legacy brands and an introduction to emerging names redefining the city’s jewellery landscape through innovation, craftsmanship, and cultural storytelling.

The event also highlighted the growing collaboration between Qatar’s hospitality, business, and creative sectors. Laurentia Meredith, Director of Membership at Ned’s Club Doha, noted that supporting local talent and creative excellence remains an important part of the club’s broader commitment to Doha’s evolving cultural and entrepreneurial environment.

Beyond the exhibition itself, the showcase incorporated a series of expert-led discussions exploring the heritage, evolution, and future of jewellery design and trade in Qatar.

The opening day featured a panel discussion moderated by media expert Narges Raiss, with contributions from designer and educator Mariam AlMajed, luxury business strategist Aljazi Makki, and cultural expert and collector Rashid Al Murikhi. The discussion explored the intersection of tradition, craftsmanship, business strategy, and modern luxury within Qatar’s jewellery sector.

On the second day, Kimberly Labs — Qatar’s first diamond and gemstone authentication laboratory — delivered a presentation focused on gemstone verification, authentication standards, and smart jewellery investment practices. Guests were also offered live, on-site evaluations of their personal jewellery pieces, creating an interactive educational experience that blended luxury with consumer awareness and professional expertise.

Production partner Spirit Events played a key role in shaping the exhibition environment, designing a sophisticated infrastructure that reflects the premium quality of the showcased collections while encouraging meaningful interaction among guests, entrepreneurs, and industry professionals.

The strong response from invited attendees reinforced growing interest in Qatar’s luxury entrepreneurship and creative industries, with many guests praising the event’s combination of business networking, cultural dialogue, and curated craftsmanship.

As Qatar continues to invest in its knowledge-based economy and creative industries under Qatar National Vision 2030, initiatives such as “Taking Back the City” are emerging as important platforms to empower local businesses, support SMEs, and strengthen the country’s position as a regional hub for luxury, design, and entrepreneurship.

The successful debut of the jewellery-focused edition also signals broader ambitions for the initiative, with future editions expected to spotlight additional sectors across Qatar’s growing creative economy.

Image Copyright: Lavinia L. Costerbosa

The post Qatar Jewellery Designers Take Center Stage at Exclusive Doha Showcase appeared first on Business Leaders ME | Qatar & Middle East Business News Magazine.

]]> Sony and Modern Home Launch WF-1000XM6 Earbuds in Qatar https://businessleadersme.com/sony-wf-1000xm6-earbuds-qatar-launch/ Mon, 30 Mar 2026 11:55:23 +0000 https://businessleadersme.com/?p=8789 New flagship earbuds brought advanced noise cancelling, premium sound, and improved comfort to the local market  Sony, represented in Qatar by Modern Home, launched its new WF-1000XM6 truly wireless earbuds, introducing the latest generation of its acclaimed 1000X audio range to the Qatar market. The launch also included a new Sand Pink colourway for the WH-1000XM6 wireless over-ear headphones, expanding Sony’s premium personal audio portfolio in the country.  The new earbuds arrived as Sony continued to strengthen its position in the premium audio segment, with the WF-1000XM6 designed to deliver stronger noise cancelling, clearer sound, enhanced call quality, and a more refined ergonomic fit compared to the previous-generation WF-1000XM5. In Qatar, the new products became available through Modern Home at Al Maha Center on Salwa Road, as well as Fnac stores at Lagoona Mall, Doha Festival City, and Place Vendôme, alongside other major electronics retailers.  A key highlight of the WF-1000XM6 was its upgraded noise cancelling capability. Sony stated that the earbuds delivered a 25 percent further reduction in noise compared to the predecessor model, particularly improving performance in mid-to-high frequency environments such as cafés and public transport. The earbuds featured the HD Noise Cancelling Processor QN3e, supported by four microphones and Sony’s Integrated Processor V2, enabling more precise real-time analysis of environmental noise and fit conditions.  Sony also focused heavily on sound performance. The WF-1000XM6 combined dual processors, enhanced DAC amplifier performance, and a newly developed driver unit to create a richer and more detailed listening experience. The earbuds supported Hi-Res Audio Wireless, DSEE Extreme, 360 Reality Audio, head tracking, and a 10-band EQ adjustable through the Sony Sound Connect app, offering users more control over their listening preferences.  To refine the audio signature further, Sony worked with a group of Grammy-winning and Grammy-nominated mastering engineers, including professionals associated with artists such as Ed Sheeran, Rihanna, Lady Gaga, Bob Dylan, and Alicia Keys. This collaboration reflected Sony’s continued emphasis on reproducing music as closely as possible to the creators’ original intent.  For voice calls, the earbuds were equipped with two microphones and a bone conduction sensor on each side, supported by an AI beamforming noise reduction algorithm. This system was developed to isolate the speaker’s voice more accurately, even in crowded or noisy settings.  Sony also introduced notable design improvements in the new model. The WF-1000XM6 featured a body approximately 11 percent slimmer than its predecessor, helping it sit more naturally in the ear for extended wear. A revised ventilation structure was also added to reduce internal noises such as footsteps and chewing sounds, contributing to a more comfortable daily listening experience.  On the connectivity and convenience front, the earbuds included support for LE Audio, improved antenna design for more stable connections, and compatibility with Google Gemini for hands-free assistance. Battery performance offered up to 8 hours of listening on a single charge and up to 24 hours with the charging case, with support for wireless charging through Qi technology.  Sony also highlighted its sustainability efforts, stating that approximately 25 percent circular material was used in the plastics allocated to the WF-1000XM6, while the packaging was designed to be plastic-free.  Alongside the earbuds, Sony introduced the Sand Pink version of the WH-1000XM6 headphones, reflecting the growing demand for headphones that combined premium sound with lifestyle-driven design. The new shade joined the existing Black, Platinum Silver, and Midnight Blue options.  With this launch, Sony and Modern Home further expanded Qatar’s access to high-end consumer technology, targeting users seeking premium audio performance, comfort, and design in one package. In a market where lifestyle, mobility, and innovation continued to shape consumer demand, the arrival of the WF-1000XM6 reinforced Sony’s ambition to stay ahead in the premium wireless audio category. 

The post Sony and Modern Home Launch WF-1000XM6 Earbuds in Qatar appeared first on Business Leaders ME | Qatar & Middle East Business News Magazine.

]]>

New flagship earbuds brought advanced noise cancelling, premium sound, and improved comfort to the local market 

latest tech launches Qatar

Sony, represented in Qatar by Modern Home, launched its new WF-1000XM6 truly wireless earbuds, introducing the latest generation of its acclaimed 1000X audio range to the Qatar market. The launch also included a new Sand Pink colourway for the WH-1000XM6 wireless over-ear headphones, expanding Sony’s premium personal audio portfolio in the country. 

The new earbuds arrived as Sony continued to strengthen its position in the premium audio segment, with the WF-1000XM6 designed to deliver stronger noise cancelling, clearer sound, enhanced call quality, and a more refined ergonomic fit compared to the previous-generation WF-1000XM5. In Qatar, the new products became available through Modern Home at Al Maha Center on Salwa Road, as well as Fnac stores at Lagoona Mall, Doha Festival City, and Place Vendôme, alongside other major electronics retailers. 

A key highlight of the WF-1000XM6 was its upgraded noise cancelling capability. Sony stated that the earbuds delivered a 25 percent further reduction in noise compared to the predecessor model, particularly improving performance in mid-to-high frequency environments such as cafés and public transport. The earbuds featured the HD Noise Cancelling Processor QN3e, supported by four microphones and Sony’s Integrated Processor V2, enabling more precise real-time analysis of environmental noise and fit conditions. 

Sony headphones WH-1000XM6

Sony also focused heavily on sound performance. The WF-1000XM6 combined dual processors, enhanced DAC amplifier performance, and a newly developed driver unit to create a richer and more detailed listening experience. The earbuds supported Hi-Res Audio Wireless, DSEE Extreme, 360 Reality Audio, head tracking, and a 10-band EQ adjustable through the Sony Sound Connect app, offering users more control over their listening preferences. 

To refine the audio signature further, Sony worked with a group of Grammy-winning and Grammy-nominated mastering engineers, including professionals associated with artists such as Ed Sheeran, Rihanna, Lady Gaga, Bob Dylan, and Alicia Keys. This collaboration reflected Sony’s continued emphasis on reproducing music as closely as possible to the creators’ original intent. 

For voice calls, the earbuds were equipped with two microphones and a bone conduction sensor on each side, supported by an AI beamforming noise reduction algorithm. This system was developed to isolate the speaker’s voice more accurately, even in crowded or noisy settings. 

Sony also introduced notable design improvements in the new model. The WF-1000XM6 featured a body approximately 11 percent slimmer than its predecessor, helping it sit more naturally in the ear for extended wear. A revised ventilation structure was also added to reduce internal noises such as footsteps and chewing sounds, contributing to a more comfortable daily listening experience. 

On the connectivity and convenience front, the earbuds included support for LE Audio, improved antenna design for more stable connections, and compatibility with Google Gemini for hands-free assistance. Battery performance offered up to 8 hours of listening on a single charge and up to 24 hours with the charging case, with support for wireless charging through Qi technology. 

Sony also highlighted its sustainability efforts, stating that approximately 25 percent circular material was used in the plastics allocated to the WF-1000XM6, while the packaging was designed to be plastic-free. 

Alongside the earbuds, Sony introduced the Sand Pink version of the WH-1000XM6 headphones, reflecting the growing demand for headphones that combined premium sound with lifestyle-driven design. The new shade joined the existing Black, Platinum Silver, and Midnight Blue options. 

With this launch, Sony and Modern Home further expanded Qatar’s access to high-end consumer technology, targeting users seeking premium audio performance, comfort, and design in one package. In a market where lifestyle, mobility, and innovation continued to shape consumer demand, the arrival of the WF-1000XM6 reinforced Sony’s ambition to stay ahead in the premium wireless audio category. 

The post Sony and Modern Home Launch WF-1000XM6 Earbuds in Qatar appeared first on Business Leaders ME | Qatar & Middle East Business News Magazine.

]]> MARLI New York Brought Modern Fine Jewelry to Doha With Exclusive Pop-Up at Place Vendôme Mall https://businessleadersme.com/marli-new-york-pop-up-place-vendome-doha/ Wed, 25 Mar 2026 10:52:43 +0000 https://businessleadersme.com/?p=8740 MARLI New York announced the opening of its exclusive pop-up boutique at Place Vendôme Mall, welcoming visitors from February 15 to April 19, 2026. The limited-time retail experience added a fresh dimension to Qatar’s luxury landscape, bringing the brand’s contemporary fine jewelry vision to one of the region’s most prestigious shopping destinations. Located in the heart of Doha news and luxury retail conversations, Place Vendôme Mall provided the ideal setting for MARLI New York to introduce its latest creations and signature collections to the Qatar business and lifestyle audience. The pop-up featured some of the brand’s most recognisable lines, including Cleo, LIFE, and Empire, each reflecting MARLI’s distinctive approach to modern elegance. The boutique experience highlighted the design elements that have defined MARLI’s aesthetic: strong architectural forms, pyramid motifs, rotating rings, and diamond-set details. These signatures came together to create pieces that felt bold yet refined, combining New York-inspired energy with a polished, contemporary sensibility that resonated with luxury consumers in Qatar. Through this exclusive activation, MARLI New York offered visitors more than a retail destination. The pop-up created an immersive brand experience where craftsmanship, innovation, and design identity came into focus. Guests were invited to explore collections that balanced artistic expression with wearability, reinforcing the brand’s reputation in the international fine jewelry market. The opening of the pop-up also reflected Doha’s growing position as a key hub for global luxury brands. As leading names in fashion, jewelry, and lifestyle continued to expand their footprint in the region, high-profile activations such as this one strengthened the city’s reputation within the wider Middle East News and luxury retail space. For shoppers and collectors in Qatar, the arrival of MARLI New York added another noteworthy chapter to the evolving premium retail scene. By bringing its exclusive boutique concept to Place Vendôme Mall, MARLI New York strengthened its connection with the region’s discerning clientele while showcasing its vision of modern fine jewelry in an elegant and intimate setting. The pop-up stood as a celebration of craftsmanship, style, and contemporary luxury in Doha, further enriching the city’s dynamic luxury offering.

The post MARLI New York Brought Modern Fine Jewelry to Doha With Exclusive Pop-Up at Place Vendôme Mall appeared first on Business Leaders ME | Qatar & Middle East Business News Magazine.

]]>

MARLI New York announced the opening of its exclusive pop-up boutique at Place Vendôme Mall, welcoming visitors from February 15 to April 19, 2026. The limited-time retail experience added a fresh dimension to Qatar’s luxury landscape, bringing the brand’s contemporary fine jewelry vision to one of the region’s most prestigious shopping destinations.

Located in the heart of Doha news and luxury retail conversations, Place Vendôme Mall provided the ideal setting for MARLI New York to introduce its latest creations and signature collections to the Qatar business and lifestyle audience. The pop-up featured some of the brand’s most recognisable lines, including Cleo, LIFE, and Empire, each reflecting MARLI’s distinctive approach to modern elegance.

The boutique experience highlighted the design elements that have defined MARLI’s aesthetic: strong architectural forms, pyramid motifs, rotating rings, and diamond-set details. These signatures came together to create pieces that felt bold yet refined, combining New York-inspired energy with a polished, contemporary sensibility that resonated with luxury consumers in Qatar.

Through this exclusive activation, MARLI New York offered visitors more than a retail destination. The pop-up created an immersive brand experience where craftsmanship, innovation, and design identity came into focus. Guests were invited to explore collections that balanced artistic expression with wearability, reinforcing the brand’s reputation in the international fine jewelry market.

The opening of the pop-up also reflected Doha’s growing position as a key hub for global luxury brands. As leading names in fashion, jewelry, and lifestyle continued to expand their footprint in the region, high-profile activations such as this one strengthened the city’s reputation within the wider Middle East News and luxury retail space. For shoppers and collectors in Qatar, the arrival of MARLI New York added another noteworthy chapter to the evolving premium retail scene.

By bringing its exclusive boutique concept to Place Vendôme Mall, MARLI New York strengthened its connection with the region’s discerning clientele while showcasing its vision of modern fine jewelry in an elegant and intimate setting. The pop-up stood as a celebration of craftsmanship, style, and contemporary luxury in Doha, further enriching the city’s dynamic luxury offering.

The post MARLI New York Brought Modern Fine Jewelry to Doha With Exclusive Pop-Up at Place Vendôme Mall appeared first on Business Leaders ME | Qatar & Middle East Business News Magazine.

]]> Doha Film Institute Moves Qumra 2026 Online, Keeping Global Film Mentorship in Motion https://businessleadersme.com/doha-film-institute-qumra-2026-online/ Tue, 24 Mar 2026 11:10:22 +0000 https://businessleadersme.com/?p=8711 Doha Film Institute has moved Qumra 2026 online, but the scale of the programme makes one thing clear: Qatar’s commitment to film, storytelling, and creative leadership remains firmly in motion. Qumra will now run virtually from 27 March to 8 April 2026, bringing mentorship, networking, and industry support to 49 projects from 39 countries. In a period marked by regional strain, the decision is practical, but it is also symbolic. Rather than pause one of the region’s most important film development platforms, Doha Film Institute chooses continuity. For Qatar’s creative sector, that matters A Strong Qatar Signal in a Challenging Moment Qumra is not simply an event. It is one of the region’s longest-running film incubators, designed to support first- and second-time filmmakers through tailored mentorship, one-to-one sessions, and access to global industry experts. Doha Film Institute says the programme will continue to connect selected projects with international decision-makers and advisors despite the format change. That makes the move online more than a scheduling update. It reinforces Qatar’s ability to keep high-value cultural platforms active even when circumstances shift. 49 Projects, 39 Countries, One Expanding Creative Platform This year’s Qumra selection spans 27 feature projects, 9 series, and 13 shorts, underscoring the programme’s breadth across narrative, documentary, essay, TV, web series, and short-form storytelling. The line-up includes filmmakers from across the Middle East and North Africa, as well as international participants, reflecting Qumra’s growing global relevance. Doha Film Institute’s official project platform also highlights the programme’s scale of support, with filmmakers gaining access to nearly 200 global industry experts through curated sessions, work-in-progress screenings, and professional meetings. For Business Leaders, that is the real headline: Qatar is not only hosting creativity, it isbuilding the infrastructure that helps it move from concept to market. Qatar-Based Filmmakers Hold a Strong Presence One of the strongest stories within Qumra 2026 is the visibility of local talent. The cohort includes 15 projects by Qatar-based filmmakers, including 10 by Qatari nationals, alongside projects nurtured through Doha Film Institute’s training and funding ecosystem. Trade reporting on the selection also notes that the majority of participating projects come from the MENA region, with a smaller but meaningful international group. That local representation is significant. It shows that Qatar’s film ecosystem is not only supporting imported prestige, but also developing a pipeline of homegrown voices with regional and international potential. Among the Qatar-linked titles are projects such as The Peacock Queen, Reset, A Disguised Practice, memorandum of understanding (working title), NESYAN, Light to Ashes, and When The News Breaks You — each reflecting the range of themes, forms, and creative ambition now emerging from the country’s cinematic community. Resilience Is Now Part of Qatar’s Creative Brand Doha Film Institute’s public messaging around the shift online makes clear that the decision is rooted in safety and wellbeing. At the same time, the institute is preserving what matters most: exchange, mentorship, and project development. The official Qumra pages confirm that the online edition will continue to bring together filmmakers and industry experts through virtual sessions and targeted meetings. That balance between caution and continuity is increasingly central to Qatar’s institutional reputation. Across sectors, the country has built a pattern of adapting quickly while keeping long-term priorities intact. Qumra 2026 now joins that wider story. Why This Matters Beyond Film The move online may be about logistics on the surface, but the wider significance is cultural and economic. Creative industries are not built by one-off festivals or announcements. They are built through systems: mentorship, funding, professional access, industry matchmaking, and sustained visibility. Qumra sits at the centre of that system. It helps filmmakers refine projects, access expertise, and move closer to production, financing, distribution, and festival recognition. For Doha, that means film is no longer just part of the cultural conversation. It is part of the city’s global positioning. Business Leaders View What stands out most about Qumra 2026 is not that it moves online. It is that it keeps moving. At a time when many platforms might have chosen delay or retreat, Doha Film Institute maintains momentum for 49 projects from 39 countries and keeps Qatar visibly connected to the future of cinema. That is what makes this story bigger than film news. It is a story about institutional resilience, cultural investment, and Qatar’s growing role as a serious home for creative development. In that sense, Qumra 2026 is not slowing down. It is evolving — and taking Doha’s film leadership with it.

The post Doha Film Institute Moves Qumra 2026 Online, Keeping Global Film Mentorship in Motion appeared first on Business Leaders ME | Qatar & Middle East Business News Magazine.

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Doha Film Institute has moved Qumra 2026 online, but the scale of the programme makes one thing clear: Qatar’s commitment to film, storytelling, and creative leadership remains firmly in motion. Qumra will now run virtually from 27 March to 8 April 2026, bringing mentorship, networking, and industry support to 49 projects from 39 countries.

In a period marked by regional strain, the decision is practical, but it is also symbolic. Rather than pause one of the region’s most important film development platforms, Doha Film Institute chooses continuity. For Qatar’s creative sector, that matters

A Strong Qatar Signal in a Challenging Moment

Qumra is not simply an event. It is one of the region’s longest-running film incubators, designed to support first- and second-time filmmakers through tailored mentorship, one-to-one sessions, and access to global industry experts. Doha Film Institute says the programme will continue to connect selected projects with international decision-makers and advisors despite the format change.

That makes the move online more than a scheduling update. It reinforces Qatar’s ability to keep high-value cultural platforms active even when circumstances shift.

49 Projects, 39 Countries, One Expanding Creative Platform

This year’s Qumra selection spans 27 feature projects, 9 series, and 13 shorts, underscoring the programme’s breadth across narrative, documentary, essay, TV, web series, and short-form storytelling. The line-up includes filmmakers from across the Middle East and North Africa, as well as international participants, reflecting Qumra’s growing global relevance.

Doha Film Institute’s official project platform also highlights the programme’s scale of support, with filmmakers gaining access to nearly 200 global industry experts through curated sessions, work-in-progress screenings, and professional meetings.

For Business Leaders, that is the real headline: Qatar is not only hosting creativity, it isbuilding the infrastructure that helps it move from concept to market.

Qatar-Based Filmmakers Hold a Strong Presence

One of the strongest stories within Qumra 2026 is the visibility of local talent. The cohort includes 15 projects by Qatar-based filmmakers, including 10 by Qatari nationals, alongside projects nurtured through Doha Film Institute’s training and funding ecosystem. Trade reporting on the selection also notes that the majority of participating projects come from the MENA region, with a smaller but meaningful international group.

That local representation is significant. It shows that Qatar’s film ecosystem is not only supporting imported prestige, but also developing a pipeline of homegrown voices with regional and international potential.

Among the Qatar-linked titles are projects such as The Peacock Queen, Reset, A Disguised Practice, memorandum of understanding (working title), NESYAN, Light to Ashes, and When The News Breaks You — each reflecting the range of themes, forms, and creative ambition now emerging from the country’s cinematic community.

Resilience Is Now Part of Qatar’s Creative Brand

Doha Film Institute’s public messaging around the shift online makes clear that the decision is rooted in safety and wellbeing. At the same time, the institute is preserving what matters most: exchange, mentorship, and project development. The official Qumra pages confirm that the online edition will continue to bring together filmmakers and industry experts through virtual sessions and targeted meetings.

That balance between caution and continuity is increasingly central to Qatar’s institutional reputation. Across sectors, the country has built a pattern of adapting quickly while keeping long-term priorities intact. Qumra 2026 now joins that wider story.

Why This Matters Beyond Film

The move online may be about logistics on the surface, but the wider significance is cultural and economic.

Creative industries are not built by one-off festivals or announcements. They are built through systems: mentorship, funding, professional access, industry matchmaking, and sustained visibility. Qumra sits at the centre of that system. It helps filmmakers refine projects, access expertise, and move closer to production, financing, distribution, and festival recognition.

For Doha, that means film is no longer just part of the cultural conversation. It is part of the city’s global positioning.

Business Leaders View

What stands out most about Qumra 2026 is not that it moves online. It is that it keeps moving.

At a time when many platforms might have chosen delay or retreat, Doha Film Institute maintains momentum for 49 projects from 39 countries and keeps Qatar visibly connected to the future of cinema.

That is what makes this story bigger than film news.

It is a story about institutional resilience, cultural investment, and Qatar’s growing role as a serious home for creative development. In that sense, Qumra 2026 is not slowing down. It is evolving — and taking Doha’s film leadership with it.

The post Doha Film Institute Moves Qumra 2026 Online, Keeping Global Film Mentorship in Motion appeared first on Business Leaders ME | Qatar & Middle East Business News Magazine.

]]> Aisha Hussein Alfardan: Leading with Legacy, Purpose and Impact https://businessleadersme.com/aisha-hussein-alfardan-womens-leadership-qatar/ Thu, 12 Mar 2026 08:20:17 +0000 https://businessleadersme.com/?p=8612 Aisha Hussein Alfardan’s journey was shaped by legacy, discipline, and a deep commitment to women’s empowerment in Qatar. From her early banking career to her leadership role within Alfardan Group and the Qatari Businesswomen Association, she reflected on resilience, institution-building, and the evolving role of women in national development. Aisha Hussein Alfardan’s career path began with the values instilled by her father, the legendary Hussain Ibrahim Alfardan, founder of Alfardan Group, one of the region’s most prominent family conglomerates. His philosophy was clear: start early, learn from the ground up, and build experience step by step. According to Alfardan, her father believed that real leadership came from understanding every layer of a business. That principle profoundly shaped her professional journey. “I began my professional career at the Commercial Bank of Qatar, where I worked for over nine years and progressed to become Ladies Branch Manager,” she said. “That experience gave me firsthand exposure to financial operations, client relations, and institutional discipline. It taught me accountability, structure, and the importance of earning credibility through performance.” In 2003, Alfardan joined Alfardan Group to work alongside her father and brothers in managing and developing the family business. For her, being part of a legacy enterprise was both an honour and a responsibility. “My focus has been on contributing to its continued growth while preserving the values upon which it was built,” she said. “Alongside my role within the family business, my work with the Qatari Businesswomen Association has been a central part of my journey, channelling my experience toward empowering women, strengthening their economic participation and contributing to Qatar’s broader economic development.” A Pioneer in Women’s Empowerment In Qatar, Alfardan believed that progress had evolved organically and in harmony with cultural values and the national vision. One of the strongest inspirations behind women’s advancement, she noted, had been the vision and leadership of Her Highness Sheikha Moza bint Nasser. Her longstanding commitment to education, social development, and women’s empowerment laid a strong foundation for women to pursue leadership roles with confidence. “Her Highness has consistently emphasised that investing in women’s education and capabilities is essential for sustainable national progress,” Alfardan said. “This vision has greatly influenced the environment in which organisations such as QBWA operate, allowing us to build on a national framework that supports inclusion, opportunity, and growth.” Within that supportive framework, the role of institutions such as the Qatari Businesswomen Association had been to translate vision into action, creating practical pathways for women to access mentorship, partnerships, and economic opportunities. “By working collaboratively with different entities, private sector partners, and international institutions, we have contributed to fostering an ecosystem where women’s leadership is increasingly recognised as an integral part of Qatar’s development journey,” she explained. Recognition That Reflected a Wider Movement In 2006, Alfardan was ranked 24th on the Forbes list of the 50 Top Businesswomen in the Arab World, a recognition that highlighted her success, prominence, and ambition in the business sphere. For Alfardan, such recognitions were never solely personal. They brought visibility not only to individuals but to entire communities. “Being ranked among the top Arab businesswomen highlighted the growing role of Qatari women in regional business,” she said. “It reinforced confidence among young women and demonstrated that leadership and ambition are fully compatible with our national identity.” Gender Parity and the Evolving Glass Ceiling According to Alfardan, Qatar had made remarkable progress, particularly in education, where women accounted for a significant share of graduates. Women today lead businesses, serve in government, and contribute across key sectors. While parity remained an ongoing global journey, she believed the trajectory in Qatar was strong and aligned with Qatar National Vision 2030. On the subject of the glass ceiling, Alfardan offered a balanced perspective. “The concept of the glass ceiling is a global discussion, and it would not be realistic to suggest that any society has eliminated all structural or social challenges,” she said. “Around the world, women continue to navigate complexities related to representation at the highest levels of leadership, balancing professional and personal responsibilities, and accessing certain sectors traditionally dominated by men.” She noted, however, that Qatar’s landscape had evolved significantly over the past two decades. Women today are highly educated, professionally accomplished, and increasingly visible across government, finance, academia, healthcare, entrepreneurship, and the private sector. “That said, leadership at the very top, whether in corporate boards, executive positions, or certain industries, remains an area where continued progress is important,” she said. “Breaking perceived ceilings is not only about individual determination; it also requires institutional support, mentorship, confidence-building, and a culture that values diversity in decision-making.” Her conclusion was both optimistic and grounded. “I believe that in Qatar, the trajectory is very positive. The glass ceiling, where it exists, is becoming thinner each year as more women demonstrate competence, resilience, and leadership capability. Progress here is evolutionary, built on merit, partnership, and alignment with our national development vision.” For Alfardan, the formula for breaking barriers was clear: perseverance, competence, and strategic partnership. “I believe credibility is earned through results and long-term commitment. When women demonstrate excellence, they naturally open doors, not only for themselves but for others.” International Women’s Day and the Meaning of Empowerment Alfardan viewed International Women’s Day as both a celebration and a moment of reflection. “It recognises the achievements of women across all sectors while reminding us that empowerment is an ongoing journey,” she said. In Qatar, she believed it highlighted the significant progress Qatari women had made in education, leadership, and entrepreneurship, supported by a national vision that viewed women as key partners in development. It also served as an opportunity to inspire younger generations and reaffirm a commitment to inclusive growth and shared success. “When women are empowered, families, institutions, and societies prosper,” she said. Resilience, Crisis Handling and Purpose Reflecting on her journey, Alfardan said resilience began with clarity of purpose. “My professional journey has taught me that resilience begins with clarity of purpose. When you are guided by strong values and

The post Aisha Hussein Alfardan: Leading with Legacy, Purpose and Impact appeared first on Business Leaders ME | Qatar & Middle East Business News Magazine.

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aisha alfardan qatar

Aisha Hussein Alfardan’s journey was shaped by legacy, discipline, and a deep commitment to women’s empowerment in Qatar. From her early banking career to her leadership role within Alfardan Group and the Qatari Businesswomen Association, she reflected on resilience, institution-building, and the evolving role of women in national development.

Aisha Hussein Alfardan’s career path began with the values instilled by her father, the legendary Hussain Ibrahim Alfardan, founder of Alfardan Group, one of the region’s most prominent family conglomerates. His philosophy was clear: start early, learn from the ground up, and build experience step by step.

According to Alfardan, her father believed that real leadership came from understanding every layer of a business. That principle profoundly shaped her professional journey.

“I began my professional career at the Commercial Bank of Qatar, where I worked for over nine years and progressed to become Ladies Branch Manager,” she said. “That experience gave me firsthand exposure to financial operations, client relations, and institutional discipline. It taught me accountability, structure, and the importance of earning credibility through performance.”

In 2003, Alfardan joined Alfardan Group to work alongside her father and brothers in managing and developing the family business. For her, being part of a legacy enterprise was both an honour and a responsibility.

“My focus has been on contributing to its continued growth while preserving the values upon which it was built,” she said. “Alongside my role within the family business, my work with the Qatari Businesswomen Association has been a central part of my journey, channelling my experience toward empowering women, strengthening their economic participation and contributing to Qatar’s broader economic development.”

A Pioneer in Women’s Empowerment

In Qatar, Alfardan believed that progress had evolved organically and in harmony with cultural values and the national vision. One of the strongest inspirations behind women’s advancement, she noted, had been the vision and leadership of Her Highness Sheikha Moza bint Nasser.

Her longstanding commitment to education, social development, and women’s empowerment laid a strong foundation for women to pursue leadership roles with confidence.

“Her Highness has consistently emphasised that investing in women’s education and capabilities is essential for sustainable national progress,” Alfardan said. “This vision has greatly influenced the environment in which organisations such as QBWA operate, allowing us to build on a national framework that supports inclusion, opportunity, and growth.”

Within that supportive framework, the role of institutions such as the Qatari Businesswomen Association had been to translate vision into action, creating practical pathways for women to access mentorship, partnerships, and economic opportunities.

“By working collaboratively with different entities, private sector partners, and international institutions, we have contributed to fostering an ecosystem where women’s leadership is increasingly recognised as an integral part of Qatar’s development journey,” she explained.

Recognition That Reflected a Wider Movement

In 2006, Alfardan was ranked 24th on the Forbes list of the 50 Top Businesswomen in the Arab World, a recognition that highlighted her success, prominence, and ambition in the business sphere.

For Alfardan, such recognitions were never solely personal. They brought visibility not only to individuals but to entire communities.

“Being ranked among the top Arab businesswomen highlighted the growing role of Qatari women in regional business,” she said. “It reinforced confidence among young women and demonstrated that leadership and ambition are fully compatible with our national identity.”

Gender Parity and the Evolving Glass Ceiling

According to Alfardan, Qatar had made remarkable progress, particularly in education, where women accounted for a significant share of graduates. Women today lead businesses, serve in government, and contribute across key sectors. While parity remained an ongoing global journey, she believed the trajectory in Qatar was strong and aligned with Qatar National Vision 2030.

On the subject of the glass ceiling, Alfardan offered a balanced perspective.

“The concept of the glass ceiling is a global discussion, and it would not be realistic to suggest that any society has eliminated all structural or social challenges,” she said. “Around the world, women continue to navigate complexities related to representation at the highest levels of leadership, balancing professional and personal responsibilities, and accessing certain sectors traditionally dominated by men.”

She noted, however, that Qatar’s landscape had evolved significantly over the past two decades. Women today are highly educated, professionally accomplished, and increasingly visible across government, finance, academia, healthcare, entrepreneurship, and the private sector.

“That said, leadership at the very top, whether in corporate boards, executive positions, or certain industries, remains an area where continued progress is important,” she said. “Breaking perceived ceilings is not only about individual determination; it also requires institutional support, mentorship, confidence-building, and a culture that values diversity in decision-making.”

Her conclusion was both optimistic and grounded.

“I believe that in Qatar, the trajectory is very positive. The glass ceiling, where it exists, is becoming thinner each year as more women demonstrate competence, resilience, and leadership capability. Progress here is evolutionary, built on merit, partnership, and alignment with our national development vision.”

For Alfardan, the formula for breaking barriers was clear: perseverance, competence, and strategic partnership.

“I believe credibility is earned through results and long-term commitment. When women demonstrate excellence, they naturally open doors, not only for themselves but for others.”

International Women’s Day and the Meaning of Empowerment

Alfardan viewed International Women’s Day as both a celebration and a moment of reflection.

“It recognises the achievements of women across all sectors while reminding us that empowerment is an ongoing journey,” she said.

In Qatar, she believed it highlighted the significant progress Qatari women had made in education, leadership, and entrepreneurship, supported by a national vision that viewed women as key partners in development. It also served as an opportunity to inspire younger generations and reaffirm a commitment to inclusive growth and shared success.

“When women are empowered, families, institutions, and societies prosper,” she said.

Resilience, Crisis Handling and Purpose

Reflecting on her journey, Alfardan said resilience began with clarity of purpose.

“My professional journey has taught me that resilience begins with clarity of purpose. When you are guided by strong values and a clear vision, you are better equipped to navigate uncertainty,” she said.

Throughout her career, she had witnessed economic shifts, market fluctuations, and global crises that required adaptability and calm leadership. For her, crisis management was not about reacting emotionally. It was about careful assessment, trusted teams, and thoughtful decisions grounded in long-term strategy.

“It also requires transparency, communication, and collaboration. Strong institutions and partnerships become even more important during challenging times,” she added.

Most importantly, resilience was about learning. Every challenge carried lessons that strengthened leadership, refined judgement, and reinforced the importance of preparedness and flexibility.

Over time, she came.

The post Aisha Hussein Alfardan: Leading with Legacy, Purpose and Impact appeared first on Business Leaders ME | Qatar & Middle East Business News Magazine.

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